📌 Core Information
🔹 Job Title: Social Media Specialist
🔹 Company: MATT & NAT
🔹 Location: Montréal, QC, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing social media strategies to increase online presence and drive sales.
- Managing community engagement and creating innovative content across various social media platforms.
- Collaborating with internal stakeholders to execute effective paid social content strategies.
- Monitoring brand reputation and responding to customer inquiries via social media.
- Staying up-to-date with social media trends and best practices to improve communication and performance.
ASSUMPTION: This role requires a high level of creativity, strong communication skills, and a deep understanding of social media platforms and trends. The ideal candidate will be comfortable working in a fast-paced environment and collaborating with various internal teams.
📋 Key Responsibilities
✅ Create engaging and innovative content for all relevant social media channels, ensuring adherence to MATT & NAT's brand guidelines.
✅ Execute posts and campaigns across social media platforms such as Instagram Reels and Tiktok, maintaining a constant level of engagement with customers.
✅ Grow MATT & NAT's brand following via social media and foster the flow of user-generated content.
✅ Evaluate and report on social media and content KPIs; testing and measuring initiatives, making recommendations for optimizing content and improving the performance of social media campaigns.
✅ Partner with influencers and bloggers to reinforce brand positioning, brand awareness, and complement content creation efforts.
✅ Collaborate with internal departments to monitor the brand reputation by reviewing customer feedback disclosed via social media and respond to customer inquiries in a timely manner.
✅ Continually seek out and explore new developments in the social media landscape to more effectively deliver communication.
✅ Assist with marketing tasks including scheduling social media posts, newsletters, and copywriting.
ASSUMPTION: This role requires a high level of creativity, strong communication skills, and a deep understanding of social media platforms and trends. The ideal candidate will be comfortable working in a fast-paced environment and collaborating with various internal teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Experience: 2+ years of experience in a similar role, preferably in fashion retail.
Required Skills:
- Strong knowledge of social media platforms and key success factors.
- Proven track record of cultivating and growing a loyal customer base via social media platforms.
- Excellent communication skills, both written and oral, in French and English.
- Proficient with Microsoft Office Suite.
- Flexible time schedule to attend to the on-demand and real-time nature of social media.
Preferred Skills:
- Experience with social media analytics tools.
- Familiarity with fashion trends and product development.
- Strong project management skills.
ASSUMPTION: Candidates with experience in fashion retail and a strong portfolio of social media campaigns will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Social Media Specialist role in Montréal, the estimated salary range is CAD 50,000 - 65,000 per year. This range may vary depending on the candidate's experience and skills.
Benefits:
- Health and dental insurance.
- Retirement savings plan with company matching.
- Employee discount on MATT & NAT products.
- Flexible work hours and remote work options may be available.
Working Hours: Full-time, 40 hours per week. Flexible scheduling to accommodate social media demands.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills. Benefits may vary based on the company's current offerings and the candidate's eligibility.
📌 Applicant Insights
🔍 Company Context
Industry: MATT & NAT operates in the competitive retail apparel and fashion industry, focusing on vegan and cruelty-free products. The company's success relies on its unique brand identity, commitment to sustainability, and effective marketing strategies.
Company Size: MATT & NAT is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment where employees can make a significant impact.
Founded: MATT & NAT was founded in 1995, making it an established player in the vegan fashion accessories market with over two decades of experience.
Company Description:
- MATT & NAT is a vegan line designed in Montreal, Canada, focusing on creativity, functionality, color, and being environmentally aware.
- The company carries a wide range of products, including handbags, wallets, and vegan accessories, carried in boutiques across Canada, the United States, the UK, and Japan.
- MATT & NAT is committed to sustainability, with linings made from 100% recycled plastic bottles.
Company Specialties:
- Handbags
- Wallets
- Vegan accessories
Company Website: www.mattandnat.com
ASSUMPTION: MATT & NAT's commitment to sustainability and unique brand identity sets it apart in the competitive fashion retail industry. The company's success relies on effective marketing strategies, including social media management, to drive sales and increase brand awareness.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals with 2-5 years of experience in social media management or a related field.
Reporting Structure: The Social Media Specialist will report directly to the Marketing Manager and collaborate with various internal teams, including Product Development, Sales, and Customer Service.
Work Arrangement: This role is on-site, with flexible scheduling to accommodate social media demands. Remote work options may be available for specific tasks or projects.
Growth Opportunities:
- Progression to a Senior Social Media Specialist or Marketing Manager role as the company grows and expands its marketing efforts.
- Cross-functional collaboration with other departments to gain a well-rounded understanding of the business and develop transferable skills.
- Opportunities to work on special projects and initiatives, such as event planning, influencer partnerships, or content creation campaigns.
ASSUMPTION: The Social Media Specialist role at MATT & NAT offers opportunities for career growth and development within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: MATT & NAT's headquarters is located in a bustling commercial district in Montréal, offering a dynamic and vibrant work environment.
Office Location(s): 333 Rue Chabanel O, Suite 400, Montreal, Quebec H2N 2G1, CA
Geographic Context:
- Montréal is a multicultural city with a thriving fashion and arts scene, providing ample opportunities for inspiration and collaboration.
- The city is known for its vibrant nightlife, diverse food scene, and numerous cultural attractions, offering a high quality of life for residents.
- Montréal has a humid continental climate, with warm summers and cold, snowy winters, typical of the Canadian provinces.
Work Schedule: Full-time, 40 hours per week, with flexible scheduling to accommodate social media demands. The work environment is fast-paced and collaborative, with a strong emphasis on teamwork and communication.
ASSUMPTION: The Social Media Specialist role at MATT & NAT's Montréal headquarters offers a dynamic and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume review.
- Phone or video screening to assess communication skills and cultural fit.
- In-person or virtual interview with the Marketing Manager and a member of the marketing team to discuss the role, responsibilities, and qualifications in more detail.
- Final interview with the Marketing Director or another senior leader to discuss career growth opportunities and company culture.
Key Assessment Areas:
- Social media strategy and content creation skills.
- Communication and interpersonal skills, both written and oral.
- Cultural fit and alignment with MATT & NAT's brand values and mission.
- Problem-solving and adaptability in a fast-paced environment.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant social media management experience and skills.
- Include specific examples of successful social media campaigns or projects you've worked on, emphasizing results and metrics.
- Demonstrate your understanding of MATT & NAT's brand and products by incorporating relevant keywords and references in your application materials.
ATS Keywords: Social media management, content creation, community engagement, customer acquisition, influencer partnerships, marketing strategy, brand awareness, fashion retail, vegan accessories, Microsoft Office, French, English
ASSUMPTION: The application process for the Social Media Specialist role at MATT & NAT is designed to assess the candidate's communication skills, social media management experience, and cultural fit with the company's brand values and mission.
🛠️ Tools & Technologies
- Social media platforms: Instagram, TikTok, Facebook, Twitter, Pinterest
- Microsoft Office Suite: Word, Excel, PowerPoint
- Social media analytics tools: Hootsuite, Sprout Social, Google Analytics
- Project management tools: Asana, Trello, Monday.com
ASSUMPTION: The Social Media Specialist role at MATT & NAT requires proficiency in social media platforms, Microsoft Office Suite, and social media analytics tools. Familiarity with project management tools is an asset but not a requirement.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Sustainability and environmental responsibility
- Collaboration and teamwork
- Customer focus and engagement
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- How do you incorporate MATT & NAT's brand values into your social media strategy and content creation?
- How do you stay up-to-date with social media trends and best practices, and how do you apply this knowledge to improve MATT & NAT's online presence?
- How do you balance creativity and innovation with adherence to MATT & NAT's brand guidelines and consistency in messaging?
ASSUMPTION: The Social Media Specialist role at MATT & NAT requires a strong cultural fit with the company's brand values and work style. Candidates who demonstrate a deep understanding of the brand and a commitment to its mission will be highly competitive for this role.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation demands in a fast-paced environment.
- Staying up-to-date with social media trends and algorithm changes to maintain optimal performance and engagement.
- Balancing creativity and innovation with adherence to MATT & NAT's brand guidelines and consistency in messaging.
- Collaborating effectively with internal teams and stakeholders to execute paid social content strategies and monitor brand reputation.
ASSUMPTION: The Social Media Specialist role at MATT & NAT presents unique challenges and opportunities for growth and development in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- Unlike other social media specialist roles, this position focuses on a specific niche within the fashion retail industry, requiring a deep understanding of vegan and cruelty-free products and trends.
- MATT & NAT's commitment to sustainability and environmental responsibility sets it apart from other fashion retail companies, offering unique opportunities for creative and innovative content creation.
- Career progression in this role may involve transitioning to a Senior Social Media Specialist or Marketing Manager position, with opportunities to work on special projects and initiatives.
ASSUMPTION: The Social Media Specialist role at MATT & NAT offers unique opportunities and challenges compared to similar roles in the fashion retail industry, with a strong focus on creativity, sustainability, and customer engagement.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new product line, focusing on user-generated content and influencer partnerships.
- Analyzing social media metrics and KPIs to identify trends and opportunities for improving content performance and engagement.
- Collaborating with the product development team to create visually appealing and on-brand content for social media platforms, showcasing new products and collections.
ASSUMPTION: The Social Media Specialist role at MATT & NAT offers opportunities to work on a wide range of projects, from content creation and campaign development to analytics and collaboration with internal teams.
❓ Key Questions to Ask During Interview
- How does MATT & NAT plan to grow its social media presence and engagement in the next year, and how will this role contribute to that growth?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does MATT & NAT support the professional development and growth of its social media team members?
- What are the biggest challenges facing the social media team at MATT & NAT, and how can this role help address them?
- How does MATT & NAT collaborate with influencers and bloggers to reinforce brand positioning and awareness, and what role will this position play in those efforts?
ASSUMPTION: The Social Media Specialist role at MATT & NAT presents unique opportunities for growth and development, and candidates should ask thoughtful questions to demonstrate their interest in the role and the company's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant social media management experience and skills, incorporating relevant keywords and references to MATT & NAT's brand and products.
- Prepare examples of successful social media campaigns or projects you've worked on, emphasizing results and metrics.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
