Social Media Specialist

📌 Core Information

🔹 Job Title: Social Media Specialist

🔹 Company: MATT & NAT

🔹 Location: Montréal, QC

🔹 Job Type: Full-time

🔹 Category: Retail Apparel and Fashion

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing social media strategies to increase online presence and drive sales
• Managing community engagement and creating innovative content across various platforms
• Collaborating with internal stakeholders to optimize paid social content and monitor brand reputation
• Analyzing and reporting on social media KPIs to improve campaign performance

ASSUMPTION: This role requires a high level of creativity, strong communication skills, and a deep understanding of social media platforms and trends.

📋 Key Responsibilities

✅ Create engaging and innovative content for all relevant social media channels, ensuring adherence to MATT & NAT's brand guidelines

✅ Execute posts and campaigns across social media platforms, maintaining a constant level of engagement with customers

✅ Grow MATT & NAT's brand following via social media and foster the flow of user-generated content

✅ Evaluate and report on social media and content KPIs, making recommendations for optimizing content and improving campaign performance

✅ Partner with influencers and bloggers to reinforce brand positioning, brand awareness, and complement content creation efforts

✅ Collaborate with internal departments to monitor brand reputation and respond to customer inquiries in a timely manner

✅ Continually seek out and explore new developments in the social media landscape to more effectively deliver communication

✅ Assist with marketing tasks including scheduling social media posts, newsletters, and copywriting

ASSUMPTION: This role requires a high level of multitasking, adaptability, and the ability to work well under pressure in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: 2+ years of experience in a similar role, preferably in fashion retail

Required Skills:

• Strong knowledge of social media platforms and key success factors
• Proven track record of cultivating and growing a loyal customer base via social media platforms
• Excellent communication skills, both written and oral, in French and English
• Proficient with Microsoft Office Suite
• Flexible time schedule to attend to the on-demand and real-time nature of social media

Preferred Skills:

• Experience with social media analytics tools
• Familiarity with fashion trends and product development

ASSUMPTION: Candidates with experience in fashion retail and a strong portfolio of social media campaigns will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: CAD 45,000 - CAD 60,000 per year (Based on industry standards for a Social Media Specialist role in Montréal)

Benefits:

• Health and dental insurance
• Retirement savings plan
• Employee discounts on MATT & NAT products

Working Hours: Full-time, Monday to Friday, with flexibility to work evenings and weekends as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: MATT & NAT operates in the competitive retail apparel and fashion industry, focusing on vegan and cruelty-free products

Company Size: MATT & NAT is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment

Founded: 1995, with over 25 years of experience in the fashion industry

Company Description:

• MATT & NAT is a vegan line designed in Montreal, Canada, inspired by everyday life, architecture, and nature
• The company focuses on creativity, functionality, color, and being environmentally aware, with linings made from 100% recycled plastic bottles
• MATT & NAT is carried in boutiques across Canada, the United States, the U.K., and Japan

Company Specialties:

• Handbags
• Wallets
• Vegan accessories

Company Website: www.mattandnat.com

ASSUMPTION: MATT & NAT's commitment to vegan and cruelty-free products sets it apart in the fashion industry and appeals to environmentally conscious consumers.

📊 Role Analysis

Career Level: This role is suitable for an early to mid-career professional with 2-5 years of experience in social media management

Reporting Structure: The Social Media Specialist will report directly to the Marketing Manager and collaborate with various internal departments

Work Arrangement: This is an on-site role, with flexibility to work evenings and weekends as needed to manage social media channels effectively

Growth Opportunities:

• Advancement to a Senior Social Media Specialist or Marketing Manager role
• Expanding into related fields such as content creation, influencer marketing, or brand management
• Gaining experience in a fast-growing, international fashion brand

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in social media management and marketing.

🌍 Location & Work Environment

Office Type: MATT & NAT's headquarters is located in a bustling commercial district in Montreal, offering a dynamic and collaborative work environment

Office Location(s): 333 Rue Chabanel O, Suite 400, Montreal, Quebec H2N 2G1, CA

Geographic Context:

• Montreal is a multicultural city with a vibrant fashion scene, providing ample opportunities for networking and inspiration
• The office is conveniently located near public transportation and various amenities
• Montreal experiences four distinct seasons, with cold winters and warm summers

Work Schedule: Full-time, Monday to Friday, with flexibility to work evenings and weekends as needed

ASSUMPTION: The dynamic and collaborative work environment at MATT & NAT's headquarters fosters creativity and innovation in social media management.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person or video call interview with the Marketing Manager and/or other team members
• Final interview with the Marketing Director or another senior leader

Key Assessment Areas:

• Creativity and innovation in social media content creation
• Understanding of social media platforms and trends
• Communication and interpersonal skills
• Adaptability and time management in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include examples of your previous social media campaigns and their results
• Prepare questions to ask the interviewer about MATT & NAT's social media strategy and company culture

ATS Keywords: Social Media Management, Content Creation, Community Management, Brand Awareness, Customer Engagement, Influencer Partnerships, Analytical Skills, Communication Skills, Organizational Skills, Creative Writing, Fashion Trends, Marketing Strategy, Teamwork, Adaptability, Time Management, Bilingual Communication

ASSUMPTION: MATT & NAT's interview process is designed to assess candidates' creativity, communication skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Social media platforms: Instagram, TikTok, Facebook, Twitter, etc.
• Social media analytics tools: Hootsuite, Sprout Social, Buffer, etc.
• Microsoft Office Suite: Word, Excel, PowerPoint
• Design tools: Canva, Adobe Creative Suite, etc. (for creating visual content)

ASSUMPTION: Familiarity with industry-standard social media management tools and design software is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Environmental awareness and sustainability
• Collaboration and teamwork

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• How do you align with MATT & NAT's commitment to vegan and cruelty-free products?
• How comfortable are you working in a fast-paced, collaborative environment?
• How do your personal work style and values fit with MATT & NAT's company culture?

ASSUMPTION: Candidates who share MATT & NAT's commitment to environmental sustainability and possess a dynamic, collaborative work style will thrive in this role.

⚠️ Potential Challenges

• Managing multiple social media platforms and creating engaging content consistently
• Keeping up with the fast-paced nature of social media trends and algorithms
• Balancing the demands of community management and content creation with other marketing tasks
• Adapting to the on-demand and real-time nature of social media management

ASSUMPTION: Successful candidates will be able to manage these challenges effectively, demonstrating strong time management, adaptability, and creativity.

📈 Similar Roles Comparison

• Compared to other social media specialist roles, this position offers a unique focus on vegan and cruelty-free products, appealing to environmentally conscious consumers
• In the fashion industry, this role requires a strong understanding of fashion trends and product development
• Career progression in this role may involve expanding into related fields such as content creation, influencer marketing, or brand management

ASSUMPTION: Candidates with experience in fashion retail and a strong portfolio of social media campaigns will be highly competitive for this role.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new product line
• Creating engaging content for a brand awareness campaign on TikTok
• Analyzing and reporting on social media KPIs to optimize campaign performance

ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and challenges of the Social Media Specialist role at MATT & NAT.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does MATT & NAT support the professional development of its employees?
• What is the company's approach to work-life balance, especially considering the on-demand nature of social media management?
• How does MATT & NAT measure the success of its social media campaigns, and what are the current KPIs?
• What is the company's long-term vision for its social media presence, and how does this role contribute to that vision?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into MATT & NAT's company culture and social media strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous social media campaigns and their results
• Prepare questions to ask the interviewer about MATT & NAT's social media strategy and company culture
• Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.