📌 Core Information
🔹 Job Title: Social Media Specialist
🔹 Company: DaVita Kidney Care
🔹 Location: 05555 - Casa del Mundo Office (Denver HQ), United States
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media content strategy
- Creating engaging narratives for diverse audiences
- Managing social media content calendar and scheduling
- Monitoring and analyzing social media performance
- Collaborating with cross-functional teams to gather information and validate content
ASSUMPTION: This role requires a strong understanding of social media platforms, trends, and analytics. The ideal candidate will have experience in healthcare or a related industry and be able to translate complex information into accessible and impactful social media messaging.
📋 Key Responsibilities
✅ Content Sourcing & Curation
- Adapt enterprise content for social media platforms
- Monitor industry trends and competitor activities
- Participate in weekly editorial meetings to source relevant content
✅ Content Writing & Development
- Develop compelling narratives for specific audience segments
- Adapt long-form editorial content for social media
- Create visuals to support post copy using Canva or coordinating with internal graphic design team
✅ Content Management, Scheduling, and Posting
- Maintain and update a comprehensive, multi-channel social media content calendar
- Plan and execute content scheduling and publishing through Hootsuite
- Post content natively within social media platforms when needed and appropriate
✅ Ambassador Program Activation
- Curate and make available engaging content for social media ambassadors
- Craft strategy to engage program participants to encourage sharing of content
- Provide training and tips to newly added participants
✅ Narrative Shaping & Advocacy
- Translate complex healthcare information and company positions into accessible and impactful social media narratives
- Contribute to the strategic development of campaigns to influence public opinion, policy discussions, and professional perspectives on kidney health
- Identify opportunities for real-time engagement around trending topics or breaking news
✅ Audience Engagement & Community Management
- Monitor comments, mentions, and messages, escalating inquiries or potential issues to the appropriate internal teams
- Leverage online monitoring tools to identify brand-impacting conversations
- Provide competitive insights and intel via social listening
✅ Performance Monitoring & Reporting Support
- Assist in tracking key social media metrics
- Contribute to regular performance reports, providing insights into content effectiveness and audience reception
✅ Collaboration & Communication
- Maintain a strong, collaborative relationship with peers and stakeholders in the communications department
- Work cross-functionally with other internal teams to gather information and validate content
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously. The ideal candidate will be able to work independently and collaboratively in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, Communications, Journalism, Public Relations, or a related field.
Experience: 1-2 years of experience managing social media for a corporate brand, preferably within the healthcare, pharmaceutical, biotech, or medical device industries.
Required Skills:
- Proven ability to write compelling, concise, and accurate content for diverse social media platforms
- Demonstrated experience in narrative shaping and translating complex information into understandable and impactful social media messaging
- Strong understanding of social media analytics and reporting, with the ability to interpret data to inform content strategy
- Familiarity with social media management tools (e.g., Hootsuite or similar)
- Excellent written and verbal communication skills, with keen attention to detail
- Ability to work independently and collaboratively in a fast-paced environment
- Strong organizational skills and ability to manage multiple projects simultaneously
Preferred Skills:
- Experience working with, or marketing to, healthcare professionals, policymakers, or payors
- Understanding of healthcare compliance and regulatory considerations (e.g., HIPAA, FDA regulations regarding promotional materials)
- Basic graphic design skills (e.g., Canva, Adobe Creative Suite) for creating simple social media visuals
- Experience with video editing solutions for short-form social content
- Passion for public health and improving patient outcomes
ASSUMPTION: While not explicitly stated, proficiency in the English language is required for this role. Additionally, experience with specific social media management tools and familiarity with the healthcare industry are highly desirable.
💰 Compensation & Benefits
Salary Range: $56,500.00 - $70,000.00 per year
Benefits:
- Comprehensive benefits package, including medical, dental, and vision insurance
- 401(k) match
- Paid time off and PTO cash out
- Family resources and EAP counseling sessions
- Access to Headspace
- Backup child and elder care
- Maternity/paternity leave
- Professional development programs
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Social Media Specialist role with 1-2 years of experience in the healthcare industry. The comprehensive benefits package is designed to support the physical, emotional, and financial well-being of employees and their families.
📌 Applicant Insights
🔍 Company Context
Industry: DaVita Kidney Care operates in the healthcare industry, specifically focusing on kidney care and dialysis services.
Company Size: DaVita is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration.
Founded: DaVita was founded in 1999 and has since grown to become a leading provider of kidney care services in the United States.
Company Description:
- DaVita is committed to improving the quality of life for patients with chronic kidney disease and end-stage renal disease
- The company offers a wide range of kidney care services, including in-center dialysis, home-based dialysis, and kidney care services
- DaVita is dedicated to providing compassionate care and exceptional service to its patients and their families
Company Specialties:
- Kidney Care
- Dialysis
- and healthcare
Company Website: careers.davita.com
ASSUMPTION: DaVita's focus on kidney care and dialysis services requires a strong understanding of the healthcare industry and the ability to communicate effectively with diverse stakeholders, including patients, healthcare professionals, and policymakers.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position within the marketing and communications department at DaVita.
Reporting Structure: The Social Media Specialist will report directly to the Social Media Manager within the communications department.
Work Arrangement: This role is on-site, with the primary work location being the Casa del Mundo Office in Denver, Colorado. However, there may be opportunities for remote work or hybrid arrangements based on business needs and individual performance.
Growth Opportunities:
- Progression to a Senior Social Media Specialist or Social Media Manager role within the communications department
- Transition to other marketing or communications roles within DaVita, such as Content Strategist, Copywriter, or Public Relations Specialist
- Opportunities to work on special projects or initiatives that may involve cross-functional collaboration with other departments
ASSUMPTION: DaVita offers a variety of professional development programs and on-demand virtual leadership and development courses through its online training platform, StarLearning. These resources are designed to help strong performers grow within their careers and take on new challenges.
🌍 Location & Work Environment
Office Type: DaVita's headquarters is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 2000 16th Street, Denver, CO 80202, US
Geographic Context:
- Denver, Colorado, is a vibrant city with a diverse population and a thriving cultural scene
- The city offers a high quality of life, with numerous outdoor recreation opportunities, a robust arts and entertainment scene, and a strong job market
- Denver is also home to a growing tech industry, providing ample opportunities for professional growth and development
Work Schedule: The standard work schedule for this role is Monday-Friday, 8:00 AM - 5:00 PM, with a 1-hour lunch break. However, DaVita offers flexible work arrangements, including remote work and hybrid schedules, based on business needs and individual performance.
ASSUMPTION: DaVita's work environment is designed to be inclusive and supportive, with a strong focus on employee well-being and work-life balance. The company offers a variety of resources and benefits to help employees thrive both personally and professionally.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the social media manager and a member of the communications team
- Final interview with the director of communications
- Background check and offer extension
Key Assessment Areas:
- Writing and communication skills
- Understanding of social media platforms and trends
- Ability to translate complex information into accessible and impactful social media messaging
- Analytical skills and ability to interpret data to inform content strategy
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your social media content creation and management experience
- Demonstrate your understanding of the healthcare industry and DaVita's mission and values
- Prepare questions to ask during the interview to showcase your interest in the role and the company
ATS Keywords: Social Media Management, Content Creation, Narrative Shaping, Audience Engagement, Performance Monitoring, Collaboration, Communication, Graphic Design, Healthcare Knowledge, Analytical Skills, Project Management, Trend Monitoring, Content Strategy, Visual Creation, Community Management, Training
ASSUMPTION: DaVita uses an Applicant Tracking System (ATS) to manage job applications and resume screening. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Hootsuite (social media management platform)
- Canva (graphic design tool)
- Adobe Creative Suite (optional, for more advanced graphic design)
- Video editing solutions (e.g., Adobe Premiere Pro, iMovie, or similar)
ASSUMPTION: Familiarity with these tools is not required, but proficiency can be beneficial for creating engaging social media content and managing social media campaigns effectively.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered
- Inclusive
- Accountable
- Exceptional
- One TEAM, One Dream
Work Style:
- Collaborative
- Data-driven
- Innovative
- Patient-focused
- Results-oriented
Self-Assessment Questions:
- How do you align with DaVita's value of being patient-centered, and how have you demonstrated this in your previous roles?
- How do you approach working in a collaborative, inclusive environment, and how have you contributed to a positive work culture in previous roles?
- How do you ensure that your work style is data-driven and results-oriented, and can you provide an example of a time when you used data to inform your content strategy or make a strategic decision?
ASSUMPTION: DaVita's culture is centered around its patients and employees, with a strong focus on compassion, collaboration, and exceptional service. Candidates who can demonstrate a strong alignment with these values and work styles are more likely to be successful in this role.
⚠️ Potential Challenges
- Managing multiple social media platforms and content calendars simultaneously
- Keeping up with industry trends and competitor activities in a fast-paced environment
- Adapting to changes in content strategy or messaging based on evolving business needs or priorities
- Balancing the need for creativity and innovation with the requirement to maintain brand consistency and compliance
- Working with diverse stakeholders, including patients, healthcare professionals, and policymakers, to gather information and validate content
ASSUMPTION: These challenges can be mitigated by strong organizational skills, effective time management, and the ability to prioritize and reprioritize tasks as needed. Additionally, DaVita's collaborative work environment and supportive resources can help employees overcome these challenges and succeed in their roles.
📈 Similar Roles Comparison
- Social Media Coordinator vs. Social Media Specialist: While both roles focus on social media content creation and management, the Social Media Specialist role requires more strategic thinking, narrative shaping, and advocacy skills. The Social Media Coordinator role may be more focused on day-to-day content scheduling and community management.
- Content Strategist vs. Social Media Specialist: The Content Strategist role is more focused on developing and implementing content strategies across multiple channels, while the Social Media Specialist role is specifically focused on social media platforms. However, both roles require strong writing, communication, and analytical skills, as well as an understanding of the healthcare industry.
- Public Relations Specialist vs. Social Media Specialist: Both roles require strong communication skills and the ability to shape narratives, but the Public Relations Specialist role is more focused on media relations, crisis communication, and event management. The Social Media Specialist role is specifically focused on social media content creation, management, and engagement.
ASSUMPTION: While these roles share some similarities, each has its unique focus and requirements. Candidates should consider their career goals, skills, and interests when comparing these roles and determining which one is the best fit for their long-term aspirations.
📝 Sample Projects
- Developing a social media campaign to raise awareness about kidney disease prevention and early detection
- Creating engaging content for World Kidney Day, including patient stories, educational resources, and advocacy messaging
- Managing a social media ambassador program to encourage employee advocacy and engagement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Social Media Specialist at DaVita may be involved in, from content creation and management to advocacy and community engagement.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall communications strategy for DaVita?
- What are the key priorities for the first 30, 60, and 90 days in this role?
- How does DaVita support the professional development and growth of its Social Media Specialists?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does DaVita measure the success of its social media campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Asking these questions can help candidates better understand the role's expectations, the company's culture, and the opportunities for growth and development. Additionally, these questions can demonstrate the candidate's interest in the role and their commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://davita.wd1.myworkdayjobs.com/DKC_External/job/05555---Casa-del-Mundo-Office-Denver-HQ/Social-Media-Specialist_R0406631
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare questions to ask during the interview to showcase your interest in the role and the company
- Follow up with the hiring manager within one week of your interview to express your appreciation for the opportunity and reiterate your interest in the role
- If you have not heard back from the hiring manager after two weeks, politely follow up to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
