📌 Core Information
🔹 Job Title: Social Media Specialist
🔹 Company: Onspire Health Marketing
🔹 Location: Kansas City, Missouri, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: Mid-level
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategies for healthcare clients
- Creating engaging content for various platforms (Facebook, Instagram, LinkedIn, YouTube)
- Collaborating with cross-functional teams for seamless content delivery
- Monitoring and analyzing platform trends and engagement metrics
- Providing actionable insights and content enhancements based on performance
ASSUMPTION: This role requires a strategic mindset, strong writing skills, and a deep understanding of social media platforms and analytics tools.
📋 Key Responsibilities
✅ Assist in onboarding new social media clients with customized content strategies
✅ Manage client documentation, preferences, and brand guidelines
✅ Lead creative brainstorming for content that builds brand loyalty and community engagement
✅ Partner across teams to ensure seamless setup and delivery of ongoing social media services
✅ Develop and post high-quality, brand-aligned content across major platforms
✅ Write and edit compelling copy tailored to healthcare audiences
✅ Collaborate with designers for custom graphics and video content
✅ Maintain detailed and organized content calendars for multiple accounts
✅ Schedule content using tools like SOCi, Sprout Social, Hootsuite, or Later
✅ Monitor platform trends and engagement metrics; provide actionable insights
✅ Recommend content enhancements based on performance and client feedback
ASSUMPTION: This role involves managing multiple client accounts, requiring strong organizational skills and the ability to juggle multiple deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, PR, or a related field
Experience: 2–4 years of hands-on social media marketing experience (agency/multi-client preferred)
Required Skills:
- Exceptional writing/editing skills and an eye for tone, voice, and accuracy
- Proficiency in social platforms (FB, IG, LinkedIn, YouTube) and their business tools
- Experience using social media management platforms
- Familiarity with analytics tools like Meta Insights and Google Analytics
- Highly organized with the ability to juggle multiple clients and deadlines
Preferred Skills:
- Basic graphic design knowledge (Canva, Adobe Spark)
- Experience in healthcare or regulated industries
ASSUMPTION: This role requires a strong foundation in social media marketing, with a focus on content creation and strategy.
💰 Compensation & Benefits
Salary Range: USD $55,000.00 - USD $70,000.00 /Yr. This range is based on industry standards for mid-level social media specialists in the United States, with a focus on marketing agencies.
Benefits:
- Medical Insurance
- Vision Insurance
- 401(k) Plan
- Generous PTO
- Flexible Work
Working Hours: Full-time, with flexible scheduling options available
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare Marketing. Onspire Health Marketing specializes in driving growth for healthcare organizations through strategic, data-driven, and integrated marketing solutions.
Company Size: Mid-size. With a team of experts across various marketing disciplines, Onspire offers a collaborative and dynamic work environment.
Founded: 2015. Onspire Health Marketing was founded with a mission to inspire sustainable growth for healthcare clients through strategy, digital excellence, and integrated marketing solutions.
Company Description:
- Onspire Health Marketing is a full-service healthcare marketing agency
- They fuse data-driven insights, digital innovation, and creative strategy to deliver scalable, tech-enabled marketing solutions
- Their mission is to ignite remarkable, intelligent growth for healthcare organizations
Company Specialties:
- Strategic Growth Partnerships
- Data-Driven Insights
- Digital Innovation
- Integrated Marketing Solutions
Company Website: onspirehealthmarketing.com
ASSUMPTION: Onspire Health Marketing's focus on data-driven insights and digital innovation sets it apart in the healthcare marketing industry.
📊 Role Analysis
Career Level: Mid-level. This role requires a strategic mindset and a proven track record in social media marketing.
Reporting Structure: The Social Media Specialist will report directly to the Social Media Manager and collaborate with cross-functional teams, including creative and account management.
Work Arrangement: Remote OK. This role offers flexible scheduling options, including hybrid or fully remote schedules.
Growth Opportunities:
- Advancement to Senior Social Media Specialist or Social Media Manager roles
- Expanding expertise in digital marketing and healthcare industry trends
- Potential to lead client accounts and mentor junior team members
ASSUMPTION: Onspire Health Marketing's focus on growth and development provides ample opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: Hybrid or fully remote. Onspire Health Marketing offers flexible work arrangements, allowing employees to work from home or in the office as needed.
Office Location(s): Kansas City, Missouri, United States
Geographic Context:
- Kansas City is a midwestern city with a population of approximately 491,919
- The cost of living in Kansas City is relatively affordable compared to other major U.S. cities
- The city offers a variety of cultural attractions, including museums, theaters, and music venues
Work Schedule: Full-time, with flexible scheduling options available
ASSUMPTION: Onspire Health Marketing's flexible work arrangements cater to employees seeking a balance between remote work and in-office collaboration.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the Social Media Manager
- Final interview with the Director of Social Media or another senior team member
Key Assessment Areas:
- Writing and editing skills
- Social media platform knowledge
- Content strategy and creativity
- Organization and time management
Application Tips:
- Tailor your resume and cover letter to highlight your social media marketing experience and skills
- Provide examples of your work, such as social media campaigns or content you've created
- Be prepared to discuss your understanding of the healthcare industry and how you can contribute to Onspire Health Marketing's mission
ATS Keywords: Social Media Marketing, Content Strategy, Copywriting, Healthcare Marketing, Client Management, Analytics, Engagement, Brand Loyalty, Community Management, Social Media Tools
ASSUMPTION: Onspire Health Marketing's interview process is designed to assess candidates' skills and cultural fit, with a focus on their ability to thrive in a fast-paced, collaborative environment.
🛠️ Tools & Technologies
- Social media management platforms (SOCi, Sprout Social, Hootsuite, Later)
- Analytics tools (Meta Insights, Google Analytics)
- Graphic design tools (Canva, Adobe Spark)
- Project management tools (Asana, Trello)
ASSUMPTION: Onspire Health Marketing utilizes industry-standard tools and platforms to streamline its social media marketing processes.
👔 Cultural Fit Considerations
Company Values:
- Empathy – We listen to understand and personalize our approach.
- Integrity – We earn and keep trust by doing what’s right.
- Innovation – We push boundaries to lead with purpose and agility.
- Collaboration – We build better, together.
- Curiosity – We explore, experiment, and evolve.
Work Style:
- Onspire Health Marketing values self-starters with strong communication skills
- The company fosters a collaborative and innovative work environment
- Employees are encouraged to explore new ideas and take ownership of their projects
Self-Assessment Questions:
- Do you have a proven track record in social media marketing, with a focus on content strategy and creation?
- Are you comfortable working in a fast-paced, collaborative environment with multiple client accounts?
- Do you align with Onspire Health Marketing's core values, particularly empathy, integrity, and innovation?
ASSUMPTION: Onspire Health Marketing's company culture emphasizes collaboration, innovation, and a strong work ethic, making it an ideal fit for driven, creative individuals.
⚠️ Potential Challenges
- Managing multiple client accounts with varying brand guidelines and content preferences
- Keeping up with rapidly evolving social media trends and algorithms
- Balancing the need for creativity with the constraints of client-approved content
- Adapting to the unique requirements and regulations of the healthcare industry
ASSUMPTION: The Social Media Specialist role at Onspire Health Marketing presents unique challenges that require strong organizational skills, adaptability, and a deep understanding of social media platforms and trends.
📈 Similar Roles Comparison
- Unlike other social media specialist roles, this position focuses exclusively on the healthcare industry
- Onspire Health Marketing's emphasis on data-driven insights and digital innovation sets it apart from traditional marketing agencies
- This role offers the opportunity to work with a diverse range of clients, from small practices to enterprise health systems
ASSUMPTION: The Social Media Specialist role at Onspire Health Marketing is unique in its focus on the healthcare industry and commitment to data-driven, innovative marketing solutions.
📝 Sample Projects
- Developing a social media content calendar for a new healthcare client, tailored to their brand voice and target audience
- Creating engaging, on-brand content for a healthcare system's social media channels, including Facebook, Instagram, and LinkedIn
- Analyzing social media performance metrics and providing actionable insights to optimize content strategy
ASSUMPTION: The Social Media Specialist role at Onspire Health Marketing involves a diverse range of projects, from content creation and strategy to analytics and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader social media department?
- How does Onspire Health Marketing support the professional development and growth of its employees?
- Can you provide examples of successful social media campaigns the company has executed for healthcare clients?
- What are the key performance indicators (KPIs) used to measure the success of social media efforts, and how are they tracked and reported?
- How does Onspire Health Marketing ensure that its social media content remains compliant with healthcare industry regulations and guidelines?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and commitment to Onspire Health Marketing's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://onspire-puzzlehr.icims.com/jobs/7772/social-media-specialist/job
- Tailor your resume and cover letter to highlight your social media marketing experience and skills
- Prepare examples of your work, such as social media campaigns or content you've created
- Be prepared to discuss your understanding of the healthcare industry and how you can contribute to Onspire Health Marketing's mission
- Follow up with the Onspire Health Marketing HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
