📌 Core Information
🔹 Job Title: Social Media Specialist
🔹 Company: TEGNA Inc.
🔹 Location: Remote - United States
🔹 Job Type: Reoccuring Temporary Hire
🔹 Category: Marketing & Communications
🔹 Date Posted: May 1, 2025
🔹 Experience Level: Entry-level to Mid-level (0-2 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Creating and managing engaging content across various social media platforms
- Analyzing performance metrics to optimize social media strategies
- Collaborating with cross-functional teams to ensure consistent brand messaging
- Staying up-to-date with social media trends and best practices
ASSUMPTION: This role requires a strong understanding of social media platforms and their unique features, as well as the ability to create engaging content that resonates with diverse audiences.
📋 Key Responsibilities
✅ Develop and implement social media strategies that align with overall marketing objectives
✅ Create and curate engaging content for various social media platforms
✅ Monitor and analyze social media performance using analytics tools
✅ Collaborate with cross-functional teams to ensure consistent brand messaging across platforms
✅ Stay up-to-date with social media trends and best practices
ASSUMPTION: This role requires strong analytical skills to interpret data and make informed decisions, as well as excellent communication skills to collaborate effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 0-2 years of experience in social media management or a related role
Required Skills:
- Proven experience with social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.)
- Strong understanding of social media analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics)
- Excellent written and verbal communication skills
- Strong organizational skills and attention to detail
- Ability to work independently and in a team environment
Preferred Skills:
- Experience with content creation tools (e.g., Canva, Adobe Creative Suite)
- Familiarity with SEO best practices
- Bilingual or multilingual skills
ASSUMPTION: While not explicitly stated, a strong portfolio showcasing previous social media campaigns and their results would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $35,000 - $50,000 per year (Based on industry standards for entry-level to mid-level social media specialists in the United States)
Benefits:
- Medical, dental, and eye care coverage
- Fertility, surrogacy, and adoption assistance
- Disability and life insurance
- 401(k) matching
- Virtual doctor appointments and therapy sessions
- Paid time off and paid holidays
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: 5,001-10,000 employees
Founded: Not specified
Company Description:
- TEGNA Inc. is an innovative media company that serves local communities through trustworthy journalism, engaging content, and customized marketing solutions.
- With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across various platforms.
- TEGNA is committed to serving the greater good of its communities and has been recognized for its social responsibility efforts.
Company Specialties:
- Broadcast Media Production and Distribution
- Digital Media and Marketing
- News and Information Services
Company Website: TEGNA.com
ASSUMPTION: TEGNA's extensive reach and commitment to community service make it an attractive employer for individuals seeking to make a positive impact through their work.
📊 Role Analysis
Career Level: Entry-level to Mid-level
Reporting Structure: This role may report to the Director of Marketing or a similar position, depending on the specific needs of the organization.
Work Arrangement: Fully remote with flexible scheduling
Growth Opportunities:
- Advancement to a senior social media role or a management position
- Expansion into related fields such as content creation, SEO, or digital marketing
- Opportunities to work on high-impact campaigns and projects
ASSUMPTION: As a reoccuring temporary hire, this role may offer opportunities for growth and conversion to a full-time position based on performance and organizational needs.
🌍 Location & Work Environment
Office Type: Remote (No physical office required)
Office Location(s): Remote - United States
Geographic Context:
- This role can be performed from anywhere in the United States, allowing for flexibility and work-life balance.
- The United States offers a diverse range of cultural experiences and professional networking opportunities.
- Remote work may require occasional travel for team meetings or industry events.
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: While this role is fully remote, strong communication and time management skills are essential to ensure productivity and collaboration with team members.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-depth interview with the marketing team
- Final interview with the director or a senior team member
Key Assessment Areas:
- Social media strategy and planning
- Content creation and curation
- Analytics and data interpretation
- Communication and collaboration skills
Application Tips:
- Highlight relevant social media campaigns and their results in your resume and cover letter.
- Tailor your application to demonstrate your understanding of TEGNA's mission and values.
- Prepare examples of your work that showcase your creativity and analytical skills.
ATS Keywords: Social Media, Content Creation, Analytics, Marketing, Brand Management, Engagement, Strategy, Planning
ASSUMPTION: TEGNA's application process may vary depending on the specific needs of the organization and the candidate pool.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.)
- Social media analytics tools (Hootsuite, Sprout Social, Google Analytics)
- Content creation tools (Canva, Adobe Creative Suite)
- Project management tools (Asana, Trello, Microsoft Project)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the organization's preferences and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Serve the greater good of our communities
- Tell stories that matter
- Advocate for those in need
- Help bring positive change to our communities
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you align with TEGNA's commitment to serving the greater good of its communities?
- Are you comfortable working independently and in a remote environment?
- Do you have strong analytical skills and the ability to interpret data to inform decision-making?
ASSUMPTION: TEGNA values candidates who are passionate about making a positive impact and who possess strong analytical and communication skills.
⚠️ Potential Challenges
- Managing multiple social media platforms and their unique features
- Keeping up with the fast-paced and ever-changing social media landscape
- Balancing the need for engagement and growth with brand consistency and messaging
- Ensuring consistent communication and collaboration with remote team members
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Social Media Coordinator - Focuses on day-to-day content creation and scheduling, with less emphasis on strategy and analytics
- Social Media Manager - Oversees social media strategy and team members, with more responsibility for high-level decision-making and team management
- Digital Marketing Specialist - Focuses on a broader range of digital marketing channels, including SEO, PPC, and email marketing
ASSUMPTION: This role offers a unique blend of strategy, content creation, and analytics, making it an attractive option for individuals interested in a well-rounded marketing role.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new television show or event
- Analyzing social media performance data to identify trends and opportunities for improvement
- Collaborating with cross-functional teams to create engaging content that aligns with overall marketing objectives
ASSUMPTION: These projects provide an opportunity to showcase your creativity, analytical skills, and ability to work effectively with team members.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the marketing team collaborate and communicate with remote team members?
- What opportunities are there for growth and development within the marketing department?
- How does TEGNA support work-life balance for its employees?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant social media experience and skills
- Prepare examples of your work that showcase your creativity and analytical skills
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
