📌 Core Information
🔹 Job Title: Social Media Specialist
🔹 Company: Aviva
🔹 Location: Markham, Ontario, Canada
🔹 Job Type: Hybrid (On-site & Remote)
🔹 Category: Marketing & Communications
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with Hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing and managing engaging organic content for Aviva's social media platforms
- Collaborating with various business areas to create positive brand awareness
- Responding to customer inquiries and building relationships with followers
- Analyzing content performance and competitor benchmarking
ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to work well under pressure in a matrix organization.
📋 Key Responsibilities
✅ Developing, managing, and posting engaging organic content aligned with Aviva’s brand guidelines
✅ Planning, filming, and editing fast-paced, compelling content for social media platforms
✅ Leading day-to-day copywriting for all organic posts on Aviva’s social channels
✅ Managing content calendar, including French translations for all copy
✅ Collaborating with different business areas to support their initiatives through creative storytelling
✅ Responsible for community management, responding to inquiries, and providing assistance
✅ Implementing engagement initiatives and community-building activities to attract new followers and increase engagement
✅ Leveraging analytical skills to track content performance, report on metrics, and conduct competitor benchmarking
ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple projects simultaneously, and a customer-centric mindset.
🎯 Required Qualifications
Education: University or Post Graduate degree in Communications, Journalism, or other related subject areas.
Experience: At least five years working in social media, crafting organic content in a corporate or agency environment
Required Skills:
- Proven expertise in content creation for social media from planning to execution
- Outstanding copywriting skills and experience in designing simple imagery and short-form video content
- Strong understanding of social media platforms and trends
- Hands-on experience with paid social campaigns
- Knowledge of social media schedulers and analytic tools, plus video and design editing apps
- Demonstrated experience in driving and delivering social content
- Ability to work well under pressure and manage multiple projects simultaneously
- Excellent communication skills and a customer-centric mentality
Preferred Skills:
- Understanding of the insurance or financial industry
ASSUMPTION: Candidates with experience in the insurance or financial industry may have an advantage in understanding Aviva's business and customers.
💰 Compensation & Benefits
Salary Range: CAD 70,000 - 90,000 per year (Based on industry standards for a Social Media Specialist with 5-10 years of experience in the Greater Toronto Area)
Benefits:
- Competitive base compensation and annual bonus
- Retirement savings and share plan
- Health benefits, personal wellness, and volunteer opportunities
- Career development opportunities and competitive vacation package
- Employee-driven programs focused on gender, LGBTQ+, origins, diversity, and inclusion
- Corporate wellness programs to support employees' physical and mental health
Working Hours: Full-time, 37.5 hours per week, with a hybrid work model (2-3 days on-site)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Aviva is a leading Insurance, Wealth & Retirement business with a focus on protection and health.
Company Size: Aviva has 10,001+ employees globally, with a significant presence in Canada.
Founded: Aviva was founded in 1696 and has since grown into a multinational insurance company.
Company Description:
- Aviva is committed to being with its customers today for a better tomorrow
- The company offers a wide range of insurance, wealth, and retirement products and services
- Aviva is dedicated to creating a diverse and inclusive workplace that reflects its customers and communities
Company Specialties:
- Retirement
- Investments
- Insurance
- Health
- Insurtech
- Protection
- and Wealth
Company Website: Aviva.com
ASSUMPTION: Aviva's large size and global presence offer opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level of Aviva's career ladder, with opportunities for growth and advancement.
Reporting Structure: The Social Media Specialist will report to the Manager, External Communications and work closely with various business areas.
Work Arrangement: This role operates on a hybrid work model, with 2-3 days on-site at Aviva's head office in Markham.
Growth Opportunities:
- Expanding skills in content creation and strategy
- Developing expertise in social media analytics and reporting
- Gaining experience working with various business areas and stakeholders
- Potential for career progression within the External Communications team or other departments
ASSUMPTION: Aviva's large size and diverse range of products and services provide numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Aviva's head office in Markham is a modern, collaborative workspace with state-of-the-art facilities.
Office Location(s): 10 Aviva Way, Markham, Ontario, Canada
Geographic Context:
- Markham is a growing city in the Greater Toronto Area, with a diverse population and a strong tech industry
- The city offers a mix of urban and suburban living, with easy access to parks, recreation, and cultural attractions
- Markham has a vibrant arts scene, with numerous galleries, museums, and festivals throughout the year
Work Schedule: The hybrid work model allows for flexibility in work hours, with core hours between 9:00 AM and 5:00 PM EST.
ASSUMPTION: The hybrid work model offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the Talent Acquisition Partner
- In-depth interview with the hiring manager and team members
- Final interview with the Director, External Communications
Key Assessment Areas:
- Creativity and content creation skills
- Communication and customer-centric mindset
- Analytical skills and problem-solving abilities
- Adaptability and flexibility in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your social media and content creation experience
- Include examples of your previous work, such as social media campaigns or content you've created
- Demonstrate your understanding of Aviva's brand and values in your application materials
ATS Keywords: Social Media, Content Creation, Community Management, Organic Content, Paid Social, Analytics, Insurance, Financial Industry, Hybrid Work, Marketing & Communications
ASSUMPTION: Aviva's application process is designed to assess candidates' skills and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Social media schedulers (e.g., Hootsuite, Later, Meltwater)
- Video and design editing apps (e.g., Canva, CapCut)
- Analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is preferred, but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Care: We put our customers first and strive to understand their needs
- Commitment: We are dedicated to delivering on our promises and being there for our customers
- Community: We foster a culture of collaboration and inclusivity, both within our organization and in the communities we serve
- Confidence: We have the expertise and knowledge to provide our customers with the best possible service
Work Style:
- Collaborative: Aviva values teamwork and cross-functional collaboration
- Adaptable: The company operates in a dynamic and evolving industry, requiring employees to be flexible and adaptable
- Customer-focused: Aviva prioritizes the needs and preferences of its customers in all aspects of its business
Self-Assessment Questions:
- How do you demonstrate care and commitment in your work?
- How have you fostered a sense of community in a previous role or project?
- How do you maintain confidence in high-pressure situations, such as when managing multiple projects or responding to customer inquiries?
ASSUMPTION: Aviva's values and work style are integral to its culture and are reflected in the company's approach to hiring and employee development.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in Aviva's brand guidelines or content strategy
- Balancing the needs of various business areas and stakeholders
- Working with limited resources or budget constraints for paid social campaigns
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Unlike related roles, this position focuses specifically on organic content creation and community management
- Aviva's large size and global presence offer opportunities for career growth and development not available at smaller organizations
- This role requires a strong understanding of the insurance or financial industry, unlike similar roles in other industries
ASSUMPTION: Candidates should consider how their skills and experience align with the unique aspects of this role and Aviva's business.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new insurance product
- Creating engaging content for Aviva's social media channels to celebrate a company milestone or achievement
- Managing a crisis communication situation on social media, such as responding to negative feedback or addressing a customer complaint
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Social Media Specialist in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into Aviva's overall marketing and communications strategy?
- What are the biggest challenges facing the External Communications team in the next 6-12 months, and how can this role help address them?
- How does Aviva support the professional development and growth of its employees, particularly in the Marketing & Communications department?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Aviva foster a culture of collaboration and inclusivity, both within the organization and in the communities it serves?
ASSUMPTION: These questions demonstrate a candidate's interest in Aviva's business and culture, as well as their understanding of the role's responsibilities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media and content creation experience
- Include examples of your previous work, such as social media campaigns or content you've created
- Prepare for your interview by researching Aviva's brand, values, and business
- Follow up with the Talent Acquisition Partner after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
