📌 Core Information
🔹 Job Title: Social Media Specialist
🔹 Company: Friends of Sally
🔹 Location: North Jakarta, Indonesia
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content ideas and short videos for social media platforms
- Collaborating with the marketing team to develop content strategies
- Tracking and reporting on social media insights
- Interacting with followers through comments and direct messages
ASSUMPTION: This role requires a creative and proactive individual who can keep up with current trends and effectively communicate with the company's audience.
📋 Key Responsibilities
✅ Research and generate engaging ideas for new contents
✅ Plan, shoot, and edit short videos for contents
✅ Post contents daily to our social media platform
✅ Collaborate with the marketing team to develop and execute content strategies
✅ Research for current trends in social media
✅ Track and report on social media insights
✅ Interact with our social media followers through comments or direct messages
ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring the incumbent to be both imaginative and data-driven.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: Fresh graduates are welcome to apply
Required Skills:
- Creative and up-to-date with trends
- Good photo & video editing skills
- Basic skill in Adobe Illustrator is a plus
- Experience with social media is a plus
Preferred Skills:
- Fluency in Bahasa Indonesia and English is preferable
ASSUMPTION: While fresh graduates are welcome, candidates with some experience in social media or content creation may have an advantage.
💰 Compensation & Benefits
Salary Range: IDR 5,000,000 - 7,000,000 per month (Estimated, based on industry standards for entry-level marketing roles in Jakarta)
Benefits:
- Work-from-office (WFO) based in Pluit, Jakarta Utara
- Responsible, independent, creative, and committed work environment
Working Hours: Full-time (40 hours/week), with flexible hours based on project needs
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion. Friends of Sally specializes in baby essentials made from bamboo fiber, focusing on comfort and sustainability.
Company Size: Small (11-50 employees). This size allows for a more intimate work environment and closer collaboration among team members.
Founded: 2020. Friends of Sally is a relatively new company, offering opportunities for growth and innovation.
Company Description:
- Proudly founded by two moms, seeking to comfort families with soft and fluffy baby essentials
- Products are made from bamboo fiber, known for its antibacterial characteristics and sustainability
- Committed to providing high-quality, eco-friendly products for babies with sensitive skin
Company Specialties:
- Baby essentials
- Bamboo fiber products
- Sustainable and eco-friendly materials
Company Website: friendsofsally.com
ASSUMPTION: Friends of Sally's commitment to sustainability and high-quality products may attract candidates who share similar values.
📊 Role Analysis
Career Level: Entry-level. This role is an excellent starting point for individuals interested in social media management and content creation.
Reporting Structure: The Social Media Specialist will report directly to the Marketing Manager.
Work Arrangement: On-site, with a focus on collaboration and teamwork.
Growth Opportunities:
- Developing expertise in social media strategy and analytics
- Potential career progression into senior marketing roles
- Expanding skills in content creation and video production
ASSUMPTION: As a growing company, Friends of Sally may offer opportunities for professional development and career advancement.
🌍 Location & Work Environment
Office Type: Cozy and collaborative work environment, with a focus on creativity and innovation.
Office Location(s): Pluit, Jakarta Utara
Geographic Context:
- North Jakarta is a bustling area with a mix of residential and commercial spaces
- Pluit is known for its vibrant nightlife and entertainment options
- Easy access to public transportation and shopping centers
Work Schedule: Full-time, with flexible hours based on project needs. The role may require occasional weekend work for events or campaigns.
ASSUMPTION: The work environment at Friends of Sally is likely to be dynamic and fast-paced, reflecting the company's commitment to innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person interview with the Marketing Manager
- Final decision and offer
Key Assessment Areas:
- Creativity and innovation in content ideas
- Video editing and production skills
- Understanding of social media trends and best practices
- Communication and interpersonal skills
Application Tips:
- Tailor your resume to highlight relevant skills and experiences in social media, content creation, and video production
- Prepare a portfolio showcasing your best work, including social media campaigns and video projects
- Demonstrate your understanding of Friends of Sally's products and values in your cover letter
ATS Keywords: Social Media Management, Content Creation, Video Editing, Trend Research, Collaboration, Social Media Insights, Communication, Adobe Illustrator
ASSUMPTION: Friends of Sally's interview process may prioritize candidates who can demonstrate a strong understanding of the company's products and values, as well as a creative and innovative approach to social media management.
🛠️ Tools & Technologies
- Adobe Illustrator
- Social media platforms (Instagram, Facebook, TikTok, etc.)
- Video editing software (e.g., Adobe Premiere Pro, iMovie, etc.)
- Social media analytics tools (e.g., Hootsuite, Sprout Social, etc.)
ASSUMPTION: The specific tools and technologies used may evolve as the company grows and adapts to new trends in social media management.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Sustainability and eco-friendliness
- High-quality products and customer satisfaction
Work Style:
- Collaborative and team-oriented
- Dynamic and fast-paced
- Focused on continuous learning and improvement
Self-Assessment Questions:
- How do you stay up-to-date with current trends in social media?
- Can you describe a successful social media campaign you've worked on, and what made it successful?
- How do you approach collaboration with team members, and how do you ensure your work aligns with the company's values?
ASSUMPTION: Friends of Sally values candidates who are creative, innovative, and committed to the company's mission of providing high-quality, sustainable products for babies and families.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of social media trends and algorithms
- Managing multiple social media platforms and content creation tasks simultaneously
- Balancing creativity and data-driven decision-making in social media strategy
- Occasional weekend work for events or campaigns
ASSUMPTION: The role may present challenges in terms of workload and time management, but also offers opportunities for professional growth and development.
📈 Similar Roles Comparison
- Social Media Coordinator: Focuses more on day-to-day content posting and engagement, with less emphasis on strategy and analytics
- Content Creator: May have a broader scope of content creation, including blog posts, articles, and other forms of content beyond social media
- Social Media Manager: Typically has more experience and oversees a team of social media specialists, with a focus on strategy and analytics
ASSUMPTION: The Social Media Specialist role at Friends of Sally offers a unique blend of creativity, strategy, and analytics, making it an attractive option for candidates interested in social media management.
📝 Sample Projects
- Developing a social media campaign to launch a new product line, including video content and influencer partnerships
- Analyzing social media insights to identify trends and optimize content strategy
- Creating a series of educational videos about the benefits of bamboo fiber for babies' skin
ASSUMPTION: The specific projects the Social Media Specialist works on will vary depending on the company's needs and priorities, but will likely involve a mix of creative and analytical tasks.
❓ Key Questions to Ask During Interview
- How does the company support the professional development of its employees?
- What are the most successful social media campaigns the company has run, and what made them successful?
- How does the company approach work-life balance, especially for employees in creative roles?
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does the company incorporate sustainability and eco-friendliness into its business practices and product offerings?
ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the company's culture, values, and priorities, and ensure a good fit for both parties.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant skills and experiences in social media, content creation, and video production
- Prepare a portfolio showcasing your best work, including social media campaigns and video projects
- Demonstrate your understanding of Friends of Sally's products and values in your cover letter
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
