Social Media Specialist

📌 Core Information

🔹 Job Title: Social Media Specialist

🔹 Company: Drake Cooper

🔹 Location: Boise, Idaho, United States (Remote)

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Advertising & Marketing

🔹 Date Posted: April 18, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: Yes, 100% Remote

🚀 Job Overview

Key aspects of this role include:

• Managing paid social media campaigns across various platforms
• Collaborating with creative and production teams for cohesive assets
• Optimizing campaign performance and providing platform-driven insights
• Staying updated with industry trends and certifications
• Educating the agency and clients on social media capabilities and best practices

ASSUMPTION: This role requires a balance of technical skills in media buying, creative thinking, and strong communication skills to collaborate effectively with various teams.

📋 Key Responsibilities

✅ Manage paid social media campaigns across platforms like Facebook, Pinterest, Snapchat, TikTok, LinkedIn, X (formerly Twitter), and more

✅ Handle day-to-day campaign management, including pacing, performance, targeting optimizations, and ongoing testing

✅ Stay updated with industry trends and maintain relevant certifications

✅ Collaborate with creative and production teams to ensure cohesive assets tailored to each media channel's best practices

✅ Partner with media planners and analysts to provide platform-driven suggestions and insights

✅ Educate the agency and clients on the capabilities and best practices of social media channels

✅ Work closely with AdOps and analysts to define conversions and campaign objectives, and provide campaign reporting as needed

ASSUMPTION: This role involves a mix of autonomous work and collaboration, requiring strong self-management skills and the ability to work effectively in a team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: 2+ years of media buying experience on the publisher, client, or agency side

Required Skills:

• Campaign management and optimization
• Strong analytical and problem-solving skills
• Intermediate Excel or similar spreadsheet tools
• Strong interpersonal skills and team player mindset
• Proactive, test-and-learn approach with a desire to take initiative and collaborate
• Knowledge of media delivery and audience engagement in campaigns

Preferred Skills:

• Certification in Meta Ads Manager
• Experience with additional media buying platforms
• Knowledge of media delivery and audience engagement in campaigns

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (Based on industry standards for intermediate-level social media specialists in Boise, ID)

Benefits:

• 100% Employee Owned
• Profit Sharing
• Hybrid work arrangements
• Paid Parking at office locations
• 401k plan with a match
• Agency-paid medical, life, and short-term disability insurance along with options for vision, dental, additional life, and long-term disability insurance
• A generous time off program including family leaves and volunteer work
• Great clients!!

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM MST, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services. Drake Cooper specializes in working with mid-sized brands, offering tailored services to maximize value for these organizations.

Company Size: 51-200 employees. This size allows for a more personal work environment with ample opportunities for growth and collaboration.

Founded: 1978. Drake Cooper is one of the few independent, employee-owned agencies in the United States.

Company Description:

• Drake Cooper builds brands for the ambitious, working with clients around the country
• Known for a collaborative work style and a high Net Promoter Score (85)
• Focuses on mid-sized brands, offering tailored services for maximum value

Company Specialties:

• Advertising
• Marketing
• Travel and tourism
• Healthcare
• Outdoor recreation
• Retail
• Gaming
• Food and beverage
• Technology
• Government and public sector
• Real estate

Company Website: http://www.drakecooper.com

ASSUMPTION: Drake Cooper's focus on mid-sized brands allows for a more personal approach to client relationships and a greater impact on brand growth.

📊 Role Analysis

Career Level: Intermediate. This role requires 2+ years of media buying experience and offers opportunities for growth within the agency.

Reporting Structure: The Social Media Specialist will report directly to the Media Director and collaborate with various teams, including creative, production, media planning, and analytics.

Work Arrangement: Hybrid. This role offers a flexible work arrangement, combining remote work with on-site collaboration at the Boise office.

Growth Opportunities:

• Advancement to Senior Social Media Specialist or similar roles within the agency
• Expanding skills and expertise in other media channels and platforms
• Potential to take on leadership responsibilities within the media team

ASSUMPTION: This role offers ample opportunities for professional growth and development within the agency.

🌍 Location & Work Environment

Office Type: Hybrid. Drake Cooper offers a hybrid work arrangement, combining remote work with on-site collaboration at the Boise office.

Office Location(s): 416 S. 8th Street, Boise, Idaho 83702, US

Geographic Context:

• Boise, Idaho, is a mid-sized city with a growing tech industry and a strong sense of community
• The city offers a high quality of life, with abundant outdoor recreation opportunities and a vibrant arts scene
• Boise has a relatively low cost of living compared to other major US cities

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM MST, with flexibility for remote work

ASSUMPTION: The hybrid work arrangement allows for a balance between independent work and in-person collaboration, fostering a productive and engaging work environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Media Director to discuss the role, responsibilities, and expectations
• Portfolio or case study presentation to showcase relevant experience and skills
• Final interview with key stakeholders to assess fit within the team and company

Key Assessment Areas:

• Media buying skills and experience
• Collaboration and communication skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Drake Cooper's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Include specific examples of successful social media campaigns you've managed, emphasizing your impact on key metrics
• Prepare a portfolio or case study presentation showcasing your media buying skills and creative problem-solving
• Research Drake Cooper's clients and industry focus to demonstrate your understanding of the agency's work

ATS Keywords: Social media, media buying, campaign management, optimization, analytics, collaboration, advertising, marketing, Boise, hybrid, remote, Drake Cooper

ASSUMPTION: Drake Cooper's interview process is designed to assess both technical skills and cultural fit, ensuring a strong match for the role and the agency.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads
• Hootsuite or similar social media management platforms
• Microsoft Excel or Google Sheets
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The tools and technologies required for this role may evolve as the agency adopts new platforms and services.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Integrity
• Creativity
• Accountability
• Continuous learning

Work Style:

• Proactive and self-motivated
• Strong communicator and team player
• Adaptable and open to feedback
• Results-driven and focused on client success

Self-Assessment Questions:

• How do you stay updated with the latest trends and best practices in social media marketing?
• Can you provide an example of a time when you had to collaborate with multiple teams to execute a successful campaign?
• How do you approach testing and optimization in your media buying strategies?

ASSUMPTION: Drake Cooper values a strong cultural fit and looks for candidates who align with their core values and work style.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with the fast-paced and ever-changing social media landscape, necessitating continuous learning and adaptation
• Balancing remote work and in-person collaboration, requiring strong self-motivation and communication skills
• Working with a diverse range of clients, each with unique goals and expectations, demanding strong client management skills

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive mindset, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional media buying roles, this position focuses exclusively on social media platforms, allowing for deeper expertise and specialization
• Drake Cooper's focus on mid-sized brands offers a more personal approach to client relationships and a greater impact on brand growth
• This role offers opportunities for growth and development within the agency, with potential advancement to senior roles or expanded responsibilities

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, making it an attractive choice for the right candidate.

📝 Sample Projects

• Developing and executing a social media campaign for a new product launch, driving brand awareness and conversions
• Optimizing an existing social media campaign to improve performance and reduce costs, while maintaining or increasing key metrics
• Collaborating with creative and production teams to develop engaging and on-brand content for multiple social media platforms

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for managing social media campaigns at Drake Cooper?
• How does the media team collaborate with other departments, such as creative and production?
• What opportunities are there for professional growth and development within the agency?
• How does Drake Cooper support work-life balance for its employees?
• Can you provide an example of a successful social media campaign executed by the agency, and what made it successful?

ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, work environment, and growth opportunities for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare a portfolio or case study presentation showcasing your media buying skills and creative problem-solving
• Follow up with the hiring manager within one week of submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.