Social Media Specialist

📌 Core Information

🔹 Job Title: Social Media Specialist

🔹 Company: Maker Lab

🔹 Location: Manila, Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Philippines only)

🚀 Job Overview

Key aspects of this role include:

• Driving social engagement strategies for clients
• Collaborating with cross-functional teams and external agencies
• Managing key opinion leaders (KOLs) and creators
• Analyzing social content performance and trends
• Executing impactful PR events and campaigns

ASSUMPTION: This role requires a strategic and creative thinker with a deep understanding of social media platforms and trends, particularly TikTok.

📋 Key Responsibilities

✅ Manage key opinion leaders (KOLs) and creators across all brands, including comprehensive briefing, drafting content calendars, and deploying essential toolkits from brand teams to ensure seamless collaboration and execution.

✅ Track and analyze social content performance across platforms like TikTok, identifying emerging trends and actionable insights. Collaborate closely with the media team to amplify successful assets and optimize content reach.

✅ Work closely with Market PR teams to plan and execute high-impact PR events that generate significant buzz and talkability, extending brand narratives into wider public conversations.

✅ Oversee the management of social media pages, ensuring the strategic deployment of branded content that is fully aligned with overarching marketing objectives and brand guidelines.

✅ Provide social media expertise and generate innovative ideas for the market. Help implement engaging brand narratives into a wider integrated marketing plan, with a focus on trend-driven content curation.

✅ Analyze data into insights whilst building a narrative that will fuel social media campaigns and programmes as part of the broader country-specific marketing initiatives, particularly emphasizing TikTok and other key social platform performance.

✅ Identify and escalate areas of concern and opportunities for the brand and pitch fresh, innovative ideas to drive engagement and community, leveraging a deep understanding of social trends.

✅ Partner with cross-functional teams on social strategy and execution to capture the brand’s presence and end-user engagement.

✅ Manage analytics, track audience growth, and generate campaign-specific metrics, focusing on content performance and audience engagement.

✅ Help build and manage strong relationships with influencers and micro-creators throughout various verticals to increase authentic advocacy and brand love, and facilitate content creation where appropriate.

✅ Collect and share insights and trends from social communities to improve future campaigns.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with local and geographically dispersed stakeholders.

🎯 Required Qualifications

Education: A degree in business, commerce, or marketing is preferred, or equivalent industry experience is required.

Experience: 5+ years of experience in marketing, advertising, or a related industry; preferably both agency and in-house experience, managing social presence and strategy for global brands, ideally in the technology space.

Required Skills:

• Strategic and creative thinking
• Proven ability to curate and develop trend-leading content
• Strong technical knowledge of social platforms, paid media, content strategy, and community management, with specific expertise in TikTok and Meta performance
• Experience with social media publishing tools like Sprinklr, Hootsuite, or Sprout Social
• Ability to bring order and attention to detail to complex stages of each project
• Prior experience with communicating with local and geographically dispersed stakeholders to deliver clear instructions and messaging
• Passionate about working as part of a larger team to deliver on a common goal, with a keen eye for emerging social trends and content opportunities
• Exceptional verbal and written English communication and presentation skills to support projects across APAC

Preferred Skills:

• Experience with social media analytics tools
• Fluency in additional languages

ASSUMPTION: Candidates with a strong portfolio showcasing their social media expertise and a proven track record of driving engagement and community growth will be highly competitive.

💰 Compensation & Benefits

Salary Range: PHP 600,000 - PHP 900,000 per year (Based on industry standards for a mid-level social media specialist role in Manila)

Benefits:

• Health insurance
• Retirement plan
• Performance bonuses
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 201-500 employees

Founded: 2015

Company Description:

• Maker Lab is a global marketing consultancy established in 2015 with a talent-centric approach, designed to build and run in-house micro-agencies alongside clients
• Headquartered in Singapore, with offices in London and LA
• Collaborates with culture brands like YouTube, Netflix, Amazon, and Google to drive business growth and marketing efficiencies

Company Specialties:

• Social media management
• Strategy
• UX design
• Copywriting
• Events
• Marketing
• Editorial
• Content
• Talent
• UI design
• Creative
• Data analytics

Company Website: wearemakerlab.com

ASSUMPTION: Maker Lab's talent-centric approach and global presence provide opportunities for professional growth and exposure to diverse marketing projects.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Country Social Lead and works closely with PR managers and cross-functional teams

Work Arrangement: Remote (Philippines only), with the option for on-site work at the Manila office

Growth Opportunities:

• Potential to take on additional responsibilities and advance to a senior role
• Opportunities to work on diverse marketing projects for global brands
• Access to professional development resources and training

ASSUMPTION: This role offers opportunities for career growth and skill development within Maker Lab's global marketing consultancy.

🌍 Location & Work Environment

Office Type: Remote (with on-site option)

Office Location(s): Manila, Philippines

Geographic Context:

• Manila is the capital and most populous city of the Philippines
• The city offers a vibrant culture, diverse food scene, and numerous entertainment options
• Manila has a tropical climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year

Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options available

ASSUMPTION: The remote work option provides flexibility and work-life balance, while the on-site option offers opportunities for in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager and relevant team members
• Background check and offer

Key Assessment Areas:

• Social media expertise and strategic thinking
• Communication and presentation skills
• Project management and organizational skills
• Cultural fit and alignment with Maker Lab's values

Application Tips:

• Tailor your resume and cover letter to highlight your social media experience and relevant skills
• Prepare examples of your social media campaigns and their outcomes
• Research Maker Lab's clients and industry to demonstrate your understanding of the role and company

ATS Keywords: Social Media Strategy, Content Creation, Data Analysis, Project Management, Community Management, Influencer Marketing, Trend Analysis, Collaboration, Public Relations, Content Performance, Social Listening, Creative Thinking, Technical Knowledge, Communication Skills, Detail Orientation, Teamwork

ASSUMPTION: Applicants should emphasize their social media expertise, strategic thinking, and ability to work effectively with cross-functional teams and stakeholders.

🛠️ Tools & Technologies

• Social media publishing tools (e.g., Sprinklr, Hootsuite, Sprout Social)
• Social media analytics tools (e.g., Sprout Social, Hootsuite Insights, Brand24)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: Familiarity with these tools is preferred but not required, as training will be provided.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Creativity
• Expertise
• Integrity
• Results-driven

Work Style:

• Team-oriented
• Adaptable
• Results-focused
• Innovative
• Data-driven

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working with diverse stakeholders and managing multiple projects simultaneously?
• Do you have a proven track record of driving engagement and community growth through social media campaigns?

ASSUMPTION: Applicants should assess their alignment with Maker Lab's values and work style to ensure a strong cultural fit.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Keeping up with the fast-paced and ever-changing social media landscape
• Working effectively with remote teams and external agencies
• Adapting to different brand voices and guidelines

ASSUMPTION: Applicants should be prepared to manage multiple priorities, adapt to change, and work effectively with diverse teams.

📈 Similar Roles Comparison

• This role differs from a Social Media Coordinator in that it requires more strategic thinking, project management, and stakeholder communication skills
• Industry-specific context: The technology space requires a strong understanding of emerging trends and platforms, such as TikTok
• Career path comparison: This role can lead to senior-level positions within Maker Lab or related marketing agencies

ASSUMPTION: Applicants should compare this role to similar positions in the industry to understand its unique requirements and growth potential.

📝 Sample Projects

• Developing and executing a TikTok campaign for a global technology brand
• Managing a team of influencers and micro-creators for a product launch event
• Analyzing social media performance data to inform content strategy and improve engagement

ASSUMPTION: Applicants should prepare examples of their social media projects and campaigns to demonstrate their skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing strategy?
• How does Maker Lab support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Maker Lab measure the success of its social media campaigns, and what KPIs are most important?
• What is the work-life balance like for this role, and how does Maker Lab support remote work?

ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and understanding of the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media experience and relevant skills
• Prepare examples of your social media campaigns and their outcomes
• Research Maker Lab's clients and industry to demonstrate your understanding of the role and company
• Follow up with Maker Lab within 7 days of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.