Social Media Specialist

📌 Core Information

🔹 Job Title: Social Media Specialist

🔹 Company: Dungarvin

🔹 Location: Mendota Heights, Minnesota

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 4, 2025

🔹 Experience Level: Intermediate

🔹 Remote Status: Remote (with travel opportunities)

🚀 Job Overview

Key aspects of this role include:

• Creating engaging content for various social media platforms
• Managing and publishing organic and paid posts
• Collaborating with internal teams on social media campaigns
• Analyzing performance metrics and providing actionable insights
• Supporting the Communications Manager in shaping social media strategy

ASSUMPTION: This role requires a strong understanding of social media platforms, content creation, and analytics. The ideal candidate will be creative, adaptable, and data-driven.

📋 Key Responsibilities

✅ Design compelling visuals and content for social media, recruiting platforms, and digital ads using Adobe Creative Suite and Microsoft Office

✅ Manage and publish organic and paid posts on Facebook, Instagram, LinkedIn, YouTube, TikTok, and the company website

✅ Collaborate with internal teams to develop timely social media campaigns aligned with key events and initiatives

✅ Support the Communications Manager in shaping and executing quarterly and annual social media strategies

✅ Use tools like Sprout Social and Meta Business Suite to track trends, analyze performance, and guide content strategy

✅ Plan and schedule content across channels, maintaining a consistent editorial calendar

✅ Monitor social conversations, engage with audiences, and coordinate appropriate responses

✅ Define KPIs, analyze monthly metrics, and share actionable insights

✅ Create impactful internal and external messaging, including testimonials, executive content, and videos

✅ Partner with leadership to manage communications during acquisitions and major company updates

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to prioritize competing demands in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Graphic Design, Marketing, or Journalism

Experience: 2-3 years of experience in marketing, social media, writing, advertising, or a related field

Required Skills:

• Proven ability to manage multiple social media campaigns and content calendars
• Solid understanding of the social media universe, including Facebook, Instagram, Twitter, TikTok, YouTube, industry-specific blogs, and other social media optimization strategies
• Excellent written and verbal communication skills with a strong sense of audience and messaging clarity
• Strong organizational and project management skills
• Ability to analyze performance data and make data-driven decisions aligned with company values

Preferred Skills:

• Working knowledge of Adobe Creative Suite applications and Photoshop
• Knowledge of interactive marketing principles
• Thorough knowledge of best practices within social media storytelling, tools, and analytics
• Experience with photography and videography, including shooting and editing

ASSUMPTION: While not explicitly stated, proficiency in Adobe Creative Suite and Microsoft Office is likely required for this role.

💰 Compensation & Benefits

Salary Range: $55,100 fixed rate (provided in the job description)

Benefits:

• 401(k) with Match
• Pet Insurance
• Paid Time Off
• Medical, Dental, and Vision Insurance
• National Discount Programs
• Supplemental Insurance, FSA, and HSA
• Referral Bonus Program
• Life Insurance and Long-term Disability Insurance

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is likely non-negotiable, as it is listed as a fixed rate. Benefits are comprehensive and include health insurance, retirement plans, and various supplemental insurance options.

📌 Applicant Insights

🔍 Company Context

Industry: Dungarvin operates in the Individual and Family Services sector, focusing on providing support services to individuals with intellectual and developmental disabilities, mental health, behavioral, or complex medical needs.

Company Size: Dungarvin is a mid-sized company with 5,001-10,000 employees, offering a balanced work culture that values adaptability, learning, and innovation, along with a work/life balance schedule.

Founded: Dungarvin was founded in 1976 in Minnesota and has since expanded to 15 states, offering services such as supported sobriety, day services, in-home services, case management services, vocational services, hourly supports, residential services, foster care services, community-based programming, host home services, respite care, supported employment, children's services, TBI/traumatic brain injury, mental health, behavioral challenges, intellectual and developmental disabilities, significant medical challenges, and family, infant, and toddler (FIT) program.

Company Description:

• Dungarvin is a mission-driven organization dedicated to enhancing the quality of life for people with intellectual and developmental disabilities
• The company offers a unique opportunity to be the voice of the company, telling client-facing stories that matter and shaping social media strategy with real impact
• Dungarvin offers meaningful work, a balanced work culture, and competitive benefits, including a 401(k) with match, pet insurance, paid time off, medical, dental, and vision insurance, national discount programs, supplemental insurance, FSA, HSA, referral bonus program, life insurance, and long-term disability insurance

Company Specialties:

• Supported Sobriety
• Day Services
• In-Home Services
• Case Management Services
• Vocational Services
• Hourly Supports
• Residential Services
• Foster Care Services
• Community Based Programming
• Host Home Services
• Respite Care
• Supported Employment
• Children's Services
• TBI/Traumatic Brain Injury
• Mental Health
• Behavioral Challenges
• Intellectual & Developmental Disabilities
• Significant Medical Challenges
• and Family
• Infant
• and Toddler (FIT) Program

Company Website: http://www.dungarvin.com

ASSUMPTION: Dungarvin's mission and values are deeply rooted in respect, inclusion, and person-centered care, which should be considered when applying for this role.

📊 Role Analysis

Career Level: This role is at the intermediate level, requiring 2-3 years of experience in a related field

Reporting Structure: The Social Media Specialist will report directly to the Communications Manager and collaborate with various internal teams to develop and execute social media campaigns

Work Arrangement: This role is primarily remote, with opportunities to travel for site visits and to attend conferences, such as the ANCOR conference

Growth Opportunities:

• As Dungarvin continues to grow, there may be opportunities for the Social Media Specialist to take on additional responsibilities or advance to a management role
• This role offers the opportunity to shape social media strategy and make a real impact on the company's brand awareness and recruitment efforts
• The Social Media Specialist will have the chance to work closely with leadership and contribute to major company updates and acquisitions

ASSUMPTION: The Social Media Specialist will have ample opportunities to grow both personally and professionally within this role and at Dungarvin.

🌍 Location & Work Environment

Office Type: Dungarvin has a physical office in Mendota Heights, Minnesota, but this role is primarily remote

Office Location(s): 1444 Northland Drive, Suite 200, Mendota Heights, MN 55120, US

Geographic Context:

• Mendota Heights is a suburb of Minneapolis-Saint Paul, offering a mix of urban and suburban living
• The Twin Cities metropolitan area is home to a diverse range of industries, including healthcare, finance, and technology
• Minnesota is known for its strong job market, high quality of life, and excellent educational opportunities

Work Schedule: Full-time, 40 hours per week, with flexible hours and a work/life balance schedule

ASSUMPTION: The primarily remote nature of this role may require some flexibility in working hours to accommodate time zones and team collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the HR department
• In-depth interview with the Communications Manager and potential team members
• Background check and reference check
• Final offer and onboarding

Key Assessment Areas:

• Candidates' understanding of social media platforms and trends
• Candidates' ability to create engaging and on-brand content
• Candidates' analytical skills and data-driven decision-making
• Candidates' communication and collaboration skills
• Candidates' cultural fit with Dungarvin's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include examples of your social media content, campaigns, or analytics projects to demonstrate your expertise
• Be prepared to discuss your understanding of Dungarvin's mission and how your skills align with the company's values
• Prepare questions to ask the interviewer about the role, team, or company to demonstrate your interest and engagement

ATS Keywords: Social Media Management, Content Creation, Graphic Design, Video Production, Communication, Project Management, Data Analysis, Storytelling, Adobe Creative Suite, Digital Marketing, Engagement Strategies, Photography, Videography, Collaboration, Strategic Thinking, Adaptability

ASSUMPTION: The application process for this role may be subject to change, and it is essential to monitor the job posting for updates.

🛠️ Tools & Technologies

• Adobe Creative Suite
• Microsoft Office
• Sprout Social
• Meta Business Suite
• Google Analytics
• Canva or other graphic design tools
• Video editing software (e.g., iMovie, Adobe Premiere Pro)

ASSUMPTION: Proficiency in these tools is likely required for this role, and candidates should be prepared to demonstrate their skills during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Respect: Dungarvin values the unique abilities, experiences, and perspectives of each individual
• Inclusion: The company strives to create an environment where everyone feels valued and empowered to contribute
• Person-centered care: Dungarvin focuses on understanding and responding to the choices of people in need of supports

Work Style:

• Collaborative: The Social Media Specialist will work closely with various internal teams to develop and execute social media campaigns
• Adaptable: This role requires flexibility and the ability to prioritize competing demands in a fast-paced environment
• Data-driven: Candidates should be comfortable analyzing performance data and making data-driven decisions

Self-Assessment Questions:

• Do you align with Dungarvin's mission and values, particularly the emphasis on respect, inclusion, and person-centered care?
• Are you comfortable working in a collaborative, adaptable, and data-driven environment?
• Do you have the necessary skills and experience to manage multiple social media campaigns and content calendars, analyze performance metrics, and make data-driven decisions?

ASSUMPTION: Candidates who share Dungarvin's values and are comfortable working in a collaborative, adaptable, and data-driven environment are likely to be a strong fit for this role.

⚠️ Potential Challenges

• The Social Media Specialist may face challenges keeping up with the fast-paced nature of social media trends and algorithms
• This role requires strong project management skills and the ability to prioritize competing demands, which can be stressful at times
• The Social Media Specialist may need to work flexible hours to accommodate time zones and team collaboration, which could impact work/life balance
• Dungarvin's primarily remote work arrangement may present unique challenges for candidates who prefer an on-site work environment

ASSUMPTION: These challenges can be mitigated by strong time management skills, effective communication, and a willingness to adapt to a flexible work environment.

📈 Similar Roles Comparison

• Compared to other social media specialist roles, this position offers a unique opportunity to shape social media strategy and make a real impact on a mission-driven organization
• Dungarvin's focus on person-centered care and inclusion sets it apart from other companies in the individual and family services sector
• This role offers a competitive salary and comprehensive benefits package, comparable to similar roles in the industry

ASSUMPTION: Candidates should consider the unique aspects of this role and how they align with their career goals and values.

📝 Sample Projects

• Developing a social media campaign to raise awareness about Dungarvin's services and attract new clients
• Creating engaging content for Dungarvin's social media platforms, including graphics, videos, and written posts
• Analyzing performance metrics and providing actionable insights to optimize future campaigns
• Managing communications during acquisitions and major company updates, ensuring consistent messaging across all platforms

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Social Media Specialist role at Dungarvin.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Communications department?
• How does Dungarvin support work/life balance for its employees, particularly those in remote roles?
• What are the most significant challenges facing the Social Media Specialist in this role, and how can they be addressed?
• How does Dungarvin approach diversity, equity, and inclusion in its hiring and employee development processes?
• What opportunities are there for professional growth and advancement within the Communications department and the company as a whole?

ASSUMPTION: These questions can help candidates better understand the role, team, and company culture, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your social media content, campaigns, or analytics projects to demonstrate your expertise
• Prepare questions to ask the interviewer about the role, team, or company to demonstrate your interest and engagement
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.