📌 Core Information
🔹 Job Title: Social Media Specialist
🔹 Company: Dungarvin
🔹 Location: Mendota Heights, Minnesota, United States
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK (must reside in MN, WI, CT, NC, OK, CO, KY, IN, NJ, NM)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging social media content to build brand awareness and attract talent
- Collaborating with internal teams to develop social media campaigns aligned with key events and initiatives
- Analyzing performance metrics and using data to guide content strategy
- Managing and publishing content across various platforms, including Facebook, Instagram, LinkedIn, YouTube, TikTok, and the company website
- Partnering with leadership to manage communications during acquisitions and major company updates
ASSUMPTION: This role requires a strong understanding of social media platforms, trends, and best practices. The ideal candidate will be creative, data-driven, and able to manage multiple campaigns simultaneously.
📋 Key Responsibilities
✅ Design and create compelling visuals, written content, and videos for social media, recruiting platforms, and digital ads using Adobe Creative Suite and Microsoft Office
✅ Manage and publish organic and paid posts on various social media platforms
✅ Collaborate with internal teams to develop timely social media campaigns
✅ Support the Communications Manager in shaping and executing quarterly and annual social media strategies
✅ Use tools like Sprout Social and Meta Business Suite to track trends, analyze performance, and guide content strategy
✅ Plan and schedule content across channels, maintaining a consistent editorial calendar
✅ Monitor social conversations, engage with audiences, and coordinate appropriate responses
✅ Define KPIs, analyze monthly metrics, and share actionable insights
✅ Create impactful internal and external messaging, including testimonials, executive content, and videos
✅ Partner with leadership to manage communications during acquisitions and major company updates
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to prioritize competing demands in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Graphic Design, Marketing, or Journalism
Experience: 2-3 years of experience in marketing, social media, writing, advertising, or a related field
Required Skills:
- Solid understanding of the social media universe, including Facebook, Instagram, Twitter, TikTok, YouTube, industry-specific blogs, and other social media optimization strategies
- Excellent communication skills through a variety of mediums, including speaking, writing, presenting ideas, and educating other partners
Preferred Skills:
- Working knowledge of Adobe Creative Suite applications and Photoshop
- Knowledge of interactive marketing principles
- Thorough knowledge of best practices within social media storytelling, tools, and analytics
- Experience with photography and videography, including shooting and editing
ASSUMPTION: While a degree in a related field is required, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $55,100 fixed rate (based on provided information)
Benefits:
- 401(k) with match
- Pet insurance
- Paid time off
- Medical, dental, and vision insurance
- National discount programs
- Supplemental insurance, FSA, and HSA
- Referral bonus program
- Life and long-term disability insurance
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is based on the provided information and may vary depending on experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Dungarvin operates in the Individual and Family Services industry, focusing on providing support services to individuals with intellectual and developmental disabilities, mental health, behavioral, or complex medical needs.
Company Size: Dungarvin is a mid-sized company with 5,001-10,000 employees, offering a balanced work culture that values adaptability, learning, and innovation, along with work-life balance.
Founded: Dungarvin was founded in 1976 in Mendota Heights, Minnesota, and has since expanded to 15 states.
Company Description:
- Dungarvin is a mission-driven organization dedicated to enhancing the quality of life for people with intellectual and developmental disabilities
- The company offers a range of services, including residential, day, and in-home supports, as well as vocational and case management services
- Dungarvin is committed to providing individualized, person-centered care and creating meaningful lives for the individuals they serve
Company Specialties:
- Supported Sobriety
- Day Services
- In-Home Services
- Case Management Services
- Vocational Services
- Hourly Supports
- Residential Services
- Foster Care Services
- Community Based Programming
- Host Home Services
- Respite Care
- Supported Employment
- Children Services
- TBI/Traumatic Brain Injury
- Mental Health
- Behavioral Challenges
- Intellectual & Developmental Disabilities
- Significant Medical Challenges
- and Family
- Infant
- and Toddler (FIT) Program
Company Website: http://www.dungarvin.com
ASSUMPTION: Dungarvin's mission and values make it an attractive employer for individuals seeking a meaningful and impactful role in the social services sector.
📊 Role Analysis
Career Level: This role is suitable for an early to mid-career professional with 2-5 years of experience in social media, marketing, or a related field.
Reporting Structure: The Social Media Specialist will report directly to the Communications Manager and collaborate with various internal teams, including marketing, HR, and leadership.
Work Arrangement: This role is primarily remote, with opportunities to travel for site visits and conferences. The candidate must reside in one of the specified states.
Growth Opportunities:
- As Dungarvin continues to grow, there may be opportunities for the Social Media Specialist to take on additional responsibilities or advance to a management role
- The company offers a referral bonus program, encouraging employees to refer qualified candidates for open positions
- Dungarvin provides training and development opportunities to help employees grow both personally and professionally
ASSUMPTION: The Social Media Specialist role offers a unique opportunity to shape the company's social media strategy and make a real impact on the organization's brand and recruitment efforts.
🌍 Location & Work Environment
Office Type: Dungarvin's headquarters is located in Mendota Heights, Minnesota, with services provided in 15 states.
Office Location(s): 1444 Northland Drive, Suite 200, Mendota Heights, MN 55120, US
Geographic Context:
- Mendota Heights is a suburb of Minneapolis-Saint Paul, offering a mix of urban and suburban living
- The Twin Cities metropolitan area is home to a diverse range of industries, including healthcare, finance, and technology
- The region offers a variety of cultural attractions, recreational opportunities, and a vibrant arts scene
Work Schedule: The Social Media Specialist will work a full-time schedule, with opportunities to work remotely and travel for site visits and conferences.
ASSUMPTION: The remote work arrangement and flexible schedule make this role an attractive option for candidates seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the Communications Manager and potential team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Candidates' understanding of social media trends and best practices
- Candidates' ability to create engaging and on-brand content
- Candidates' communication skills and ability to work collaboratively with internal teams
- Candidates' analytical skills and ability to interpret performance metrics
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include examples of your social media content and campaigns, as well as any relevant analytics or metrics
- Be prepared to discuss your understanding of Dungarvin's mission and values, and how your skills and experience align with the organization's goals
ATS Keywords: Social Media Management, Content Creation, Graphic Design, Video Production, Marketing Strategy, Communication Skills, Project Management, Data Analysis, Storytelling, Adobe Creative Suite, Photography, Videography, Collaboration, Audience Engagement, Trend Analysis, Organizational Skills
ASSUMPTION: The interview process will focus on assessing candidates' technical skills, creativity, and cultural fit within the organization.
🛠️ Tools & Technologies
- Adobe Creative Suite
- Microsoft Office
- Sprout Social
- Meta Business Suite
- Google Analytics
- Canva
- Hootsuite
ASSUMPTION: The Social Media Specialist will be expected to be proficient in using various social media management tools and platforms, as well as Adobe Creative Suite and Microsoft Office.
👔 Cultural Fit Considerations
Company Values:
- Respect: Dungarvin values the unique abilities, experiences, and perspectives of each individual they serve and employ
- Inclusion: The company strives to create an environment where everyone feels valued, respected, and empowered to contribute to their fullest potential
- Person-centered care: Dungarvin is committed to providing individualized, tailored support that meets the unique needs and preferences of each person they serve
Work Style:
- Collaborative: The Social Media Specialist will work closely with internal teams to develop and execute social media campaigns
- Data-driven: Candidates should be comfortable using data to inform their content strategy and make data-driven decisions
- Adaptable: The role requires the ability to manage multiple campaigns simultaneously and adapt to shifting priorities and platform changes
Self-Assessment Questions:
- Do you align with Dungarvin's mission and values, particularly the emphasis on person-centered care and inclusion?
- Are you comfortable working remotely and managing your time effectively in a fast-paced environment?
- Do you have strong communication skills and the ability to collaborate effectively with internal teams?
ASSUMPTION: The ideal candidate for this role will be passionate about Dungarvin's mission, have strong communication and collaboration skills, and be comfortable working remotely and managing multiple campaigns simultaneously.
⚠️ Potential Challenges
- The Social Media Specialist may face challenges in keeping up with the fast-paced nature of social media trends and algorithms
- The role may require working non-standard hours to manage social media campaigns and engage with audiences during peak times
- Candidates may face competition from other qualified applicants, as the role offers a unique opportunity to shape the company's social media strategy
- The remote work arrangement may present challenges in maintaining work-life balance and staying connected with the broader team
ASSUMPTION: The Social Media Specialist role offers a unique opportunity to make a real impact on the organization's brand and recruitment efforts, but it also comes with its own set of challenges and demands.
📈 Similar Roles Comparison
- Compared to other social media specialist roles, this position offers a unique opportunity to work for a mission-driven organization focused on supporting individuals with intellectual and developmental disabilities
- Industry-specific context: The role requires an understanding of the unique needs and preferences of Dungarvin's target audience, as well as the specific challenges and opportunities presented by the social services sector
- Career path comparison: This role may serve as a stepping stone to a management or leadership position within the organization, or as a pathway to a career in marketing or communications within the social services sector
ASSUMPTION: The Social Media Specialist role at Dungarvin offers a unique blend of creative, strategic, and analytical responsibilities, making it an attractive option for candidates seeking a well-rounded and impactful role.
📝 Sample Projects
- Developing a social media campaign to promote an upcoming job fair or recruitment event
- Creating a series of testimonial videos featuring individuals served by Dungarvin, highlighting the impact of the organization's services on their lives
- Designing and implementing a social media advertising campaign to target specific geographic regions or demographics
ASSUMPTION: The Social Media Specialist will be expected to create engaging, on-brand content that resonates with Dungarvin's target audience and supports the organization's overall marketing and recruitment goals.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Communications department?
- How does Dungarvin approach diversity, equity, and inclusion in its hiring and employee development processes?
- What opportunities are there for professional growth and development within the organization?
- How does Dungarvin measure the success of its social media campaigns, and what key performance indicators (KPIs) are most important to track?
- What is the company's approach to work-life balance, and how does that manifest in the day-to-day responsibilities of this role?
ASSUMPTION: The interview process will provide an opportunity for candidates to assess the fit between their skills, experience, and career goals, and the demands and opportunities presented by the Social Media Specialist role at Dungarvin.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including any examples of your social media content and campaigns
- Prepare examples of your photography and videography work, if applicable
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
