📌 Core Information
🔹 Job Title: Social Media Specialist
🔹 Company: Kaizen Gaming
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Hybrid (On-site & Remote)
🔹 Category: Marketing & Communications
🔹 Date Posted: July 4, 2025
🔹 Experience Level: Entry-level to Mid-level (1-3 years)
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Ownership of Betano’s organic social media presence in Ontario
- Creative content development and strategy collaboration
- On-camera appearances for short-form content and video posts
- Community engagement and brand representation
- Adaptability and quick iteration based on performance metrics
ASSUMPTION: This role requires a strong understanding of social media trends, platforms, and engagement strategies. The ideal candidate will have experience in content creation, social media management, or community-building, with a portfolio showcasing their skills.
📋 Key Responsibilities
✅ Own Betano’s organic social media presence in Ontario, including daily content creation and long-term strategy collaboration with the Content Manager
✅ Design, write, and post engaging content that resonates with the audience
✅ Regularly appear on camera for short-form content, stories, explainers, and branded video posts
✅ Collaborate with marketing, content, and CRM teams to align campaigns and messaging
✅ Spot trends early, create reactive content, and ride the cultural wave to maximize engagement
✅ Engage directly with the community, acting as Betano’s online voice in Ontario
✅ Coordinate with external creative and media agencies when needed, while staying hands-on with content creation
✅ Report on content performance, and adapt strategies fast when needed
✅ Safeguard Betano’s tone, voice, and vibe, ensuring the brand stays bold and relevant
ASSUMPTION: The role requires strong organizational skills, multitasking, and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a fast-paced environment and adapting to changing priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 1-3 years of experience in content creation, social media management, or community-building
Required Skills:
- Deep passion for social media, digital culture, and storytelling
- Design skills – ability to create compelling static or short-form visual content
- On-camera confidence – comfortable being the face and voice of Betano content
- Good grasp of platform-native formats (Reels, TikToks, Threads, Twitter/X, Stories, etc.)
- Track record of organically growing or engaging communities
- Growth mindset – actively seeks feedback, iterates fast, and wants to keep learning
Preferred Skills:
- Interest in sports and live moments
- Experience working in regulated industries like gaming or betting
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio can substitute for formal education. The ideal candidate will have a proven track record of creating engaging content and growing communities.
💰 Compensation & Benefits
Salary Range: CAD 55,000 - 70,000 per year (Based on industry standards for entry to mid-level social media specialists in Toronto)
Benefits:
- Hybrid way of working
- Buddy support for onboarding
- Competitive pay and bonus scheme
- Private health insurance for you and your family
- Developmental 360° feedback framework
- Unlimited access to Udemy & continuous training
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Toronto. The benefits listed are based on the information provided in the job description and may be subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers – Kaizen Gaming operates in the competitive and dynamic gaming industry, focusing on providing the best and most trusted online gaming experience to customers worldwide.
Company Size: Large (1,001-5,000 employees) – Kaizen Gaming employs over 2,500 people across three continents, offering ample opportunities for growth and collaboration.
Founded: 2013 – Kaizen Gaming was founded in 2013 and has since grown into one of the biggest and fastest-growing GameTech companies in the world.
Company Description:
- Kaizen Gaming is one of the biggest and fastest-growing GameTech companies in the world, operating two brands (Betano & Stoiximan) in 16 countries across three continents.
- The company focuses on technology and people to continually improve its products and services, providing the best and most trusted online gaming experience to its customers.
- Kaizen Gaming is committed to fostering a diverse and inclusive workplace, welcoming applications from individuals of all backgrounds.
Company Specialties:
- Online gaming and betting
- GameTech and entertainment
- Technology and data-driven decision-making
Company Website: careers.kaizengaming.com
ASSUMPTION: Kaizen Gaming is a global leader in the online gaming industry, offering a dynamic and fast-paced work environment with ample opportunities for growth and development.
📊 Role Analysis
Career Level: Entry-level to Mid-level (1-3 years of experience) – This role is suitable for candidates with 1-3 years of experience in content creation, social media management, or community-building.
Reporting Structure: The Social Media Specialist will report directly to the Content Manager and collaborate with various teams, including marketing, content, and CRM.
Work Arrangement: Hybrid (On-site & Remote) – The role offers a hybrid work arrangement, with on-site work required for certain tasks and remote work flexibility for others.
Growth Opportunities:
- As Kaizen Gaming continues to grow, there may be opportunities for the Social Media Specialist to take on more responsibilities or move into other roles within the company.
- The company offers a 360° feedback framework and unlimited access to Udemy for continuous learning and development.
ASSUMPTION: The Social Media Specialist role offers a unique opportunity to grow both personally and professionally within a dynamic and fast-growing company.
🌍 Location & Work Environment
Office Type: Hybrid (On-site & Remote) – Kaizen Gaming offers a hybrid work arrangement, allowing employees to work both on-site and remotely.
Office Location(s): Toronto, Ontario, Canada – The Social Media Specialist role is based in Toronto, with the option to work remotely when needed.
Geographic Context:
- Toronto is the largest city in Canada and the capital of the province of Ontario, offering a diverse and multicultural environment.
- The city is known for its vibrant arts, culture, and entertainment scene, as well as its strong sports culture.
- Toronto is home to several professional sports teams, including the Toronto Maple Leafs (NHL), Toronto Raptors (NBA), and Toronto Blue Jays (MLB).
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options – The Social Media Specialist role requires a full-time commitment, with flexible hours and remote work options available.
ASSUMPTION: The hybrid work arrangement and flexible hours offered by Kaizen Gaming allow employees to maintain a healthy work-life balance while still meeting the demands of the role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the hiring manager and other team members
- Final interview with the head of the department or a senior team member
- Job offer and onboarding
Key Assessment Areas:
- Creativity and design skills
- On-camera presence and comfort
- Understanding of social media trends and engagement strategies
- Adaptability and quick thinking
- Alignment with Kaizen Gaming's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include a portfolio or examples of your social media campaigns or content you've created, even if they are freelance or personal projects.
- Prepare for interview questions that focus on your understanding of social media trends, content creation, and community-building.
ATS Keywords: Social Media Management, Content Creation, Community Building, Design Skills, On-Camera Confidence, Trend Spotting, Engagement, Storytelling, Digital Culture, Growth Mindset, Sports, Live Moments, Video Content, Collaboration, Reporting, Brand Representation, Creativity
ASSUMPTION: The interview process for the Social Media Specialist role at Kaizen Gaming will focus on assessing the candidate's creativity, design skills, on-camera presence, and understanding of social media trends and engagement strategies.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter, TikTok)
- Design tools (e.g., Canva, Adobe Creative Suite, Sketch)
- Video editing software (e.g., iMovie, Adobe Premiere Pro, Final Cut Pro)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The Social Media Specialist will be expected to have a strong working knowledge of various social media platforms, design tools, and video editing software. Familiarity with project management tools is also beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Tech the Ride – Kaizeners move fast and make things happen, imagining, developing, and building with no limitations.
- Pick #oneteam – Kaizeners are open, direct, and respectful, supporting each other to reach their goals as a team.
- Level up – Kaizeners get plenty of opportunities to supercharge their potential as the company grows, overcoming challenges with the support of their colleagues.
Work Style:
- Fast-paced and dynamic environment
- Collaborative and team-oriented culture
- Focus on continuous learning and improvement
Self-Assessment Questions:
- Do you have a deep passion for social media, digital culture, and storytelling?
- Are you comfortable being the face and voice of Betano content, with a presence that feels both professional and relatable?
- Do you actively seek feedback, iterate fast, and want to keep learning?
ASSUMPTION: The ideal candidate for the Social Media Specialist role at Kaizen Gaming will be a creative and innovative thinker, comfortable working in a fast-paced and dynamic environment, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- The role may require working irregular hours, including evenings and weekends, to accommodate live events and breaking news.
- The Social Media Specialist may need to manage multiple projects simultaneously and adapt to changing priorities quickly.
- Working in a regulated industry like gaming or betting may present unique challenges and compliance requirements.
- The role may require travel to attend industry events or represent Betano at live events.
ASSUMPTION: The Social Media Specialist role at Kaizen Gaming offers a dynamic and fast-paced work environment with unique challenges and opportunities for growth and development.
📈 Similar Roles Comparison
- Unlike traditional marketing or communications roles, the Social Media Specialist role requires a strong focus on creativity, design, and on-camera presence.
- This role is unique to the gaming and betting industry, with a focus on engaging and growing a community around Betano's brand.
- Career progression in this role may lead to opportunities in content creation, marketing, or brand management within the company.
ASSUMPTION: The Social Media Specialist role at Kaizen Gaming offers a unique opportunity to grow both personally and professionally within a dynamic and fast-growing company in the competitive gaming industry.
📝 Sample Projects
- Creating a social media campaign around a major sporting event, including live-tweeting, behind-the-scenes content, and user-generated content contests.
- Developing a series of short-form video tutorials or explainers to educate users about Betano's products and services.
- Hosting a live Q&A session with a Betano ambassador or industry expert to engage with the community and build brand awareness.
ASSUMPTION: The Social Media Specialist role at Kaizen Gaming offers a unique opportunity to create engaging and innovative content that resonates with the audience and drives brand growth.
❓ Key Questions to Ask During Interview
- Can you describe the typical content calendar for Betano's social media channels, and how this role would contribute to its development and execution?
- How does the Social Media Specialist role collaborate with other teams, such as marketing, content, and CRM, to ensure consistent messaging and branding across all channels?
- What opportunities are there for growth and development within the Social Media Specialist role, and how does Kaizen Gaming support its employees' professional advancement?
- How does Kaizen Gaming measure the success of its social media campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the work-life balance like for the Social Media Specialist role, and how does Kaizen Gaming support its employees' well-being and work-life balance?
ASSUMPTION: The ideal candidate for the Social Media Specialist role at Kaizen Gaming will be curious, engaged, and proactive in seeking information about the role, the company, and the industry to ensure a strong fit and successful integration into the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the official job listing
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a portfolio or examples of your social media campaigns or content you've created, even if they are freelance or personal projects.
- Prepare for interview questions that focus on your understanding of social media trends, content creation, and community-building.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
