📌 Core Information
🔹 Job Title: Social Media Specialist
🔹 Company: Genworth
🔹 Location: Richmond, Virginia, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing & Communications
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Creating engaging social media content for Genworth and CareScout brands
- Managing social media accounts and online communities
- Collaborating with cross-functional teams for content development
- Attending events to acquire photo and video assets
- Staying updated on social media trends and best practices
ASSUMPTION: This role requires a strong creative background with a focus on visual storytelling and a deep understanding of various social media platforms.
📋 Key Responsibilities
✅ Create, schedule, and publish organic social media content (photo, video, stories, Reels, etc.) that resonates with target audiences
✅ Manage social media accounts day-to-day, including comment moderation, liking and sharing posts, and engaging with other profiles
✅ Collaborate with the Social Media & Digital Content Manager to create content calendars and campaigns
✅ Attend company and community events to acquire photo and video assets
✅ Ensure our social media accounts and activity reflect our brand voice and visual standards
✅ Facilitate legal and compliance review of content
✅ Support crisis management communications needs as they may relate to our social media platforms
✅ Stay apprised of social media trends and best practices
✅ Other duties as assigned
ASSUMPTION: This role requires strong multitasking skills and the ability to manage multiple priorities in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3+ years of experience creating content for social media platforms
Required Skills:
- Proven success in creating engaging social media content
- Exceptional photography and videography skills
- Proficiency with design and video editing tools like Canva, CapCut, Figma, and the Adobe Creative Cloud
- Experience growing social media audiences across various platforms
- Comfortable being on camera and conducting interviews
- An eye for developing visually-compelling content
- Exceptional copywriting skills, including the ability to shift tone and voice quickly
- Exceptional time management, organizational, and prioritization skills with an emphasis on follow-through and attention to detail
- Experience working with and ability to ensure the security of highly confidential information
Preferred Skills:
- Experience with paid social campaigns and podcasts
- Willing to be the “face” of the brand
ASSUMPTION: Candidates with experience in the insurance industry or working with B2C brands may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (based on industry standards for a Social Media Specialist with 3-5 years of experience in the Richmond, VA area)
Benefits:
- Competitive Compensation & Total Rewards Incentives
- Comprehensive Healthcare Coverage
- Multiple 401(k) Savings Plan Options
- Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)
- Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave
- Disability, Life, and Long Term Care Insurance
- Tuition Reimbursement, Student Loan Repayment and Training & Certification Support
- Wellness support including gym membership reimbursement and Employee Assistance Program resources
- Caregiver and Mental Health Support Services
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for event attendance and content creation
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 201-500 employees
Founded: 1981
Company Description:
- Genworth is a leading provider of mortgage insurance and other housing-related financial services
- The company supports families navigating the aging journey with guidance, products, and services
- Genworth values diversity, inclusion, and empathy, both internally and in its local communities
Company Specialties:
- Mortgage Insurance
- Long-Term Care Insurance
- Financial Services
Company Website: genworth.com
ASSUMPTION: Genworth's focus on empathy and customer-centricity is reflected in its company culture and approach to business.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the Social Media & Digital Content Manager
Work Arrangement: Hybrid, with a mix of remote and on-site work
Growth Opportunities:
- Potential advancement to a Senior Social Media Specialist or similar role
- Expansion of responsibilities to include additional brands or product lines
- Opportunities to develop skills in related areas, such as content strategy or influencer marketing
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing and communications department.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of remote and on-site work
Office Location(s): Richmond, Virginia
Geographic Context:
- Richmond is the capital of Virginia and is located in the eastern United States
- The city offers a mix of urban and suburban environments, with a cost of living that is generally lower than other major East Coast cities
- Richmond has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for event attendance and content creation
ASSUMPTION: The hybrid work arrangement allows for a balance between collaboration and remote work, while the Richmond location offers a mix of urban and suburban environments with a relatively low cost of living.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Social Media & Digital Content Manager and other team members
- Final interview with the Director of Marketing Communications
Key Assessment Areas:
- Portfolio and work samples showcasing social media content creation skills
- Interview questions focused on creativity, problem-solving, and adaptability
- Discussion of relevant industry trends and best practices
Application Tips:
- Tailor your resume and cover letter to highlight your social media content creation experience and skills
- Include a portfolio or work samples that demonstrate your photography, videography, and design skills
- Prepare for interview questions that assess your creativity, problem-solving, and adaptability
- Research Genworth's company culture and values to ensure a good fit
ATS Keywords: Social Media Management, Content Creation, Photography, Videography, Copywriting, Time Management, Organizational Skills, Attention to Detail, Collaboration, Video Editing, Design Tools Proficiency, Audience Growth, Influencer Strategies, Customer-Centric Orientation, Crisis Management, Trend Awareness
ASSUMPTION: The interview process will focus on assessing the candidate's creativity, problem-solving skills, and cultural fit within the marketing and communications department.
🛠️ Tools & Technologies
- Canva
- CapCut
- Figma
- Adobe Creative Cloud (Photoshop, Premiere Pro, After Effects)
- Social media management platforms (Hootsuite, Buffer, Sprout Social)
ASSUMPTION: Proficiency in these tools is required for the role, and candidates should be prepared to demonstrate their skills during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Make it human
- Make it about others
- Make it happen
- Make it better
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Customer-centric and empathetic
Self-Assessment Questions:
- Do you have a strong creative background with a focus on visual storytelling?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a customer-centric orientation and a strong attention to detail?
ASSUMPTION: Candidates who align with Genworth's company values and work style will be a strong fit for this role.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation deadlines
- Adapting to changes in social media trends and best practices
- Ensuring compliance with legal and brand guidelines for content
- Travel locally and domestically up to 20% for event attendance and content acquisition
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a customer-centric orientation.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager, but with a focus on content creation and a smaller scope of responsibility
- In the insurance industry, this role may require a deeper understanding of the company's products and services, as well as relevant regulations and compliance issues
- Career progression may include advancement to a Senior Social Media Specialist or similar role, with expanded responsibilities and leadership opportunities
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing and communications department, with a focus on content creation and social media management.
📝 Sample Projects
- Creating a social media campaign to promote a new product launch
- Developing a series of videos to educate customers about the company's services
- Managing a live event and creating real-time social media content to engage attendees
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from content creation and campaign development to event management and real-time engagement.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing and communications strategy for the company?
- What are the most significant challenges facing the social media team currently, and how can this role help address them?
- How does Genworth support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Genworth approach crisis management and communications, and what role would this position play in those efforts?
ASSUMPTION: These interview questions focus on the role's strategic fit within the organization, as well as opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media content creation experience and skills
- Include a portfolio or work samples that demonstrate your photography, videography, and design skills
- Prepare for interview questions that assess your creativity, problem-solving, and adaptability
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
