📌 Core Information
🔹 Job Title: Social Media Specialist
🔹 Company: Circle K
🔹 Location: Laval, QC (4204 boulevard Industriel, H7L 0E3)
🔹 Job Type: Permanent, Full Time (40 hours)
🔹 Category: Marketing
🔹 Date Posted: 2025-06-04
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting and executing the company’s social media strategy across key channels
- Analyzing social media analytics and providing data-driven insights
- Developing engaging content tailored to each platform
- Collaborating with internal stakeholders and external vendor partners
- Managing influencer/creator partnerships and content development
ASSUMPTION: This role requires a high level of autonomy, strong organizational skills, and the ability to manage multiple priorities and meet deadlines.
📋 Key Responsibilities
✅ Understanding, monitoring, and reporting social media analytics
✅ Scheduling, coordinating, and distributing content across various platforms
✅ Influencer/creator management and content development
✅ Social media engagement management
✅ National marketing campaign support
ASSUMPTION: This role involves a significant amount of data analysis and reporting, as well as creative content development and management.
🎯 Required Qualifications
Education: Bachelor’s Degree in marketing or related field
Experience: Minimum of 2 years’ experience in social media marketing with demonstrated success
Required Skills:
- Excellent analytical, organizational, project management, attention to detail, and time management skills
- Outstanding ability to think creatively and identify and resolve problems
- High level of integrity, autonomy, and self-motivation
- Proficiency in Microsoft Platforms, Adobe Suite, and Canva
- Experience with website analysis tools (Google Analytics) and internal reporting tools
- Experience with social media advertising platforms (Facebook Business Manager, IG Ads Manager, TikTok Ads Manager, etc.)
- Experience working with monitoring and publishing tools (e.g., Sprinklr)
Preferred Skills:
- Bilingualism required (Advanced French and English) both spoken and written
ASSUMPTION: Strong communication skills in both French and English are essential for this role, as the successful candidate will be required to work and communicate regularly in English while performing the tasks outlined above.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 CAD per year (based on industry standards for a Social Media Specialist with 2-5 years of experience in the retail industry)
Benefits:
- Group Insurance Program
- Pension Plan
- Share Purchase Plan
- Paid Time Off
- Employee Discounts
- Training and Development
- Recognition and Rewards
- Mentorship Program
- Scholarship Program
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Social Media Specialist with 2-5 years of experience in the retail industry. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Convenience Stores)
Company Size: 10,001+ employees (Large Enterprise)
Founded: 1951 (as Alimentation Couche-Tard)
Company Description:
- Circle K is a leading convenience and fuel retail business with over 14,200 stores in 26 countries worldwide
- The company operates under the Circle K and Couche-Tard brands and is part of communities across North America, Europe, Asia, and the Middle East
- Circle K is committed to making customers' lives a little easier every day by offering fast and friendly service, high-quality products, and convenient locations
Company Specialties:
- Convenience Store Retail
- Fuel Retail
- Food and Beverage
Company Website: www.circlek.com
ASSUMPTION: Circle K is a well-established company with a strong global presence and a commitment to providing excellent customer service.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Marketing Department
Work Arrangement: On-site, full-time position with a 40-hour workweek
Growth Opportunities:
- Potential career progression within the Marketing Department or other departments within the company
- Opportunities to work on national marketing campaigns and collaborate with global teams
- Access to training and development programs to enhance skills and advance career growth
ASSUMPTION: This role offers opportunities for career growth and development within a large, established company with a global presence.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 4204 boulevard Industriel, Laval, QC H7L 0E3
Geographic Context:
- Laval is a city in the Canadian province of Quebec, located on the north shore of the Saint Lawrence River
- The city is part of the Montreal Metropolitan Community and has a population of over 400,000 people
- Laval is home to a diverse range of industries, including retail, manufacturing, and technology
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project needs
ASSUMPTION: The work environment is a corporate office setting with a diverse team and a focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing director or another senior leader
- Background check and reference check
Key Assessment Areas:
- Social media marketing skills and experience
- Analytical and problem-solving skills
- Creativity and content development abilities
- Communication and collaboration skills
- Attention to detail and time management skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant social media marketing experience and skills
- Include specific examples of successful social media campaigns or projects you've worked on
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and ability to work collaboratively
ATS Keywords: Social Media Marketing, Data Analysis, Content Development, Project Management, Bilingual Communication, Google Analytics, Adobe Suite, Canva, Sprinklr
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for the company's needs and the candidate's skills and career goals.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, TikTok)
- Social media advertising platforms (Facebook Business Manager, IG Ads Manager, TikTok Ads Manager, etc.)
- Content Management System (Sprinklr)
- Website analysis tools (Google Analytics)
- Microsoft Platforms (Word, Excel, PowerPoint)
- Adobe Suite (Photoshop, Illustrator, Premiere Pro)
- Canva
ASSUMPTION: The tools and technologies listed are essential for the successful candidate to perform the job's required tasks and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Respect
- Excellence
- Collaboration
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on results and continuous improvement
- Adaptable to change and able to manage multiple priorities
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable managing multiple priorities and meeting deadlines?
- Do you have strong analytical and problem-solving skills?
- Are you able to work collaboratively with a diverse team?
ASSUMPTION: The ideal candidate for this role will be a self-motivated, adaptable team player with strong analytical and problem-solving skills, as well as the ability to thrive in a fast-paced, dynamic work environment.
⚠️ Potential Challenges
- Managing multiple social media platforms and advertising campaigns simultaneously
- Keeping up with the latest social media trends and best practices
- Working with external vendor partners and influencers/creators
- Adapting to changes in the company's social media strategy or priorities
ASSUMPTION: The successful candidate will be able to manage multiple priorities, adapt to change, and thrive in a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Digital Marketing Specialist position in a retail or consumer goods company
- Unlike other roles, this position requires bilingualism in French and English and a focus on the Canadian market
- Career progression in this role may lead to opportunities in national marketing, brand management, or other related fields
ASSUMPTION: This role offers unique opportunities for career growth and development within the retail industry, with a focus on the Canadian market.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new product launch
- Managing influencer/creator partnerships to create engaging content for the company's social media channels
- Analyzing social media analytics to identify trends and optimize content strategy
ASSUMPTION: These sample projects highlight the diverse range of responsibilities and skills required for this role, from content development and management to data analysis and strategic planning.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does this role collaborate with other departments within the company, such as marketing, sales, or customer support?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for its employees?
- What are the company's plans for expanding its social media presence in the coming years?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and the company, and helps you better understand the expectations and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Circle K careers page
- Tailor your resume and cover letter to highlight your relevant social media marketing experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and ability to work collaboratively
- If selected for an interview, be prepared to present examples of successful social media campaigns or projects you've worked on
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
