Social Media Specialist

📌 Core Information

🔹 Job Title: Social Media Specialist

🔹 Company: Odin Mortgage & Tax

🔹 Location: Kathmandu, Nepal

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK (Hong Kong, Singapore, Nepal, Australia)

🚀 Job Overview

Key aspects of this role include:

• Defining and driving Odin’s social media presence across various platforms
• Leveraging AI tools, content trends, and video-first storytelling to lead growth
• Unlocking creative potential with full ownership of Odin Minutes and brand voice development
• Collaborating with a global, digital-first team in a remote-first culture

ASSUMPTION: This role requires a balance of creativity and data-driven mindset, with a focus on growing brand awareness and driving engagement through high-quality, relevant content.

📋 Key Responsibilities

✅ Plan, create, and schedule social media content across LinkedIn, Instagram, TikTok, Facebook

✅ Write high-converting captions and posts aligned with Odin’s brand tone and values

✅ Design branded visuals using Canva and similar tools

✅ Edit short-form videos with basic transitions, audio, and text overlays

✅ Use AI tools to scale content ideation and execution

✅ Monitor engagement data and adjust strategies to maximize growth and lead generation

✅ Collaborate closely with the marketing team on cross-channel campaigns and branding

✅ Lead Odin Minutes – creating short-form insights from podcasts, webinars, and interviews

✅ Maintain a monthly content calendar and ensure consistent brand storytelling

✅ Research social media trends, competitors, and audience behavior to stay ahead of the curve

ASSUMPTION: This role involves a mix of creative and analytical tasks, with a strong focus on data-driven decision making to optimize content performance.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field

Experience: 2 to 3 years of experience in a social media role, preferably in a fast-paced or startup environment

Required Skills:

• Exceptional copywriting and brand storytelling skills
• Proficiency in Canva, video editing tools, and content scheduling platforms
• Solid understanding of platform-specific trends and content types
• Comfortable with data, analytics, and A/B testing content performance
• Strong collaboration skills and comfort working across remote teams

Preferred Skills:

• Experience working in fintech, mortgage, or financial services
• Familiarity with SEO and how it connects to social strategy
• Background in meme marketing, informal tone development, or viral content
• Prior success running paid campaigns on Meta or TikTok
• Advanced use of AI tools for scripting, design, or editing

ASSUMPTION: While industry-specific experience is not required, it would be beneficial for understanding the nuances of Odin’s target audience and content.

💰 Compensation & Benefits

Salary Range: Based on experience level and location, the estimated salary range for this role is $45,000 - $65,000 USD per year. This estimate is based on market research and may vary depending on individual qualifications and company policy.

Benefits:

• Gym Subsidies
• Monthly Team Events
• Off-sites

Working Hours: Full-time position with a flexible work schedule, allowing for a healthy work-life balance.

ASSUMPTION: The provided salary range is an estimate and may vary based on individual performance, company policy, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Odin Mortgage & Tax operates in the financial services industry, specializing in Australian mortgage brokering and tax services for expats and overseas investors.

Company Size: Odin Mortgage & Tax is a small to medium-sized company with 11-50 employees, providing a close-knit work environment with ample opportunities for growth and impact.

Founded: Odin Mortgage & Tax was founded in 2020, making it a relatively new but rapidly growing company with a strong focus on innovation and expansion.

Company Description:

• Odin Mortgage & Tax is the global leader in Australian mortgage brokering and tax services for Australian expats and overseas investors.
• The company operates with high agency, deep accountability, and an obsession for delivering exceptional customer service.
• Odin Mortgage & Tax has offices in Hong Kong, Singapore, Nepal, and soon Australia, with a mission to become the #1 choice for Australian mortgage and tax services worldwide.

Company Specialties:

• Australian mortgage brokering
• Tax services for expats and overseas investors
• Global financial services

Company Website: http://www.odinmortgage.com/

ASSUMPTION: Odin Mortgage & Tax is a growing company with a strong focus on global expansion, providing ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in social media management, seeking to grow their career in a global, digital-first company.

Reporting Structure: The Social Media Specialist will report directly to the Marketing Manager and collaborate closely with the global marketing team.

Work Arrangement: This role is remote-friendly, with the option to work from Hong Kong, Singapore, Nepal, or Australia. The work arrangement is flexible, with a focus on results and performance.

Growth Opportunities:

• As Odin Mortgage & Tax continues to grow, there will be opportunities for the Social Media Specialist to take on more responsibilities and advance their career within the company.
• The company offers a supportive, remote-first culture with monthly team events, off-sites, and gym subsidies, fostering a positive work environment for professional development.

ASSUMPTION: This role offers significant growth potential as Odin Mortgage & Tax expands its global presence and strengthens its brand in the market.

🌍 Location & Work Environment

Office Type: Odin Mortgage & Tax operates a remote-first work environment, with offices in Hong Kong, Singapore, Nepal, and soon Australia.

Office Location(s): Kathmandu, Nepal

Geographic Context:

• Kathmandu is the capital and largest city of Nepal, with a population of over 1.5 million people.
• The city is known for its rich cultural heritage, with numerous historical sites, temples, and museums.
• Kathmandu offers a mix of traditional and modern amenities, with a lower cost of living compared to major global cities.

Work Schedule: The work schedule is flexible, with a focus on results and performance. The Social Media Specialist is expected to maintain a consistent work schedule that aligns with the company's business hours and team availability.

ASSUMPTION: Working in Kathmandu offers a unique blend of cultural experiences and a lower cost of living, providing a high quality of life for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final interview with the Marketing Manager and/or other team members

Key Assessment Areas:

• Creativity and content ideation
• Data-driven decision making and analytics skills
• Collaboration and communication skills
• Alignment with Odin’s brand values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Showcase your portfolio or examples of your previous work, demonstrating your ability to create engaging content and drive results.
• Prepare for the interview by researching Odin Mortgage & Tax and understanding their brand, values, and mission.

ATS Keywords: Social Media Management, Content Creation, Copywriting, Video Editing, Data Analysis, Brand Storytelling, AI Tools, Collaboration, Trend Research, Engagement Monitoring, Visual Design, Content Scheduling, Lead Generation, SEO, Paid Campaigns, Meme Marketing

ASSUMPTION: Odin Mortgage & Tax values creativity, data-driven decision making, and strong collaboration skills in their hiring process, with a focus on finding the best fit for their company culture.

🛠️ Tools & Technologies

• Canva
• Meta Business Suite
• Buffer
• Later
• AI tools (ChatGPT, Midjourney, Descript)
• Video editing tools (CapCut, Adobe Express)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely available, with a focus on leveraging AI tools to scale content ideation and execution.

👔 Cultural Fit Considerations

Company Values:

• High agency
• Deep accountability
• Obsession for delivering exceptional customer service

Work Style:

• Remote-friendly and flexible
• Data-driven and results-focused
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you thrive in a remote, collaborative work environment?
• Are you comfortable using data and analytics to inform your content strategy?
• Do you align with Odin’s values of high agency, deep accountability, and exceptional customer service?

ASSUMPTION: Odin Mortgage & Tax values candidates who are self-motivated, data-driven, and committed to delivering exceptional customer service in a remote, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple social media platforms and content types simultaneously
• Keeping up with the fast-paced nature of social media trends and algorithms
• Balancing creativity and data-driven decision making in content strategy
• Adapting to a remote, global work environment with team members in different time zones

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning and adaptation, and a commitment to continuous improvement.

📈 Similar Roles Comparison

• Unlike traditional social media roles, this position offers full ownership of Odin Minutes and brand voice development, providing a unique opportunity for creative expression and impact.
• Odin Mortgage & Tax operates in the financial services industry, with a focus on Australian mortgage brokering and tax services for expats and overseas investors, offering a unique context for content creation and strategy.
• Career progression in this role may involve advancing to a Social Media Manager or similar leadership position, with opportunities to grow and develop within the company.

ASSUMPTION: This role offers a unique blend of creativity, data-driven decision making, and global context, setting it apart from similar social media roles in other industries.

📝 Sample Projects

• Developing a content calendar for Odin’s social media channels, incorporating a mix of engaging, informative, and promotional content
• Creating a series of short-form videos (Reels, TikToks) that showcase Odin’s brand personality and drive engagement
• Analyzing social media performance data to identify trends, optimize content strategy, and maximize growth and lead generation

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from content creation and strategy to data analysis and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the global marketing team?
• How does Odin Mortgage & Tax support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Odin’s company culture translate to a remote, global work environment?
• What are the most significant challenges facing the social media team, and how can this role help address them?

ASSUMPTION: These interview questions are designed to provide insight into the company culture, team dynamics, and expectations for success in this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your previous work and achievements
• Prepare a portfolio or examples of your previous work, demonstrating your ability to create engaging content and drive results
• Follow up with the Odin Mortgage & Tax HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.