📌 Core Information
🔹 Job Title: Social Media Specialist
🔹 Company: Insurance Australia Limited
🔹 Location: Sydney, New South Wales, Australia & Melbourne, Victoria, Australia
🔹 Job Type: Permanent, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-05-02
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site & Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing the brand on social media platforms
- Designing full funnel paid social media strategies
- Collaborating with teams to create social media messaging and content
- Delivering insight-driven targeting across all social media ad accounts
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of social media platforms and campaign management.
📋 Key Responsibilities
✅ Manage the brand on social media platforms, ensuring regulatory compliance and risk management
✅ Design full funnel paid social media strategies, including creative development, audience building, and conversion optimization
✅ Collaborate with the Brand and Communications team, content producers, and agency partners to create social media messaging, content, and strategies that deliver on strategic marketing priorities
✅ Drive marketing efficiency and elevate the level of discipline and performance across the Customer, Experience, and Marketing team
ASSUMPTION: This role involves working with cross-functional teams, managing multiple projects, and meeting tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree required
Experience: Minimum 5+ years' experience in social media roles in-house or at agencies, working on digital platforms including Facebook, Instagram (Meta), and TikTok
Required Skills:
- Excellent understanding of social ad campaign management
- Strategic ability to translate the bigger marketing picture into a full funnel social strategy and implementation plan
- Analytical ability to think critically and use data-driven insight to make recommendations based on business requirements
- Strong proficiency in Excel, social media metrics, and budget management
Preferred Skills:
- Experience working in the insurance industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in social media management, campaign management, and a strong analytical background are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Social Media Specialist with 5-10 years of experience in Australia, the estimated salary range is AU$80,000 - AU$120,000 per annum. This estimate takes into account the company size, location, and the level of responsibility required for this role.
Benefits:
- Boosted superannuation with 13% as standard
- Certified Family Inclusive Workplace™
- Work from home and many more flexibility options with myFlex
- Discounts on every day and special occasion items
- Community volunteer days and team volunteer activities
Working Hours: Full-time position with a mix of work from home and office work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 10,001+ employees
Founded: 1851 (as part of IAG)
Company Description:
- IAG is Australia and New Zealand's largest general insurance company with a purpose to make your world a safer place
- Provides insurance under many leading brands, including NRMA Insurance, CGU, SGIO, SGIC, and WFI in Australia; and NZI, State, AMI, and Lumley Insurance in New Zealand
- Increasingly focuses on increasing awareness of risk and helping communities reduce and prevent risk
Company Specialties:
- Underwriting
- Home & Motor Claims
- CTP
- Life Insurance
- Travel Insurance
- Boat
- Lifestyle & Leisure Insurance
- Home Security
- Risk
- Reinsurance
- and Shared Value
Company Website: http://www.iag.com.au
ASSUMPTION: IAG is a large, well-established company with a strong presence in the insurance industry, offering a wide range of insurance products and services.
📊 Role Analysis
Career Level: Mid-level to senior role, with potential for growth within the marketing team or the broader organization
Reporting Structure: Reports directly to the Channel Marketing team within Retail Insurance Australia (RIA)
Work Arrangement: Hybrid work arrangement with a mix of work from home and office work
Growth Opportunities:
- Progression within the marketing team or other departments within IAG
- Expanding skills and knowledge in social media management, campaign management, and marketing strategy
- Potential to work on high-impact projects and campaigns that drive business results
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in Sydney and Melbourne
Office Location(s): 201 Sussex St, Level 13, Tower Two, Darling Park, Sydney, New South Wales 2000, AU & various locations in Melbourne, Victoria, AU
Geographic Context:
- Sydney and Melbourne are two of Australia's largest cities, offering a wide range of cultural, recreational, and professional opportunities
- Both cities have a competitive job market and a strong presence in the insurance industry
- IAG's offices are located in central business districts, providing easy access to public transportation, amenities, and nearby attractions
Work Schedule: Full-time position with a mix of work from home and office work, with flexible hours to accommodate team meetings and project deadlines
ASSUMPTION: The work environment is dynamic, collaborative, and fast-paced, with a focus on driving results and continuous improvement.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the Channel Marketing team
- Final interview with the Head of Channel Marketing or another senior leader
Key Assessment Areas:
- Social media strategy and campaign management skills
- Analytical and problem-solving abilities
- Collaboration and communication skills
- Cultural fit and alignment with IAG's values
Application Tips:
- Highlight relevant social media management and campaign management experience in your resume
- Tailor your cover letter to demonstrate your understanding of IAG's business and the role's requirements
- Prepare examples of successful social media campaigns you've managed, including metrics and outcomes
- Research IAG's company culture and values, and be prepared to discuss how your personal values align with theirs
ATS Keywords: Social Media Management, Campaign Management, Paid Social Media, Targeting, Conversion Optimization, Data Analysis, Marketing Strategy, Collaboration, Communication, Insurance Industry
ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Social media platforms: Facebook, Instagram (Meta), TikTok, LinkedIn
- Social media management tools: Hootsuite, Buffer, Sprout Social, or similar
- Analytics tools: Google Analytics, Facebook Insights, Instagram Insights, TikTok Analytics
- Microsoft Office Suite: Excel, PowerPoint, Word
ASSUMPTION: The tools and technologies required for this role are standard in the social media management and marketing industries.
👔 Cultural Fit Considerations
Company Values:
- Customer First: We put our customers at the heart of everything we do
- One IAG: We work together to achieve our goals
- Never Stop Learning: We embrace continuous improvement and innovation
- Make it Easy: We simplify and streamline our processes
- Inclusive: We foster an inclusive culture where everyone can bring their whole self to work
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you have a proven track record of creating and executing successful social media campaigns?
- Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
- Do you thrive in a collaborative, team-oriented work culture?
- Are you passionate about the insurance industry and committed to making a positive impact on customers' lives?
ASSUMPTION: IAG values candidates who are customer-focused, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple social media platforms and campaigns simultaneously
- Keeping up with the rapidly evolving social media landscape and algorithm changes
- Balancing the need for creativity and innovation with regulatory compliance and risk management
- Working in a fast-paced, dynamic environment with tight deadlines and competing priorities
ASSUMPTION: This role requires strong time management, organizational skills, and the ability to prioritize and multitask effectively.
📈 Similar Roles Comparison
- Compared to related roles in the marketing industry, this position offers a unique blend of strategic, analytical, and creative responsibilities
- Working in the insurance industry provides exposure to a diverse range of products, services, and customer segments
- This role offers opportunities for career progression within the marketing team or the broader organization, with potential to move into senior leadership positions
ASSUMPTION: This role offers a unique combination of strategic, analytical, and creative responsibilities, with opportunities for professional growth and development within a large, established organization.
📝 Sample Projects
- Developing and executing a full-funnel social media campaign to drive brand awareness and customer acquisition for a new insurance product launch
- Analyzing social media metrics and customer data to optimize campaign performance and improve targeting
- Collaborating with cross-functional teams to create engaging, on-brand content for social media platforms
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, demonstrating the need for strategic thinking, analytical skills, and strong collaboration.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does this role collaborate with other teams within IAG, such as content producers, agency partners, and the Brand and Communications team?
- What opportunities are there for professional development and growth within this role and the broader organization?
- How does IAG support work-life balance for its employees, particularly those working in hybrid or remote arrangements?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the organization, and helps you better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant social media management and campaign management experience
- Write a cover letter that demonstrates your understanding of IAG's business and the role's requirements
- Prepare examples of successful social media campaigns you've managed, including metrics and outcomes
- Follow up with the hiring manager one week after submission to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
