π Core Information
πΉ Job Title: Social Media Specialist
πΉ Company: Accurate Personnel
πΉ Location: Sarasota, Florida
πΉ Job Type: On-site, Full-time
πΉ Category: Marketing
πΉ Date Posted: April 8, 2025
πΉ Experience Level: Entry-level to 2 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Managing social media platforms and creating engaging content
- Assisting in digital advertising campaigns and media buying
- Overseeing public reviews on various platforms
- Collaborating with a growing marketing team
ASSUMPTION: This role requires a strong focus on creativity, communication, and adaptability to various marketing tasks.
π Key Responsibilities
β
Develop, plan, and post creative content across all social media platforms
β
Assist in the management of digital advertising and media buying campaigns
β
Create, edit, and distribute written content through various internal and external channels
β
Participate in content creation for social media (graphics, videos, TikTok/Reels, etc.)
β
Assist in the generation of leads via Indeed, job boards, and social media
β
Oversee public reviews on Google, Indeed, Glassdoor, and Facebook
β
Assist with basic paid media and ad-buying campaigns
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills to manage multiple projects.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field is preferred
Experience: Previous experience in a marketing/recruiting environment is beneficial but not required
Required Skills:
- Proficient with all social media platforms
- Demonstrated writing, editing, and proofreading abilities
- Basic paid media and ad buying skills
Preferred Skills:
- Bilingual abilities (English / Spanish)
- Experience with graphic design tools (e.g., Canva, Adobe Creative Suite)
- Knowledge of SEO and content marketing strategies
ASSUMPTION: While a degree in marketing or communications is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
π° Compensation & Benefits
Salary Range: Up to $50,000/yearly, paid weekly
Benefits:
- Excellent benefits package: Medical, Dental, Vision, and 401(k)
Working Hours: Monday through Friday, 8 am to 5 pm
ASSUMPTION: The salary range provided is based on the company's stated pay and is subject to change based on the candidate's experience and skills.
π Applicant Insights
π Company Context
Industry: Accurate Personnel is a staffing and recruiting company, specializing in various industries such as light industrial, clerical, professional, and hospitality.
Company Size: Accurate Personnel has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 1978, with over 45 years of experience in the staffing industry
Company Description:
- Accurate Personnel focuses on forming strong partnerships with clients and employees
- The company offers custom staffing solutions and specializes in various areas, including office clerical, light industrial, and professional positions
- Accurate Personnel is committed to setting a higher standard in the staffing industry by leading it in a positive direction
Company Specialties:
- Light Industrial
- Clerical
- Professional
- On-Site Programs
- Payrolling Services
- Finance
- Accounting
- Hospitality
- Information Technology
- Administrative
- Technical
- Temporary Staffing Services
- Direct Placement
- Vendor on Premise
Company Website: http://www.accurateusa.com
ASSUMPTION: Accurate Personnel's extensive experience and diverse specialties provide a strong foundation for employees to grow and learn within the company.
π Role Analysis
Career Level: Entry-level to mid-level marketing role, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various departments, including Recruiting and Sales
Work Arrangement: On-site, full-time position with standard business hours
Growth Opportunities:
- Advancement within the marketing department or other departments within the company
- Expanding skills and knowledge in digital marketing, advertising, and content creation
- Potential to take on leadership roles as the company grows
ASSUMPTION: This role offers a unique opportunity to gain experience in various aspects of marketing and grow within a well-established company.
π Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Sarasota, Florida
Geographic Context:
- Sarasota is located on the Gulf Coast of Florida, offering a subtropical climate and numerous outdoor activities
- The area has a growing job market, with opportunities in various industries
- Sarasota is known for its arts and culture scene, with museums, theaters, and festivals throughout the year
Work Schedule: Monday through Friday, 8 am to 5 pm, with a one-hour lunch break
ASSUMPTION: The Sarasota office provides a collaborative and engaging work environment, with opportunities for professional growth and development.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Marketing Manager and a member of the Recruiting team
- Final interview with the Marketing Director
- Background check and offer extension
Key Assessment Areas:
- Creativity and innovation in content creation
- Writing and editing skills
- Knowledge of social media platforms and trends
- Adaptability and problem-solving skills
- Alignment with Accurate Personnel's company values and culture
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on social media management, content creation, and advertising
- Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for Accurate Personnel's mission
- Prepare examples of your work, such as social media campaigns, blog posts, or advertising materials, to showcase during the interview
- Research Accurate Personnel's company culture and values to ensure a strong fit
ATS Keywords: Social Media Management, Content Creation, Copywriting, Editing, Digital Advertising, Media Buying, Lead Generation, Public Relations, Bilingual, Proofreading
ASSUMPTION: The application process for this role is designed to assess the candidate's creativity, communication skills, and cultural fit within Accurate Personnel.
π οΈ Tools & Technologies
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Graphic design tools (Canva, Adobe Creative Suite, etc.)
- Advertising platforms (Google Ads, Facebook Ads, etc.)
- Content management systems (Hootsuite, Buffer, etc.)
- SEO tools (SEMrush, Ahrefs, etc.)
ASSUMPTION: The tools and technologies required for this role are industry-standard and can be learned or improved upon with experience and training.
π Cultural Fit Considerations
Company Values:
- Partnership: Building strong, lasting relationships with clients and employees
- Integrity: Upholding the highest ethical standards in all aspects of business
- Excellence: Striving for continuous improvement and outstanding performance
- Accountability: Taking responsibility for one's actions and decisions
- Respect: Valuing and appreciating the diversity of our employees and clients
Work Style:
- Collaborative: Working closely with various departments to achieve common goals
- Adaptable: Embracing change and adjusting to new situations as needed
- Creative: Thinking outside the box and approaching problems from unique angles
Self-Assessment Questions:
- Do you have a strong understanding of social media trends and best practices?
- Are you comfortable working in a collaborative environment and adapting to new situations?
- Do you possess strong writing, editing, and proofreading skills?
- Are you passionate about creating engaging content and driving results through social media?
ASSUMPTION: Accurate Personnel values employees who align with their company values and possess a strong work ethic, creativity, and adaptability.
β οΈ Potential Challenges
- Managing multiple social media platforms and content creation tasks simultaneously
- Adapting to changes in social media trends and algorithms
- Balancing creativity with data-driven decision-making
- Collaborating effectively with various departments and stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on continuous learning and improvement.
π Similar Roles Comparison
- Unlike other social media specialist roles, this position offers the opportunity to work within a staffing and recruiting company, gaining exposure to various industries and job functions
- Accurate Personnel's mid-sized company environment provides a more intimate and collaborative work experience compared to larger corporations
- This role offers growth opportunities within a well-established company, with a clear path for career advancement
ASSUMPTION: This role offers unique advantages and challenges compared to similar positions in other industries or company sizes.
π Sample Projects
- Developing and executing a social media campaign to promote Accurate Personnel's services and job openings
- Creating engaging content for various platforms, such as blog posts, infographics, and videos, to showcase Accurate Personnel's expertise and thought leadership
- Assisting in the management of digital advertising campaigns, optimizing ad spend and targeting to maximize results
ASSUMPTION: These sample projects illustrate the diverse range of tasks and responsibilities associated with the social media specialist role at Accurate Personnel.
β Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing department currently, and how can this role contribute to addressing them?
- How does Accurate Personnel support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Accurate Personnel differentiate itself from other staffing and recruiting companies, and how can this role contribute to that differentiation?
- What opportunities are there for collaboration and knowledge-sharing with other departments within the company?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, Accurate Personnel's company culture, and the marketing department's goals and challenges.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in social media management, content creation, and advertising
- Prepare examples of your work, such as social media campaigns, blog posts, or advertising materials, to showcase during the interview
- Research Accurate Personnel's company culture and values to ensure a strong fit
- Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.