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Social Media Specialist

Accurate Personnel
Full-time
On-site
Sarasota, Florida, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Social Media Specialist

πŸ”Ή Company: Accurate Personnel

πŸ”Ή Location: Sarasota, Florida

πŸ”Ή Job Type: On-site, Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 8, 2025

πŸ”Ή Experience Level: Entry-level to 2 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Managing social media platforms and creating engaging content
  • Assisting in digital advertising campaigns and media buying
  • Overseeing public reviews on various platforms
  • Collaborating with a growing marketing team

ASSUMPTION: This role requires a strong focus on creativity, communication, and adaptability to various marketing tasks.

πŸ“‹ Key Responsibilities

βœ… Develop, plan, and post creative content across all social media platforms

βœ… Assist in the management of digital advertising and media buying campaigns

βœ… Create, edit, and distribute written content through various internal and external channels

βœ… Participate in content creation for social media (graphics, videos, TikTok/Reels, etc.)

βœ… Assist in the generation of leads via Indeed, job boards, and social media

βœ… Oversee public reviews on Google, Indeed, Glassdoor, and Facebook

βœ… Assist with basic paid media and ad-buying campaigns

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills to manage multiple projects.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field is preferred

Experience: Previous experience in a marketing/recruiting environment is beneficial but not required

Required Skills:

  • Proficient with all social media platforms
  • Demonstrated writing, editing, and proofreading abilities
  • Basic paid media and ad buying skills

Preferred Skills:

  • Bilingual abilities (English / Spanish)
  • Experience with graphic design tools (e.g., Canva, Adobe Creative Suite)
  • Knowledge of SEO and content marketing strategies

ASSUMPTION: While a degree in marketing or communications is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

πŸ’° Compensation & Benefits

Salary Range: Up to $50,000/yearly, paid weekly

Benefits:

  • Excellent benefits package: Medical, Dental, Vision, and 401(k)

Working Hours: Monday through Friday, 8 am to 5 pm

ASSUMPTION: The salary range provided is based on the company's stated pay and is subject to change based on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Accurate Personnel is a staffing and recruiting company, specializing in various industries such as light industrial, clerical, professional, and hospitality.

Company Size: Accurate Personnel has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 1978, with over 45 years of experience in the staffing industry

Company Description:

  • Accurate Personnel focuses on forming strong partnerships with clients and employees
  • The company offers custom staffing solutions and specializes in various areas, including office clerical, light industrial, and professional positions
  • Accurate Personnel is committed to setting a higher standard in the staffing industry by leading it in a positive direction

Company Specialties:

  • Light Industrial
  • Clerical
  • Professional
  • On-Site Programs
  • Payrolling Services
  • Finance
  • Accounting
  • Hospitality
  • Information Technology
  • Administrative
  • Technical
  • Temporary Staffing Services
  • Direct Placement
  • Vendor on Premise

Company Website: http://www.accurateusa.com

ASSUMPTION: Accurate Personnel's extensive experience and diverse specialties provide a strong foundation for employees to grow and learn within the company.

πŸ“Š Role Analysis

Career Level: Entry-level to mid-level marketing role, with opportunities for growth and advancement

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various departments, including Recruiting and Sales

Work Arrangement: On-site, full-time position with standard business hours

Growth Opportunities:

  • Advancement within the marketing department or other departments within the company
  • Expanding skills and knowledge in digital marketing, advertising, and content creation
  • Potential to take on leadership roles as the company grows

ASSUMPTION: This role offers a unique opportunity to gain experience in various aspects of marketing and grow within a well-established company.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Sarasota, Florida

Geographic Context:

  • Sarasota is located on the Gulf Coast of Florida, offering a subtropical climate and numerous outdoor activities
  • The area has a growing job market, with opportunities in various industries
  • Sarasota is known for its arts and culture scene, with museums, theaters, and festivals throughout the year

Work Schedule: Monday through Friday, 8 am to 5 pm, with a one-hour lunch break

ASSUMPTION: The Sarasota office provides a collaborative and engaging work environment, with opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screen with the Hiring Manager
  • In-person or virtual interview with the Marketing Manager and a member of the Recruiting team
  • Final interview with the Marketing Director
  • Background check and offer extension

Key Assessment Areas:

  • Creativity and innovation in content creation
  • Writing and editing skills
  • Knowledge of social media platforms and trends
  • Adaptability and problem-solving skills
  • Alignment with Accurate Personnel's company values and culture

Application Tips:

  • Highlight relevant experience and skills in your resume, focusing on social media management, content creation, and advertising
  • Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for Accurate Personnel's mission
  • Prepare examples of your work, such as social media campaigns, blog posts, or advertising materials, to showcase during the interview
  • Research Accurate Personnel's company culture and values to ensure a strong fit

ATS Keywords: Social Media Management, Content Creation, Copywriting, Editing, Digital Advertising, Media Buying, Lead Generation, Public Relations, Bilingual, Proofreading

ASSUMPTION: The application process for this role is designed to assess the candidate's creativity, communication skills, and cultural fit within Accurate Personnel.

πŸ› οΈ Tools & Technologies

  • Social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
  • Graphic design tools (Canva, Adobe Creative Suite, etc.)
  • Advertising platforms (Google Ads, Facebook Ads, etc.)
  • Content management systems (Hootsuite, Buffer, etc.)
  • SEO tools (SEMrush, Ahrefs, etc.)

ASSUMPTION: The tools and technologies required for this role are industry-standard and can be learned or improved upon with experience and training.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Partnership: Building strong, lasting relationships with clients and employees
  • Integrity: Upholding the highest ethical standards in all aspects of business
  • Excellence: Striving for continuous improvement and outstanding performance
  • Accountability: Taking responsibility for one's actions and decisions
  • Respect: Valuing and appreciating the diversity of our employees and clients

Work Style:

  • Collaborative: Working closely with various departments to achieve common goals
  • Adaptable: Embracing change and adjusting to new situations as needed
  • Creative: Thinking outside the box and approaching problems from unique angles

Self-Assessment Questions:

  • Do you have a strong understanding of social media trends and best practices?
  • Are you comfortable working in a collaborative environment and adapting to new situations?
  • Do you possess strong writing, editing, and proofreading skills?
  • Are you passionate about creating engaging content and driving results through social media?

ASSUMPTION: Accurate Personnel values employees who align with their company values and possess a strong work ethic, creativity, and adaptability.

⚠️ Potential Challenges

  • Managing multiple social media platforms and content creation tasks simultaneously
  • Adapting to changes in social media trends and algorithms
  • Balancing creativity with data-driven decision-making
  • Collaborating effectively with various departments and stakeholders

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • Unlike other social media specialist roles, this position offers the opportunity to work within a staffing and recruiting company, gaining exposure to various industries and job functions
  • Accurate Personnel's mid-sized company environment provides a more intimate and collaborative work experience compared to larger corporations
  • This role offers growth opportunities within a well-established company, with a clear path for career advancement

ASSUMPTION: This role offers unique advantages and challenges compared to similar positions in other industries or company sizes.

πŸ“ Sample Projects

  • Developing and executing a social media campaign to promote Accurate Personnel's services and job openings
  • Creating engaging content for various platforms, such as blog posts, infographics, and videos, to showcase Accurate Personnel's expertise and thought leadership
  • Assisting in the management of digital advertising campaigns, optimizing ad spend and targeting to maximize results

ASSUMPTION: These sample projects illustrate the diverse range of tasks and responsibilities associated with the social media specialist role at Accurate Personnel.

❓ Key Questions to Ask During Interview

  • What are the most significant challenges facing the marketing department currently, and how can this role contribute to addressing them?
  • How does Accurate Personnel support the professional development and growth of its marketing team members?
  • What are the key performance indicators (KPIs) for this role, and how will success be measured?
  • How does Accurate Personnel differentiate itself from other staffing and recruiting companies, and how can this role contribute to that differentiation?
  • What opportunities are there for collaboration and knowledge-sharing with other departments within the company?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, Accurate Personnel's company culture, and the marketing department's goals and challenges.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills in social media management, content creation, and advertising
  • Prepare examples of your work, such as social media campaigns, blog posts, or advertising materials, to showcase during the interview
  • Research Accurate Personnel's company culture and values to ensure a strong fit
  • Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.