📌 Core Information
🔹 Job Title: Social Media Specialist
🔹 Company: Dungarvin
🔹 Location: Mendota Heights, Minnesota, United States (Remote OK for MN, WI, CT, NC, OK, CO, KY, IN, NJ, NM)
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Crafting engaging content for social media platforms to showcase Dungarvin's mission and culture
- Managing and growing social media presence across various platforms
- Collaborating with internal teams to develop social media campaigns aligned with key events and initiatives
- Analyzing performance metrics and using data to guide content strategy
- Creating impactful internal and external messaging, including testimonials, executive content, and videos
ASSUMPTION: This role requires a strong understanding of social media platforms, trends, and best practices. The ideal candidate will be creative, adaptable, and data-driven, with a passion for storytelling and a commitment to Dungarvin's mission.
📋 Key Responsibilities
✅ Design compelling visuals and content for social media, recruiting platforms, and digital ads using Adobe Creative Suite and Microsoft Office
✅ Manage and publish organic and paid posts on Facebook, Instagram, LinkedIn, YouTube, TikTok, and the company website
✅ Collaborate with internal teams to develop timely social media campaigns aligned with key events and initiatives
✅ Support the Communications Manager in shaping and executing quarterly and annual social media strategies
✅ Use tools like Sprout Social and Meta Business Suite to track trends, analyze performance, and guide content strategy
✅ Plan and schedule content across channels, maintaining a consistent editorial calendar
✅ Monitor social conversations, engage with audiences, and coordinate appropriate responses
✅ Define KPIs, analyze monthly metrics, and share actionable insights
✅ Create impactful internal and external messaging, including testimonials, executive content, and videos
✅ Partner with leadership to manage communications during acquisitions and major company updates
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple campaigns and content calendars in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Graphic Design, Marketing, or Journalism
Experience: 2-3 years of experience in marketing, social media, writing, advertising, or a related field
Required Skills:
- Proven ability to manage multiple social media campaigns and content calendars with strong organizational and project management skills
- Skilled at prioritizing competing demands in a fast-paced environment while maintaining attention to detail
- Strategic thinker who connects digital trends with business goals and makes data-driven decisions aligned with company values
- Creative and solution-oriented, bringing fresh ideas to elevate brand presence and engagement
- Highly adaptable to platform changes, performance data, and shifting priorities
- Excellent written and verbal communication skills with a strong sense of audience and messaging clarity
- Collaborative team player who incorporates feedback to develop effective campaigns
- Versatile skill set including videography, graphic design, writing, analytics, and social media management
Preferred Skills:
- Have a working knowledge of Adobe Creative Suite applications and Photoshop. Experience with InDesign and Photoshop is desired
- Knowledge of interactive marketing principles is desired
- Thorough knowledge of best practices within social media storytelling, tools, and analytics
- Experience with photography and videography, including shooting and editing
ASSUMPTION: While not explicitly stated, proficiency in the English language is likely required for this role.
💰 Compensation & Benefits
Salary Range: $55,100 fixed rate
Benefits:
- 401(k) with Match
- Pet Insurance
- Paid Time Off
- Medical Insurance
- Dental Insurance
- Vision Insurance
- National Discount Programs
- Supplemental Insurance
- FSA
- HSA
- Referral Bonus Program
- Life Insurance
- Long-term Disability Insurance
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is fixed and does not include any bonuses or additional compensation.
📌 Applicant Insights
🔍 Company Context
Industry: Dungarvin operates in the Individual and Family Services industry, focusing on providing support services to people with intellectual and developmental disabilities, including those with mental health, behavioral, or complex medical needs
Company Size: Dungarvin is a mid-sized company with 5,001-10,000 employees, offering a balanced work culture that values adaptability, learning, and innovation
Founded: Dungarvin was founded in 1976 in Mendota Heights, Minnesota
Company Description:
- At Dungarvin, we are more than a provider of support services—we're a mission-driven team rooted in respect, inclusion, and person-centered care
- Our mission is to respect and respond to the choices of people in need of supports, guiding everything we do from creating individualized service plans to building strong partnerships with families, teams, and communities
- With services in 15 states, our team is united by a shared commitment to making a real difference—one person, one voice, one choice at a time
Company Specialties:
- Supported Sobriety
- Day Services
- In-Home Services
- Case Management Services
- Vocational Services
- Hourly Supports
- Residential Services
- Foster Care Services
- Community Based Programming
- Host Home Services
- Respite Care
- Supported Employment
- Children Services
- TBI/Traumatic Brain Injury
- Mental Health
- Behavioral Challenges
- Intellectual & Developmental Disabilities
- Significant Medical Challenges
- and Family
- Infant
- and Toddler (FIT) Program
Company Website: http://www.dungarvin.com
ASSUMPTION: Dungarvin's mission-driven approach and commitment to person-centered care make it an attractive employer for individuals passionate about making a positive impact on people's lives.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring 2-3 years of experience in a related field
Reporting Structure: The Social Media Specialist reports directly to the Communications Manager
Work Arrangement: This role is primarily remote, with opportunities to travel for site visits and to attend conferences
Growth Opportunities:
- As Dungarvin continues to grow and expand its services, there may be opportunities for the Social Media Specialist to take on additional responsibilities or advance to a management role
- The diverse nature of Dungarvin's services and specialties offers opportunities for the Social Media Specialist to gain experience in various aspects of marketing and communications
- Working closely with internal teams and leadership provides opportunities for professional development and mentorship
ASSUMPTION: The Social Media Specialist's role is crucial in shaping Dungarvin's brand and engaging with its audience, presenting opportunities for growth and impact.
🌍 Location & Work Environment
Office Type: Dungarvin has a physical office in Mendota Heights, Minnesota, but this role is primarily remote
Office Location(s): 1444 Northland Drive, Suite 200, Mendota Heights, MN 55120, US
Geographic Context:
- Mendota Heights is a suburb of Minneapolis-Saint Paul, offering a mix of urban and suburban living
- The Twin Cities metropolitan area is home to a diverse range of industries, including healthcare, finance, and technology
- Minnesota is known for its strong job market, high quality of life, and robust network of higher education institutions
Work Schedule: Full-time, 40 hours per week, with opportunities to work flexible hours as needed
ASSUMPTION: The primarily remote nature of this role offers flexibility and work-life balance, while still providing opportunities for in-person collaboration and professional development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and/or team members
- Background check and reference check
- Final decision and offer
Key Assessment Areas:
- Candidates' understanding of and alignment with Dungarvin's mission and values
- Candidates' social media and content creation skills, as demonstrated through their portfolio or previous work
- Candidates' ability to think strategically about social media trends and data-driven decision-making
- Candidates' communication and collaboration skills, as demonstrated through their resume, cover letter, and interview responses
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include examples of your previous social media campaigns, content, or other relevant work in your application materials
- Prepare thoughtful questions to ask during the interview to demonstrate your interest in and understanding of the role
- Be prepared to discuss your experience with and approach to social media storytelling, analytics, and strategy
ATS Keywords: Social Media Management, Content Creation, Graphic Design, Video Production, Marketing Strategy, Communication Skills, Project Management, Data Analysis, Storytelling, Adobe Creative Suite, Photography, Videography, Audience Engagement, Collaboration, Adaptability, Creativity
ASSUMPTION: Dungarvin's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the organization's mission and values.
🛠️ Tools & Technologies
- Adobe Creative Suite
- Microsoft Office
- Sprout Social
- Meta Business Suite
- Google Analytics
- Canva
- Hootsuite
- Buffer
- Trello
ASSUMPTION: The Social Media Specialist should be comfortable using a variety of tools and platforms to manage and optimize social media campaigns, as well as collaborate with internal teams.
👔 Cultural Fit Considerations
Company Values:
- Respect: Dungarvin values and promotes a culture of respect for all individuals, including those we serve, our employees, and our partners
- Inclusion: Dungarvin is committed to creating an inclusive environment where everyone feels valued and empowered to contribute to our mission
- Person-centered care: Dungarvin prioritizes the unique needs, goals, and preferences of each individual we serve, tailoring our services to support their independence and quality of life
Work Style:
- Adaptable: Dungarvin values employees who are flexible, resourceful, and able to thrive in a dynamic and changing environment
- Collaborative: Dungarvin fosters a team-oriented work culture that encourages collaboration, communication, and mutual support
- Mission-driven: Dungarvin's employees are passionate about making a positive impact on the lives of people with disabilities and their families
Self-Assessment Questions:
- Do you share Dungarvin's commitment to respect, inclusion, and person-centered care?
- Are you comfortable working in a dynamic, collaborative environment and adapting to changing priorities?
- Do you have a strong sense of audience and messaging clarity, with a passion for storytelling and engagement?
ASSUMPTION: Candidates who align with Dungarvin's values and work style are more likely to thrive in this role and contribute to the organization's mission and culture.
⚠️ Potential Challenges
- Managing multiple social media campaigns and content calendars can be demanding and require strong organizational skills
- Keeping up with platform changes, trends, and best practices can be challenging and time-consuming
- Working remotely may present unique challenges, such as maintaining productivity and work-life balance
- Collaborating with internal teams and stakeholders may require strong communication and project management skills
- Analyzing performance metrics and using data to guide content strategy can be complex and require continuous learning
ASSUMPTION: The Social Media Specialist must be proactive, adaptable, and committed to continuous learning to overcome these challenges and succeed in this role.
📈 Similar Roles Comparison
- Compared to other social media specialist roles, this position offers a unique opportunity to work for a mission-driven organization focused on people with disabilities, providing a sense of purpose and impact
- Dungarvin's mid-sized company structure offers a more personal and collaborative work environment than larger corporations, while still providing opportunities for growth and advancement
- This role requires a strong balance of creative and analytical skills, as well as the ability to manage multiple campaigns and content calendars, making it an excellent fit for candidates with diverse backgrounds and interests
ASSUMPTION: Candidates should consider their personal and professional goals, as well as their preferences for company size and culture, when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing a social media campaign to raise awareness about Dungarvin's services and mission, including creating visually appealing graphics, writing engaging captions, and scheduling posts across multiple platforms
- Collaborating with the Communications Manager to create a quarterly social media strategy, including identifying key events, initiatives, and messaging themes
- Analyzing performance metrics and using data to inform content strategy, such as adjusting post timing, platform focus, or messaging approach based on audience engagement and feedback
ASSUMPTION: The Social Media Specialist's projects will be diverse and varied, requiring strong adaptability, creativity, and strategic thinking.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Communications department, and how this role fits into the team?
- How does Dungarvin support and empower its employees to grow professionally and advance within the organization?
- What are the most significant challenges facing the Social Media Specialist role, and how has the current team addressed them?
- How does Dungarvin measure the success of its social media campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for the Social Media Specialist to collaborate with other departments, such as Marketing, HR, or Clinical Services?
ASSUMPTION: Asking thoughtful, informed questions during the interview demonstrates your interest in and understanding of the role, as well as your commitment to Dungarvin's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your social media campaigns, content, or other relevant work
- Prepare thoughtful questions to ask during the interview to demonstrate your interest in and understanding of the role
- Be prepared to discuss your experience with and approach to social media storytelling, analytics, and strategy
- Follow up with the hiring manager or HR team within one week of your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
