📌 Core Information
🔹 Job Title: Social Media Specialist
🔹 Company: Infobip
🔹 Location: Zagreb, Croatia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and publishing social media content to enhance brand presence
- Monitoring and responding to social media comments and inquiries
- Analyzing and reporting on social media marketing activities
- Collaborating with regional teams and agencies for content planning and reporting
- Conducting competitive analysis studies on Infobip competitors
ASSUMPTION: This role requires a strong understanding of social media trends, tools, and best practices to effectively manage and grow Infobip's social media presence.
📋 Key Responsibilities
✅ Establish, manage, and publish a social media content calendar
✅ Monitor and respond to comments and inquiries on social media channels
✅ Analyze, review, and regularly report on social media marketing activities
✅ Assist regional teams and agencies with content planning and reporting
✅ Conduct competitive analysis studies on Infobip competitors
✅ Align social media and content strategy with product marketing, brand, and regional marketing initiatives
✅ Support the growth of the company’s social media presence on various channels
✅ Strengthen the Infobip brand and engage the community on social media
✅ Plan and publish content for employees to share on their social media channels
✅ Brief production of visual solutions for social media content plans
✅ Stay informed of social media trends and formats and bring them to the attention of internal teams
ASSUMPTION: This role requires strong communication, creativity, and analytical skills to effectively manage social media content and engagement.
🎯 Required Qualifications
Education: A minimum of a bachelor's degree in Communications, Marketing, or a related field
Experience: At least 2-3 years of experience in social media management or content creation
Required Skills:
- Proficient with social media management platforms (Sprout, Hootsuite, Buffer)
- Proficient with online content creation tools (Adobe Creative Suite)
- Strong data analytics skills
- Strong project management skills
- Fluent in English, both spoken and written
Preferred Skills:
- Experience with influencer marketing and working with global influencers
- Proficiency with PPT, Photoshop, and Illustrator
ASSUMPTION: Candidates with experience in SaaS and Tech companies, as well as those with a strong portfolio showcasing their social media management and content creation skills, will be given priority.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between €25,000 and €35,000 per year, based on industry standards for a Social Media Specialist in Croatia with 2-5 years of experience.
Benefits:
- Competitive salary
- Team building activities
- Learning and development opportunities
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Infobip operates in the IT Services and IT Consulting industry, focusing on global communications solutions for businesses and developers.
Company Size: Infobip has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Infobip was founded in 2006, with over 15 years of experience in the global communications industry.
Company Description:
- Infobip is a global leader in omnichannel engagement, powering a broad range of messaging channels, tools, and solutions for advanced customer engagement, authentication, and security.
- The company helps its clients and partners overcome the complexity of consumer communications, grow their business, and enhance the customer experience in a fast, secure, and reliable way.
- Infobip sees itself as humble engineers led by its philosophy of learning by doing and fueled by its passion for technology.
Company Specialties:
- A2P SMS messaging
- Mobile operators solutions
- 2-Factor Authentication
- Operator partnerships
- Telecommunications
- REST API
- Omnichannel communications
- RCS
- Mobile Identity
- WhatsApp Business
- Messaging
- Engineering
- Development
- Customer experience
- Retail Communications
- Banking communications
- Chat Apps
- SaaS (software as a service)
Company Website: www.infobip.com
ASSUMPTION: Infobip's focus on global communications and customer engagement makes it an attractive employer for candidates interested in the tech industry and marketing.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring 2-5 years of experience in social media management or content creation.
Reporting Structure: The Social Media Specialist will report directly to the Global External Communications department within the Global Marketing organization.
Work Arrangement: This role is on-site, with the opportunity to work from Infobip's office in Zagreb, Croatia.
Growth Opportunities:
- As Infobip continues to grow, there may be opportunities for the Social Media Specialist to take on more responsibilities or move into a management role.
- The company offers learning and development opportunities to support employee growth and career progression.
ASSUMPTION: This role provides an excellent opportunity for candidates looking to grow their career in social media management and marketing within a global tech company.
🌍 Location & Work Environment
Office Type: Infobip's office in Zagreb is a modern, collaborative workspace designed to facilitate teamwork and innovation.
Office Location(s): Infobip's Zagreb office is located at Istarska ulica 157, Vodnjan, Istria 52100, Croatia.
Geographic Context:
- Zagreb is the capital and largest city of Croatia, with a population of over 800,000 people.
- The city is known for its rich history, cultural attractions, and vibrant nightlife.
- Zagreb is also a major economic hub in the region, with a strong focus on technology, finance, and tourism.
Work Schedule: The work schedule for this role is Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break.
ASSUMPTION: Candidates who enjoy working in a dynamic, international environment and thrive in a fast-paced, ever-changing role will find Infobip's Zagreb office an exciting place to work.
💼 Interview & Application Insights
Typical Process:
- The application process for this role typically involves an initial screening, followed by a phone or video interview, and a final on-site interview with the hiring manager and team members.
- Candidates can expect the entire process to take approximately 2-3 weeks.
Key Assessment Areas:
- Candidates will be assessed on their understanding of social media trends, tools, and best practices.
- Their ability to create engaging content and manage social media channels will also be evaluated.
- Candidates should be prepared to discuss their experience with social media analytics and reporting.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant social media management and content creation experience.
- Include specific examples of your social media campaigns, their outcomes, and any relevant analytics.
- Prepare questions to ask the interviewer about the role, the team, and the company's social media strategy.
ATS Keywords: Social Media Management, Content Creation, Social Media Analytics, Marketing, Brand Awareness, Community Engagement, Influencer Marketing, Global Communications, SaaS
ASSUMPTION: Infobip's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Sprout Social
- Hootsuite
- Buffer
- Adobe Creative Suite (Photoshop, Illustrator)
- Microsoft PowerPoint
- Google Analytics
ASSUMPTION: Candidates should be proficient with the listed tools and technologies, as they are essential for managing and growing Infobip's social media presence.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Quality
- Integrity
- Empowerment
- Collaboration
- Learning by doing
Work Style:
- Infobip fosters a dynamic, international work environment with a strong focus on collaboration and teamwork.
- The company encourages employees to take ownership of their work and continuously learn and improve.
- Infobip values a positive, can-do attitude and a passion for technology and innovation.
Self-Assessment Questions:
- Do you align with Infobip's company values, particularly innovation, customer-centricity, and collaboration?
- Are you comfortable working in a fast-paced, ever-changing environment with a strong focus on teamwork and collaboration?
- Do you have a positive, can-do attitude and a passion for learning and continuous improvement?
ASSUMPTION: Candidates who share Infobip's company values and work style will be a strong fit for the Social Media Specialist role and the company's culture.
⚠️ Potential Challenges
- The role may require working with tight deadlines and managing multiple social media channels simultaneously.
- Candidates may face competition from other social media specialists and marketing professionals in the region.
- The role may require occasional travel to attend industry events or meet with regional teams and agencies.
- Zagreb's cost of living may be higher than in other regions of Croatia, which could impact the overall compensation package.
ASSUMPTION: Candidates should be prepared to manage the challenges associated with working in a fast-paced, global tech company and living in a major urban center.
📈 Similar Roles Comparison
- Compared to other social media specialist roles, this position offers a unique opportunity to work for a global leader in omnichannel engagement and customer experience.
- Infobip's focus on global communications and customer engagement sets it apart from other tech companies in the region.
- This role provides an excellent career path for candidates interested in growing their career in social media management and marketing within a global tech company.
ASSUMPTION: Candidates should consider the unique aspects of this role and the company when comparing it to other social media specialist positions in the market.
📝 Sample Projects
- Developing and executing a social media campaign to promote Infobip's latest product launch, with a focus on increasing brand awareness and driving user engagement.
- Analyzing and reporting on the performance of Infobip's social media channels, with a focus on identifying trends and opportunities for improvement.
- Collaborating with regional marketing teams to create and publish localized social media content tailored to specific markets and audiences.
ASSUMPTION: These sample projects provide an insight into the types of tasks and responsibilities the Social Media Specialist may encounter in this role.
💡 Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Global External Communications department?
- How does Infobip approach collaboration and communication between global and regional marketing teams?
- What are the key priorities for the Social Media Specialist role in the first 30, 60, and 90 days?
- How does Infobip support the professional growth and development of its employees?
- What are the biggest challenges facing the social media team in the next 12 months, and how can this role help address them?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company's social media strategy, enabling them to make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant social media management and content creation experience.
- Prepare questions to ask the interviewer about the role, the team, and the company's social media strategy.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
