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Social Media Specialist

ELARABY Group
Full-time
On-site
Egypt
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Social Media Specialist

πŸ”Ή Company: ELARABY Group

πŸ”Ή Location: Abbasya, Cairo, Egypt

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 11, 2025

πŸ”Ή Experience Level: Mid-Senior level (2-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing social media strategies
  • Creating engaging content for various platforms
  • Managing online communities and brand presence
  • Collaborating with cross-functional teams and influencers
  • Analyzing performance metrics and reporting on progress

ASSUMPTION: This role requires a strong understanding of social media trends, analytics, and content creation. It is ideal for candidates with experience in digital marketing, content creation, or social media management.

πŸ“‹ Key Responsibilities

βœ… Develop comprehensive social media strategies aligned with brand objectives and target audience

βœ… Identify target demographics and create tailored content for each platform

βœ… Stay updated on social media trends, algorithms, and best practices to optimize content performance

βœ… Create and curate high-quality, visually appealing, and engaging content, including text, images, videos, and infographics

βœ… Write captivating captions, headlines, and descriptions to accompany social media posts

βœ… Collaborate with graphic designers, videographers, and other team members to produce multimedia content

βœ… Ensure consistency in brand voice, tone, and visual identity across all social media channels

βœ… Manage and maintain social media accounts, scheduling and publishing posts for optimal reach and engagement

βœ… Monitor and respond to comments, messages, and inquiries in a timely and professional manner

βœ… Engage with followers, build relationships, and foster a sense of community

βœ… Monitor and analyze social media performance metrics, and use analytics tools to gain insights into audience behavior and preferences

βœ… Generate regular reports to evaluate the effectiveness of social media campaigns and provide recommendations for improvement

βœ… Identify and collaborate with relevant influencers and brand ambassadors to amplify brand reach and engagement

βœ… Develop partnerships and manage influencer relationships, including negotiation of contracts and campaign deliverables

ASSUMPTION: This role requires strong communication, creative thinking, and analytical skills. It is essential to stay organized, manage multiple priorities, and meet tight deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing or any related field

Experience: 2-4 years of relevant experience in social media management, digital content creation, or related roles

Required Skills:

  • Proficient in using platform-specific analytics tools (e.g., Facebook Insights, Instagram Analytics, TikTok Analytics)
  • Familiarity with social media advertising tools, particularly Facebook Ads Manager
  • Strong creative thinking skills and ability to generate original ideas
  • Exceptional written and verbal communication skills with a strong command of grammar and tone
  • Analytical mindset with the ability to interpret data and translate insights into actionable improvements
  • Strong organizational and time management skills
  • Attention to detail in content planning, scheduling, and publishing
  • Agile and adaptable to shifting trends, platform updates, and evolving team needs

Preferred Skills:

  • Experience in preparing periodic reports to evaluate performance metrics such as reach, engagement, impressions, and click-through rates
  • Willingness to test new approaches and troubleshoot content performance or platform-related issues as needed

ASSUMPTION: Candidates with experience in social media management, digital marketing, or content creation are strongly encouraged to apply. Familiarity with the Egyptian market and local trends is a plus.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this position is EGY 150,000 - 250,000 per year, based on experience and qualifications. This estimate is based on industry standards for similar roles in Egypt.

Benefits:

  • Health insurance
  • Retirement plan
  • On-site cafeteria
  • Employee discounts on ELARABY products

Working Hours: Full-time position with standard office hours (8:30 AM - 5:30 PM, Sunday to Thursday)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits may be subject to change and are based on ELARABY Group's current benefits package.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: ELARABY Group operates in the Appliances, Electrical, and Electronics Manufacturing industry, with a strong focus on consumer electronics and appliances. The company is a significant player in the Egyptian market and has expanded its reach to over 60 countries worldwide.

Company Size: ELARABY Group is a large corporation with over 40,000 employees, providing ample opportunities for career growth and development.

Founded: ELARABY Group was established in 1964 and has since grown from a joint stock family enterprise to one of the largest industrial and commercial corporations in Egypt, the Middle East, and Africa.

Company Description:

  • ELARABY Group operates through 16 commercial, industrial, medical, and service companies, with 35 industrial facilities and 2 hospitals across four different governorates.
  • The company's brand portfolio consists of 17 global brands with 26 product categories and more than 4,000 variations.
  • ELARABY Group is committed to giving back to the community through various developmental projects in education, healthcare, environmental well-being, and social solidarity.

Company Specialties:

  • Consumer electronics and appliances
  • Home appliances and kitchenware
  • Consumer durables and consumer non-durables

Company Website: elarabygroup.com

ASSUMPTION: ELARABY Group is a well-established and reputable company with a strong presence in the Egyptian market and a commitment to community development and social responsibility.

πŸ“Š Role Analysis

Career Level: The Social Media Specialist role is a mid-senior level position, requiring 2-5 years of relevant experience. This role offers opportunities for career growth and development within the marketing department and the broader organization.

Reporting Structure: The Social Media Specialist will report directly to the Marketing Manager and collaborate with various departments, including graphic design, videography, and product management.

Work Arrangement: This is an on-site position, with standard office hours from Sunday to Thursday. The role may require occasional work on weekends or outside regular hours to manage social media channels and respond to urgent inquiries.

Growth Opportunities:

  • Progression to Senior Social Media Specialist or Marketing Manager roles
  • Expanding responsibilities and team leadership opportunities
  • Cross-functional collaboration and project management experience
  • Potential international assignments or exposure to global markets

ASSUMPTION: This role offers a unique opportunity to work for a well-established company with a strong brand presence and a commitment to community development. It provides a platform for career growth and exposure to various aspects of marketing and digital strategy.

🌍 Location & Work Environment

Office Type: ELARABY Group's headquarters is a modern, multi-story building with a professional and collaborative work environment.

Office Location(s): 6 El Batran st. Industrial Zone, Abbasyah, Cairo, 1234, EG

Geographic Context:

  • Abbasya is a bustling district in central Cairo, known for its commercial and industrial activities.
  • The area is well-connected by public transportation, with easy access to major highways and the Cairo Metro.
  • Abbasya offers a mix of urban and suburban living, with nearby residential neighborhoods and recreational facilities.

Work Schedule: Standard office hours from Sunday to Thursday, with occasional work on weekends or outside regular hours as needed.

ASSUMPTION: The office location in Abbasya provides easy access to public transportation and nearby amenities, making it convenient for employees to commute and enjoy their work environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • In-depth interviews with the Marketing Manager and relevant team members
  • Final round interviews with senior management
  • Background check and offer extension

Key Assessment Areas:

  • Social media strategy and content creation skills
  • Analytical and reporting abilities
  • Communication and collaboration skills
  • Adaptability and problem-solving skills
  • Cultural fit and alignment with ELARABY Group's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Include examples of your social media strategy, content creation, and analytics work
  • Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
  • Research ELARABY Group's industry, competitors, and recent projects to demonstrate your understanding of the company and its market position

ATS Keywords: Social Media Management, Digital Content Creation, Analytics Tools, Brand Voice Maintenance, Content Planning, Time Management, Collaboration, Trend Awareness, Influencer Collaboration, Engagement Strategies, Community Building, Content Curation, Performance Monitoring, Report Preparation

ASSUMPTION: ELARABY Group's application process is designed to assess candidates' skills, experience, and cultural fit. Applicants should be prepared to demonstrate their qualifications and enthusiasm for the role.

πŸ› οΈ Tools & Technologies

  • Social media platforms (Instagram, Facebook, TikTok, LinkedIn, X)
  • Analytics tools (Facebook Insights, Instagram Analytics, TikTok Analytics)
  • Social media advertising tools (Facebook Ads Manager)
  • Content creation and design tools (Canva, Adobe Creative Suite, etc.)
  • Project management and collaboration tools (Asana, Trello, etc.)

ASSUMPTION: Familiarity with industry-standard social media platforms, analytics tools, and content creation tools is essential for this role. Candidates should be comfortable learning and adapting to new tools and technologies as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity and honesty
  • Customer focus and satisfaction
  • Excellence and continuous improvement
  • Teamwork and collaboration
  • Responsibility and accountability

Work Style:

  • Dynamic and fast-paced environment
  • Collaborative and team-oriented culture
  • Focus on results and performance metrics
  • Opportunities for professional growth and development
  • Strong commitment to community engagement and social responsibility

Self-Assessment Questions:

  • Do you align with ELARABY Group's core values, particularly in terms of integrity, customer focus, and excellence?
  • Are you comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams?
  • Do you have a strong commitment to continuous learning and improvement, both personally and professionally?
  • Are you passionate about community engagement and social responsibility, and do you have ideas for how to integrate these aspects into your role?

ASSUMPTION: ELARABY Group values candidates who are passionate about their work, committed to continuous learning, and dedicated to fostering a collaborative and inclusive work environment.

⚠️ Potential Challenges

  • Managing multiple social media platforms and content creation tasks simultaneously
  • Keeping up with the fast-paced nature of social media trends and algorithm changes
  • Balancing creative and analytical aspects of the role
  • Working with tight deadlines and managing multiple priorities
  • Adapting to changes in the company's marketing strategy or brand positioning

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • Compared to similar roles in smaller organizations, this position offers a broader range of responsibilities and opportunities for career growth within a large, established corporation.
  • ELARABY Group's extensive brand portfolio and international presence provide unique opportunities for exposure to diverse markets and consumer segments.
  • Career paths within ELARABY Group may differ from those in smaller organizations, with more opportunities for cross-functional collaboration and project management experience.

ASSUMPTION: This role offers a unique blend of creative and analytical responsibilities, with ample opportunities for career growth and development within a large, established corporation.

πŸ“ Sample Projects

  • Developing and executing a social media campaign to launch a new product line, including content creation, influencer collaborations, and performance tracking
  • Analyzing social media performance metrics to identify trends, optimize content strategies, and improve engagement rates
  • Managing a team of content creators and designers to produce high-quality, on-brand multimedia content for various social media platforms

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities for creativity and innovation in this role.

❓ Key Questions to Ask During Interview

  • What are the most significant challenges facing the social media team currently, and how can this role address them?
  • How does this role collaborate with other departments, such as graphic design, videography, and product management?
  • What opportunities are there for professional growth and development within the marketing department and the broader organization?
  • How does ELARABY Group support work-life balance for its employees, particularly in this role?
  • What are the company's plans for expanding its social media presence and engaging with new audiences in the coming years?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its long-term prospects. It also provides valuable insights into the work environment and opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your social media strategy, content creation, and analytics work
  • Research ELARABY Group's industry, competitors, and recent projects to demonstrate your understanding of the company and its market position
  • Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
  • Follow up with the hiring manager one week after submitting your application to express your interest and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.