Social Media Specialist

📌 Core Information

🔹 Job Title: Social Media Specialist

🔹 Company: Concorde Career Colleges, Inc.

🔹 Location: Overland Park, Kansas, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Managing the company's online reputation and driving positive engagement
• Crafting engaging content and managing the social media influencer program
• Working with cross-functional teams to execute social media campaigns
• Analyzing social media performance to optimize future strategies

ASSUMPTION: This role requires a strong understanding of social media platforms and a creative mindset to engage audiences effectively.

📋 Key Responsibilities

✅ Manage social media accounts to increase engagement, traffic, and followers

✅ Help manage editorial calendars and workflows; create, review, and edit content

✅ Package web content in engaging ways to drive social media referral traffic

✅ Optimize and execute community engagement strategy; respond to individuals requesting information

✅ Foster and build relationships with community power users and influencers

✅ Track and analyze data to improve overall social media marketing performance

✅ Report on content topics that drive engagement and overall sentiment across social channels

✅ Work with social media influencers to increase awareness and positive sentiment

✅ Ensure all communications are compliant; other duties as assigned

ASSUMPTION: This role requires strong communication skills, adaptability, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: HS Diploma/GED (required); Associate's degree in marketing, social media, digital marketing, or other related field (preferred)

Experience: Minimum two (2) years of experience (required); Specific agency social media role experience (preferred)

Required Skills:

• Write persuasive, action-oriented content across platforms
• Execute social media campaigns across major platforms
• Conceptualize and deliver creative social strategies
• Provide exceptional customer service
• Develop and manage editorial calendars
• Monitor, moderate, and engage in social media communities
• Apply brand standards, voice, and tone to content
• Organize and manage multiple projects efficiently
• Adapt to shifting priorities and fast-paced environments
• Collaborate effectively with cross-functional teams
• Maintain rigorous attention to detail in all content creation
• Contribute to a collaborative team culture
• Analyze and report on social media content performance

Preferred Skills:

• Leverage knowledge of the transportation and motor sports market
• Foster long-term relationships with stakeholders

ASSUMPTION: Candidates with experience in agency social media roles and a strong understanding of the transportation and motor sports market may have an advantage.

💰 Compensation & Benefits

Salary Range: $35,000 - $45,000 per year (based on industry standards for a Social Media Specialist with 2-5 years of experience)

Benefits:

• Tuition Waiver: Enjoy a tuition waiver after 6 months of employment for you AND your immediate family offered at UTI and Concorde campuses
• Paid Time Off: Competitive paid time off programs for employees (Vacation, Sick, Flexible)
• Retirement Matching: 50% match on the first 6% of your contributions after 90 days
• Paid Parental Leave: 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new baby
• Competitive Insurance: Health, vision, and dental coverage for you and your dependents
• Pet Insurance: Competitive coverage for your furry family members through ASPCA
• Health Plan Enrollment: Eligibility starts first of the month following completing one full month of employment

Working Hours: 40 hours per week, Monday - Friday, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Education and Training Services

Company Size: Medium (1,001-5,000 employees)

Founded: 1966

Company Description:

• Concorde Career Colleges, Inc. is a network of career training schools offering programs in healthcare, skilled trades, and technology
• The company is committed to providing hands-on training and job placement assistance to its students
• Concorde operates campuses in several states across the United States

Company Specialties:

• Healthcare programs: Medical Assisting, Dental Assisting, Surgical Technology, etc.
• Skilled trades programs: Automotive Technology, HVAC, Electrical Technology, etc.
• Technology programs: Information Technology, Network Administration, etc.

Company Website: www.concorde.edu

ASSUMPTION: Concorde Career Colleges, Inc. is a well-established company with a strong focus on providing quality education and job training to its students.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Manager of Digital Content

Work Arrangement: Remote Solely

Growth Opportunities:

• Potential career growth within the marketing department or other areas of the organization
• Opportunity to work with various teams and gain exposure to different aspects of the business
• possibility to attend industry events and conferences for professional development

ASSUMPTION: This role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Remote (with the option to work on-site at company locations)

Office Location(s): Overland Park, Kansas

Geographic Context:

• Overland Park is a suburb of Kansas City, Missouri, with a population of approximately 191,000
• The area offers a mix of urban and suburban living, with plenty of parks, shopping, and dining options
• Overland Park has a humid subtropical climate, with hot summers and cold winters

Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM CST, with flexibility for remote work

ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, while the option to work on-site provides opportunities for collaboration and in-person interaction.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders
• Background check and reference check

Key Assessment Areas:

• Social media management skills
• Content creation and storytelling abilities
• Data analysis and reporting skills
• Communication and interpersonal skills

Application Tips:

• Highlight your experience with social media management and content creation
• Include examples of your work, such as blog posts, social media campaigns, or analytics reports
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare questions about the company, the role, and the team to demonstrate your interest and engagement

ATS Keywords: Social Media Management, Content Creation, Engagement Strategy, Data Analysis, Customer Service, Editorial Calendar Management, Brand Compliance, Creative Strategy, Project Management, Interpersonal Skills, Communication Skills, Problem Solving, Attention to Detail, Relationship Building, Digital Marketing, Social Media Campaigns

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's skills and cultural fit.

🛠️ Tools & Technologies

• Social media platforms: Facebook, Instagram, Snapchat, Twitter, etc.
• Social media management tools: Hootsuite, Buffer, Sprout Social, etc.
• Analytics tools: Google Analytics, Sprout Social Analytics, Hootsuite Insights, etc.
• Project management tools: Asana, Trello, Microsoft Project, etc.

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Student-focused
• Integrity
• Quality
• Respect
• Teamwork

Work Style:

• Collaborative
• Adaptable
• Results-driven
• Creative
• Data-informed

Self-Assessment Questions:

• Do you have a strong passion for connecting with people and engaging them through social media?
• Are you comfortable working remotely and managing your time effectively?
• Do you thrive in a fast-paced, collaborative environment and enjoy working with cross-functional teams?

ASSUMPTION: Candidates who align with Concorde's values and work style are more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Managing multiple social media accounts and projects simultaneously
• Keeping up with the fast-paced nature of social media and industry trends
• Ensuring brand compliance and legal requirements in all content creation
• Adapting to shifting priorities and deadlines in a remote work environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• Compared to a Social Media Coordinator, this role has more responsibility for managing the company's online reputation and working with influencers
• Compared to a Digital Marketing Specialist, this role focuses more specifically on social media management and less on SEO and PPC campaigns
• Career progression may include roles such as Social Media Manager, Marketing Manager, or other leadership positions within the marketing department

ASSUMPTION: This role offers unique opportunities for growth and development within the marketing department and the broader organization.

📝 Sample Projects

• Developing and executing a social media campaign to promote an upcoming open house event
• Creating and sharing engaging content related to student success stories and alumni achievements
• Monitoring social media conversations and responding to customer inquiries in a timely and professional manner

ASSUMPTION: These sample projects illustrate the day-to-day responsibilities and strategic initiatives involved in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall marketing strategy?
• How does the company support the professional development and growth of its employees?
• What are the most significant challenges facing the social media department, and how can this role address them?
• How does the company measure the success of its social media campaigns, and what key performance indicators (KPIs) are most important?
• What is the company's approach to work-life balance, and how does it support remote employees?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare questions about the company, the role, and the team to demonstrate your interest and engagement
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.