📌 Core Information
🔹 Job Title: Social Media Specialist
🔹 Company: News Corp Australia
🔹 Location: NSW - SHS 2 Holt Street Surry Hills, Sydney, NSW 2010, AU
🔹 Job Type: Full-Time
🔹 Category: Media Production
🔹 Date Posted: 2025-06-03
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging social media content for various platforms
- Growing subscriptions and traffic referrals through social media
- Monitoring and analyzing social media performance
- Collaborating with news desk and section editors on social media strategy
- Attending and contributing to content planning meetings
ASSUMPTION: This role requires a strong understanding of social media platforms and their audiences, as well as excellent copywriting skills and creativity.
📋 Key Responsibilities
✅ Create timely and compelling social media posts for all of The Australian’s various social media channels using Canva, Emplifi, and Later
✅ Grow subscriptions via our social channels and increase traffic referrals
✅ Provide content for The Australian’s paid social media program and grow our followers on each of our social accounts
✅ Closely monitor engagement and acquisition analytics and apply them to identify key trends, content opportunities, and respond to audience demand
✅ Identify daily vertical video opportunities and work with the video team to execute them
✅ Attend digital standup, AM, PM, and weekend news conferences and content planning meetings and make contributions to the discussions
✅ Collaborate with news desk and section editors on social media strategy and roll out, including card posts, link posts, reels, stories, and vertical video
✅ Take daily direction from the Off-Platform editor
ASSUMPTION: This role requires strong organizational skills and the ability to meet rolling deadlines in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Journalism, Communications, Marketing, or a related field
Experience: 0-2 years of experience in social media or a related role
Required Skills:
- Strong copywriting skills
- Creativity and flair
- Attention to detail
- Understanding of graphic design principles
- Ability to use audience insights to inform content selection for various channels
- Understanding of The Australian’s editorial values, standards, and style
- Ability to package content for different audience segments and channels using picture selection, graphics, sells, and calls to action
- Enthusiasm, drive, and willingness to learn new software applications and across content management systems
- High level of organization and ability to meet rolling deadlines
- Collaborative approach
Preferred Skills:
- Experience with Canva, Emplifi, and Later
- Experience with audience analytics tools
ASSUMPTION: While not explicitly stated, a strong understanding of social media trends and best practices is essential for this role.
💰 Compensation & Benefits
Salary Range: AUD 55,000 - 65,000 per annum (based on industry standards for entry-level social media roles in Sydney)
Benefits:
- Access to publications and products from across the News Corp family
- Health and wellbeing support, including onsite gyms at certain offices
- Time off benefits, including parental leave, birthday leave, volunteer leave, career break, and compassionate leave
- Development opportunities and recognition
- Financial wellbeing support
- Perks and discounts
- Giving back opportunities
- Workplace inclusion and facilities
Working Hours: Full-time, Monday to Friday, with some flexibility for content planning and deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level social media roles in Sydney. Actual salary may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: News Corp Australia is a leading media group in Australia, with over 150 brands across news, sport, and lifestyle. They are trusted by over 18 million Australians each month and are renowned for world-class journalism and marketing services.
Company Size: News Corp Australia has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: News Corp Australia was founded in 1923 and has since grown to become a major media group in Australia.
Company Description:
- News Corp Australia is driven by its purpose to inform, advocate, and inspire all Australians for a better Australia.
- The company is guided by its values: Make a Difference, Be Principled, Get It Done, Push Boundaries, and Work as a Team.
- News Corp Australia offers a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.
Company Specialties:
- Journalism
- Media
- Advertising
- Cross-platform content
- Newspapers
- Magazines
- Digital media
- Publishing
- Entertainment
- Food
- Lifestyle
- Sport
- Real Estate
- Subscription TV
- Multimedia
- Sales
- Content
- News and Current Affairs
- Travel
Company Website: www.newscorpaustralia.com
ASSUMPTION: News Corp Australia is a large, established media group with a wide range of brands and specialties, providing ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for recent graduates or individuals with up to 2 years of experience in social media or a related field.
Reporting Structure: The Social Media Specialist will report directly to the Off-Platform editor and collaborate with news desk and section editors.
Work Arrangement: This is an on-site role, based at the News Corp Australia headquarters in Sydney. However, some flexibility may be available for content planning and deadlines.
Growth Opportunities:
- Progression to a Senior Social Media role or a similar position within the company
- Expansion of responsibilities to include management or strategic planning
- Opportunities to work on high-profile projects or campaigns
ASSUMPTION: This role provides a strong foundation for a career in social media or digital marketing, with opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: News Corp Australia’s headquarters is a modern, collaborative workspace with on-site facilities such as a gym and various employee resource groups.
Office Location(s): 2 Holt St, Surry Hills, Sydney, NSW 2010, AU
Geographic Context:
- Sydney is a vibrant, multicultural city with a thriving media industry
- The Surry Hills neighborhood is known for its creative and dynamic atmosphere, with numerous cafes, restaurants, and shops nearby
- Public transportation is readily available, with Central Station and various bus routes nearby
Work Schedule: Full-time, Monday to Friday, with some flexibility for content planning and deadlines
ASSUMPTION: The work environment at News Corp Australia is fast-paced, collaborative, and dynamic, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Copywriting and content creation skills
- Understanding of social media platforms and trends
- Analytical skills and ability to interpret data
- Collaboration and teamwork skills
- Adaptability and willingness to learn new tools and software
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Include examples of your previous social media content or campaigns
- Be prepared to discuss your understanding of The Australian’s editorial values, standards, and style
- Show enthusiasm for the role and the company’s mission
ATS Keywords: Social media, content creation, copywriting, audience engagement, analytics, collaboration, teamwork, News Corp Australia, The Australian
ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the company’s hiring timeline.
🛠️ Tools & Technologies
- Canva
- Emplifi
- Later
- Analytics tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics)
- Content management systems (e.g., WordPress, Drupal)
ASSUMPTION: Familiarity with these tools and technologies is not required but would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Make a Difference
- Be Principled
- Get It Done
- Push Boundaries
- Work as a Team
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on innovation and continuous improvement
- Results-driven and accountable
Self-Assessment Questions:
- Do you align with News Corp Australia’s values and mission?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a strong work ethic and a commitment to delivering high-quality results?
ASSUMPTION: News Corp Australia values a diverse and inclusive work environment, and encourages applicants from all backgrounds to apply.
⚠️ Potential Challenges
- Meeting rolling deadlines in a fast-paced environment
- Adapting to changes in content priorities or strategies
- Managing multiple social media channels and platforms simultaneously
- Working with various stakeholders, including news desk and section editors
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a collaborative approach.
📈 Similar Roles Comparison
- Social Media Coordinator vs. Social Media Specialist: The latter role may have more responsibilities and require more experience
- Social Media Manager vs. Social Media Specialist: The former role may involve more strategic planning and team management
- Digital Marketing Specialist vs. Social Media Specialist: The former role may involve a broader range of digital marketing channels and tactics
ASSUMPTION: These roles may have some overlap in responsibilities, but each requires a unique skill set and understanding of the specific channel or platform.
📝 Sample Projects
- Creating a social media campaign to promote a new magazine issue or article
- Developing a series of vertical videos to engage audiences on Instagram and TikTok
- Analyzing social media performance data to identify trends and inform content strategy
ASSUMPTION: These projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments, such as the news desk and section editors?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What is the company’s approach to diversity, equity, and inclusion?
ASSUMPTION: These questions demonstrate your interest in the role and the company, and provide valuable insights into the work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through www.newscorpaustralia.com/careers
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your previous social media content or campaigns
- Be prepared to discuss your understanding of The Australian’s editorial values, standards, and style
- Show enthusiasm for the role and the company’s mission
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
