Social Media Specialist

📌 Core Information

🔹 Job Title: Social Media Specialist

🔹 Company: Maker Lab

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Full-Time (Remote)

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Hybrid (Remote with on-site requirements)

🚀 Job Overview

Key aspects of this role include:

• Driving social engagement strategy for clients
• Managing key opinion leaders (KOLs) and creators
• Analyzing social content performance and trends
• Collaborating with cross-functional teams to enhance brand narratives
• Building and managing relationships with influencers and micro-creators

ASSUMPTION: This role requires a strategic and creative thinker with a deep understanding of social trends and platforms, particularly TikTok and Meta.

📋 Key Responsibilities

✅ Manage key opinion leaders (KOLs) and creators, including briefing, content calendars, and toolkit deployment

✅ Track and analyze social content performance, collaborate with media teams to amplify successful assets

✅ Plan and execute high-impact PR events with market PR teams

✅ Oversee social media page management, ensuring branded content aligns with marketing objectives and brand guidelines

✅ Provide social media expertise, generate innovative ideas, and implement engaging brand narratives into integrated marketing plans

✅ Analyze data into insights, build narratives for social media campaigns, and track audience growth and engagement

✅ Identify and escalate areas of concern and opportunities, pitch fresh ideas to drive engagement and community

✅ Partner with cross-functional teams on social strategy and execution, capture brand presence and end-user engagement

✅ Manage analytics, track audience growth, and generate campaign-specific metrics focusing on content performance and audience engagement

✅ Help build and manage strong relationships with influencers and micro-creators, facilitate content creation where appropriate

✅ Collect and share insights and trends from social communities to improve future campaigns

ASSUMPTION: This role involves managing multiple projects and stakeholders, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: A degree in business, commerce, or marketing is preferred, or equivalent industry experience is required.

Experience: 5+ years of experience in marketing, advertising, or a related industry, preferably both agency and in-house experience managing social presence and strategy for global brands, ideally in the technology space.

Required Skills:

• Strategic and creative thinking
• Proven ability to curate and develop trend-leading content
• Strong technical knowledge of social platforms, paid media, content strategy, and community management, with specific expertise in TikTok and Meta performance
• Experience with social media publishing tools like Sprinklr, Hootsuite, or Sprout Social
• Ability to manage projects and stakeholders
• Excellent verbal and written English communication and presentation skills

Preferred Skills:

• Prior experience supporting end-to-end social media projects from strategy to execution
• Experience with localised content creation and copywriting
• Ability to work with local and geographically dispersed stakeholders

ASSUMPTION: Candidates with a proven track record in social media strategy and execution, along with experience managing KOLs and influencers, will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-senior level marketing roles in Sydney, the estimated salary range for this position is AU$80,000 - AU$120,000 per year. This estimate takes into account the candidate's experience level, the role's requirements, and the company's size and industry.

Benefits:

• Health insurance
• Retirement savings plan
• Flexible working hours
• Professional development opportunities

Working Hours: Full-time position with a flexible work arrangement, allowing for remote work with occasional on-site requirements.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's specific experience and qualifications. Benefits may also vary based on the company's current offerings and the candidate's employment agreement.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 201-500 employees

Founded: 2015

Company Description:

• Maker Lab is a global marketing consultancy established in 2015 with a talent-centric approach, designed to build and run in-house micro-agencies alongside clients
• Headquartered in Singapore, with offices in London and Los Angeles
• Collaborates with culture brands like YouTube, Netflix, Amazon, and Google to drive business growth and marketing efficiencies

Company Specialties:

• Social media strategy and management
• Marketing strategy and creative production
• Data analytics
• CRM
• Influencer engagement

Company Website: wearemakerlab.com

ASSUMPTION: Maker Lab's global presence and experience working with prominent clients indicate a strong reputation and opportunities for professional growth within the company.

📊 Role Analysis

Career Level: Mid-Senior Level (5-10 years of experience)

Reporting Structure: This role reports directly to the country social lead and works closely with market PR managers and other cross-functional teams

Work Arrangement: Hybrid (Remote with on-site requirements)

Growth Opportunities:

• Potential to work on high-profile client campaigns and collaborate with diverse teams
• Opportunities to develop expertise in specific social media platforms or aspects of social media strategy
• Possibility to advance to a leadership or management role within the company

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative marketing agency.

🌍 Location & Work Environment

Office Type: Hybrid (Remote with on-site requirements)

Office Location(s): Sydney, Australia

Geographic Context:

• Sydney is the largest and most populous city in Australia, offering a vibrant cultural scene and diverse communities
• The city is known for its iconic landmarks, such as the Sydney Opera House and Sydney Harbour Bridge
• Sydney has a subtropical climate, with mild winters and warm summers

Work Schedule: Full-time position with flexible working hours, allowing for remote work with occasional on-site requirements

ASSUMPTION: Sydney's diverse cultural scene and vibrant atmosphere provide an engaging environment for professionals working in the marketing industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the country social lead and market PR manager
• Final interview with the regional director

Key Assessment Areas:

• Strategic thinking and creative problem-solving
• Technical knowledge of social media platforms and tools
• Communication and presentation skills
• Project management and stakeholder management skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of social media trends and platforms, particularly TikTok and Meta
• Showcase your ability to manage projects and stakeholders by providing specific examples from your past experiences

ATS Keywords: Social Media Strategy, Content Creation, Data Analysis, Project Management, Community Management, Influencer Marketing, Trend Analysis, Brand Advocacy, Public Relations, Cross-Functional Collaboration, Social Listening, Content Performance, Creative Thinking, Communication Skills, Technical Knowledge, Social Media Tools

ASSUMPTION: Maker Lab's application process is designed to assess candidates' strategic thinking, technical skills, and ability to work effectively within a team.

🛠️ Tools & Technologies

• Social media publishing tools (e.g., Sprinklr, Hootsuite, Sprout Social)
• Social media analytics tools (e.g., Sprout Social, Hootsuite Insights, Brand24)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: Candidates should be comfortable using various social media publishing, analytics, project management, and communication tools to effectively manage their responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Talent-centric mindset
• Collaboration and teamwork
• Innovation and continuous learning

Work Style:

• Dynamic and fast-paced environment
• Cross-functional teams and collaboration
• Focus on driving business growth and marketing efficiencies

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a talent-centric mindset and a passion for driving business growth?

ASSUMPTION: Candidates who align with Maker Lab's company values and work style will be well-suited to this role and the company culture.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Keeping up with the fast-paced and ever-evolving social media landscape
• Occasional on-site requirements for a remote position
• Working with geographically dispersed teams and stakeholders

ASSUMPTION: Candidates should be prepared to manage multiple projects and stakeholders, adapt to a fast-paced environment, and be comfortable working remotely with occasional on-site requirements.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on driving social engagement strategy and managing key opinion leaders and creators
• Industry-specific context: The technology sector is highly competitive and fast-paced, requiring candidates to stay up-to-date with the latest trends and platforms
• Career path comparison: This role offers opportunities for professional growth and development within a dynamic and innovative marketing agency

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it compares to related positions within the marketing industry.

📝 Sample Projects

• Developing and executing a social media campaign for a new product launch
• Managing a team of influencers and micro-creators for a brand awareness campaign
• Analyzing social media performance data to inform content strategy and improve engagement

ASSUMPTION: These sample projects provide an insight into the types of tasks and responsibilities candidates can expect in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does Maker Lab support the professional growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Maker Lab measure the success of its social media campaigns?
• What is the company's approach to work-life balance, particularly for remote employees?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past work that demonstrate your ability to manage projects and stakeholders, as well as your understanding of social media trends and platforms
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.