📌 Core Information
🔹 Job Title: Social Media Specialist & Content Creator - H&M BEAUTY
🔹 Company: H&M Group
🔹 Location: Stockholm, Sweden
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site (Stockholm office)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for TikTok and Instagram to drive brand awareness and engagement
- Collaborating with content creators and cross-functional teams to ensure cohesive communication
- Managing social media accounts, including scheduling, publishing, and performance tracking
- Staying up-to-date with social media trends and beauty industry best practices
- Working flexible hours, including evenings and weekends, with flexibility in other hours
ASSUMPTION: This role requires a strong understanding of the TikTok platform and a passion for creating engaging content. The role may involve working non-standard hours to align with peak social media engagement times.
📋 Key Responsibilities
✅ Ideate, plan, produce, and edit entertaining social media content for TikTok and Instagram based on H&M Beauty's commercial plan
✅ Research and contract talented content creators for content production, including briefing and feedback
✅ Ensure all content is on brand and aligned with the company's objectives and target audience
✅ Manage social media accounts, including scheduling and publishing posts, and monitoring and optimizing content performance
✅ Interact with the community by actively engaging with followers and participating in relevant conversations
✅ Collaborate with the marketing team and other stakeholders to ensure campaign processes and deadlines are followed
ASSUMPTION: This role requires strong creative skills, a keen eye for detail, and the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience in community management for TikTok and Instagram, and content ideation and creation, preferably from a similar industry
Required Skills:
- Proficiency in using social media management tools and analytics platforms
- Knowledge of InDesign, Photoshop, and Excel
- Excellent knowledge of photo and video editing (Adobe CC)
- Experience in coordinating and collaborating with various teams towards common goals
Preferred Skills:
- Experience in the beauty industry
- Fluency in additional languages
ASSUMPTION: This role requires a strong understanding of the beauty industry and a passion for creating engaging content. Fluency in additional languages may be beneficial for reaching a broader audience.
💰 Compensation & Benefits
Salary Range: SEK 35,000 - 45,000 per month (based on industry standards for mid-senior level marketing roles in Stockholm)
Benefits:
- 25% staff discount on all H&M Group brands
- H&M Incentive Program (HIP)
Working Hours: Full-time position with flexible hours, including some evenings and weekends, with flexibility in other hours
ASSUMPTION: The salary range is an estimate based on industry standards for mid-senior level marketing roles in Stockholm. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Fashion & Beauty)
Company Size: Large (1,001-5,000 employees)
Founded: 1947 (as H&M; H&M Beauty launched in 2019)
Company Description:
- H&M Group is a multinational clothing company based in Sweden, focusing on fast-fashion clothing
- The company operates in 75 geographical markets with 4,801 stores under various brands
- H&M Beauty is a relatively new addition to the H&M Group, launched in 2019, focusing on becoming the world's most fashionable beauty destination
Company Specialties:
- Fast-fashion retail
- Beauty products and accessories
- Sustainable fashion initiatives
Company Website: hmgroup.com
ASSUMPTION: H&M Group is a well-established company with a strong presence in the fashion retail industry. H&M Beauty is a newer division, offering growth opportunities for those interested in the beauty industry.
📊 Role Analysis
Career Level: Mid-Senior level (3-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager, H&M Beauty
Work Arrangement: Full-time, on-site position in Stockholm with flexible hours, including some evenings and weekends
Growth Opportunities:
- Potential career progression within the H&M Beauty marketing team
- Opportunities to work on cross-functional projects and collaborate with other brands within the H&M Group
- Possibility to gain experience in the beauty industry and contribute to the growth of H&M Beauty
ASSUMPTION: This role offers growth opportunities for candidates interested in advancing their careers in the beauty industry and marketing field.
🌍 Location & Work Environment
Office Type: Modern, creative office space in Stockholm city center
Office Location(s): Jakobsbergsgatan, Stockholm
Geographic Context:
- Stockholm is the capital and largest city of Sweden, known for its vibrant culture, historic sites, and beautiful archipelagos
- The office is located in the city center, offering easy access to public transportation, shopping, and dining options
- Stockholm has a humid continental climate, with mild summers and cold, snowy winters
Work Schedule: Full-time position with flexible hours, including some evenings and weekends, with flexibility in other hours
ASSUMPTION: The office environment is modern and creative, with a focus on collaboration and innovation. The location in Stockholm city center offers easy access to various amenities and public transportation options.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager and/or team members
- Portfolio review (if applicable)
- Final decision and offer
Key Assessment Areas:
- Creativity and content ideation
- Social media management skills
- Collaboration and communication skills
- Understanding of the beauty industry and target audience
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio showcasing your creative work, if applicable
- Prepare examples of engaging social media content you've created or managed in the past
- Research H&M Beauty and the broader H&M Group to demonstrate your understanding of the company and its values
ATS Keywords: TikTok, Instagram, social media management, content creation, beauty industry, H&M Beauty, marketing, collaboration, cross-functional teams
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the team. Applicants should be prepared to demonstrate their creativity, social media management skills, and understanding of the beauty industry.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics platforms (e.g., Google Analytics, social media analytics tools)
- Adobe Creative Suite (InDesign, Photoshop, Premiere Pro)
- Microsoft Office (Excel, PowerPoint)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's skills and experience.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Sustainability
- Quality
- Simplicity
- Continuous improvement
Work Style:
- Collaborative
- Innovative
- Results-driven
- Adaptable
- Customer-focused
Self-Assessment Questions:
- Do you align with H&M Group's company values, particularly creativity and sustainability?
- Are you comfortable working in a fast-paced, collaborative environment with flexible hours?
- Do you have a strong understanding of the beauty industry and its target audience?
ASSUMPTION: Applicants should assess their fit with H&M Group's company values and work style to ensure a successful and enjoyable work experience.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation tasks simultaneously
- Keeping up with the fast-paced nature of the beauty industry and social media trends
- Working flexible hours, including evenings and weekends, with flexibility in other hours
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a passion for creating engaging content.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Content Creator position, but with a specific focus on the beauty industry and H&M Beauty's unique brand
- Compared to other marketing roles, this position requires a strong emphasis on creativity and social media management skills
- Career progression may involve moving into a more senior marketing role within the H&M Beauty team or exploring opportunities within the broader H&M Group
ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other marketing and content creation positions in the beauty industry.
📝 Sample Projects
- Creating a TikTok campaign to launch a new H&M Beauty product line
- Developing an Instagram series featuring beauty tutorials and behind-the-scenes content from H&M Beauty photoshoots
- Managing a social media crisis and developing a response plan to protect the brand's reputation
ASSUMPTION: These sample projects demonstrate the creative and strategic aspects of the role, as well as the importance of effective communication and collaboration with cross-functional teams.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams within H&M Beauty and the broader H&M Group?
- What are the most challenging aspects of working in the beauty industry, and how can this role address them?
- How does H&M Beauty support the professional development and growth of its employees?
- What is the company's approach to work-life balance, particularly for roles with flexible hours?
ASSUMPTION: These questions can help applicants better understand the role's expectations, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your creative work, if applicable
- Prepare examples of engaging social media content you've created or managed in the past
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
