📌 Core Information
🔹 Job Title: Social Media Specialist & Content Creator - H&M BEAUTY
🔹 Company: H&M Group
🔹 Location: Stockholm, Sweden
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for TikTok and Instagram
- Managing social media accounts and interacting with the community
- Overseeing content planning, publishing, and performance tracking
- Collaborating with cross-functional teams to ensure cohesive communication
ASSUMPTION: This role requires a strong understanding of social media trends, particularly on TikTok and Instagram, and the ability to create captivating content that resonates with a young beauty customer.
📋 Key Responsibilities
✅ Ideate and plan entertaining social media content for TikTok and Instagram based on H&M Beauty’s commercial plan
✅ Research and contract talented content creators for content production, including briefing and feedback
✅ Ensure all content is on brand and aligned with the company’s objectives and target audience
✅ Manage social media accounts, including scheduling and publishing posts, and monitoring and optimizing content performance
✅ Interact with our community by actively engaging with our followers and participating in relevant conversations
✅ Collaborate with the marketing team and other stakeholders to ensure the campaign process and deadlines are followed
ASSUMPTION: This role requires a high level of creativity, adaptability, and strong communication skills to effectively manage social media accounts and create engaging content.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in community management for TikTok and Instagram, with a strong background in content creation and editing, preferably in the beauty industry
Required Skills:
- Proficiency in using social media management tools and analytics platforms
- Knowledge of InDesign, Photoshop, and Excel
- Excellent knowledge of photo and video editing (Adobe CC)
- Experience in coordinating and collaborating with various teams towards common goals
Preferred Skills:
- Passion for and experience with the TikTok platform
- Up-to-date knowledge of the latest social media/beauty trends and features
ASSUMPTION: Candidates with a proven track record in creating engaging content for social media platforms and a strong understanding of the beauty industry will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: SEK 35,000 - 45,000 per month (based on industry standards for a mid-level marketing role in Stockholm)
Benefits:
- 25% Staff discount on all H&M Group brands
- H&M Incentive Program (HIP)
Working Hours: Full-time position with flexible hours, including some evenings and weekends (compensated with flexibility at other hours)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Stockholm. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Fashion & Beauty)
Company Size: 1,001-5,000 employees (mid-size)
Founded: 1947 (as Hennes; merged with Mauritz Widforss in 1968)
Company Description:
- H&M Group is a multinational clothing company based in Sweden that focuses on fast-fashion clothing
- The group operates in 75 geographical markets with 4,801 stores under various company brands
- H&M Beauty is a recent addition to the group, focusing on becoming the world's most fashionable beauty destination
Company Specialties:
- Fast-fashion retail
- Beauty and cosmetics
- E-commerce and omnichannel retailing
Company Website: hmgroup.com
ASSUMPTION: H&M Group is a well-established retailer with a strong presence in the fashion industry. H&M Beauty is a newer venture, offering candidates the opportunity to make a significant impact in the growing beauty market.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: Reports directly to the Marketing Manager
Work Arrangement: Full-time, on-site position with flexible hours
Growth Opportunities:
- Potential to grow within the marketing department or explore other roles within the H&M Group
- Opportunity to gain experience in beauty marketing and social media management
- Possibility to work on high-profile campaigns and collaborate with external content creators
ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in beauty marketing and social media management, with potential for growth and development within the H&M Group.
🌍 Location & Work Environment
Office Type: Modern, centrally located office in Stockholm city center
Office Location(s): Jakobsbergsgatan, Stockholm
Geographic Context:
- Stockholm is the capital and largest city of Sweden, with a population of over 900,000
- The city is known for its vibrant culture, rich history, and beautiful architecture
- Stockholm offers a high quality of life, with excellent public transportation, education, and healthcare systems
Work Schedule: Full-time position with flexible hours, including some evenings and weekends (compensated with flexibility at other hours)
ASSUMPTION: The work environment at H&M Group is dynamic, creative, and fast-paced, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager and/or team members
- Final interview with the marketing director
Key Assessment Areas:
- Creativity and content ideation
- Social media management skills
- Communication and collaboration skills
- Understanding of the beauty industry and target audience
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio showcasing your content creation and social media management experience
- Prepare examples of engaging content you've created for TikTok and Instagram
ATS Keywords: Social Media Management, Content Creation, Community Management, TikTok, Instagram, Beauty Marketing, Marketing Campaigns, Cross-functional Collaboration
ASSUMPTION: The application process for this role may be competitive, and candidates should emphasize their relevant experience and skills in their application materials.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics platforms (e.g., Google Analytics, Sprout Social Insights, Hootsuite Insights)
- Photo and video editing software (e.g., Adobe Creative Suite)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Candidates should be proficient in using social media management tools and analytics platforms, as well as photo and video editing software.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Passion
- Innovation
- Collaboration
- Sustainability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a creative and fast-paced environment?
- Are you passionate about beauty and social media trends?
- Do you enjoy working collaboratively with cross-functional teams?
ASSUMPTION: Candidates who are creative, passionate, and collaborative will be well-suited to the work environment at H&M Group.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation deadlines
- Keeping up with the latest social media trends and algorithm changes
- Collaborating effectively with external content creators and cross-functional teams
- Adapting to a fast-paced and ever-changing work environment
ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to change, and work effectively in a fast-paced environment.
📈 Similar Roles Comparison
- Social Media Manager - L'Oréal
- Responsible for managing social media accounts for multiple brands within the L'Oréal portfolio
- Focuses on driving engagement and sales through social media campaigns
- Requires a strong understanding of the beauty industry and consumer behavior
- Content Creator - Glossier
- Creates engaging content for Glossier's social media platforms and website
- Collaborates with cross-functional teams to develop and execute marketing campaigns
- Requires a strong understanding of the beauty industry and consumer trends
- Digital Marketing Manager - Estée Lauder
- Oversees digital marketing efforts for Estée Lauder's portfolio of brands
- Develops and executes digital marketing strategies to drive brand awareness and sales
- Requires a strong understanding of digital marketing trends and consumer behavior
ASSUMPTION: This role offers a unique opportunity to focus on content creation and social media management for a single brand within a larger retail group, rather than managing multiple brands or overseeing broader digital marketing efforts.
📝 Sample Projects
- Developing a TikTok campaign to launch a new H&M Beauty product line
- Creating engaging Instagram content to promote an H&M Beauty collaboration with a high-profile influencer
- Managing social media accounts for H&M Beauty during a major marketing event or product launch
ASSUMPTION: These sample projects illustrate the creative and strategic nature of the role, as well as the importance of collaboration and adaptability.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for H&M Beauty?
- What are the key priorities for this role in the first 90 days?
- How does H&M Group support the professional development and growth of its employees?
- What is the team structure and dynamic within the marketing department?
- How does H&M Group foster a culture of innovation and creativity?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its culture, as well as their eagerness to contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through hmgroup.com/careers
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your content creation and social media management experience
- Prepare examples of engaging content you've created for TikTok and Instagram
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
