📌 Core Information
🔹 Job Title: Social Media Specialist (Contract)
🔹 Company: Change.org
🔹 Location: London, UK (Hybrid)
🔹 Job Type: Contract (24 hours/week, 6-month contract)
🔹 Category: Marketing & Communications
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Hybrid (London-based with flexibility)
🚀 Job Overview
Key aspects of this role include:
- Developing creative content for Change.org's social media platforms
- Building relationships with influencers to amplify Change.org content
- Staying updated on compelling issues, news stories, and trends
- Utilizing metrics to understand content performance and iterate for improvement
- Supporting the UK team by owning the social content calendar and standardizing practices
ASSUMPTION: This role requires a strong understanding of the UK news landscape and the ability to work across differences, including supporting campaigns that may not align with personal beliefs but align with Change.org's commitment to being an open platform.
📋 Key Responsibilities
✅ Developing creative content for Change.org's social media platforms that tells the brand story and provides value to followers
✅ Creating relationships with influencers (paid and unpaid) to amplify Change.org content
✅ Staying abreast of compelling issues, news stories, and trends to identify the right moment to elevate campaigns through social media
✅ Utilizing metrics to understand content performance and iterate for improvement
✅ Supporting the UK team by owning the social content calendar and standardizing practices, including content templates and style guides
ASSUMPTION: The role may require working on weekends or evenings to ensure timely content delivery and engagement with influencers during peak hours.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: At least 3 years of experience in a social media role, ideally for a media, charity, or campaign organization
Required Skills:
- Strong social media experience, including creating impactful visual and video content
- Excellent writing skills
- Proven track record of engaging audiences across platforms, especially TikTok and Instagram
- Ability to build relationships with influencers that will help drive Change.org engagement goals
- Good understanding of the UK news landscape, particularly including coverage and trends around social justice, economic, political, and environmental issues
- Willingness to work across difference, including providing support to policy-compliant campaigns that may not align with personal beliefs
Preferred Skills:
- On-camera presence
- Rapid video editing skills
ASSUMPTION: Strong proficiency in social media management tools (e.g., Hootsuite, Buffer, or similar) and familiarity with analytics platforms (e.g., Google Analytics, Sprout Social, or similar) are highly desirable but not required.
💰 Compensation & Benefits
Salary Range: £31.80 per hour (based on the provided hourly compensation)
Benefits:
- Flexible working hours (24 hours/week)
- Opportunity to work with a global social impact organization
Working Hours: 24 hours/week, with the expectation of working 4-5 days per week
ASSUMPTION: The salary range provided is based on the hourly compensation listed in the job description. However, it is essential to note that the total monthly or annual salary may vary depending on the number of hours worked and the specific terms of the contract.
📌 Applicant Insights
🔍 Company Context
Industry: Change.org is a global social impact business and the world's largest social change platform, with over 100 million users and a 100% user-generated revenue model. They mobilize users to investigate issues, advocate for change, and win campaigns once every hour.
Company Size: Change.org has 51-200 employees globally, with a smaller team based in the UK.
Founded: 2007 (as a public benefit corporation)
Company Description:
- Change.org is dedicated to empowering people to create change in their communities and around the world.
- Their platform enables users to start petitions, mobilize supporters, and influence decision-makers.
- Change.org has successfully campaigned for various causes, including investigating the Amazon fires, advocating against war and famine in Yemen, and supporting racial justice in the US.
Company Specialties:
- Social impact and campaigning
- Petition creation and mobilization
- Global advocacy and change-making
Company Website: https://www.change.org/
ASSUMPTION: Change.org is committed to fostering a diverse and inclusive workplace, offering programs to support a diverse workforce, and maintaining fair and transparent salary scales.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Social Media Specialist will report to the Head of UK Communications.
Work Arrangement: This is a 24-hour per week contract role, with the expectation of working 4-5 days per week. The role is based in the UK with flexibility for hybrid work.
Growth Opportunities:
- Potential to grow within the UK Communications team or explore other opportunities within the global Change.org organization.
- Developing skills in influencer engagement, content strategy, and campaign management.
- Gaining experience working with a global social impact organization and contributing to meaningful campaigns.
ASSUMPTION: The Social Media Specialist role may evolve based on the team's needs and the candidate's skills and interests, presenting opportunities for growth and development.
🌍 Location & Work Environment
Office Type: Hybrid (London-based with flexibility)
Office Location(s): London, UK
Geographic Context:
- The role is based in London, with a hybrid work arrangement that allows for flexibility in working hours and location.
- London offers a vibrant and diverse cultural scene, with numerous opportunities for networking and professional development.
- The UK has a strong news landscape, with numerous media outlets and influencers that can help amplify Change.org content.
Work Schedule: 24 hours/week, with the expectation of working 4-5 days per week
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, enabling the Social Media Specialist to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial Interview
- Timed take-home assessment
- Team Interview
- Final Interview
Key Assessment Areas:
- Social media expertise and content creation skills
- Understanding of the UK news landscape and trends
- Ability to build relationships with influencers and stakeholders
- Alignment with Change.org's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your social media experience, content creation skills, and understanding of the UK news landscape.
- Prepare examples of your previous social media campaigns and their outcomes to demonstrate your impact and creativity.
- Research Change.org's mission, values, and recent campaigns to show your enthusiasm and alignment with the organization.
ATS Keywords: Social media specialist, content creation, influencer engagement, UK news landscape, Change.org, campaign management, hybrid work, London-based
ASSUMPTION: Change.org is committed to providing reasonable accommodations throughout the recruitment process for candidates with disabilities and encourages applicants from diverse backgrounds and perspectives to apply.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics platforms (e.g., Google Analytics, Sprout Social)
- Video editing software (e.g., iMovie, Adobe Premiere Pro)
- Design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Familiarity with these tools is not required, but proficiency may be beneficial for the role.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: Change.org believes in empowering people to create change in their communities and around the world.
- Inclusion: They strive to create an inclusive environment where everyone feels valued and respected.
- Impact: Change.org is dedicated to driving meaningful change through its platform and campaigns.
Work Style:
- Collaborative: The Social Media Specialist will work closely with the UK Communications team and other departments to develop and execute campaigns.
- Adaptable: The role may require flexibility in working hours and content creation to respond to breaking news and trends.
- Data-driven: Change.org uses metrics and analytics to inform its content strategy and improve campaign performance.
Self-Assessment Questions:
- Do you have a strong understanding of the UK news landscape and trends, and can you identify opportunities for Change.org to amplify its content and impact?
- Are you comfortable working across difference and supporting campaigns that may not align with your personal beliefs but align with Change.org's commitment to being an open platform?
- Do you have strong content creation skills and the ability to build relationships with influencers and stakeholders to drive engagement and brand affinity for Change.org?
ASSUMPTION: Change.org values diversity and inclusion and is committed to fostering a work environment where everyone can thrive and contribute to its mission.
⚠️ Potential Challenges
- The role may require working on weekends or evenings to ensure timely content delivery and engagement with influencers during peak hours.
- The Social Media Specialist may need to manage multiple social media platforms and content templates simultaneously, requiring strong organizational skills and attention to detail.
- The role may involve working with sensitive or controversial topics, requiring a strong commitment to Change.org's values and ethical guidelines.
- The hybrid work arrangement may present challenges in maintaining work-life balance and staying connected with the team and organization.
ASSUMPTION: Change.org is committed to supporting its employees in overcoming these challenges and providing the resources and guidance necessary for success.
📈 Similar Roles Comparison
- Social Media Manager (Full-time, permanent)
- Responsible for developing and executing social media strategies across multiple platforms
- Requires more experience and a broader skill set, including strategic planning and team management
- Community Manager (Full-time, permanent)
- Focuses on building and engaging online communities, often with a specific brand or product
- May require less experience in content creation and more experience in community management and customer service
- Content Creator (Contract/Freelance)
- Specializes in creating engaging and high-quality content for various platforms and formats
- May require less experience in social media strategy and more experience in content production and design
ASSUMPTION: The Social Media Specialist role combines elements of content creation, community management, and social media strategy, making it a unique and versatile position within the marketing and communications field.
📝 Sample Projects
- Developing a social media campaign to raise awareness about an environmental issue, including creating visually appealing content, engaging with influencers, and leveraging trends to maximize impact
- Managing the social media presence for a high-profile campaign, including creating real-time content, engaging with supporters, and monitoring metrics to optimize performance
- Collaborating with the UK Communications team to create a social media content calendar, including standardizing templates and style guides to ensure consistency and efficiency
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Social Media Specialist role, from content creation and influencer engagement to campaign management and team collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the UK Communications department, and how the Social Media Specialist role fits within it?
- How does Change.org measure the success of its social media campaigns, and what metrics are most important for the Social Media Specialist to track and optimize?
- What opportunities are there for growth and development within the UK Communications team and the broader Change.org organization?
- How does Change.org support its employees in maintaining work-life balance, particularly for hybrid or remote workers?
- Can you provide an example of a recent campaign that the Social Media Specialist would have contributed to, and how their work helped drive its success?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the organization, enabling you to make an informed decision about your application and potential fit with Change.org.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media experience, content creation skills, and understanding of the UK news landscape.
- Prepare examples of your previous social media campaigns and their outcomes to demonstrate your impact and creativity.
- Research Change.org's mission, values, and recent campaigns to show your enthusiasm and alignment with the organization.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
