📌 Core Information
🔹 Job Title: Social Media Specialist
🔹 Company: Dungarvin
🔹 Location: Mendota Heights, Minnesota, United States (Remote OK for specific states)
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK (Must reside in MN, WI, CT, NC, OK, CO, KY, IN, NJ, NM)
🚀 Job Overview
Key aspects of this role include:
- Creating compelling content for social media platforms to engage audiences and build brand awareness
- Managing and publishing organic and paid posts across various platforms, including Facebook, Instagram, LinkedIn, YouTube, TikTok, and the company website
- Collaborating with internal teams to develop timely social media campaigns aligned with key events and initiatives
- Supporting the Communications Manager in shaping and executing quarterly and annual social media strategies
- Analyzing performance metrics and providing actionable insights to improve content strategy
ASSUMPTION: This role requires a strong understanding of social media platforms, trends, and best practices, as well as excellent communication skills and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Design compelling visuals and content (written, video, graphics) for social media, recruiting platforms, and digital ads using Adobe Creative Suite and Microsoft Office
✅ Manage and publish organic and paid posts on Facebook, Instagram, LinkedIn, YouTube, TikTok, and the company website
✅ Collaborate with internal teams to develop timely social media campaigns aligned with key events and initiatives
✅ Support the Communications Manager in shaping and executing quarterly and annual social media strategies
✅ Use tools like Sprout Social and Meta Business Suite to track trends, analyze performance, and guide content strategy
✅ Plan and schedule content across channels, maintaining a consistent editorial calendar
✅ Monitor social conversations, engage with audiences, and coordinate appropriate responses
✅ Define KPIs, analyze monthly metrics, and share actionable insights
✅ Create impactful internal and external messaging, including testimonials, executive content, and videos
✅ Partner with leadership to manage communications during acquisitions and major company updates
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to prioritize competing demands in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Communications, Graphic Design, Marketing, or Journalism
Experience: 2-3 years of experience in marketing, social media, writing, advertising, or a related field
Required Skills:
- Solid understanding of the social media universe, including Facebook, Instagram, Twitter, TikTok, YouTube, industry-specific blogs, and other social media optimization strategies
- Excellent communication skills through a variety of mediums, including speaking, writing, presenting ideas, and educating other partners
- Proven ability to manage multiple social media campaigns and content calendars with strong organizational and project management skills
- Skilled at prioritizing competing demands in a fast-paced environment while maintaining attention to detail
- Strategic thinker who connects digital trends with business goals and makes data-driven decisions aligned with company values
- Creative and solution-oriented, bringing fresh ideas to elevate brand presence and engagement
- Highly adaptable to platform changes, performance data, and shifting priorities
Preferred Skills:
- Working knowledge of Adobe Creative Suite applications and Photoshop
- Knowledge of interactive marketing principles
- Thorough knowledge of best practices within social media storytelling, tools, and analytics
- Experience with photography and videography, including shooting and editing
ASSUMPTION: Candidates with experience in social media management, content creation, and graphic design will be well-suited for this role. Familiarity with Adobe Creative Suite and social media analytics tools is a plus.
💰 Compensation & Benefits
Salary Range: $55,100 fixed rate (USD)
Benefits:
- 401(k) with Match
- Pet Insurance
- Paid Time Off
- Medical, Dental, and Vision Insurance
- National Discount Programs
- Supplemental Insurance, FSA, and HSA
- Referral Bonus Program
- Life Insurance
- Long-term Disability Insurance
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is fixed and does not include additional compensation or benefits. The benefits listed are subject to change and may vary based on the employee's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Dungarvin operates in the Individual and Family Services sector, providing support services to people with intellectual and developmental disabilities, including those with mental health, behavioral, or complex medical needs.
Company Size: Dungarvin is a mid-sized company with 5,001-10,000 employees, offering a balanced work culture that values adaptability, learning, and innovation.
Founded: 1976, in Mendota Heights, Minnesota
Company Description:
- Dungarvin is a mission-driven organization focused on enhancing the quality of life for people with intellectual and developmental disabilities
- The company offers a range of services, including residential, day, and in-home supports, as well as case management, vocational, and foster care services
- Dungarvin is committed to respecting and responding to the choices of people in need of supports, providing individualized service plans, and building strong partnerships with families, teams, and communities
Company Specialties:
- Supported Sobriety
- Day Services
- In-Home Services
- Case Management Services
- Vocational Services
- Hourly Supports
- Residential Services
- Foster Care Services
- Community Based Programming
- Host Home Services
- Respite Care
- Supported Employment
- Children Services
- TBI/Traumatic Brain Injury
- Mental Health
- Behavioral Challenges
- Intellectual & Developmental Disabilities
- Significant Medical Challenges
- and Family
- Infant
- and Toddler (FIT) Program
Company Website: http://www.dungarvin.com
ASSUMPTION: Dungarvin's mission and values are centered around respect, inclusion, and person-centered care, making it an attractive employer for candidates seeking a meaningful and impactful role.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: The Social Media Specialist will report directly to the Communications Manager and collaborate with various internal teams, including marketing, HR, and leadership
Work Arrangement: This role is primarily remote, with opportunities to travel for site visits and to attend conferences
Growth Opportunities:
- Advancement to a senior-level marketing role within the company
- Expanding responsibilities and team leadership opportunities
- Potential to work on high-impact projects and campaigns
ASSUMPTION: This role offers a unique opportunity to be the voice of the company, telling client-facing stories that matter and shaping social media strategy with real impact.
🌍 Location & Work Environment
Office Type: Primarily remote, with opportunities to travel
Office Location(s): Mendota Heights, Minnesota, United States (Remote OK for specific states)
Geographic Context:
- Mendota Heights is a suburb of Saint Paul, Minnesota, with a population of approximately 11,000 people
- The Twin Cities metropolitan area, which includes Saint Paul and Minneapolis, is home to a diverse range of industries, including finance, healthcare, and technology
- Minnesota is known for its strong job market, high quality of life, and abundant recreational opportunities
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement offers candidates the flexibility to balance work and personal responsibilities while maintaining a strong connection to the company's mission and culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Background check and reference check
- Final decision and offer
Key Assessment Areas:
- Candidates' understanding of social media platforms and trends
- Communication skills and ability to create engaging content
- Project management skills and ability to prioritize tasks
- Cultural fit and alignment with Dungarvin's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include specific examples of social media campaigns or projects you've worked on in the past
- Demonstrate your understanding of Dungarvin's mission and values in your application materials
- Prepare questions to ask the interviewer about the company, team dynamics, or the role's expectations
ATS Keywords: Social Media Management, Content Creation, Graphic Design, Video Production, Project Management, Communication, Data Analysis, Storytelling, Adobe Creative Suite, Digital Marketing, Engagement Strategies, Audience Engagement, Campaign Management, Photography, Videography, Strategic Thinking
ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the company's hiring timeline. Candidates should follow up with the hiring manager or HR department if they have not heard back after two weeks.
🛠️ Tools & Technologies
- Adobe Creative Suite
- Microsoft Office
- Sprout Social
- Meta Business Suite
- Google Analytics
- Canva
- Hootsuite
- Buffer
- Trello
ASSUMPTION: The tools and technologies listed are not exhaustive and may change based on the company's needs and the successful candidate's skillset.
👔 Cultural Fit Considerations
Company Values:
- Respect: Dungarvin values and promotes a culture of respect for all individuals, including employees, clients, and community members
- Inclusion: The company is committed to creating an inclusive environment where everyone feels valued and empowered to contribute to its mission
- Person-centered care: Dungarvin prioritizes the unique needs, preferences, and goals of each individual it serves, tailoring supports to fit their specific circumstances
Work Style:
- Collaborative: Dungarvin fosters a team-oriented work environment where employees support and learn from one another
- Adaptable: The company values employees who can adapt to changing priorities, platforms, and trends in the social media landscape
- Innovative: Dungarvin encourages employees to bring fresh ideas and creative solutions to elevate brand presence and engagement
Self-Assessment Questions:
- Do you align with Dungarvin's mission and values, particularly the emphasis on respect, inclusion, and person-centered care?
- Are you comfortable working in a remote environment, with opportunities to travel for site visits and conferences?
- Do you have the ability to adapt to changing priorities, platforms, and trends in the social media landscape?
ASSUMPTION: Candidates who share Dungarvin's commitment to respect, inclusion, and person-centered care, and who are comfortable working in a remote environment, will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple social media campaigns and content calendars simultaneously may require strong organizational and project management skills
- Keeping up with the fast-paced nature of social media trends and best practices may be challenging for some candidates
- Working remotely may present unique challenges, such as maintaining work-life balance and staying connected to the company's culture and mission
- The role may require occasional travel for site visits and conferences, which may be inconvenient for some candidates
ASSUMPTION: These potential challenges can be mitigated by strong project management skills, adaptability, and a clear understanding of Dungarvin's mission and values.
📈 Similar Roles Comparison
- This role differs from related positions in that it focuses specifically on social media management and content creation for a mission-driven organization in the human services sector
- Industry-specific context: The role requires an understanding of the unique needs and preferences of people with intellectual and developmental disabilities, as well as the ability to create engaging content that resonates with both prospective employees and the broader community
- Career path comparison: This role offers opportunities for growth and development within the marketing and communications field, with potential advancement to senior-level positions or related roles within the organization
ASSUMPTION: Candidates with experience in social media management, content creation, and graphic design, as well as an understanding of the human services sector, will be well-suited for this role.
📝 Sample Projects
- Developing and executing a social media campaign to raise awareness about Dungarvin's services and mission
- Creating engaging content for social media platforms, including written posts, graphics, and videos
- Managing and growing Dungarvin's social media presence, including increasing followers, engagement, and reach
- Collaborating with internal teams to develop and execute social media campaigns aligned with key events and initiatives
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Social Media Specialist role at Dungarvin.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing and communications department?
- How does Dungarvin support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Dungarvin measure the success of its social media campaigns, and what metrics are most important to track?
- What are the biggest challenges facing the social media team, and how can this role help address them?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates the candidate's interest in the role and their commitment to Dungarvin's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare questions to ask the interviewer about the company, team dynamics, or the role's expectations
- Follow up with the hiring manager or HR department if you have not heard back after two weeks
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
