Social Media Specialist

📌 Core Information

🔹 Job Title: Social Media Specialist

🔹 Company: Dungarvin

🔹 Location: Mendota Heights, Minnesota, United States

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-06-18

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK (must reside in MN, WI, CT, NC, OK, CO, KY, IN, NJ, NM)

🚀 Job Overview

Key aspects of this role include:

• Creating engaging social media content to build brand awareness and attract talent
• Collaborating with internal teams to develop social media campaigns aligned with key events and initiatives
• Managing and publishing organic and paid posts across various platforms
• Analyzing performance metrics and providing actionable insights
• Supporting the Communications Manager in shaping and executing social media strategies

ASSUMPTION: This role requires a strong understanding of social media platforms and trends, as well as excellent communication skills to create compelling content that resonates with audiences.

📋 Key Responsibilities

✅ Designing and creating visuals, written content, and videos for social media, recruiting platforms, and digital ads using Adobe Creative Suite and Microsoft Office

✅ Managing and publishing organic and paid posts on Facebook, Instagram, LinkedIn, YouTube, TikTok, and the company website

✅ Collaborating with internal teams to develop timely social media campaigns

✅ Supporting the Communications Manager in shaping and executing quarterly and annual social media strategies

✅ Using tools like Sprout Social and Meta Business Suite to track trends, analyze performance, and guide content strategy

✅ Planning and scheduling content across channels, maintaining a consistent editorial calendar

✅ Monitoring social conversations, engaging with audiences, and coordinating appropriate responses

✅ Defining KPIs, analyzing monthly metrics, and sharing actionable insights

✅ Creating impactful internal and external messaging, including testimonials, executive content, and videos

✅ Partnering with leadership to manage communications during acquisitions and major company updates

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple social media campaigns and content calendars in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor’s degree in Communications, Graphic Design, Marketing, or Journalism

Experience: 2-3 years of experience in marketing, social media, writing, advertising, or a related field

Required Skills:

• Proven ability to manage multiple social media campaigns and content calendars with strong organizational and project management skills
• Skilled at prioritizing competing demands in a fast-paced environment while maintaining attention to detail
• Strategic thinker who connects digital trends with business goals and makes data-driven decisions aligned with company values
• Creative and solution-oriented, bringing fresh ideas to elevate brand presence and engagement
• Highly adaptable to platform changes, performance data, and shifting priorities
• Excellent written and verbal communication skills with a strong sense of audience and messaging clarity
• Collaborative team player who incorporates feedback to develop effective campaigns
• Versatile skill set including videography, graphic design, writing, analytics, and social media management

Preferred Skills:

• Working knowledge of Adobe Creative Suite applications and Photoshop
• Knowledge of interactive marketing principles
• Thorough knowledge of best practices within social media storytelling, tools, and analytics
• Experience with photography and videography, including shooting and editing

ASSUMPTION: Candidates with experience in social media management, content creation, and graphic design will be well-suited for this role. Familiarity with Adobe Creative Suite and social media analytics tools is preferred.

💰 Compensation & Benefits

Salary Range: $55,100 fixed rate

Benefits:

• 401(k) with Match
• Pet Insurance
• Paid Time Off
• Medical Insurance
• Dental Insurance
• Vision Insurance
• National Discount Programs
• Supplemental Insurance
• FSA
• HSA
• Referral Bonus Program
• Life Insurance
• Long-term Disability Insurance

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is fixed and does not include additional compensation elements such as bonuses or stock options. Benefits are comprehensive and include health insurance, retirement plans, and various employee discounts.

📌 Applicant Insights

🔍 Company Context

Industry: Dungarvin operates in the Individual and Family Services industry, focusing on providing support services to individuals with intellectual and developmental disabilities, mental health, behavioral, or significant medical challenges.

Company Size: Dungarvin is a mid-sized company with 5,001-10,000 employees, offering a balanced work culture that values adaptability, learning, and innovation while promoting work-life balance.

Founded: Dungarvin was founded in 1976 and has since grown to extend its reach to fifteen states, offering a wide range of services tailored to the unique needs of each individual.

Company Description:

• Dungarvin is a mission-driven organization committed to enhancing the quality of life for people with intellectual and developmental disabilities
• The company offers a variety of services, including supported sobriety, day services, in-home services, case management services, vocational services, hourly supports, residential services, foster care services, community-based programming, host home services, respite care, supported employment, children services, TBI/traumatic brain injury, mental health, behavioral challenges, intellectual and developmental disabilities, significant medical challenges, and family support
• Dungarvin's mission is to respect and respond to the choices of people in need of supports, providing exceptional assistance through customized solutions tailored to each individual's unique aspirations, dreams, goals, and needs

Company Specialties:

• Supported Sobriety
• Day Services
• In-Home Services
• Case Management Services
• Vocational Services
• Hourly Supports
• Residential Services
• Foster Care Services
• Community Based Programming
• Host Home Services
• Respite Care
• Supported Employment
• Children Services
• TBI/Traumatic Brain Injury
• Mental Health
• Behavioral Challenges
• Intellectual & Developmental Disabilities
• Significant Medical Challenges
• and Family
• Infant
• and Toddler (FIT) Program

Company Website: http://www.dungarvin.com

ASSUMPTION: Dungarvin's mission-driven approach and commitment to personalized care make it an attractive employer for individuals seeking meaningful work in the social services sector.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Social Media Specialist will report directly to the Communications Manager and collaborate with various internal teams to develop and execute social media strategies

Work Arrangement: This role is primarily remote, with opportunities for travel to attend conferences and site visits

Growth Opportunities:

• Progression to a Senior Social Media Specialist or Social Media Manager role as the company grows and expands its marketing efforts
• Cross-functional collaboration with other departments to gain a broader understanding of the organization and its services
• Professional development opportunities, such as workshops, webinars, or online courses, to enhance skills and advance career growth

ASSUMPTION: This role offers opportunities for career advancement and professional development within a growing organization that values employee growth and success.

🌍 Location & Work Environment

Office Type: Primarily remote, with opportunities for travel

Office Location(s): 1444 Northland Drive, Suite 200, Mendota Heights, MN 55120, US

Geographic Context:

• Mendota Heights is a suburb of Saint Paul, Minnesota, with a population of approximately 19,000 people
• The Twin Cities metropolitan area, which includes Minneapolis and Saint Paul, offers a diverse range of cultural attractions, entertainment options, and outdoor recreation opportunities
• Minnesota is known for its strong job market, high quality of life, and excellent educational systems

Work Schedule: Full-time (40 hours per week), with flexible hours and a focus on work-life balance

ASSUMPTION: The primarily remote work arrangement and flexible hours allow for a better work-life balance, making this an attractive opportunity for individuals seeking a more flexible work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• In-depth interview with the hiring manager and/or team members to discuss the role, responsibilities, and qualifications
• Background check and reference check for final candidates
• Job offer and onboarding for the selected candidate

Key Assessment Areas:

• Communication skills, both written and verbal, to create engaging content and collaborate effectively with internal teams
• Creativity and strategic thinking to develop innovative social media campaigns and elevate brand presence
• Technical skills, including proficiency in Adobe Creative Suite, Microsoft Office, and social media analytics tools
• Adaptability and the ability to manage multiple campaigns and content calendars in a fast-paced environment
• Alignment with Dungarvin's mission and values, demonstrating a commitment to the organization's goals and objectives

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Include specific examples of social media campaigns you've managed, content you've created, and analytics you've used to inform strategy
• Demonstrate your understanding of Dungarvin's mission and values, and explain how your personal goals align with the organization's objectives
• Prepare questions to ask during the interview to showcase your interest in the role and the company

ATS Keywords: Social Media Management, Content Creation, Graphic Design, Video Production, Marketing Strategy, Data Analysis, Project Management, Communication Skills, Collaboration, Creativity, Adaptability, Storytelling, Digital Marketing, Photography, Videography

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant skills and experience, and prepare for behavioral and situational interview questions that assess their fit for the role and the organization.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, InDesign, Illustrator)
• Microsoft Office (Word, PowerPoint, Excel)
• Social media platforms (Facebook, Instagram, LinkedIn, YouTube, TikTok)
• Social media management tools (Sprout Social, Meta Business Suite)
• Analytics tools (Google Analytics, Facebook Insights, Instagram Insights)
• Video editing software (Premiere Pro, Final Cut Pro, iMovie)
• Project management tools (Asana, Trello, Monday.com)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to create, manage, and analyze social media content and campaigns.

👔 Cultural Fit Considerations

Company Values:

• Respect: Valuing the unique perspectives and contributions of each team member and the individuals we serve
• Inclusion: Fostering a diverse and inclusive environment where everyone feels valued and empowered to succeed
• Person-centered care: Tailoring our services to meet the unique needs, goals, and aspirations of each individual

Work Style:

• Collaborative: Working closely with internal teams to develop and execute social media strategies
• Adaptable: Embracing change and adjusting to shifting priorities and platform updates
• Creative: Approaching challenges with innovative solutions and fresh ideas
• Data-driven: Making informed decisions based on performance metrics and analytics
• Mission-focused: Aligning personal goals with the organization's mission and objectives

Self-Assessment Questions:

• How do you incorporate feedback from internal teams to develop effective social media campaigns?
• Can you provide an example of a time when you adapted to a significant change in social media trends or platform updates?
• How do you ensure that your content resonates with diverse audiences and aligns with the organization's mission and values?

ASSUMPTION: Applicants should assess their fit with Dungarvin's company values and work style, and be prepared to provide specific examples of how their skills and experiences align with the organization's culture.

⚠️ Potential Challenges

• Managing multiple social media campaigns and content calendars in a fast-paced environment may require strong organizational skills and attention to detail
• Keeping up with platform changes, performance data, and shifting priorities may demand adaptability and continuous learning
• Collaborating with internal teams and incorporating feedback may require excellent communication skills and a willingness to compromise
• Working remotely may present challenges in maintaining a healthy work-life balance and staying connected with colleagues

ASSUMPTION: Applicants should be aware of the potential challenges associated with this role and be prepared to address them proactively.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on social media management and content creation, with a strong emphasis on storytelling and audience engagement
• Social media specialists in other industries may have different target audiences and key performance indicators (KPIs), but the core responsibilities and required skills remain similar
• Career progression in this field may involve transitioning to a senior social media specialist or social media manager role, with opportunities to specialize in specific platforms or industries

ASSUMPTION: Applicants should research similar roles in the industry to understand the unique aspects of this position and how it compares to other social media specialist roles.

📝 Sample Projects

• Developing a social media campaign to promote an upcoming event or initiative, including creating visually appealing graphics, writing engaging captions, and scheduling posts across multiple platforms
• Analyzing social media performance metrics to identify trends, optimize content, and improve engagement rates
• Creating a video series to showcase Dungarvin's services, featuring testimonials from clients, team members, and family members
• Managing a social media crisis or negative feedback, responding appropriately and effectively to maintain the organization's reputation

ASSUMPTION: Applicants should be prepared to discuss specific examples of social media projects they've managed, highlighting their creative problem-solving skills and ability to adapt to changing circumstances.

❓ Key Questions to Ask During Interview

• Can you describe the internal team structure and how the Social Media Specialist role fits within the organization?
• How does Dungarvin measure the success of its social media campaigns, and what key performance indicators (KPIs) are most important?
• Can you provide an example of a successful social media campaign that Dungarvin has executed, and what made it effective?
• How does Dungarvin support the professional development and growth of its Social Media Specialist?
• What are the most significant challenges facing the Social Media Specialist role, and how can I best prepare to address them?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the organization, and that address any concerns or uncertainties they may have about the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for phone or video screening to assess communication skills and cultural fit
• Research Dungarvin's mission, values, and services to demonstrate your understanding of the organization and its goals
• Prepare questions to ask during the interview to showcase your interest in the role and the company
• Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.