Social Media Specialist

World Renew

Full-time

On-site

Byron Center, Michigan, United States

🌐 Digital Marketing

📌 Core Information

🔹 Job Title: Social Media Specialist

🔹 Company: World Renew

🔹 Location: Byron Center, Michigan

🔹 Job Type: Full-time, Exempt

🔹 Category: Marketing & Communications

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Regular presence at Byron Center office strongly preferred)

🚀 Job Overview

Key aspects of this role include:

Developing and executing strategic social media campaigns
Creating engaging content and visual storytelling
Monitoring and analyzing social media performance
Supporting media relations efforts
Collaborating with the marketing team to align social efforts with overall communication strategies

ASSUMPTION: This role requires a proactive, creative individual with a strong understanding of social media platforms and trends, as well as excellent communication and project management skills.

📋 Key Responsibilities

✅ Social Media Strategy & Execution:

Plan and execute compelling social media campaigns across platforms
Develop engaging content in alignment with World Renew’s voice, mission, and values
Utilize social media tools to schedule and publish content
Analyze social media performance data and make data-driven recommendations for optimization
Stay abreast of emerging trends to ensure a relevant and forward-thinking social presence
Monitor online engagement and respond appropriately to comments, messages, and tags
Collaborate with the marketing team to align social efforts with overall communication strategies
Define and track key performance indicators (KPIs) to assess the effectiveness of campaigns

✅ Media Relations Support:

Research journalists, publications, and media outlets relevant to World Renew’s mission
Assist in the development of media contact lists and media outreach strategies
Support the marketing team with media-related content and coordination
Contribute to consistent messaging across media and social platforms

ASSUMPTION: This role involves a high level of multitasking and requires strong organizational skills to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field (preferred)

Experience: Minimum of 3 years of professional experience in social media, communications, or marketing

Required Skills:

Proficient in using major social media platforms and content creation tools
Demonstrated experience with social media visual storytelling including short-form video and design
Excellent research skills and a strong eye for relevant media opportunities
Collaborative team player with strong interpersonal and communication skills
Able to juggle multiple projects and meet tight deadlines with minimal supervision
Strategic thinker with a creative mindset and problem-solving capabilities
Passionate about World Renew’s mission and aligned with our Christian values
Demonstrated ability to apply principles of inclusion and gender equity across global teams

Preferred Skills:

Proven experience leading social media initiatives for a brand or organization
Background in media relations, journalism, or public relations
Familiarity with social and media monitoring tools and analytics platforms
Connections with social media influencers or personal following is an asset
Experience in nonprofit marketing or fundraising communications is a plus
Proficiency in project management software and collaboration tools

ASSUMPTION: While a degree in a related field is preferred, World Renew values relevant experience and skills over formal education.

💰 Compensation & Benefits

Salary Range: $45,000 - $55,000 per year (Based on experience and industry standards for social media specialists in the nonprofit sector)

Benefits:

Health, dental, and vision insurance
Retirement savings plan with employer contribution
Generous paid time off (vacation, sick, and holidays)
Employee assistance program
Professional development opportunities

Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM (EST), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for social media specialists in the nonprofit sector. Actual compensation may vary based on experience and performance.

📌 Applicant Insights 🔍 Company Context

🔍 Company Context

Industry: World Renew is a non-profit organization focused on community development, disaster response, and justice initiatives worldwide.

Company Size: World Renew has 51-200 employees, providing a mid-sized organization structure with opportunities for collaboration and growth.

Founded: 1962, with a rich history of serving communities in need both domestically and internationally.

Company Description:

World Renew joins with communities around the world to renew hope, reconcile lives, and restore creation.
The organization focuses on long-term community development, disaster response and mitigation, and advocacy for justice and peace.
World Renew works in over 30 countries, addressing poverty, hunger, and illness through various programs and initiatives.

Company Specialties:

Community development
Agriculture and microfinance
Child health and adult literacy
Environmental conservation and climate change adaptation
Disaster response and mitigation
Justice, peace, and trafficking initiatives

Company Website: WorldRenew.net

ASSUMPTION: Working at World Renew offers applicants the opportunity to make a meaningful impact on global communities while aligning with the organization's Christian values.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career professionals seeking to grow their skills in social media management and communications within the nonprofit sector.

Reporting Structure: The Social Media Specialist reports directly to the Director of Marketing Communications – US.

Work Arrangement: This is a hybrid role, requiring regular presence at the Byron Center office while offering flexibility for remote work.

Growth Opportunities:

Potential to take on additional responsibilities and advance within the marketing communications team
Opportunities to work on diverse projects and initiatives across World Renew’s global programs
Chance to develop skills in media relations, public relations, and project management

ASSUMPTION: This role offers a unique opportunity for applicants to gain experience in social media management within the nonprofit sector while making a tangible impact on global communities.

🌍 Location & Work Environment

Office Type: World Renew’s headquarters is located in Byron Center, Michigan, with a hybrid work arrangement that combines on-site and remote work.

Office Location(s): 8970 Byron Commerce Dr SW, Byron Center, Michigan 49315, US

Geographic Context:

Byron Center is a suburb of Grand Rapids, Michigan, offering a blend of urban and rural living with access to various amenities and outdoor recreation opportunities.
The area is known for its strong sense of community and commitment to social causes.
World Renew’s office is conveniently located near major highways, providing easy access to the rest of the Grand Rapids metropolitan area.

Work Schedule: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM (EST), with flexibility for remote work

ASSUMPTION: Applicants should be comfortable working in a hybrid office environment and be able to commute to the Byron Center office as needed.

💼 Interview & Application Insights

Typical Process:

Initial phone or video screen with the hiring manager
In-depth interview with the marketing communications team
Final interview with the director of marketing communications
Background check and reference checks

Key Assessment Areas:

Social media strategy and content creation
Data analysis and reporting
Communication and interpersonal skills
Cultural fit and alignment with World Renew’s mission and values

Application Tips:

Tailor your resume and cover letter to highlight relevant social media, communications, and project management experience
Include examples of your social media content creation and data analysis skills
Demonstrate your passion for World Renew’s mission and commitment to its Christian values

ATS Keywords: Social media strategy, content creation, data analysis, media relations, collaboration, research skills, interpersonal skills, communication skills, project management, creative thinking, problem-solving, digital engagement, visual storytelling, nonprofit marketing

ASSUMPTION: Applicants should be prepared to discuss their social media experience, strategies, and results, as well as their alignment with World Renew’s mission and values.

🛠️ Tools & Technologies

Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
Content creation tools (e.g., Canva, Adobe Creative Suite, Hootsuite)
Social media analytics tools (e.g., Google Analytics, Sprout Social, Buffer)
Project management software (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: Applicants should be comfortable using a variety of social media platforms, content creation tools, and project management software.

👔 Cultural Fit Considerations

Company Values:

Compassion
Integrity
Excellence
Accountability
Stewardship
Collaboration

Work Style:

Creative and innovative
Data-driven and analytical
Collaborative and team-oriented
Adaptable and responsive to change
Committed to World Renew’s mission and Christian values

Self-Assessment Questions:

How do you incorporate World Renew’s values into your daily work?
Can you describe a time when you used data to inform a social media strategy or campaign?
How do you balance creativity and data-driven decision-making in your work?

ASSUMPTION: Applicants should be able to demonstrate their alignment with World Renew’s values and commitment to its mission through their responses to these questions.

⚠️ Potential Challenges

Managing multiple projects and deadlines with minimal supervision
Adapting to a hybrid work environment and commuting to the Byron Center office as needed
Working with a diverse range of stakeholders, including global partners and community members
Balancing creativity and data-driven decision-making in social media strategy and content creation

ASSUMPTION: Applicants should be prepared to discuss their strategies for overcoming these challenges and their ability to thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

Compared to other social media specialist roles, this position offers a unique opportunity to work within the nonprofit sector and make a tangible impact on global communities
World Renew’s focus on long-term community development and disaster response sets it apart from other organizations in the sector
This role provides opportunities for growth and advancement within the marketing communications team and across World Renew’s global programs

ASSUMPTION: Applicants should research World Renew’s unique mission and approach to community development and disaster response to understand how this role differs from similar positions in other organizations.

📝 Sample Projects

Developing and executing a social media campaign to raise awareness and funds for a specific disaster response initiative
Creating visually engaging content to promote World Renew’s programs and initiatives across various social media platforms
Analyzing social media performance data to optimize content strategy and improve engagement
Researching and engaging with key influencers and media outlets to expand World Renew’s reach and impact

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and their ability to apply their skills to World Renew’s unique mission and context.

❓ Key Questions to Ask During Interview

How does the marketing communications team collaborate with other departments to align social media efforts with overall organizational goals?
Can you describe a typical day or week in this role and how priorities may shift based on current events or initiatives?
What opportunities are there for professional growth and development within the marketing communications team and across World Renew’s global programs?
How does World Renew support its employees in maintaining a healthy work-life balance, particularly in a hybrid work environment?
Can you provide examples of how World Renew’s social media presence has evolved over time, and what strategies have contributed to its success?

ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of World Renew’s organizational culture, work environment, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through this link
Tailor your resume and cover letter to highlight relevant social media, communications, and project management experience
Prepare examples of your social media content creation and data analysis skills
Demonstrate your passion for World Renew’s mission and commitment to its Christian values
Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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