Social Media Specialist - Disney, Lucasfilm, & 20th Century

📌 Core Information

🔹 Job Title: Social Media Specialist - Disney, Lucasfilm, & 20th Century

🔹 Company: The Walt Disney Company

🔹 Location: Richmond, New South Wales, Australia

🔹 Job Type: On-site

🔹 Category: Not specified

🔹 Date Posted: March 31, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media strategies for Disney, Star Wars, and 20th Century AUNZ channels
• Collaborating across teams for content creation and strategy alignment
• Engagement in local events and active community participation
• Continuously analyzing performance metrics to inform strategy improvements

ASSUMPTION: The focus on brands like Disney and Star Wars indicates a high visibility role involving media and entertainment industry strategies.

📋 Key Responsibilities

✅ Develop the social brand strategy in alignment with overarching brand strategy

✅ Collaborate with the Content Executive on content ideation & execution of the social brand strategy

✅ Tactical day-to-day sourcing, preparation, and distribution of content to social channels

✅ Reporting and analyzing social media results to form learnings and recommendations

✅ Identify and manage a portfolio of key third-party partners for content collaborations

✅ Play an active role in local campaigns including capturing content first-hand at local events, screenings, and activations

ASSUMPTION: These responsibilities suggest a role that requires a blend of creativity, strategic thinking, and collaborative skills aimed at maximizing brand presence.

🎯 Required Qualifications

Education: Not specified (Typically, a degree in Marketing, Communication, or a related field may be preferred)

Experience: 2-5 years in social media management or a similar role

Required Skills:

• Proven competency in social platforms and performance tracking
• Excellent writing and copy skills
• Strong work ethic and detail-oriented

Preferred Skills:

• Passion for storytelling and community engagement
• Adaptability to changing brand requirements

ASSUMPTION: Writing skills and social media expertise are critical given the role focuses heavily on content creation and brand communication.

💰 Compensation & Benefits

Salary Range: Not specified (Competitive industry standards apply)

Benefits:

• Inclusive and diverse work environment
• Opportunities for continuous learning and development
• Supportive collaboration across global teams

Working Hours: 40 hours per week

ASSUMPTION: The Walt Disney Company likely offers robust learning opportunities and a diverse workplace that appreciates cultural dynamics.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers

Company Size: 10,001+ employees, offering stability and extensive resources

Founded: 1992

Company Description:

• Leading international entertainment production company
• Focus on delivering iconic brands and experiences
• Promotes innovation and cultural diversity

Company Specialties:

• Marketing
• Communication
• Supply Chain Management

Company Website: http://careers.disneylandparis.com/fr

ASSUMPTION: Being part of a well-established company offers access to extensive resources and global networking opportunities.

📊 Role Analysis

Career Level: Mid-level with significant impact on brand strategy

Reporting Structure: Likely reports to the Head of Social Media or Marketing Director

Work Arrangement: On-site with occasional event participation

Growth Opportunities:

• Advancing to senior social media or digital marketing roles
• Networking with industry-leading professionals
• Gaining insights into global market strategies

ASSUMPTION: The role's strategic nature suggests pathways to higher level management and creative direction opportunities.

🌍 Location & Work Environment

Office Type: Corporate office setting

Office Location(s): Richmond, New South Wales, Australia

Geographic Context:

• Proximity to Sydney's vibrant cultural and business hub
• Diverse local community with strong entertainment influences
• Access to network of media and technology companies

Work Schedule: Standard full-time hours, with flexibility during events and activations

ASSUMPTION: Richmond provides a balanced lifestyle opportunity with both natural and urban amenities.

💼 Interview & Application Insights

Typical Process:

• Initial application through the company website
• Screening and preliminary interviews
• Final interview focusing on culture fit and strategic vision

Key Assessment Areas:

• Ability to lead brand-focused social media strategies
• Competence in driving engagement across platforms
• Creativity in content creation

Application Tips:

• Highlight past successes in social media campaigns
• Demonstrate understanding of Disney's brand voice
• Showcase adaptability and strategic thinking

ATS Keywords: Social Media, Content Creation, Brand Strategy, Community Engagement

ASSUMPTION: Emphasizing experience with well-known brands and media can enhance chances of selection.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Sprinklr)
• Analytics platforms (e.g., Google Analytics, Sprout Social)
• Content creation software (e.g., Adobe Creative Suite)

ASSUMPTION: Proficiency in industry-standard platforms is necessary to efficiently execute and track social media strategies.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Inclusion
• Creativity

Work Style:

• Collaborative and inclusive
• Flexible and adaptive to change
• Focused on storytelling and engagement

Self-Assessment Questions:

• Do you thrive in a fast-paced entertainment environment?
• Are you comfortable with high-profile brand management?
• How do you stay updated with social media trends?

ASSUMPTION: Emphasising on values like innovation and inclusion is crucial, given Disney's global reach and brand ethos.

⚠️ Potential Challenges

• Adapting to rapid changes in social media algorithms
• Balancing global brand consistency with local strategies
• Managing public perception during brand campaigns
• Tracking and measuring success across diverse platforms

ASSUMPTION: Candidates must be resilient and innovative to overcome the dynamic challenges of the social media landscape.

📈 Similar Roles Comparison

• Compared to social media roles in smaller firms, this position involves greater complexity and scale
• Opportunity to engage with high-profile brands offering unique career development
• Increased focus on strategic impact at a global level

ASSUMPTION: This role provides exposure to high-stakes social media management, which is ideal for advancing a marketing career.

📝 Sample Projects

• Launching a new Star Wars movie release campaign on social platforms
• Coordinating live social media coverage for Disney-themed events
• Developing a content collaboration with renowned influencers

ASSUMPTION: Projects will likely focus on promoting entertainment events and brand engagement activities.

❓ Key Questions to Ask During Interview

• How does the company measure success for social media campaigns?
• What are the growth opportunities within the social media team?
• How does the team balance global brand requirements with local strategies?
• What tools and technologies are utilized for social media management and analytics?
• How does the company support professional development in this role?

ASSUMPTION: Asking relevant questions demonstrates a proactive approach and interest in the strategic aspects of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare your portfolio highlighting relevant social media campaigns
• Ensure your resume includes key skills related to social media management
• Research Disney's brand and current social media presence thoroughly
• Reach out to current Disney employees on LinkedIn for insights

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.