Social Media Specialist

📌 Core Information

🔹 Job Title: Social Media Specialist

🔹 Company: Virtual Assist

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Managing and growing the company's online presence across multiple platforms
• Developing content strategies and analyzing performance metrics
• Engaging with the audience and responding to comments and messages
• Optimizing strategies based on data analysis

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Plan, create, and schedule engaging content across multiple platforms (Facebook, Instagram, LinkedIn, TikTok, etc.)

✅ Monitor trends, analyze engagement metrics, and optimize strategies for better performance

✅ Respond to comments and messages to build a strong online community

✅ Manage emails, calendars, and scheduling

✅ Organize and maintain files and documents (digital and physical as needed)

✅ Prepare reports, presentations, and other materials

✅ Act as a point of contact for internal and external communications

✅ Respond to emails, messages, and phone calls promptly

✅ Take meeting notes and provide summaries when necessary

✅ Track project progress and deadlines

✅ Coordinate with team members to ensure timely completion of tasks

✅ Handle research tasks for project planning or problem-solving

✅ Handle client inquiries or concerns professionally

✅ Provide basic troubleshooting and escalate issues when needed

✅ Design eye-catching graphics using Canva

✅ Edit short-form and long-form videos with CapCut for social media and ads

✅ Develop creative storytelling strategies to increase brand awareness and engagement

✅ Utilize GoHighLevel to nurture leads and track customer interactions

✅ Implement social media strategies to drive traffic and conversions

✅ Work on sales funnels, email campaigns, and outreach efforts

✅ Collaborate with the team to improve marketing and sales processes

ASSUMPTION: This role requires a high level of multitasking and organization, as well as strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience (2-5 years) in social media management and content creation

Required Skills:

• Proficient in Canva and CapCut for graphics and video editing
• Knowledge of GoHighLevel (GHL) for CRM and marketing automation
• Strong understanding of sales, lead generation, and customer engagement
• Excellent communication skills and ability to create compelling content
• Ability to analyze data and adjust strategies accordingly

Preferred Skills:

• Experience in digital marketing, paid ads, or SEO

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: PHP 35,000 - 50,000 per month (Based on experience and industry standards for remote roles in the Philippines)

Benefits:

• Flexible work-from-home opportunity
• Opportunity to contribute to a growing business by enhancing efficiency and client experience
• Supportive and collaborative work environment

Working Hours: Full-time (40 hours per week), with flexible hours and a results-driven work culture

ASSUMPTION: The salary range is based on industry standards for remote roles in the Philippines, with consideration for the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Virtual Assist specializes in outsourcing and offshoring consulting, providing general virtual assistance, lead generation, telemarketing, data encoding, and inbound customer support services.

Company Size: With 11-50 employees, Virtual Assist offers a supportive and collaborative work environment where applicants can make a significant impact.

Founded: Virtual Assist was founded in 2014 and has since grown to serve clients worldwide, offering services in English and working in various time zones.

Company Description:

• At Virtual Assist, they empower clients to focus on critical tasks by handling important, repetitive day-to-day activities efficiently, professionally, and cost-effectively.
• Their skilled, educated, and proven team delivers results, with English as their language of choice and a focus on working in clients' time zones.
• Virtual Assist is friendly and approachable, encouraging applicants to share their pain points and discuss their needs.

Company Specialties:

• Outsourcing
• Lead Generation
• Telemarketing
• General Virtual Assistance
• Data Encoding
• Inbound Customer Support

Company Website: http://www.virtual-assist.com

ASSUMPTION: Virtual Assist's focus on outsourcing and offshoring consulting allows them to offer flexible, remote work opportunities with a global client base.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the marketing department

Reporting Structure: The Social Media Specialist will report directly to the Marketing Manager and collaborate with various teams, including Sales and Customer Support

Work Arrangement: This role is remote-friendly, with flexible hours and a results-driven work culture

Growth Opportunities:

• Advancement to a Senior Social Media Specialist or Marketing Manager role
• Expanding skills in digital marketing, SEO, or paid advertising
• Gaining experience in team leadership and mentoring

ASSUMPTION: Virtual Assist's supportive work environment and focus on employee growth make it an attractive option for candidates looking to advance their careers in marketing.

🌍 Location & Work Environment

Office Type: Virtual Assist has offices in San Francisco, CA, and Makati City, Philippines, but this role is remote-friendly

Office Location(s): 50 California Street, Suite 1500, San Francisco, CA 94111, US, and 28th Floor, Tower 2, The Enterprise Building, Makati City, PH

Geographic Context:

• The Philippines offers a favorable time zone for collaboration with clients and teams in the US and other parts of the world
• The country has a strong English-speaking population, with many skilled professionals in the BPO and outsourcing industries
• The cost of living in the Philippines is generally lower than in the US, offering potential savings for remote workers

Work Schedule: Full-time (40 hours per week), with flexible hours and a results-driven work culture

ASSUMPTION: The remote-friendly work environment and flexible hours allow for a better work-life balance and the opportunity to save on commuting costs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Skills assessment (e.g., content creation, data analysis)
• Final interview with the Marketing Manager

Key Assessment Areas:

• Creativity and content creation skills
• Data analysis and strategic thinking
• Communication and project management skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in social media management and content creation
• Tailor your resume and cover letter to emphasize skills and experience relevant to this role
• Prepare a portfolio showcasing your best work, including graphics, videos, and social media campaigns
• Be ready to discuss your understanding of data analysis and strategy optimization

ATS Keywords: Social Media Management, Content Creation, Data Analysis, Customer Service, Project Coordination, Communication Management, Sales, Lead Generation, Graphic Design, Video Editing, Digital Marketing, Trend Monitoring, Engagement Optimization, Email Management, Scheduling, Research

ASSUMPTION: Virtual Assist's application process is designed to assess candidates' skills and cultural fit, with a focus on creativity, data analysis, and communication.

🛠️ Tools & Technologies

• Canva (for graphic design)
• CapCut (for video editing)
• GoHighLevel (GHL) (for CRM and marketing automation)
• Social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities of the Social Media Specialist.

👔 Cultural Fit Considerations

Company Values:

• Empowerment: Virtual Assist empowers clients and employees to focus on their critical tasks and achieve their goals
• Professionalism: They deliver results efficiently, professionally, and cost-effectively
• Friendly: Virtual Assist is approachable and encourages applicants to share their pain points

Work Style:

• Results-driven: Virtual Assist focuses on delivering results and values employees who can demonstrate their impact
• Collaborative: They work with clients and teams in various time zones and encourage collaboration and communication
• Flexible: Virtual Assist offers remote-friendly work arrangements and flexible hours

Self-Assessment Questions:

• Do you thrive in a results-driven environment and enjoy demonstrating your impact?
• Are you comfortable working collaboratively with teams in various time zones?
• Do you prefer a flexible work arrangement with remote-friendly options?

ASSUMPTION: Virtual Assist's focus on empowerment, professionalism, and friendliness makes it an attractive option for candidates who value a supportive and collaborative work environment.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation deadlines
• Analyzing data and adjusting strategies based on performance metrics
• Balancing remote work and maintaining productivity in a flexible work environment
• Adapting to a global client base and working in various time zones

ASSUMPTION: These challenges can be overcome with strong organizational skills, a focus on data-driven decision making, and effective communication and project management.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on social media management and content creation, with a lesser emphasis on traditional advertising or SEO
• In the outsourcing and offshoring industry, this role offers the opportunity to work with a global client base and gain experience in a diverse range of industries
• Compared to in-house marketing roles, this position may offer more flexibility in work arrangements and the opportunity to work with a wider range of clients

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, with a focus on social media management, global client collaboration, and flexible work arrangements.

📝 Sample Projects

• Developing a social media content calendar for a month, including graphics and videos for multiple platforms
• Analyzing engagement metrics and optimizing strategies for better performance on a specific social media platform
• Creating a targeted social media campaign to drive traffic and conversions for a specific product or service

ASSUMPTION: These sample projects are designed to assess candidates' skills in content creation, data analysis, and strategic planning, as well as their ability to work collaboratively with teams and clients.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing department?
• How does Virtual Assist support the growth and development of its employees?
• What are the most challenging aspects of working with a global client base, and how does Virtual Assist address them?
• How does Virtual Assist measure the success of its social media campaigns, and what key performance indicators (KPIs) does it track?
• What opportunities are there for growth and advancement within the marketing department?

ASSUMPTION: These interview questions are designed to assess candidates' understanding of the role, the company, and the industry, as well as their ability to think critically and strategically about social media management and marketing.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in social media management and content creation
• Prepare a portfolio showcasing your best work, including graphics, videos, and social media campaigns
• Be ready to discuss your understanding of data analysis and strategy optimization during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.