📌 Core Information
🔹 Job Title: Social Media Specialist
🔹 Company: Nexstar Media Group, Inc.
🔹 Location: Portsmouth, Virginia
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-Site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing social media campaigns across various platforms
- Collaborating with the sales team to achieve digital revenue goals
- Managing digital marketing campaigns, including Google Analytics, social media, display, video, and creative development
- Educating account executives on positioning and selling social media campaigns
ASSUMPTION: This role requires a strong understanding of social media platforms and digital marketing trends to effectively manage campaigns and drive revenue growth.
📋 Key Responsibilities
✅ Develop and implement social media campaigns for Facebook, Instagram, Snap Chat, TikTok, and LinkedIn
✅ Compile digital reports for account executives
✅ Work with the sales team to generate digital revenue
✅ Manage digital marketing campaigns, including Google Analytics, social media, display, video, and creative development
✅ Educate account executives on positioning and selling social media campaigns
ASSUMPTION: This role requires a balance of creative and analytical skills, as well as strong communication and collaboration abilities.
🎯 Required Qualifications
Education: BA or BS in Business, Marketing, Advertising, or Communications, or equivalent experience preferred
Experience: 1+ years of digital marketing or media sales experience preferred
Required Skills:
- Proficient in all social media platforms, including development and implementation of campaigns
- Ability to create digital banner and social media ads
- Significant knowledge of local digital marketing products and their effective use for clients
- Motivated, enthusiastic, self-starter with strong communication skills
- Excellent follow-up, strong organizational skills, and attention to detail
- Resourceful, self-motivated, and skilled multi-tasker
- Proficiency in Excel, PowerPoint, and ability to become proficient on in-house sales systems
- OTT fluency and experience
Preferred Skills:
- PowerPoint presentation creation
ASSUMPTION: Candidates with relevant experience and a strong portfolio demonstrating their social media and digital marketing skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $35,000 - $45,000 per year (Based on industry standards for entry-level marketing roles in the Virginia area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, Monday-Friday, 8:30 AM - 5:30 PM (with flexibility for evening events or deadlines)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: 10,001+ employees (Large enterprise)
Founded: 1996
Company Description:
- Nexstar Media Group, Inc. is a leading diversified media company that produces and distributes engaging local and national news, sports, and entertainment content across its television and digital platforms.
- The company owns America’s largest local television broadcasting group, with more than 200 owned or partner stations in 116 U.S. markets reaching 220 million people.
- Nexstar’s national television properties include The CW, NewsNation, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network.
Company Specialties:
- Broadcast television
- Digital media
- News and entertainment content production and distribution
Company Website: www.nexstar.tv
ASSUMPTION: Nexstar Media Group, Inc. offers a dynamic work environment with opportunities for growth and development within the broadcast media industry.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing professional
Reporting Structure: This role reports directly to the Digital Sales Manager and collaborates with the WAVY/FOX43 sales team.
Work Arrangement: On-site, full-time position with the possibility of occasional remote work for specific projects or events.
Growth Opportunities:
- Advancement to a Digital Marketing Manager or similar role within the company
- Expanding skills and expertise in digital marketing and social media management
- Potential to work on high-profile campaigns and events
ASSUMPTION: This role offers opportunities for professional growth and development within the company's marketing and digital sales departments.
🌍 Location & Work Environment
Office Type: Corporate office environment with a news broadcasting studio
Office Location(s): 300 Wavy Street, Portsmouth, VA 23704
Geographic Context:
- Portsmouth, Virginia, is located in the Hampton Roads metropolitan area, with a population of approximately 96,000 people.
- The area offers a mix of urban and suburban living, with easy access to beaches, historical sites, and outdoor recreation.
- The cost of living in Portsmouth is relatively low compared to other major metropolitan areas in the United States.
Work Schedule: Monday-Friday, 8:30 AM - 5:30 PM, with flexibility for evening events or deadlines
ASSUMPTION: The work environment at Nexstar Media Group, Inc. is dynamic and fast-paced, with a focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Digital Sales Manager and other team members
- Background check and reference check
- Job offer
Key Assessment Areas:
- Social media and digital marketing knowledge
- Campaign development and management skills
- Communication and collaboration abilities
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of social media campaigns you've managed or contributed to
- Demonstrate your understanding of the local market and Nexstar Media Group, Inc.'s business
ATS Keywords: Social Media Management, Digital Marketing, Campaign Development, Google Analytics, Communication Skills, Organizational Skills, Team Collaboration, Creative Development, Multi-tasking, Proficiency in Excel, Proficiency in PowerPoint, OTT Fluency, Digital Advertising, Sales Support, Report Compilation, Client Education
ASSUMPTION: The application process for this role may take several weeks, depending on the number of applicants and the company's hiring timeline.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Google Analytics
- Microsoft Office Suite (Excel, PowerPoint)
- In-house sales systems
- Creative design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Accountability
- Collaboration
- Innovation
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on achieving goals
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with a team to achieve shared goals?
- Do you have a strong work ethic and a commitment to excellence?
ASSUMPTION: Candidates who align with Nexstar Media Group, Inc.'s company values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple social media campaigns simultaneously
- Keeping up with the fast-paced nature of the broadcast media industry
- Adapting to changes in digital marketing trends and technologies
- Balancing the demands of multiple stakeholders, including clients, sales team, and management
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Coordinator or Social Media Manager, but with a focus on the broadcast media industry and local market
- Compared to other marketing roles, this position requires a strong understanding of both creative and analytical aspects of digital marketing
- Career progression may include roles such as Digital Marketing Manager, Marketing Director, or similar positions within the company
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other industries or companies.
📝 Sample Projects
- Developing and implementing a social media campaign for a local event or initiative
- Creating and optimizing digital ads for a client's marketing campaign
- Analyzing and reporting on the performance of social media and digital marketing efforts
ASSUMPTION: These projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with the sales team to achieve digital revenue goals?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of social media campaigns you've managed or contributed to
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
