📌 Core Information
🔹 Job Title: Social Media Specialist
🔹 Company: W.C. Bradley Co.
🔹 Location: Scottsdale, Arizona, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 4, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing creative social media campaigns across various platforms
- Managing brand influencer relationships and live event coverage
- Collaborating with content production and marketing teams
- Analyzing metrics and performance data to report on campaign effectiveness
ASSUMPTION: This role requires a high level of creativity, organization, and communication skills to manage multiple social media platforms and campaigns effectively.
📋 Key Responsibilities
✅ Develop and execute creative social media campaigns across platforms such as Instagram, Facebook, TikTok, X (Twitter), Pinterest, YouTube, and LinkedIn
✅ Create and publish high-quality, engaging content (photo, video, stories, Reels, etc.) aligned with brand voice and campaign goals
✅ Write compelling, on-brand social media copy that drives engagement and growth
✅ Maintain and manage a content calendar across all social channels, ensuring timely and consistent posting
✅ Monitor platform trends, algorithm changes, and best practices to maximize reach and effectiveness
✅ Analyze metrics and performance data to report on campaign effectiveness and provide actionable insights
✅ Collaborate with influencers and content creators: coordinate deliverables, provide briefs, track posts, and maintain relationships
✅ Assist in the coverage of live and digital events including planning, real-time posting, and community interaction
✅ Work cross-functionally with design, culinary, eCommerce, and product teams to support broader brand initiatives
ASSUMPTION: This role requires a proactive approach to staying updated with social media trends and a strong attention to detail to ensure consistent and high-quality content.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Public Relations, or a related field (or equivalent work experience)
Experience: 3+ years of experience managing social media for mid-size or large consumer-facing brands
Required Skills:
- Strong understanding of social media platforms, current trends, and emerging platforms
- Excellent written and verbal communication skills
- Creative mindset with a strong aesthetic sense for visuals and storytelling
- Working knowledge of SEO, social listening, and analytics tools (e.g., Emplifi, Sprout Social, Later, Hootsuite, Meta Business Suite)
- Comfortable with content creation tools such as Canva, Adobe Creative Suite, CapCut, or InShot
- Must be self-motivated, organized, and capable of working both independently and collaboratively
- Passion for outdoor cooking, grilling, or lifestyle brands is a bonus
Preferred Skills:
- Paid social experience (Meta Ads, Pinterest Ads, etc.)
- Photography/videography and basic editing skills
- Knowledge of community management and engagement strategies
- Experience in user-generated content (UGC) sourcing and repurposing
- Familiarity with food, lifestyle, or CPG industries
ASSUMPTION: While the preferred skills are not required, they would significantly enhance the candidate's ability to excel in this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (Based on industry standards for a mid-level social media specialist in Scottsdale, Arizona)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on company products
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods
Company Size: 501-1,000 employees (Large company with established processes and a diverse range of brands)
Founded: 1885 (Over 130 years of history and experience in the consumer goods industry)
Company Description:
- W.C. Bradley Co. is a diversified family of companies creating innovative, high-quality brands, products, properties, and services in outdoor cooking, outdoor living and recreation, real estate development, and land management.
- The company offers a wide range of leading consumer brands that share a common purpose to bring people together, deliver amazing experiences, and create memorable moments.
- W.C. Bradley Co. is committed to innovation and responsiveness to meet ever-evolving consumer demands and market conditions.
Company Specialties:
- Real Estate
- Consumer Goods
- Gas Grills
- BBQ
- Tiki Torches
- Hunting Gear
- Badlands
- Oklahoma Joe's
- Saber
- Tiki
- Bitefighter Fuel
- Char-Broil
- Pitt Boss Grills
- Land Management
- and Farming
Company Website: https://www.wcbradley.com/
ASSUMPTION: W.C. Bradley Co. is a well-established company with a diverse range of brands and a strong commitment to innovation and quality.
📊 Role Analysis
Career Level: Mid-level (This role requires 3+ years of experience and offers opportunities for growth and development)
Reporting Structure: This role reports directly to the Marketing Manager and works closely with the content production team and other marketing team members.
Work Arrangement: On-site (This role requires working on-site at the company's Scottsdale office)
Growth Opportunities:
- Potential advancement to a Senior Social Media Specialist or Social Media Manager role as the company and team grow
- Opportunities to work on various brands and campaigns, gaining diverse experience and exposure
- Chance to collaborate with cross-functional teams and learn from experienced professionals
ASSUMPTION: This role offers numerous opportunities for growth and development within the company and the marketing industry.
🌍 Location & Work Environment
Office Type: Corporate office (The company's Scottsdale office is a professional, modern workspace with dedicated departments and teams)
Office Location(s): 1017 Front Ave, Columbus, GA 31901, US
Geographic Context:
- The Scottsdale office is located in the Greater Phoenix metropolitan area, offering a vibrant and dynamic work environment
- The area is known for its sunny weather, outdoor activities, and diverse cultural attractions
- Scottsdale is home to numerous tech and consumer goods companies, providing ample networking opportunities
Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)
ASSUMPTION: The Scottsdale office offers a professional and collaborative work environment with ample opportunities for growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Marketing Manager and a member of the marketing team
- Final interview with the Director of Marketing
- Background check and offer
Key Assessment Areas:
- Social media strategy and campaign development
- Content creation and storytelling skills
- Analytical and data-driven decision-making
- Collaboration and teamwork skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your social media experience and relevant skills
- Include examples of your social media campaigns and their results, if available
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and teamwork skills
- Research the company and its brands to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Social Media Management, Content Creation, Copywriting, Analytics, Influencer Collaboration, Event Coverage, SEO, Social Listening, Creativity, Communication, Organization, Teamwork, Photography, Videography, Editing, Community Management, User-Generated Content
ASSUMPTION: The application and interview process for this role will focus on assessing the candidate's social media skills, creativity, and cultural fit with the company.
🛠️ Tools & Technologies
- Social media platforms (Instagram, Facebook, TikTok, X (Twitter), Pinterest, YouTube, LinkedIn)
- Social media management tools (Emplifi, Sprout Social, Later, Hootsuite, Meta Business Suite)
- Content creation tools (Canva, Adobe Creative Suite, CapCut, or InShot)
- Analytics tools (Google Analytics, social media platform analytics, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: This role requires proficiency in various social media platforms, management tools, and analytics tools to effectively manage social media campaigns.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Responsiveness to market demands
- High-quality products and services
- Collaboration and teamwork
- Customer focus
Work Style:
- Creative and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Customer-focused and results-driven
Self-Assessment Questions:
- Do you have a strong understanding of social media platforms and trends, and can you effectively create engaging content for various brands?
- Are you comfortable working with analytics tools and using data to inform your social media strategy?
- Can you collaborate effectively with cross-functional teams and manage multiple projects simultaneously?
- Do you have a passion for outdoor cooking, grilling, or lifestyle brands, and can you bring that enthusiasm to your work?
ASSUMPTION: Successful candidates for this role will demonstrate a strong cultural fit with the company's values and work style, as well as a passion for the company's brands and products.
⚠️ Potential Challenges
- Managing multiple social media platforms and campaigns simultaneously may be challenging for candidates with less experience
- Keeping up with the fast-paced and ever-evolving social media landscape may require continuous learning and adaptation
- Collaborating with influencers and content creators may present unique challenges in coordinating deliverables and maintaining relationships
- Working on-site in Scottsdale may require adjustment to the local climate and work environment
ASSUMPTION: While this role presents numerous opportunities for growth and development, it also comes with its unique challenges that candidates should be prepared to face.
📈 Similar Roles Comparison
- Compared to other social media specialist roles, this position offers a broader range of brands and campaigns to work on, providing more diverse experience and exposure
- Working for a large consumer goods company like W.C. Bradley Co. may provide more stability and resources than smaller organizations or startups
- This role may offer more opportunities for growth and advancement within the company compared to similar roles at smaller organizations
ASSUMPTION: This role offers unique advantages and challenges compared to similar social media specialist positions in the industry.
📝 Sample Projects
- Developing and executing a social media campaign for the launch of a new grill product, including creating engaging content, coordinating influencer partnerships, and analyzing campaign performance
- Managing the social media presence for an outdoor cooking event, including planning, real-time posting, and community interaction
- Creating and implementing a user-generated content (UGC) strategy to increase engagement and grow the brand's online community
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the social media specialist may be involved in, highlighting the role's diversity and impact.
❓ Key Questions to Ask During Interview
- Can you describe the company's social media strategy and how this role fits into that overall plan?
- How does the marketing team collaborate with other departments, such as design, culinary, and eCommerce, to support broader brand initiatives?
- What are the company's priorities for the social media team in the next 12-24 months, and how does this role contribute to those goals?
- How does the company support the professional development and growth of its social media team members?
- What is the company's approach to work-life balance, and how does that manifest in the day-to-day work environment?
ASSUMPTION: Asking these questions will help you better understand the role, the company's priorities, and the work environment, enabling you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your social media experience and relevant skills
- Prepare examples of your social media campaigns and their results, if available
- Research the company and its brands to demonstrate your enthusiasm and understanding of the role
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
