Social Media Specialist

📌 Core Information

🔹 Job Title: Social Media Specialist

🔹 Company: Insidea

🔹 Location: Kolkata, West Bengal, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Fully Remote (Global)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing social media strategies
• Creating engaging content for multiple channels
• Monitoring and analyzing social media performance
• Collaborating with designers to ensure high-quality content
• Staying updated with digital trends and social media best practices

ASSUMPTION: This role requires a balance of creativity and analytical skills. The ideal candidate will be comfortable working independently and managing multiple projects.

📋 Key Responsibilities

✅ Design and implement social media strategies aligning with business goals

✅ Create multi-channel social media calendars with complete ownership of the copy

✅ Define vital social media KPIs, set specific objectives, and report on ROI

✅ Research current benchmark trends and audience preferences

✅ Communicate with followers and respond to their queries timely

✅ Engage in social media communities by responding to posts and developing discussions

✅ Measure the success of every social media campaign

✅ Analyze competitor activity periodically

✅ Work closely with designers to ensure top-notch content quality

✅ Suggest and implement new content types to develop brand awareness and drive engagement

ASSUMPTION: The role involves a mix of creative and analytical tasks. The candidate should be comfortable with both content creation and performance analysis.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years of proven work experience in social media, preferably in a B2B SaaS company

Required Skills:

• Excellent copywriting skills
• Ability to deliver creative content (text, image, and video)
• Understanding of SEO and web traffic metrics
• Knowledge of online marketing channels
• Excellent communication skills
• Familiarity with web design is an added advantage
• Good understanding of social media KPIs
• Excellent knowledge of LinkedIn, Twitter, and other social media best practices

Preferred Skills:

• Fluency in multiple languages
• Experience with HubSpot or similar marketing automation tools

ASSUMPTION: While the role requires specific skills, Insidea values diversity and encourages applicants from various backgrounds to apply.

💰 Compensation & Benefits

Salary Range: INR 600,000 - 1,200,000 per annum (Estimated based on industry standards for mid-level social media specialists in India)

Benefits:

• Fully remote work environment
• Flexible working hours
• Opportunities for professional growth and development
• Competitive salary and benefits package

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for mid-level social media specialists in India. The actual salary may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Insidea operates in the technology, information, and internet industry, focusing on digital marketing and HubSpot solutions.

Company Size: Insidea is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.

Founded: Insidea was founded in 2023, making it a relatively new but rapidly growing company.

Company Description:

• Insidea is a fully remote organization hiring top talents globally
• They provide digital marketing and HubSpot solutions to enhance clients' online presence and drive growth
• Their services include marketing optimization, content creation, and full-scale HubSpot integration

Company Specialties:

• Digital Marketing
• HubSpot Solutions
• Social Media Management
• Content Creation
• SEO and Web Traffic Metrics

Company Website: insidea.com

ASSUMPTION: Insidea's remote work environment allows for a diverse and global talent pool, fostering innovation and creativity.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Social Media Specialist will report directly to the Marketing Manager or a similar role.

Work Arrangement: This is a fully remote position with flexible working hours, allowing for a healthy work-life balance.

Growth Opportunities:

• Potential career progression into senior or management roles within the marketing department
• Opportunities to work on diverse projects and gain experience in various aspects of digital marketing
• Chance to collaborate with international teams and expand professional networks

ASSUMPTION: Insidea's focus on growth and innovation creates opportunities for employees to develop their skills and advance their careers.

🌍 Location & Work Environment

Office Type: Fully remote work environment

Office Location(s): Global (candidates can work from anywhere)

Geographic Context:

• Kolkata, West Bengal, India is the primary time zone for this role
• Insidea has employees working from various locations worldwide, fostering a diverse and inclusive work environment
• The company's headquarters are in San Francisco, US, with additional offices in Tel Aviv, Dublin, and Edinburgh

Work Schedule: Full-time (40 hours/week) with flexible scheduling to accommodate different time zones

ASSUMPTION: Insidea's global presence and fully remote work environment allow for a diverse and inclusive team, promoting collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (e.g., content creation task)
• Final round interview with the hiring manager

Key Assessment Areas:

• Creativity and content creation skills
• Understanding of social media trends and best practices
• Analytical skills and ability to measure performance
• Communication and teamwork skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Showcase your understanding of social media trends and analytics
• Demonstrate your ability to create engaging content for various platforms
• Prepare questions to ask the interviewer about the role and company culture

ATS Keywords: Social Media Management, Content Creation, Strategy Development, Analytics, SEO, Communication, B2B Marketing, Campaign Management, Community Engagement, Copywriting, Trend Analysis, Graphic Design, Video Production, LinkedIn, Twitter, Online Marketing

ASSUMPTION: Insidea's hiring process is designed to assess the candidate's skills and cultural fit, ensuring a successful match for both parties.

🛠️ Tools & Technologies

• HubSpot
• Hootsuite or similar social media management platforms
• Canva or similar graphic design tools
• Google Analytics
• SEMrush or similar SEO tools

ASSUMPTION: Insidea uses industry-standard tools and technologies to streamline workflows and improve efficiency.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Continuous learning

Work Style:

• Self-motivated and results-driven
• Strong communication and teamwork skills
• Adaptable and open to feedback
• Comfortable working in a remote and global team environment

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy collaborating with global teams?
• Are you comfortable working independently and managing multiple projects?
• Do you have a strong understanding of social media trends and best practices?
• Are you open to feedback and continuous learning?

ASSUMPTION: Insidea values diversity and inclusion, fostering a collaborative and innovative work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Keeping up with the fast-paced nature of social media trends and best practices
• Ensuring consistent and high-quality content creation across various platforms
• Collaborating effectively with international teams across different time zones

ASSUMPTION: Insidea's fully remote work environment and global presence may present unique challenges that require adaptability and strong communication skills.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Marketing Specialist position, with a focus on content creation and strategy development
• Insidea's global presence and fully remote work environment set it apart from traditional marketing agencies or in-house marketing teams
• This role offers opportunities for career growth and development within the marketing department

ASSUMPTION: Insidea's unique business model and global presence create a distinct work environment compared to traditional marketing roles.

📝 Sample Projects

• Developing a social media strategy for a B2B SaaS client, including content creation and performance analysis
• Creating engaging content for multiple platforms, such as LinkedIn, Twitter, and Facebook
• Managing social media campaigns and measuring their success using relevant KPIs

ASSUMPTION: Insidea's diverse client base and focus on digital marketing provide opportunities for candidates to work on various projects and gain experience in different aspects of social media management.

❓ Key Questions to Ask During Interview

• How does Insidea support the professional growth and development of its employees?
• Can you describe the typical workday for this role and how it fits into the overall marketing strategy?
• How does Insidea foster collaboration and communication among its global teams?
• What are the most challenging aspects of this role, and how does Insidea support its employees in overcoming these challenges?
• How does Insidea measure the success of its social media campaigns, and what KPIs are most important for this role?

ASSUMPTION: Insidea's focus on innovation and continuous learning creates opportunities for candidates to ask insightful questions about the role and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare a portfolio or examples of your previous work, demonstrating your content creation and social media management skills
• Prepare questions to ask the interviewer about the role and company culture
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.