📌 Core Information
🔹 Job Title: Social Media Specialist
🔹 Company: Too Good To Go
🔹 Location: Montréal, Quebec, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-23
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing North American social media calendar and content creation
- Engaging with community and managing brand ambassador program
- Analyzing social media metrics and reporting
- Localizing content and supporting market relevance
ASSUMPTION: This role requires a strong understanding of social media platforms and trends, as well as excellent communication skills to engage with diverse audiences.
📋 Key Responsibilities
✅ Own the North American social media calendar: plan, write copy, and publish local posts across platforms
✅ Localize global content and campaigns for US and Canadian audiences
✅ Manage DMs, post and ad comments (IG & FB), ensuring timely and authentic brand interaction
✅ Monitor and report on online conversations (FB Groups, Reddit, UGC, trends)
✅ Develop short-form content (copy, visuals, and basic video edits) for social campaigns, co-branded activations, and local moments
✅ Support paid UA campaigns with local creative (shoot/edit as needed)
✅ Launch and manage a North American brand ambassador program
✅ Source and coordinate creators and brand users aligned with our values
✅ Track impact and integrate high-performing UGC into content strategy
✅ Monitor and analyze social media metrics to evaluate campaign and content performance, identify trends, and deliver actionable insights in weekly and monthly reports to key stakeholders
✅ Translate and transcreate social, marketing and CRM assets from EN to FR (Canada)
✅ Support localization of various global and regional assets, as required
ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of hands-on experience managing social media and/or digital marketing (brand or agency)
Required Skills:
- Hands-on experience managing social media and/or digital marketing (brand or agency)
- Experience with managing influencer campaigns and outreach in North America
- Bilingual fluency in English and French (written and spoken – required)
- Strong writing and storytelling skills, with social-first creative mindset
- Familiarity with social platforms (IG, FB, TikTok, YouTube), scheduling, basic content editing and reporting tools
- Data-driven mindset and experience with reporting and insights
- Excellent project management and cross-functional collaboration
Preferred Skills:
- Experience with AI-powered surplus food management solutions
- Familiarity with the Too Good To Go app and mission
ASSUMPTION: The role requires a strong background in social media management and a passion for building authentic, two-way relations between brands and people.
💰 Compensation & Benefits
Salary Range: 55,000 - 60,000 CAD per annum
Benefits:
- Personal and professional development opportunities in a fast-paced scale-up environment
- An inclusive company culture where you can bring your authentic self to work
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range is based on industry standards for a social media specialist role in North America. Benefits are tailored to support employee growth and well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Too Good To Go operates in the environmental services sector, focusing on reducing food waste through a B2C marketplace app and AI-powered surplus food management solutions.
Company Size: Too Good To Go has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: Too Good To Go was founded in 2015, with a mission to inspire and empower everyone to fight food waste together.
Company Description:
- Too Good To Go is a certified B Corp social impact company
- Their solutions tackle food surplus holistically, connecting businesses with unsold, surplus food to consumers at a discounted price
- The company has a strong presence in Europe and North America, with over 113 million registered users and 179,000 active partners
Company Specialties:
- Food waste reduction
- Sustainability
- Circular economy
- Zero Waste
Company Website: http://toogoodtogo.org/en
ASSUMPTION: Too Good To Go's mission and values make it an attractive employer for candidates passionate about sustainability and social impact.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in social media management and community engagement.
Reporting Structure: The Social Media Specialist reports directly to the B2C Marketing Lead, North America.
Work Arrangement: This role offers remote work options, with flexible hours and a focus on results rather than strict office hours.
Growth Opportunities:
- Expanding the brand ambassador program and influencer partnerships
- Developing and implementing social media strategies that drive user engagement and app downloads
- Contributing to the company's mission and making a tangible impact on food waste reduction
ASSUMPTION: This role offers opportunities for professional growth and development within the company's marketing team and broader organization.
🌍 Location & Work Environment
Office Type: Too Good To Go has offices in multiple locations worldwide, with remote work options available for this role.
Office Location(s): Montréal, Quebec, Canada
Geographic Context:
- Montréal is a multicultural city with a strong focus on sustainability and innovation
- The city offers a high quality of life, with affordable housing and a vibrant food scene
- Montréal is well-connected by public transportation, making it easy to commute to the office or work remotely
Work Schedule: Full-time, with flexible hours and remote work options
ASSUMPTION: The remote work arrangement and flexible hours allow for a better work-life balance and the ability to work from anywhere in North America.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the hiring manager
- In-depth interview with the marketing team and potential team members
- Final interview with the B2C Marketing Lead, North America
Key Assessment Areas:
- Social media management skills and experience
- Creativity and storytelling abilities
- Data analysis and reporting skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your social media management experience and relevant skills
- Showcase your understanding of Too Good To Go's mission and how your skills align with the role's requirements
- Prepare examples of your social media content and campaigns to discuss during the interview
ATS Keywords: Social Media Management, Content Creation, Community Engagement, Influencer Marketing, Data Analysis, Bilingual, Marketing, Digital Marketing, Brand Engagement, Market Localization, User-Generated Content, Trend Monitoring, Collaboration
ASSUMPTION: The application process is designed to assess the candidate's skills, experience, and cultural fit for the role and company.
🛠️ Tools & Technologies
- Social media platforms (IG, FB, TikTok, YouTube)
- Social media management tools (Hootsuite, Buffer, Sprout Social)
- Content creation and editing tools (Canva, Adobe Creative Suite, iMovie)
- Data analysis and reporting tools (Google Analytics, Sprout Social, Hootsuite Insights)
ASSUMPTION: The role requires proficiency in various social media platforms, management tools, and data analysis tools to effectively manage North American social media channels.
👔 Cultural Fit Considerations
Company Values:
- We Win Together
- We Raise the Bar
- We Keep It Simple
- We Build A Legacy
- We Care
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
- Passionate about Too Good To Go's mission and impact
Self-Assessment Questions:
- How do you align with Too Good To Go's company values, particularly 'We Win Together' and 'We Care'?
- How do you ensure that your content resonates with diverse North American audiences, particularly in terms of language and cultural nuances?
- How do you stay organized and manage multiple projects simultaneously, given the varied responsibilities of this role?
ASSUMPTION: Candidates should demonstrate a strong fit with Too Good To Go's company values and work style to thrive in this role.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation tasks simultaneously
- Keeping up with trends and algorithm changes across various social media platforms
- Balancing the need for data-driven decision-making with creative content development
- Adapting to the unique cultural nuances and language requirements of the North American market
ASSUMPTION: These challenges can be overcome with strong organizational skills, a deep understanding of social media trends, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other social media specialist roles, this position offers a unique opportunity to work for a certified B Corp social impact company focused on reducing food waste
- Industry-specific context: The role requires an understanding of the food waste reduction sector and Too Good To Go's mission and solutions
- Career path comparison: This role can serve as a stepping stone to more senior marketing positions within the company or related industries
ASSUMPTION: This role offers a unique blend of creative and analytical responsibilities, making it an attractive opportunity for marketing professionals looking to gain experience in social media management and community engagement.
📝 Sample Projects
- Developing and executing a social media campaign to promote Too Good To Go's app and mission in the North American market
- Managing a brand ambassador program to engage with influencers and users, driving app downloads and user engagement
- Analyzing social media metrics and trends to inform content strategy and improve campaign performance
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the social media specialist role at Too Good To Go.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the North American social media channels, and how can this role address them?
- How does the marketing team collaborate and support each other, particularly when it comes to social media management?
- What opportunities are there for professional growth and development within the marketing team and broader organization?
- How does Too Good To Go measure the success of its social media campaigns, and what key performance indicators (KPIs) are most important?
- What is the company's approach to work-life balance, and how does it support remote work arrangements?
ASSUMPTION: Asking these questions will help you better understand the role, team dynamics, and company culture, enabling you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media management experience and relevant skills
- Prepare examples of your social media content and campaigns to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
