📌 Core Information
🔹 Job Title: Social Media Specialist I
🔹 Company: Inter
🔹 Location: Belo Horizonte, MG, Brazil
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Actively participating in annual branding planning
- Leading paid content strategies for social media channels
- Executing plans in partnership with internal and external agencies
- Collaborating with other departments to deliver brand content
- Managing budget and operations for the area
ASSUMPTION: This role requires a proactive and collaborative individual who can work well with various teams and manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Participate actively in the annual branding planning, collaborating on diagnostics and action plans aligned with strategic objectives
✅ Plan and lead paid content strategies for the brand's social media channels (always on, campaigns, and activations)
✅ Construct media strategy in conjunction with the specialist area to maximize results and KPIs
✅ Propose proactive digital activations to boost brand KPIs
✅ Execute plans in partnership with internal and external agencies, from briefing to implementation
✅ Contribute with creative ideas and knowledge to enhance content delivery
✅ Collaborate with other departments to deliver content that supports brand campaigns
✅ Manage budget and operations for the area
ASSUMPTION: This role involves a mix of strategic planning, creative problem-solving, and operational tasks. Strong organizational skills and attention to detail are crucial.
🎯 Required Qualifications
Education: Completed higher education degree
Experience: Experience in social media management
Required Skills:
- Proficient in Office Suite, Illustrator, and Stilingue
- Strong knowledge of social media platforms (Instagram, Facebook, TikTok, X, YouTube, etc.)
- Excellent communication and collaboration skills
- Ability to work independently and manage multiple projects
- Fluency in Portuguese
Preferred Skills:
- Experience with cross-functional team leadership
- Knowledge of branding and marketing strategies
- Fluency in English
ASSUMPTION: While experience is preferred, Inter is open to hiring entry-level candidates with the right skills and attitude.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Brazil is typically between BRL 3,000 and BRL 5,000 per month, depending on experience and skills.
Benefits:
- Vale Alimentação/Vale Refeição
- Plano de saúde e odontológico
- Seguro de vida
- Vale Transporte
- Duo Gourmet
- Wellhub
Working Hours: Full-time (40 hours per week), with flexibility for remote work when needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 51-200 employees
Founded: Not specified
Company Description:
- Inter is a pioneering financial super app transforming how consumers manage their finances and lifestyles
- Offers digital wallets, investments, mortgages, credit, insurance, cross-border solutions, and a dynamic marketplace
- Supports initiatives that create meaningful impact in the community
Company Specialties:
- Financial Services
- Fintech
- Digital Banking
Company Website: https://inter.co/en/us/
ASSUMPTION: Inter is a growing fintech company that values innovation and community investment.
📊 Role Analysis
Career Level: Entry-level to 2 years of experience
Reporting Structure: This role reports directly to the Branding Manager
Work Arrangement: On-site, with flexibility for remote work when needed
Growth Opportunities:
- Potential career progression within the Marketing department
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
- Training and development opportunities to enhance skills and knowledge
ASSUMPTION: This role offers opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and dynamic work environment
Office Location(s): Belo Horizonte, MG, Brazil
Geographic Context:
- Belo Horizonte is the sixth-largest city in Brazil, with a population of over 2.5 million people
- The city is known for its vibrant culture, arts, and nightlife
- Belo Horizonte has a tropical savanna climate, with warm and humid weather year-round
Work Schedule: Full-time (40 hours per week), with flexibility for remote work when needed
ASSUMPTION: The work environment at Inter is collaborative and dynamic, with a focus on innovation and community investment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Cultural fit and alignment with company values
- Problem-solving and creative thinking skills
- Knowledge of social media platforms and marketing strategies
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of Inter's mission and values
- Prepare examples of your past work that demonstrate your creativity and problem-solving skills
ATS Keywords: Social Media Management, Content Strategy, Digital Marketing, Branding, Collaboration, Budget Management, Creative Thinking, Campaign Planning, Paid Media, KPI Analysis, Office Suite, Illustrator, Stilingue
ASSUMPTION: The application process at Inter is designed to assess candidates' skills, experiences, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Office Suite (Word, Excel, PowerPoint)
- Illustrator
- Stilingue
- Social media platforms (Instagram, Facebook, TikTok, X, YouTube, etc.)
ASSUMPTION: This role requires proficiency in Office Suite, Illustrator, and Stilingue, as well as strong knowledge of social media platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Community Investment
- Collaboration
Work Style:
- Dynamic and collaborative work environment
- Focus on innovation and creativity
- Strong emphasis on community investment and social responsibility
Self-Assessment Questions:
- Do you thrive in a dynamic and collaborative work environment?
- Are you passionate about innovation and community investment?
- Do you have strong communication and collaboration skills?
ASSUMPTION: Inter values candidates who are innovative, collaborative, and passionate about community investment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced and dynamic environment
- Adapting to changes and new initiatives quickly
- Collaborating with cross-functional teams and stakeholders
ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to work well with others.
📈 Similar Roles Comparison
- This role is similar to a Social Media Coordinator or Specialist in other companies, but may have more responsibility for budget management and cross-functional collaboration
- In the financial services industry, this role may have additional responsibilities related to compliance and risk management
- Career progression may include roles such as Social Media Manager, Marketing Manager, or Brand Manager
ASSUMPTION: This role is similar to other social media specialist roles, but may have unique aspects related to the company's industry and size.
📝 Sample Projects
- Planning and executing a social media campaign to promote a new product or service
- Developing and implementing a content strategy to improve brand awareness and engagement
- Collaborating with other departments to create content that supports brand campaigns and initiatives
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments and teams within the company?
- What opportunities are there for growth and development within the Marketing department and the company as a whole?
- How does Inter support community investment and social responsibility initiatives?
- What is the work-life balance like for this role, and how does the company support work-life balance for its employees?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your past work that demonstrate your creativity and problem-solving skills
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
