📌 Core Information
🔹 Job Title: Social Media Specialist II
🔹 Company: Texas A&M University System
🔹 Location: College Station, TX
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing Texas A&M's social media properties and communities
- Developing and executing social media strategy
- Creating engaging content and monitoring analytics
- Collaborating with internal teams and content creators
- Providing excellent customer service through social media channels
ASSUMPTION: This role requires a strong understanding of the digital media landscape, trends, and social monitoring, with the ability to develop and grow skills, experience, and knowledge.
📋 Key Responsibilities
✅ Social Media Management: Conceptualize, produce, and execute creative copy for social media posts across all managed channels. Collaborate with creators and the social media team. Use analytics to make data-driven decisions.
✅ Social Media Community Management: Monitor and listen to online conversations, manage direct messages, comments, and replies, and develop and expand online communities.
ASSUMPTION: This role requires strong written and oral communication skills, project management abilities, self-motivation, critical thinking, and the ability to collaborate successfully with internal and external teams.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent combination of education and experience.
Experience: 2 years of related experience.
Required Skills:
- Demonstrated experience in X, LinkedIn, and YouTube platforms
- Strong written and oral communications skills
- Demonstrated ability to successfully manage projects
- Ability to work professionally and harmoniously in a service-oriented position
- Self-motivation and ability to manage time efficiently, with minimal supervision
- Critical thinking skills
- Ability to collaborate successfully with internal and external teams
- Proficiency/mastery of social media channels and emerging social media trends
- Proven ability to create research content specifically for social media communication
- Ability to multitask and work cooperatively with others
Preferred Skills:
- Bachelor’s degree in marketing, communications, or public relations
- Three years of experience managing online communities, creating social media content, and experience in crafting content strategy
ASSUMPTION: Preferred qualifications will strengthen the candidate's application, but the required qualifications are essential for success in this role.
💰 Compensation & Benefits
Salary Range: $4,681.17 monthly (commensurate with education and experience)
Benefits:
- Medical, prescription drug, dental, vision, life and AD&D insurance
- Flexible spending accounts and long-term disability insurance
- 12-15 days of annual paid holidays
- Up to 8 hours of paid sick leave and at least 8 hours of paid vacation each month
- Automatic enrollment in the Teacher Retirement System of Texas
- Health and Wellness: Free exercise programs and release time
- Professional Development: Free LinkedIn Learning training, webinars, and limited financial support for conferences, workshops, and more
- Educational release time and tuition assistance for completing a degree while a Texas A&M employee
- Living Well program built by employees, for employees
Working Hours: Full-time, may require work beyond normal office hours and/or work on weekends.
ASSUMPTION: The salary range is based on the selected candidate's education and experience. Benefits are subject to change and may be subject to employee and/or dependent eligibility requirements.
📌 Applicant Insights
🔍 Company Context
Industry: Education Management
Company Size: 501-1,000 employees
Founded: 1876
Company Description:
- Texas A&M University is a public research university in College Station, Texas
- It is the flagship institution of the Texas A&M University System
- The university is classified among "R1: Doctoral Universities – Very High Research Activity" and is one of two state agencies within the Texas A&M University System
Company Specialties:
- Research
- Education
- Public Service
Company Website: tamus.edu
ASSUMPTION: Texas A&M University is a prestigious institution with strong traditions, Core Values, and a community of caring and collaboration. It offers amenities such as sporting and cultural events, state-of-the-art recreation facilities, the Bush Library and Museum, and more.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to the Associate Director of Social Media
Work Arrangement: On-site, may require some travel
Growth Opportunities:
- Potential advancement to Social Media Manager or similar roles
- Opportunities to expand skills and knowledge in digital media and social media management
- Possibility to work on high-profile projects and events
ASSUMPTION: This role offers opportunities for professional growth and development within the Marketing & Communications department and the broader Texas A&M University System.
🌍 Location & Work Environment
Office Type: University campus
Office Location(s): College Station, Texas
Geographic Context:
- College Station is a city in Brazos County, Texas, located about 90 miles northwest of Houston
- The city is home to the flagship campus of Texas A&M University
- The area offers a reasonable cost-of-living and no long commutes, with access to big-city amenities
Work Schedule: Full-time, may require work beyond normal office hours and/or work on weekends.
ASSUMPTION: College Station offers a unique blend of small-town charm and big-city opportunities, with a strong connection to Texas A&M University and its community.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Background check and reference check
Key Assessment Areas:
- Social media management skills
- Content creation and strategy development
- Analytical skills and data-driven decision-making
- Customer service and community engagement
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Provide specific examples of your social media management and content creation experience
- Demonstrate your understanding of Texas A&M University and its social media presence
- Prepare thoughtful questions to ask during the interview
ATS Keywords: Social Media Management, Content Creation, Project Management, Analytics, Community Engagement, Customer Service, Digital Media Trends
ASSUMPTION: The application process may vary, and it is essential to follow the instructions provided in the job posting carefully.
🛠️ Tools & Technologies
- Social media platforms (X, LinkedIn, YouTube, etc.)
- Analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite)
- Project management tools (e.g., Asana, Trello)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The required tools and technologies may vary depending on the specific role and the organization's preferences.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Excellence
- Leadership
- Loyalty
- Integrity
- Selfless Service
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
- Adaptable and responsive to change
Self-Assessment Questions:
- How do your personal values align with Texas A&M University's Core Values?
- Are you comfortable working in a fast-paced, dynamic environment with shifting priorities?
- How do you approach collaboration and teamwork in a service-oriented position?
ASSUMPTION: Cultural fit is essential for success in this role, and candidates should carefully consider how their personal values, work style, and career goals align with Texas A&M University's mission, vision, and values.
⚠️ Potential Challenges
- Managing multiple social media platforms and communities simultaneously
- Keeping up with the fast-paced nature of social media and digital trends
- Balancing multiple priorities and deadlines
- Working with various internal teams and stakeholders
- Potential budget constraints and resource limitations
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Social Media Coordinator vs. Social Media Specialist II: The latter role requires more experience and may involve supervisory responsibilities
- Social Media Manager vs. Social Media Specialist II: The former role may have broader strategic and leadership responsibilities
- Content Creator vs. Social Media Specialist II: The latter role requires a stronger focus on social media management and community engagement
ASSUMPTION: Similar roles may vary in terms of required skills, experience, and responsibilities, and candidates should research each role thoroughly to determine the best fit for their career goals.
📝 Sample Projects
- Developing and executing a social media strategy for a major university event
- Creating engaging content for a university-wide social media campaign
- Managing and growing a university's social media presence across multiple platforms
ASSUMPTION: Sample projects should demonstrate the candidate's ability to manage social media properties, create engaging content, and use analytics to inform strategy.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the social media team currently?
- How does this role fit into the broader marketing and communications strategy for Texas A&M University?
- What opportunities are there for professional growth and development within the department and the university?
- How does the social media team collaborate with other internal teams and external partners?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and evaluated?
ASSUMPTION: Interview questions should be tailored to the specific role and the candidate's unique qualifications and experiences.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences, with a focus on social media management and content creation
- Prepare thoughtful questions to ask during the interview, demonstrating your understanding of the role and the university
- Follow up with the hiring manager after the interview, expressing your interest in the position and reiterating your qualifications
- If selected for the role, be prepared to provide references and complete a background check
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
