📌 Core Information
🔹 Job Title: Social Media Specialist II
🔹 Company: Stater Bros. Markets
🔹 Location: San Bernardino, California
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing social media platforms to drive sales, audience growth, and engagement
- Community management, copywriting, and customer service
- Analyzing data and providing real-time feedback to improve content effectiveness
- Collaborating with cross-functional teams to align content with broader brand and business objectives
- Continuously analyzing and identifying target audience and recommending best channels for messaging
ASSUMPTION: This role requires a strong understanding of social media platforms, digital marketing strategies, and the ability to thrive in a fast-paced environment.
📋 Key Responsibilities
✅ Monitor social platforms daily to identify relevant cultural moments, consumer conversations, and trending topics for brand participation
✅ Engage directly with users in a manner that aligns with brand voice and tone, fostering community and brand affinity
✅ Own day-to-day publishing across Stater Bros. Markets owned social media channels, ensuring content goes live as planned and is optimized for each platform
✅ Ensure all content is aligned and executed in accordance with Stater Bros. Markets brand promise, channel strategies, and stated deadlines
✅ Support ongoing editorial calendar needs and collaborate with cross-functional teams to align content with broader brand and business objectives
✅ Engage vendor partners to collaborate and co-brand content and/or campaigns
✅ Respond to comments, messages, and mentions across platforms to drive positive engagement and deepen relationships with followers
✅ Escalate potential risks, customer concerns, or emerging crises to appropriate stakeholders in a timely and thoughtful manner
✅ Identify and propose reactive or trend-based content ideas based on platform behavior, cultural moments, and audience feedback
✅ Bring insights from the community to inform creative development and content strategy
✅ Track and report on social media metrics and provide real-time feedback to improve content effectiveness
✅ Collaborate with strategy and analytics teams to surface actionable insights from day-to-day interactions
✅ Continuously analyze and identify target audience and recommend the best channel for various types of messaging
ASSUMPTION: This role requires strong organizational and communication skills, as well as the ability to work across teams and time zones.
🎯 Required Qualifications
Education: Advanced degree or certification in Marketing, Digital Marketing, or related field preferred; relevant job experience may be substituted in lieu of education
Experience: Two (2) plus years of experience in professional organizational / enterprise social media, community management, digital publishing, or related fields
Required Skills:
- Deep understanding of social media platforms and their respective best practices
- Relevant professional knowledge of current and emerging digital marketing strategies and trends
- Strong copywriting skills with the ability to reflect brand voice across different scenarios
- Familiarity with social publishing and monitoring tools (e.g., Sprinklr, Sprout, Emplifi, Hootsuite, Google Analytics; etc.)
- Working knowledge of SEO/SEM
- Ability to thrive in a fast-paced, dynamic environment, and respond quickly to emerging opportunities
- Strong organizational and communication skills; comfort working across teams and time zones
- In depth knowledge of the grocery retail industry is preferred
Preferred Skills:
- Consistent Impact Contributor
- Highly effective executive presence
- Highly collaborative with excellent verbal, written, and interpersonal communication skills
- Strong marketing mindset
- Curious innovator and strategic thinker
- Ability to thrive in a fast paced, team-oriented environment with strict deadlines; manage multiple assignments, maintain accuracy, and be detail oriented
- Possess exceptional problem-solving skills along with the ability to troubleshoot basic technical issues
- Ability to maintain confidentiality
- Must be able to work some weekends as needed for events
ASSUMPTION: These qualifications are essential for success in this role, and candidates should possess a strong marketing mindset and excellent communication skills.
💰 Compensation & Benefits
Salary Range: $31.25 - $39.42 per hour (representing the expected pay range for this job requisition. Ultimately, in determining your pay, we'll consider your experience and other job-related factors)
Benefits:
- Not specified in the job description
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. Benefits information is not provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically grocery stores
Company Size: 10,001+ employees (large enterprise)
Founded: 1936, with a rich history and tradition in Southern California
Company Description:
- Stater Bros. Markets is the largest privately owned supermarket chain in Southern California
- Offers extensive training and programs to improve and expand employees' skills
- Provides a positive work environment with good jobs, competitive pay, and excellent benefits
Company Specialties:
- Organic supermarket
- Community outreach
- Fresh produce
- Organic produce
- Quality meats
- Vegan options
- Gluten-free options
Company Website: https://www.staterbros.com/careers/
ASSUMPTION: Stater Bros. Markets is a well-established company with a strong focus on community involvement and customer satisfaction.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: This role reports directly to the Integrated Marketing department
Work Arrangement: On-site, with the possibility of working some weekends as needed for events
Growth Opportunities:
- Potential advancement to a senior-level role within the marketing department
- Expansion of responsibilities and leadership opportunities as the company continues to grow
- Possibility of moving into other areas of the business, such as store management or corporate roles
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and potentially across the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): San Bernardino, California
Geographic Context:
- San Bernardino is located in the Inland Empire region of Southern California
- The area offers a mix of urban and suburban living, with a diverse population
- San Bernardino is home to various cultural attractions, outdoor activities, and a growing food scene
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with the possibility of working some weekends as needed for events
ASSUMPTION: The work environment is professional and fast-paced, with a focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Social media and digital marketing expertise
- Strong communication and interpersonal skills
- Ability to work collaboratively and manage multiple assignments
- Problem-solving skills and attention to detail
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Demonstrate your understanding of the grocery retail industry and Stater Bros. Markets' brand
- Showcase your creativity and strategic thinking in your application materials
ATS Keywords: Social Media Management, Community Management, Copywriting, Digital Marketing, SEO/SEM, Content Strategy, Collaboration, Problem Solving, Organizational Skills, Communication Skills, Trend Analysis, Cultural Awareness, Technical Troubleshooting, Brand Voice
ASSUMPTION: The application process is competitive, and candidates should tailor their application materials to demonstrate their fit for the role and the company.
🛠️ Tools & Technologies
- Social media platforms (LinkedIn, Instagram, TikTok, X, Facebook, YouTube)
- Social publishing and monitoring tools (e.g., Sprinklr, Sprout, Emplifi, Hootsuite, Google Analytics; etc.)
- Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams; etc.)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Teamwork
- Accountability
- Innovation
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you have a strong understanding of social media platforms and digital marketing strategies?
- Are you comfortable working in a fast-paced, dynamic environment and responding quickly to emerging opportunities?
- Do you possess excellent communication and interpersonal skills, with the ability to work collaboratively across teams and time zones?
ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and satisfying work experience.
⚠️ Potential Challenges
- Managing multiple assignments and deadlines in a fast-paced environment
- Working some weekends as needed for events
- Maintaining confidentiality and handling sensitive information
- Keeping up with the latest trends and best practices in social media and digital marketing
ASSUMPTION: These challenges require strong organizational skills, attention to detail, and the ability to manage multiple assignments effectively.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Digital Marketing Specialist, but with a focus on community management and customer service
- In the grocery retail industry, this role is unique in its focus on social media and digital marketing for a supermarket chain
- Career path comparison: This role can lead to senior-level positions within the marketing department or other areas of the business
ASSUMPTION: This role offers unique opportunities in the grocery retail industry, with potential for growth and development within the marketing department and across the organization.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new product launch
- Analyzing social media metrics to identify trends and optimize content strategy
- Collaborating with cross-functional teams to create engaging and on-brand content for multiple platforms
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does this role collaborate with other departments, such as marketing, sales, and customer service?
- What opportunities are there for growth and development within the marketing department and across the organization?
- How does the company support work-life balance for its employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: These questions demonstrate your interest in the role and the company, and help you better understand the work environment and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills, demonstrating your fit for the role and the company
- Prepare examples of your work that showcase your creativity and strategic thinking
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
