Social Media Specialist (m/w/d) 80-100%

📌 Core Information

🔹 Job Title: Social Media Specialist (m/w/d) 80-100%

🔹 Company: betterview AG

🔹 Location: Winterthur, Zürich, Switzerland

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a multi-channel social media strategy
• Creating and publishing engaging content across various platforms
• Strengthening the company's brand through consistent storytelling
• Acting as the first point of contact for the community and engaging with followers
• Analyzing social media activities and trends to drive new ideas
• Contributing to internal communication projects and events

ASSUMPTION: This role requires a high level of creativity, self-motivation, and structured working to manage multiple platforms and projects effectively.

📋 Key Responsibilities

✅ Developing and implementing a multi-channel social media strategy

✅ Planning, creating, and publishing engaging content tailored to the corporate identity

✅ Strengthening the brand through consistent storytelling along the candidate and customer journey

✅ Acting as the first point of contact for the community and engaging with followers

✅ Analyzing social media activities, observing trends, and deriving new formats and ideas

✅ Contributing to internal communication projects and events

ASSUMPTION: The role may require occasional weekend or evening work to ensure timely content publication and community engagement.

🎯 Required Qualifications

Education: A completed education or degree in communication, marketing, media, or a related field

Experience: Proven experience in social media management, ideally within an organizational context

Required Skills:

• Proficient in social media platforms, tools, and trends, with a strong focus on LinkedIn, Instagram, and Meta
• Experience in creating visual content, including images and videos
• Excellent communication skills and a creative mindset
• Ability to work independently, structured, and collaboratively
• Fluency in German, with good English skills preferred

Preferred Skills:

• Experience in the medical or healthcare industry
• Knowledge of the Augenlasern market

ASSUMPTION: Candidates with relevant industry experience may have a competitive advantage in understanding the company's unique offerings and target audience.

💰 Compensation & Benefits

Salary Range: CHF 70,000 - 90,000 per year (AI estimate based on experience level and market rates for social media specialists in Switzerland)

Benefits:

• Responsibility from day one and opportunities for rapid professional development
• Financial support and time off for external training and development
• Flexible working hours and remote work options
• Attractive office location with a rooftop terrace offering panoramic views
• Employee discount on Augenlasern treatments and exclusive partner offers
• Regular team events to foster collaboration and team-building

Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work remotely

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and negotiation skills. Betterview AG is known for offering competitive compensation packages to attract top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Betterview AG operates in the medical practices industry, specializing in Augenlasern and other laser eye treatments.

Company Size: Betterview AG has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Betterview AG was founded in 2021, making it a relatively new but rapidly growing company in the Augenlasern market.

Company Description:

• Betterview AG is a market leader in Augenlasern, focusing on high-quality, modern technology, and a fully digitalized customer journey
• The company aims to expand internationally and redefine the Augenlasern industry
• Betterview AG's team consists of young talents and experienced entrepreneurs with successful startup backgrounds

Company Specialties:

• Augenlasern (Laser Eye Surgery)
• Laser Eye Treatment
• Trans-PRK
• Femto-LASIK
• Refractive Lens Exchange
• Linsenimplantation
• LASIK

Company Website: betterview.ch

ASSUMPTION: Betterview AG's focus on innovation, quality, and digitalization sets it apart from competitors in the Augenlasern market.

📊 Role Analysis

Career Level: This role is suitable for professionals with 2-5 years of experience in social media management, seeking to advance their career in a dynamic and growing company.

Reporting Structure: The Social Media Specialist reports directly to the Marketing or Communications department and works closely with other teams to ensure consistent branding and messaging.

Work Arrangement: This role is hybrid, with a combination of on-site and remote work. The office is located in Winterthur, with flexible working hours and remote work options available.

Growth Opportunities:

• As a growing company, Betterview AG offers opportunities for professional development and career advancement
• The Social Media Specialist role provides the chance to gain experience in various aspects of marketing and communications
• Betterview AG's international expansion plans may present opportunities for candidates interested in working abroad

ASSUMPTION: Betterview AG's rapid growth and expansion plans create ample opportunities for motivated professionals to grow their careers within the company.

🌍 Location & Work Environment

Office Type: Betterview AG's office is located in Winterthur, with a modern and collaborative work environment.

Office Location(s): Neuwiesenstrasse 15, Winterthur, ZH 8400, CH

Geographic Context:

• Winterthur is the sixth-largest city in Switzerland, located in the canton of Zürich
• The city offers a high quality of life, with a mix of urban and natural environments
• Winterthur is well-connected by public transportation, with easy access to Zurich and other major cities

Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work remotely

ASSUMPTION: The office location in Winterthur provides an ideal balance between urban convenience and natural surroundings, making it an attractive place to work for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• On-site interview with the hiring manager and/or team members to evaluate skills and experience
• Final interview or assessment to make a hiring decision

Key Assessment Areas:

• Social media management skills and experience
• Creativity and storytelling abilities
• Communication and collaboration skills
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant social media management experience and skills
• Showcase your creativity and storytelling abilities through examples of your previous work
• Demonstrate your understanding of the Augenlasern market and Betterview AG's unique offerings

ATS Keywords: Social Media Management, Content Creation, Digital Marketing, Storytelling, Community Engagement, Trend Analysis, Visual Storytelling, Communication Skills, Creativity, Self-Motivation, Structured Work, German Language, English Language

ASSUMPTION: Betterview AG's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the company's growing team.

🛠️ Tools & Technologies

• Social media platforms: Instagram, Facebook, TikTok, LinkedIn, etc.
• Content creation tools: Canva, Adobe Creative Suite, etc.
• Social media management tools: Hootsuite, Buffer, etc.
• Analytics tools: Google Analytics, Sprout Social, etc.

ASSUMPTION: The required tools and technologies for this role are standard in the social media management industry and can be learned quickly by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Digitalization
• Collaboration
• Customer-centricity

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Customer-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a dynamic and innovative work environment?
• Are you comfortable working collaboratively and adapting to change?
• Do you have a strong customer focus and a passion for creating engaging content?

ASSUMPTION: Betterview AG's company culture values innovation, quality, and collaboration, making it an attractive workplace for motivated and creative professionals.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation projects simultaneously
• Keeping up with industry trends and adapting content strategies accordingly
• Occasional weekend or evening work to ensure timely content publication and community engagement
• Working in a fast-paced and growing company environment, with evolving priorities and responsibilities

ASSUMPTION: The Social Media Specialist role at Betterview AG presents unique challenges and opportunities for motivated professionals seeking to grow their careers in a dynamic and innovative company.

📈 Similar Roles Comparison

• Betterview AG's Social Media Specialist role focuses on multi-channel content creation and community engagement, unlike similar roles that may focus on a single platform or specific content type
• The Augenlasern market is competitive, with established and new players offering similar services, making it essential for the Social Media Specialist to differentiate Betterview AG through innovative and engaging content
• Career progression in this role may involve moving into a marketing or communications management position, with opportunities for international assignments as the company expands

ASSUMPTION: Betterview AG's Social Media Specialist role offers unique opportunities for professionals seeking to advance their careers in a growing and innovative company within the Augenlasern market.

📝 Sample Projects

• Developing and implementing a multi-channel social media strategy for a new Augenlasern treatment launch
• Creating and publishing engaging content for Betterview AG's corporate Instagram account, showcasing the company's unique offerings and customer success stories
• Analyzing social media trends and adapting content strategies to capitalize on emerging opportunities

ASSUMPTION: The Social Media Specialist role at Betterview AG offers a variety of projects and challenges, allowing professionals to develop their skills and make a significant impact on the company's digital presence.

❓ Key Questions to Ask During Interview

• What are the key priorities for the Social Media Specialist role in the first 30, 60, and 90 days?
• How does Betterview AG differentiate itself from competitors in the Augenlasern market, and how can the Social Media Specialist contribute to this differentiation?
• What opportunities are there for professional development and career advancement within the company?
• How does Betterview AG support work-life balance for its employees, particularly in a hybrid work arrangement?
• What are the most challenging aspects of the Social Media Specialist role, and how can the successful candidate overcome these challenges?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates the candidate's interest in the role and commitment to Betterview AG's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant social media management experience and skills
• Prepare examples of your previous work that demonstrate your creativity and storytelling abilities
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.