📌 Core Information
🔹 Job Title: Social Media Specialist – Remote (Brazil)
🔹 Company: High Tide
🔹 Location: Brazil (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 4-5 years
🔹 Remote Status: Remote (Brazil)
🚀 Job Overview
Key aspects of this role include:
- Planning and managing monthly content calendars for multiple brand social channels
- Collaborating with influencers and creators for sponsored content
- Staying updated on social trends and recommending new content formats
- Working with cross-functional teams to align messaging and campaign timing
- Tracking and reporting on key metrics to optimize content performance
ASSUMPTION: This role requires a high level of organization, creativity, and adaptability to manage multiple brands and social voices in a fast-paced environment.
📋 Key Responsibilities
✅ Plan and manage monthly content calendars across multiple brand social channels (IG, TikTok, FB)
✅ Support day-to-day posting and engagement, ensuring brand voice is consistent and on trend
✅ Work with influencers and creators each month - sourcing, briefing, coordinating, and tracking posts
✅ Stay on top of social trends and recommend new content formats, meme ideas, and platform experiments
✅ Collaborate with design, copy, and email teams to align messaging and campaign timing
✅ Track and report on key metrics to senior management, to help optimize content and influencer performance
✅ Create or edit simple short-form content (e.g. memes, trending sound videos) using tools like CapCut (bonus)
ASSUMPTION: The role may require occasional weekend work or off-hours engagement to manage global social media accounts.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 4-5 years of experience managing social content for consumer-facing brands, ideally in e-commerce, lifestyle, or youth-driven categories
Required Skills:
- Proven track record managing multiple brands and social voices in a fast-paced environment
- Proven track record managing influencer content and relationships
- Experience in creating weekly/monthly social reports and presenting to stakeholders
- Strong communication and organizational skills
- Familiarity with meme and trend culture
- Experience using CapCut or mobile tools to put together simple video or meme content (bonus)
Preferred Skills:
- Fluency in Portuguese (Brazil)
- Experience working with remote teams
ASSUMPTION: Candidates with experience in cannabis or CBD industries may have an advantage, but it is not required.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Social Media Specialist role in Brazil, the estimated salary range is R$ 6,000 - R$ 9,000 per month (gross). This range may vary depending on experience and performance.
Benefits:
- Fully remote work arrangement
- Opportunity to work with globally recognized cannabis and CBD brands
- Collaborative and supportive remote team environment
- Visibility into brand, creative, and growth strategy
Working Hours: Full-time, typically Monday-Friday, with flexibility to manage global social media accounts
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: High Tide operates in the cannabis and CBD industry, focusing on retail, e-commerce, and consumption accessories.
Company Size: High Tide has 1,001-5,000 employees, providing a large and diverse work environment.
Founded: High Tide was founded in 2009 and has since grown to become one of the largest cannabis companies in the world.
Company Description:
- High Tide is the leading community-grown, retail-forward cannabis enterprise purposefully structured to unleash the full value of the world's most powerful plant.
- The company focuses on category-winning retail models, subscriptions, and industry-celebrated consumption accessories.
- High Tide has been consistently recognized for its growth and impact, including being named one of Canada's Top Growing Companies in 2021, 2022, 2023, and 2024 by the Globe and Mail.
Company Specialties:
- Cannabis and CBD products
- Retail and e-commerce
- Consumption accessories
- Wholesale distribution
- Licensing and partnerships
Company Website: https://www.hightideinc.com/
ASSUMPTION: High Tide's diverse product offerings and global presence provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement within the company.
Reporting Structure: The Social Media Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including design, copy, and email teams.
Work Arrangement: This role is fully remote, with a flexible work schedule that may require occasional weekend work or off-hours engagement to manage global social media accounts.
Growth Opportunities:
- Advancement to a Senior Social Media Specialist or Social Media Manager role
- Expansion into other marketing or brand management roles within the company
- Opportunities to work on global campaigns and collaborate with international teams
ASSUMPTION: The fully remote work arrangement allows for a better work-life balance and the opportunity to work with a diverse and global team.
🌍 Location & Work Environment
Office Type: Fully remote work environment
Office Location(s): Brazil (Remote)
Geographic Context:
- Brazil is the largest country in South America, with a diverse culture and vibrant social media landscape.
- The remote work arrangement allows for flexibility in living and working arrangements.
- Brazil has a tropical climate, with warm temperatures year-round.
Work Schedule: Full-time, typically Monday-Friday, with flexibility to manage global social media accounts
ASSUMPTION: The fully remote work arrangement may require self-motivation and strong communication skills to maintain productivity and engagement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Interview with the Marketing Manager
- Final interview with the Director of Marketing
Key Assessment Areas:
- Social media management skills
- Creativity and understanding of meme and trend culture
- Communication and organizational skills
- Familiarity with CapCut or similar video editing tools
Application Tips:
- Tailor your resume and cover letter to highlight your social media management experience and relevant skills.
- Include examples of social media content or campaigns you've worked on, demonstrating your creativity and understanding of trends.
- Prepare questions to ask during the interview, focusing on the company's culture, growth opportunities, and expectations for the role.
ATS Keywords: Social Media Management, Content Creation, Influencer Coordination, Trend Analysis, Brand Voice Development, Engagement Strategies, Metrics Tracking, Collaboration, Video Editing, Humor, Communication, Organization
ASSUMPTION: The interview process may take several weeks, depending on the company's hiring timeline and the number of applicants.
🛠️ Tools & Technologies
- CapCut (or similar video editing tools)
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics tools (e.g., Google Analytics, Sprout Social Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The company may provide training and resources to help the successful candidate become familiar with their preferred tools and technologies.
👔 Cultural Fit Considerations
Company Values:
- Community-driven
- Innovative and forward-thinking
- Collaborative and supportive
- Results-oriented
Work Style:
- Self-motivated and organized
- Creative and adaptable
- Strong communication and collaboration skills
- Ability to work independently and in a remote team environment
Self-Assessment Questions:
- Do you have experience managing multiple brands and social voices in a fast-paced environment?
- Are you comfortable working with influencers and coordinating sponsored content?
- Do you have a strong sense of humor and understanding of meme and trend culture?
- Are you able to manage your time effectively and prioritize tasks in a remote work environment?
ASSUMPTION: Candidates who align with High Tide's company values and work style will be more likely to succeed in the role and enjoy their work environment.
⚠️ Potential Challenges
- Managing multiple brands and social voices in a fast-paced environment may be challenging for some candidates.
- Working with influencers and coordinating sponsored content may require strong communication and negotiation skills.
- Occasional weekend work or off-hours engagement may be required to manage global social media accounts.
- The fully remote work arrangement may require self-motivation and strong communication skills to maintain productivity and engagement.
ASSUMPTION: Candidates who are organized, adaptable, and comfortable working in a remote team environment will be better equipped to handle these challenges.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Content Creator role, but with a focus on managing multiple brands and social voices in a fast-paced environment.
- In comparison to other social media roles, this position offers the opportunity to work with globally recognized cannabis and CBD brands and collaborate with a diverse and global team.
- Career progression may include advancement to a Senior Social Media Specialist or Social Media Manager role, with opportunities to expand into other marketing or brand management roles within the company.
ASSUMPTION: Candidates with experience in similar roles or industries may have an advantage, but the specific requirements and work environment of this role make it unique.
📝 Sample Projects
- Creating a content calendar for multiple brand social media channels, including Instagram, TikTok, and Facebook
- Coordinating with influencers and creators to produce sponsored content, including briefing, coordinating, and tracking posts
- Analyzing social media metrics and reporting on performance to senior management to optimize content and influencer strategies
ASSUMPTION: These sample projects provide a snapshot of the day-to-day responsibilities and tasks associated with this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What are the most challenging aspects of managing multiple brands and social voices in a fast-paced environment, and how can I best prepare for them?
- What opportunities are there for growth and advancement within the company, and how can I position myself for these opportunities?
- How does the company support work-life balance for remote employees?
ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and provides valuable insights into the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the High Tide careers portal
- Tailor your resume and cover letter to highlight your social media management experience and relevant skills
- Prepare examples of social media content or campaigns you've worked on, demonstrating your creativity and understanding of trends
- Prepare questions to ask during the interview, focusing on the company's culture, growth opportunities, and expectations for the role
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
