📌 Core Information
🔹 Job Title: Social Media Storyteller & Viral Campaign Lead (Remote)
🔹 Company: SunCulture Kenya Limited
🔹 Location: Nairobi, Kenya
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing & Communications
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 2-5 years
🚀 Job Overview
Key aspects of this role include:
- Leading creative, high-impact social media campaigns to spotlight customers, excite global audiences, and drive brand value.
- Collaborating with local and international influencers to co-create engaging content with strong emotional and cultural hooks.
- Crafting short-form, story-driven content that makes SunCulture's impact visible and shareable.
- Working closely with SunCulture's internal teams to sync messaging with product launches, brand strategy, and strategic communications goals.
📋 Key Responsibilities
✅ Campaign Leadership: Lead the design and execution of viral social campaigns across platforms (TikTok, IG, YouTube Shorts, X, WhatsApp, LinkedIn).
✅ Strategic Planning: Develop creative strategies that connect with both Gen-Z audiences in Kenya and Africa, and global stakeholders in climate, agriculture, and investment.
✅ Influencer Collaboration: Collaborate with local and international influencers and creators to co-create content with strong emotional and cultural hooks.
✅ Content Creation: Craft short-form, story-driven content that makes SunCulture’s impact both visible and shareable—from farm life to climate action.
✅ Trend Analysis: Spot and ride cultural trends, adapting them to SunCulture’s voice, values, and mission.
✅ Content Editing: Take the lead on editing content for impact—this includes using advanced video editing tools, special effects, licensed music, and motion graphics where needed.
✅ Quality Control: Ensure all content meets platform best practices and copyright requirements—including handling music rights, footage permissions, and quality control.
✅ Team Collaboration: Coordinate with internal teams to align storytelling with brand strategy, product launches, and strategic communications goals.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Experience:
- 2-5 years of experience in social media management, content creation, or a related role.
Required Skills:
- Proven experience running or contributing to a campaign, page, or brand that grew fast and got people talking.
- Deep understanding of Gen-Z culture and trends.
- Strong analytical skills to track and analyze campaign performance.
- Excellent communication and storytelling skills.
- Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, iMovie).
- Familiarity with social media platforms and trends.
- Knowledge of the agriculture and climate tech sectors is a plus.
Preferred Skills:
- Experience working with creators or building a social brand from scratch.
- Familiarity with new social media formats and strategies.
- Knowledge of the African market and cultural nuances.
🎯 Compensation & Benefits
Salary Range: KES 1,500,000 - 2,500,000 per year (approximately USD 13,500 - 22,500 per month, based on industry standards for the role, experience level, and location)
Benefits:
- Comprehensive health insurance coverage.
- Retirement savings plan with company matching.
- Generous vacation and leave policies.
- Flexible work arrangements and remote work options.
- Opportunities for professional development and growth.
- A dynamic, inclusive, and supportive work environment.
Working Hours: Full-time (40 hours per week) with flexible hours and potential for occasional travel to Kenya or other countries for on-the-ground collaboration.
📈 Applicant Insights
Company Context:
- Industry: Services for Renewable Energy, focusing on agriculture and climate tech.
- Company Size: 201-500 employees.
- Founded: 2012.
- Headquarters: Nairobi, Kenya.
- Mission: To build a world where people take control of their environment in rewarding, sustainable ways by developing and commercializing life-changing technology that solves the biggest daily challenges for smallholder farming households.
Company Description:
SunCulture designs, manufactures, finances, and services Africa's market-leading IoT-enabled solar energy systems and irrigation equipment, as well as other productive agricultural goods and services. The company's vision is to build a world where people take control of their environment in rewarding, sustainable ways. SunCulture does this by developing and commercializing life-changing technology that solves the biggest daily challenges for the world’s 570m smallholder farming households.
Company Specialties:
- Solar-powered irrigation systems.
- Solar water pumps.
- IoT-enabled agricultural technology.
- Climate-smart agriculture.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement.
Reporting Structure: This role reports directly to the Chief of Staff and works closely with the Director of Corporate Affairs.
Work Arrangement: Full-time remote work with potential for occasional travel to Kenya or other countries for on-the-ground collaboration.
Growth Opportunities:
- Potential to work on high-impact campaigns that drive global awareness and engagement.
- Opportunities to collaborate with international influencers and stakeholders.
- Chance to contribute to SunCulture's mission and make a real-world impact on climate change and agriculture.
🌍 Location & Work Environment
Office Type: Remote work with occasional travel to Kenya or other countries for on-the-ground collaboration.
Office Location(s): Nairobi, Kenya (with potential travel to other locations as needed).
Geographic Context:
- Nairobi, Kenya, is a vibrant, multicultural city with a growing tech industry and a thriving arts and culture scene.
- The city offers a mix of urban and rural environments, providing a unique perspective on the challenges and opportunities facing smallholder farmers in the region.
Work Schedule: Flexible hours with a focus on delivering results and meeting project deadlines.
💼 Interview & Application Insights
Typical Process:
1. Online application submission.
2. Phone or video screening interview.
3. In-depth behavioral and skills assessment interview.
4. Final interview with key stakeholders.
Key Assessment Areas:
- Cultural fit and understanding of SunCulture's mission and values.
- Strategic thinking and campaign planning skills.
- Creativity and innovation in content development.
- Technical proficiency in video editing and social media platforms.
- Ability to work collaboratively and manage multiple projects simultaneously.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Showcase your understanding of SunCulture's mission and the African market.
- Provide examples of your past campaign successes and the strategies you used to achieve them.
- Demonstrate your ability to work collaboratively and manage multiple projects simultaneously.
ATS Keywords: Social media, storytelling, campaign management, content creation, video editing, influencer collaboration, brand strategy, digital communication, climate innovation, agriculture, sustainability.
🛠️ Tools & Technologies
- Adobe Premiere Pro, Final Cut Pro, or iMovie (or similar video editing software).
- Social media platforms (TikTok, Instagram, YouTube Shorts, X, WhatsApp, LinkedIn).
- Project management tools (e.g., Asana, Trello, or Jira).
- Collaboration tools (e.g., Google Workspace, Microsoft 365, or Slack).
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embrace change and continuously improve.
- Impact: Focus on creating meaningful, lasting change.
- Collaboration: Work together to achieve more.
- Integrity: Act with honesty and transparency.
- Excellence: Strive for the highest standards in all we do.
Work Style:
- Creative and strategic thinking.
- Strong communication and storytelling skills.
- Ability to work independently and in a team environment.
- Adaptability and flexibility in a fast-paced, dynamic work environment.
- Passion for SunCulture's mission and commitment to driving meaningful change.
Self-Assessment Questions:
1. How do you align with SunCulture's values, particularly 'Impact' and 'Innovation'?
2. Describe a time when you had to adapt your communication style to resonate with a diverse audience. How did you approach this challenge?
3. How do you balance creativity and data-driven decision-making in your content strategy?
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic work environment.
- Balancing the need for creative, innovative content with consistent, on-brand messaging.
- Collaborating effectively with remote teams and international stakeholders.
- Adapting to cultural nuances and market differences when working with global audiences.
📈 Similar Roles Comparison
- This role is unique in its focus on storytelling and campaign management within the climate tech and agriculture sectors.
- Unlike traditional marketing or communications roles, this position requires a deep understanding of both Gen-Z culture and global stakeholder engagement.
- The role also demands a strong technical skill set in video editing and social media platforms, as well as the ability to work collaboratively and manage multiple projects simultaneously.
📝 Sample Projects
1. Developing a TikTok campaign to highlight the stories of smallholder farmers using SunCulture's solar-powered irrigation systems.
2. Creating a LinkedIn series to showcase SunCulture's impact on global agriculture and climate change.
3. Collaborating with international influencers to produce a YouTube Shorts campaign that educates audiences about the benefits of solar-powered irrigation.
💡 Key Questions to Ask During Interview
1. How does this role fit into SunCulture's overall marketing and communications strategy?
2. What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
3. How does SunCulture support the professional development and growth of its employees?
4. What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
5. How does SunCulture approach diversity, equity, and inclusion in its hiring and workplace culture?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link.
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for phone or video screening interviews by practicing common interview questions and researching SunCulture's mission and values.
4. If selected for an in-depth behavioral and skills assessment interview, be prepared to provide examples of your past campaign successes and the strategies you used to achieve them.
5. If invited to a final interview with key stakeholders, showcase your understanding of SunCulture's mission and the African market, as well as your ability to work collaboratively and manage multiple projects simultaneously.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
