Social Media Strategist

📌 Core Information

🔹 Job Title: Social Media Strategist

🔹 Company: Happy Koala LLC

🔹 Location: Copenhagen, Denmark

🔹 Job Type: Full-time, Remote

🔹 Category: Marketing & Communications

🔹 Date Posted: May 26, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media strategies for a fast-growing natural food tech business
• Creating engaging content for Facebook, Instagram, and Twitter to drive audience engagement and growth
• Collaborating with a global team to maintain a consistent brand voice and aesthetic across platforms
• Monitoring channel performance and providing data-driven insights to inform content strategy
• Staying up-to-date with social media trends, tools, and best practices to continuously improve content quality and reach

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of social media platforms and trends.

📋 Key Responsibilities

✅ Develop and execute social media strategies that align with brand goals and drive audience engagement and growth

✅ Create original content (videos, graphics, captions, etc.) for Facebook, Instagram, and Twitter

✅ Manage content scheduling, posting, and overall channel maintenance

✅ Monitor channel performance and provide data-driven insights to inform content strategy

✅ Stay updated on social media trends, tools, and best practices to continuously improve content quality and reach

ASSUMPTION: This role requires strong project management skills, the ability to work independently, and excellent communication skills to collaborate effectively with a global team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of proven experience managing and creating content for social media platforms, preferably with a background in B2C marketing and D2C e-commerce brands

Required Skills:

• Proven experience managing and creating content for social media platforms
• Background working with D2C e-commerce brands
• Ability to thrive in a fast-paced environment and manage multiple priorities
• Strong understanding of audience engagement and content planning
• Experience collaborating with other creators and influencers
• Solid visual and written communication skills
• Self-motivated, deadline-driven, and full of fresh ideas

Preferred Skills:

• Being a content creator is a strong plus (not mandatory)

ASSUMPTION: Candidates should have a strong portfolio showcasing their social media management and content creation skills, as well as any relevant experience working with D2C e-commerce brands.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on industry standards for mid-level marketing roles in Denmark)

Benefits:

• Competitive Salary
• Paid Holidays
• Work From Anywhere
• Join A Supportive, Global Team
• Flexible Working Hours
• Opportunities For Growth
• Exciting & Dynamic Work Environment
• Make A Real Impact

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Denmark. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services

Company Size: Small (11-50 employees)

Founded: 2016

Company Description:

• Happy Koala LLC is a fast-growing natural food tech business specializing in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements
• The company aims to help clients make long-lasting positive health changes and start living very full lives again
• Happy Koala LLC operates across the United States, Australia, and Europe, with a strong focus on digital marketing and e-commerce

Company Specialties:

• Formulating and producing natural health foods and supplements
• Digital marketing and e-commerce
• Gut, digestive, and microbiome health

Company Website: happymammoth.com

ASSUMPTION: Happy Koala LLC is a dynamic and innovative company with a strong focus on employee growth and development. The company's small size allows for a more personal and collaborative work environment.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Social Media Strategist will report directly to the Marketing Manager or a similar role within the company's marketing department

Work Arrangement: Full-time, remote work with a flexible schedule

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Social Media Strategist to take on additional responsibilities or move into a management role
• The company encourages employee development and provides resources for professional growth and skill-building

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and develop new skills in a fast-paced and dynamic work environment.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Copenhagen, Denmark

Geographic Context:

• Copenhagen is the capital and most populous city of Denmark, with a population of approximately 630,000 people
• The city is known for its vibrant culture, rich history, and high quality of life
• Copenhagen is home to several major industries, including finance, information technology, and life sciences

Work Schedule: Flexible, with a focus on results and output rather than strict hours

ASSUMPTION: The remote work arrangement allows for a better work-life balance and the ability to work from anywhere in the world, as long as the candidate is available during EU hours (GMT).

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Manager or a similar role within the marketing department
• Final interview with the company's founders or another senior leader

Key Assessment Areas:

• Social media management and content creation skills
• Understanding of the company's brand and target audience
• Ability to work independently and manage multiple priorities
• Strong communication and collaboration skills
• Alignment with the company's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant social media management and content creation experience
• Include examples of your previous work, such as social media campaigns or content you've created
• Showcase your understanding of the company's brand and target audience in your cover letter
• Prepare for behavioral interview questions that focus on your ability to work independently, manage multiple priorities, and collaborate effectively with a global team

ATS Keywords: Social Media Management, Content Creation, B2C Marketing, Audience Engagement, Content Planning, Collaboration, Visual Communication, Written Communication, Self-Motivation, Deadline Management, Creativity, Remote Work, Global Team, Fast-Paced Environment

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, as well as their cultural fit with the company's values and work environment.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Graphic design tools (e.g., Canva, Adobe Creative Suite)
• Video editing software (e.g., iMovie, Adobe Premiere Pro)
• Project management tools (e.g., Asana, Trello)
• Analytics tools (e.g., Google Analytics, Facebook Insights)

ASSUMPTION: The candidate should have experience with relevant social media management, graphic design, and video editing tools, as well as project management and analytics software.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Collaboration and open communication
• Customer-centric approach
• Integrity and transparency
• Work-life balance and employee well-being

Work Style:

• Results-driven and focused on outcomes
• Flexible and adaptable to change
• Strong problem-solving skills
• Ability to work independently and in a team environment
• Positive and proactive attitude

Self-Assessment Questions:

• How do you stay up-to-date with social media trends and best practices?
• Can you provide an example of a successful social media campaign you've managed, and what challenges did you face?
• How do you prioritize and manage multiple projects and deadlines?
• How do you approach collaboration with a global team, and what strategies do you use to ensure effective communication?
• How do you ensure that your content aligns with the company's brand voice and aesthetic?

ASSUMPTION: Candidates should be able to demonstrate a strong understanding of the company's values and work style, as well as a willingness to adapt and learn in a fast-paced and dynamic work environment.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple projects simultaneously
• The candidate may need to adapt to changes in the company's social media strategy or content requirements
• The remote work arrangement may present challenges in maintaining a healthy work-life balance
• The candidate may need to collaborate with team members in different time zones, which could impact communication and coordination

ASSUMPTION: The Social Media Strategist should be able to thrive in a fast-paced and dynamic work environment, with strong time management and communication skills to overcome these potential challenges.

📈 Similar Roles Comparison

• This role differs from a Social Media Coordinator or Specialist in that it requires a higher level of strategic thinking and experience managing social media channels
• Compared to a Content Creator or Manager, this role focuses more on developing and executing social media strategies rather than creating content
• In terms of career path comparison, this role may lead to a Social Media Manager or Director position, or a similar role within the marketing department

ASSUMPTION: The Social Media Strategist role requires a unique blend of strategic, analytical, and creative skills, making it distinct from other marketing and content-focused roles.

📝 Sample Projects

• Developing and executing a social media strategy for a product launch campaign, including creating engaging content and monitoring channel performance
• Managing a social media crisis or negative feedback, and implementing strategies to mitigate damage and improve the company's online reputation
• Collaborating with a global team to create and execute a social media campaign that aligns with the company's brand voice and aesthetic across multiple regions

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges the Social Media Strategist may face, requiring strong problem-solving skills, adaptability, and strategic thinking.

❓ Key Questions to Ask During Interview

• Can you describe the company's social media strategy and how this role fits into that overall plan?
• How does the company measure the success of its social media campaigns, and what key performance indicators (KPIs) does it track?
• What tools and technologies does the company use for social media management, and how does this role interact with those platforms?
• How does the company approach collaboration and communication with remote team members, and what strategies does it use to ensure effective collaboration?
• What opportunities are there for professional growth and development within this role and the company as a whole?

ASSUMPTION: Asking these questions will help the candidate better understand the role's responsibilities, the company's work environment, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Happy Koala LLC Careers Page
• Tailor your resume and cover letter to highlight your relevant social media management and content creation experience
• Prepare for behavioral interview questions that focus on your ability to work independently, manage multiple priorities, and collaborate effectively with a global team
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.