C

Social Media Strategist

Cyera
Full-time
On-site
Tel Aviv-Yafo, Tel Aviv, Israel
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Social Media Strategist

πŸ”Ή Company: Cyera

πŸ”Ή Location: Tel Aviv-Yafo, Tel Aviv, Israel

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: April 3, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing data-driven social media strategies
  • Managing day-to-day operations of Cyera’s social channels
  • Collaborating with cross-functional teams to execute integrated campaigns
  • Analyzing performance and optimizing content for maximum engagement

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams. Experience in B2B SaaS or tech environments is crucial for understanding the target audience and industry context.

πŸ“‹ Key Responsibilities

βœ… Develop and implement social media strategies that align with Cyera’s brand and business goals

βœ… Manage day-to-day operations of Cyera’s social channels (LinkedIn, Twitter/X, YouTube, and more)

βœ… Build and maintain a content calendar to support consistent, high-quality storytelling and campaign support

βœ… Collaborate with content creators, brand designers, and the comms team to ensure brand-aligned messaging and visuals

βœ… Coordinate with paid media managers to align organic and paid strategies for maximum impact

βœ… Monitor, analyze, and report on KPIs to track performance and inform future campaigns

βœ… Stay current with trends in social media, B2B marketing, and cybersecurity to keep Cyera ahead of the curve

βœ… Provide social media support for product launches, campaigns, and key company initiatives

βœ… Use insights and analytics to continuously optimize content performance and engagement

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data analysis. Strong project management skills are essential to balance these responsibilities and ensure timely execution of campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5+ years of experience in social media strategy and management, preferably in a B2B SaaS or tech environment

Required Skills:

  • Proven ability to create and execute data-driven social strategies
  • Strong writing, editing, and creative thinking skills with a sharp eye for detail and tone
  • Comfortable working with analytics platforms (e.g., LinkedIn Insights, Google Analytics) and social tools (e.g., Sprout Social)
  • Experience working cross-functionally with paid media, design, content, and marketing teams

Preferred Skills:

  • Understanding of cybersecurity, enterprise tech, or data security audiences
  • Experience working in a fast-paced startup or scale-up environment
  • Background in brand building or campaign storytelling in complex B2B markets

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio can substitute for formal education. Candidates should demonstrate a proven track record in social media strategy and management.

πŸ’° Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on market research for similar roles in Israel)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) matching
  • Flexible work hours and remote work options
  • Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options available

ASSUMPTION: The salary range is an estimate based on market research for similar roles in Israel. Actual compensation may vary based on experience and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Computer and Network Security

Company Size: 501-1,000 employees (Mid-size)

Founded: 2021

Company Description:

  • Cyera is a fast-growing data security company on a mission to protect the world's most valuable resources: data.
  • Backed by global investors, Cyera's AI-native platform delivers unmatched speed, precision, and scale across the entire enterprise ecosystem.
  • The Brand & Communications team brings Cyera's story to life, leading strategy and execution across content, design, campaigns, and digital channels to drive awareness, engagement, and growth.

Company Specialties:

  • Data Security Platform
  • Data Security Posture Management
  • Discovery and Classification
  • Data Detection and Response
  • Data Access Governance
  • Data Privacy
  • and SaaS Security

Company Website: www.cyera.io

ASSUMPTION: Cyera is a mid-size company with a strong focus on innovation and agility. This means applicants can expect a fast-paced, collaborative work environment with opportunities for growth and impact.

πŸ“Š Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: Reports directly to the Director of Brand & Communications

Work Arrangement: Remote OK, with flexible hours and the option to work from the office in Tel Aviv

Growth Opportunities:

  • Potential to grow into a leadership role as the team expands
  • Opportunities to work on high-impact projects and campaigns
  • Access to professional development resources and mentorship

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Cyera's brand and business success.

🌍 Location & Work Environment

Office Type: Hybrid (Remote OK with an office in Tel Aviv)

Office Location(s): 500 7th Ave, New York, NY 10018, US and Tel Aviv, IL

Geographic Context:

  • Tel Aviv is a vibrant, multicultural city with a thriving tech industry
  • The office is located in the heart of Tel Aviv, offering easy access to public transportation and amenities
  • Cyera's global presence allows for remote work and collaboration with team members across different time zones

Work Schedule: Full-time (40 hours/week) with flexible hours and the option to work remotely

ASSUMPTION: The hybrid work arrangement offers applicants the best of both worlds: the opportunity to work from home and the benefits of in-person collaboration and networking at the office.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the HR team
  • Interview with the Director of Brand & Communications
  • Case study or project presentation
  • Final interview with the hiring manager

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Analytical skills and data-driven decision-making
  • Creativity and storytelling abilities
  • Cross-functional collaboration and communication skills

Application Tips:

  • Highlight your experience in B2B social media strategy and management
  • Include specific examples of successful campaigns and their outcomes
  • Tailor your resume and cover letter to emphasize your relevant skills and experiences
  • Prepare a case study or project presentation showcasing your ability to develop and execute social media strategies

ATS Keywords: Social Media Strategy, B2B Marketing, Content Creation, Analytics, Collaboration, Creative Thinking, Campaign Management, Data-Driven Decision Making, Brand Messaging, Trend Analysis, Cross-Functional Teamwork, Writing, Editing, Digital Marketing, Social Media Management, Performance Tracking

ASSUMPTION: Cyera's interview process is designed to assess candidates' strategic thinking, analytical skills, and creativity. Applicants should be prepared to discuss their experience and provide examples of their work.

πŸ› οΈ Tools & Technologies

  • Sprout Social
  • LinkedIn Insights
  • Google Analytics
  • Hootsuite (or similar social media management tools)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is not required but would be beneficial. Candidates should be comfortable learning and adapting to new tools as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Collaboration
  • Innovation
  • Agility
  • Zero ego
  • Ambitious

Work Style:

  • Fast-paced and dynamic
  • Data-driven and analytical
  • Creative and collaborative
  • Adaptable and flexible

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment?
  • Are you comfortable working with data and using it to inform your decisions?
  • Do you have a creative mindset and the ability to tell engaging stories?
  • Are you adaptable and able to pivot your strategies based on new information or changing priorities?

ASSUMPTION: Cyera values candidates who are collaborative, innovative, and adaptable. Applicants should be prepared to discuss their fit with the company's values and work style during the interview process.

⚠️ Potential Challenges

  • Managing multiple social media channels and campaigns simultaneously
  • Keeping up with the fast-paced, ever-changing nature of social media and B2B marketing
  • Balancing strategic planning with day-to-day operations and content creation
  • Working effectively with cross-functional teams and stakeholders

ASSUMPTION: These challenges are inherent to the role and require strong project management, communication, and adaptability skills. Successful candidates will be able to manage their time effectively, prioritize tasks, and work well with others to overcome these challenges.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position requires a strong focus on social media strategy and management
  • Experience in B2B SaaS or tech environments is crucial for understanding the target audience and industry context
  • This role offers significant growth potential and the opportunity to make a meaningful impact on Cyera's brand and business success

ASSUMPTION: While this role shares similarities with other marketing positions, its focus on social media strategy and management sets it apart. Candidates should be prepared to discuss their relevant experience and how it translates to this specific role.

πŸ“ Sample Projects

  • Developing and executing a social media campaign to launch a new product or feature
  • Analyzing and optimizing the performance of Cyera's social media channels to improve engagement and reach
  • Collaborating with cross-functional teams to create and distribute content that aligns with Cyera's brand and business goals

ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical aspects of the role. Candidates should be prepared to discuss their experience with similar projects and how they approached them.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall marketing strategy for Cyera?
  • What are the biggest challenges facing the social media team currently, and how can this role help address them?
  • How does Cyera support the professional development and growth of its employees?
  • What is the team structure and dynamic like, and how does this role collaborate with other teams?
  • How does Cyera measure the success of its social media campaigns, and what KPIs are most important?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its culture. Applicants should be prepared to ask thoughtful, insightful questions that show their understanding of the position and the company's goals.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences
  • Prepare a case study or project presentation showcasing your ability to develop and execute social media strategies
  • Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.