Social Media Strategist

📌 Core Information

🔹 Job Title: Social Media Strategist

🔹 Company: SWBC

🔹 Location: San Antonio, Texas, United States

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and managing SWBC’s social media strategy across all platforms
• Creating engaging, channel-specific content for campaign deployment
• Monitoring and managing social media engagement and comments
• Overseeing campaign budgets and tracking progress towards KPIs
• Collaborating with marketing leadership to make data-driven decisions

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in managing multi-channel social media campaigns.

📋 Key Responsibilities

✅ Develop and implement social media strategy across all platforms

✅ Create highly engaging, channel-specific content for campaigns

✅ Monitor, review, and take action on social media comments and engagement

✅ Oversee campaign budgets and track progress towards KPIs

✅ Develop social media strategies, campaigns, and content calendars

✅ Establish KPIs for paid and organic campaigns, and channel metrics

✅ Review analytics to make strategic decisions on planned and future campaigns

✅ Collaborate with marketing leadership to monitor campaign progress and performance

✅ Report data analysis and metric reporting to marketing leadership

✅ Create content and resources for internal employees to establish social media expertise

✅ Research and stay current on social media trends and tools

ASSUMPTION: This role requires a proactive approach to staying updated on industry trends and tools to ensure SWBC's social media presence remains innovative and effective.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Public Relations, Advertising, Communications, or related field

Experience: Minimum of five (5) years of experience managing multi-channel social and digital media management

Required Skills:

• Proficient Microsoft Office skills, including Outlook, Word, and Excel
• Excellent organizational skills
• Excellent verbal and written communication skills with an eye for creativity
• Excellent problem resolution, multi-tasking, and analytical skills
• Excellent interpersonal skills

Preferred Skills:

• Experience managing B2B social media channels

ASSUMPTION: Candidates with experience in B2B social media management may have an advantage in understanding SWBC's products and services.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Social Media Strategist role with 5-10 years of experience in the San Antonio area)

Benefits:

• Competitive overall compensation package
• Work/Life balance
• Employee engagement activities and recognition awards
• Years of Service awards
• Career enhancement and growth opportunities
• Leadership Academy and Mentor Program
• Continuing education and career certifications
• Variety of healthcare coverage options
• Traditional and Roth 401(k) retirement plans
• Lucrative Wellness Program

Working Hours: Full-time, typically Monday - Friday, 8:00 AM - 5:00 PM, with flexibility for campaign needs

ASSUMPTION: The salary range is estimated based on industry standards for a Social Media Strategist role with the given experience level and location. The benefits listed are based on the information provided in the job posting.

📌 Applicant Insights

🔍 Company Context

Industry: SWBC is a financial services company specializing in insurance, banking, and mortgage services. The financial services industry is highly competitive and ever-evolving, requiring companies to maintain a strong online presence to engage customers and stay relevant.

Company Size: SWBC has 11-50 employees, which means applicants can expect a close-knit work environment with ample opportunities for collaboration and growth.

Founded: SWBC was founded in 1963, and it has since grown to become a well-established and respected company in the financial services industry.

Company Description:

• SWBC offers a wide range of financial services, including insurance, banking, and mortgage services
• The company is committed to providing exceptional customer service and building strong relationships with its clients
• SWBC encourages a collaborative and innovative work environment, where employees are encouraged to share their ideas and contribute to the company's success

Company Specialties:

• Insurance
• Banking
• Mortgage services

Company Website: SWBC Website

ASSUMPTION: SWBC's focus on customer service and relationship-building is likely to be reflected in the company's social media strategy and the expectations for this role.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Social Media Strategist will report directly to the Vice President of Public Relations and work closely with other marketing stakeholders.

Work Arrangement: This is an on-site role, with the expectation that the Social Media Strategist will be present in the SWBC headquarters in San Antonio, Texas.

Growth Opportunities:

• As SWBC continues to grow and expand its online presence, there may be opportunities for the Social Media Strategist to take on additional responsibilities or move into a management role
• The company's commitment to employee engagement and recognition awards may provide opportunities for professional development and career advancement

ASSUMPTION: The Social Media Strategist's success in this role may open up opportunities for growth within SWBC's marketing department or the company as a whole.

🌍 Location & Work Environment

Office Type: SWBC's headquarters is a professional office environment, with a focus on collaboration and innovation.

Office Location(s): SWBC Headquarters, San Antonio, Texas

Geographic Context:

• San Antonio is the second-largest city in Texas and the seventh-largest city in the United States
• The city has a diverse economy, with a strong focus on healthcare, government, and tourism
• San Antonio is home to several major companies, including USAA, Valero Energy, and NuStar Energy

Work Schedule: The Social Media Strategist will be expected to work a standard full-time workweek, with flexibility for campaign needs and deadlines.

ASSUMPTION: The Social Media Strategist's work schedule may vary depending on the needs of the campaigns and the company's social media presence.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager
• In-depth interview with the marketing team to discuss the role and the candidate's qualifications
• Final interview with the Vice President of Public Relations

Key Assessment Areas:

• Social media strategy and campaign development
• Content creation and storytelling
• Analytical skills and data-driven decision-making
• Communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight your social media management experience and relevant skills
• Include specific examples of social media campaigns you've managed and their outcomes
• Demonstrate your understanding of SWBC's products and services and how you can contribute to their social media strategy

ATS Keywords: Social Media Strategy, Content Creation, Campaign Management, Analytics, B2B Marketing, B2C Marketing, Communication Skills, Organizational Skills, Problem Resolution, Interpersonal Skills, Digital Marketing, Trend Research, Budget Management, KPI Development, Engagement Tactics, Creativity

ASSUMPTION: SWBC's application process may involve an assessment of the candidate's social media management skills and their ability to develop and execute effective campaigns.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
• Microsoft Office Suite (Outlook, Word, Excel)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: The Social Media Strategist should be comfortable using social media management and analytics tools to develop and track effective campaigns.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer Focus
• Innovation
• Collaboration
• Accountability

Work Style:

• Collaborative
• Innovative
• Data-driven
• Customer-focused

Self-Assessment Questions:

• Do you have experience managing social media campaigns for a financial services company?
• Are you comfortable working in a collaborative, innovative environment?
• Do you have strong communication and interpersonal skills, with the ability to build relationships with stakeholders?

ASSUMPTION: SWBC values candidates who are a strong cultural fit, with a focus on integrity, customer focus, innovation, collaboration, and accountability.

⚠️ Potential Challenges

• The financial services industry is highly competitive, and the Social Media Strategist may face challenges in standing out among competitors
• The role requires a strong understanding of SWBC's products and services, which may have a steep learning curve for new hires
• The Social Media Strategist may face challenges in balancing the needs of multiple stakeholders, including the Vice President of Public Relations, marketing team members, and other departments
• The role may require occasional travel to attend industry events or conferences

ASSUMPTION: The Social Media Strategist should be prepared to face challenges in a competitive industry and a collaborative work environment.

📈 Similar Roles Comparison

• Unlike other social media management roles, this position requires a strong understanding of financial services products and services
• The role is focused on both B2B and B2C marketing, requiring the Social Media Strategist to develop and execute campaigns for multiple target audiences
• This role may provide opportunities for career growth within SWBC's marketing department or the company as a whole

ASSUMPTION: The Social Media Strategist should be prepared to work in a unique role that requires a strong understanding of financial services products and services and the ability to develop and execute campaigns for multiple target audiences.

📝 Sample Projects

• Developing a social media strategy for a new financial services product launch
• Creating engaging content for a social media campaign targeting young professionals
• Analyzing social media metrics to identify trends and make data-driven decisions about future campaigns

ASSUMPTION: The Social Media Strategist's projects may vary depending on the needs of the company and the campaigns they are managing.

❓ Key Questions to Ask During Interview

• Can you describe the company's social media presence and how it aligns with the company's overall marketing strategy?
• How does the marketing team collaborate with other departments to develop and execute social media campaigns?
• What are the biggest challenges facing the company's social media presence, and how can this role address them?
• What opportunities are there for professional development and career growth within the marketing department or the company as a whole?
• How does the company support work-life balance for its employees?

ASSUMPTION: The Social Media Strategist should ask thoughtful questions to demonstrate their interest in the role and their understanding of the company's social media presence and marketing strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media management experience and relevant skills
• Prepare examples of social media campaigns you've managed and their outcomes
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.