📌 Core Information
🔹 Job Title: Social Media Strategist
🔹 Company: SWBC
🔹 Location: San Antonio, TX
🔹 Job Type: Full-Time, On-site
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: Mid-Level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategies across multiple platforms
- Creating engaging, channel-specific content for various campaigns
- Monitoring and managing social media engagement and online reputation
- Collaborating with marketing leadership to make data-driven decisions
- Staying current with social media trends and tools
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to balance multiple projects simultaneously.
📋 Key Responsibilities
✅ Develop and implement social media strategies to grow and engage audiences
✅ Create highly engaging, channel-specific content for campaign deployment
✅ Monitor, review, and take action on social media comments and engagement
✅ Oversee campaign budgets and track progress towards goals and KPIs
✅ Develop social media strategies, campaigns, and content calendars
✅ Establish KPIs for paid and organic campaigns, as well as channel metrics
✅ Review analytics to make strategic decisions on planned and future campaigns
✅ Collaborate with marketing leadership to monitor campaign progress and performance
✅ Report data analysis and metric reporting to marketing leadership
✅ Create content and resources for internal employees to establish social media expertise
✅ Research and stay current on social media trends and tools
✅ Perform other duties as assigned
ASSUMPTION: This role requires a high level of self-motivation, attention to detail, and the ability to work independently.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing, Public Relations, Advertising, Communications, or related field
Experience: Minimum of five (5) years of experience managing multi-channel social and digital media management
Required Skills:
- Proficient Microsoft Office skills (Outlook, Word, Excel)
- Excellent organizational skills
- Excellent verbal and written communication skills
- Excellent problem resolution, multi-tasking, and analytical skills
- Excellent interpersonal skills
Preferred Skills:
- Experience managing B2B social media channels
ASSUMPTION: Candidates with experience in the financial services industry may have an advantage in understanding the products and services offered by SWBC.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a mid-level marketing role in San Antonio, TX)
Benefits:
- Competitive overall compensation package
- Work/Life balance
- Employee engagement activities and recognition awards
- Years of Service awards
- Career enhancement and growth opportunities
- Leadership Academy and Mentor Program
- Continuing education and career certifications
- Variety of healthcare coverage options
- Traditional and Roth 401(k) retirement plans
- Lucrative Wellness Program
Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: SWBC operates in the insurance industry, offering a range of financial services and products.
Company Size: SWBC has 11-50 employees, which means applicants can expect a close-knit work environment with ample opportunities for collaboration and growth.
Founded: The company's founding date and history are not explicitly stated in the provided data.
Company Description:
- SWBC is a financial services company offering a range of products and services, including insurance, banking, and wealth management.
- The company values innovation, collaboration, and customer focus.
- SWBC aims to provide exceptional service and tailored solutions to meet the unique needs of its clients.
Company Specialties:
- Insurance
- Banking
- Wealth Management
Company Website: SWBC Website
ASSUMPTION: As a smaller company, SWBC offers a more personal and agile work environment, with opportunities for employees to make a significant impact on the organization's success.
📊 Role Analysis
Career Level: This role is suited for a mid-career professional with several years of experience in social media management and digital marketing.
Reporting Structure: The Social Media Strategist will report directly to the Vice President of Public Relations and collaborate with various stakeholders across the organization.
Work Arrangement: This is an on-site position, requiring the incumbent to work from the company's headquarters in San Antonio, TX.
Growth Opportunities:
- Progression to a senior role within the marketing department
- Expansion into other areas of digital marketing or related fields
- Potential to take on leadership responsibilities as the company grows
ASSUMPTION: Given the company's size and growth potential, there may be opportunities for the right candidate to take on additional responsibilities and advance their career within SWBC.
🌍 Location & Work Environment
Office Type: SWBC's headquarters is a traditional office environment, with dedicated workspaces and shared amenities.
Office Location(s): San Antonio, TX
Geographic Context:
- San Antonio is the second-largest city in Texas and the seventh-most populous city in the United States.
- The city offers a mix of urban and suburban living, with a relatively low cost of living compared to other major metropolitan areas.
- San Antonio is known for its rich history, diverse culture, and numerous attractions, including the Alamo and the River Walk.
Work Schedule: The work schedule for this role is Monday - Friday, 8:00 AM - 5:00 PM, with a one-hour lunch break. Occasional evening or weekend work may be required to support campaigns or events.
ASSUMPTION: Applicants should be comfortable working in an on-site office environment and be prepared to adapt their schedule as needed to support the company's marketing efforts.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Vice President of Public Relations
Key Assessment Areas:
- Social media strategy and planning
- Content creation and storytelling
- Analytical skills and data-driven decision making
- Communication and interpersonal skills
- Adaptability and problem-solving
Application Tips:
- Tailor your resume and cover letter to highlight your social media management experience and relevant skills.
- Include specific examples of successful social media campaigns you've managed and the results you achieved.
- Demonstrate your understanding of the financial services industry and SWBC's products and services.
- Prepare questions to ask the interviewer about the company's marketing goals and the team's priorities for the role.
ATS Keywords: Social Media Strategy, Content Creation, Campaign Management, Analytics, B2B Marketing, B2C Marketing, Communication Skills, Organizational Skills, Problem Resolution, Interpersonal Skills, Digital Marketing, Trend Research, Budget Management, Engagement Tactics, Creativity, Team Collaboration
ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate the candidate's skills and problem-solving abilities.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics tools (e.g., Google Analytics, Sprout Social Insights, Hootsuite Insights)
- Microsoft Office Suite (Outlook, Word, Excel)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the incumbent's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer Focus
Work Style:
- Agile and adaptable
- Data-driven and analytical
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you stay current with social media trends and tools?
- Can you describe a time when you had to adapt your social media strategy based on data or feedback?
- How do you approach collaboration and teamwork in a marketing context?
ASSUMPTION: Applicants should be prepared to demonstrate their alignment with SWBC's company values and work style preferences during the interview process.
⚠️ Potential Challenges
- Managing multiple social media channels and campaigns simultaneously
- Adapting to changes in social media trends and algorithms
- Balancing the needs of various stakeholders within the organization
- Working in a smaller company environment with limited resources
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and sometimes demanding work environment.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager position, but with a greater emphasis on strategy and campaign development.
- In the financial services industry, social media roles may require a deeper understanding of the company's products and services.
- Career progression in this role could lead to senior marketing positions or other leadership roles within the organization.
ASSUMPTION: Applicants should research similar roles and the financial services industry to better understand the unique aspects of this position and how it fits into the broader marketing landscape.
📝 Sample Projects
- Developing a comprehensive social media strategy for a new product launch
- Creating and executing a targeted social media campaign to increase brand awareness among a specific demographic
- Analyzing social media data to identify trends and make data-driven decisions about future campaigns
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached each challenge.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30, 60, and 90 days?
- How does the marketing team collaborate with other departments within the organization?
- What opportunities are there for professional development and growth within the marketing department?
- How does SWBC measure the success of its social media campaigns, and what KPIs are most important?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the SWBC Careers portal
- Tailor your resume and cover letter to highlight your social media management experience and relevant skills.
- Prepare for the interview by researching SWBC's products and services and the financial services industry.
- Prepare questions to ask the interviewer about the company's marketing goals and the team's priorities for the role.
- Follow up with the hiring manager within one week of the interview to express your appreciation for the opportunity and reiterate your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
