Social Media Strategist

📌 Core Information

🔹 Job Title: Social Media Strategist

🔹 Company: Bakery Agency

🔹 Location: Austin, Texas, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 10, 2025

🔹 Experience Level: Mid-Senior level (5+ years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and leading social campaign briefs, strategies, and amplification plans
• Overseeing all social content from brief through scheduling to publishing
• Monitoring community activity and engaging with content creators to build strategic partnerships
• Driving breakthrough engagement through culturally relevant moments and creative targeting strategies

ASSUMPTION: This role requires a strategic mindset, strong creative skills, and a deep understanding of social media platforms and trends.

📋 Key Responsibilities

✅ Develop and lead social campaign briefs, strategies, rollouts, and amplification plans

✅ Design and execute influencer and partnership content amplification strategies

✅ Oversee all social content from brief through scheduling to publishing

✅ Monitor community activity to stay attuned to audience sentiment and cultural relevance

✅ Identify, assess, and act on real-time trends, opportunities, and high-impact influencer or brand interactions

✅ Proactively engage with content creators and influential figures to build strategic partnerships

✅ Unearth and activate culturally relevant moments that drive breakthrough engagement

✅ Employ creative targeting strategies using custom audiences, third-party data, suppression lists, lookalike audiences, and more

✅ Analyze monthly and campaign-specific reports to uncover trends, insights, and areas of opportunity

✅ Track and optimize strategy performance based on data and learnings

✅ Collaborate closely with Brand Strategists and Client Business teams to make thoughtful, real-time decisions that balance risk and reward

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5+ years of social media management/integrated marketing experience agency-side

Required Skills:

• Proven client management with a track record of success
• Full funnel mastery from brief to reporting, across campaign, always-on, and reactive content
• Demonstrable background creating social playbooks, voice guidelines, content calendars, and platform roadmaps

Preferred Skills:

• Experience with social media management platforms (e.g., Sprinklr, Khoros, Sprout, Later)
• Fluency in analytics tools (e.g., Meta Insights, Google Analytics, Brandwatch, NetBase)
• Proficiency in Excel/Sheets for reporting

ASSUMPTION: Candidates with experience in fast-paced agency environments and a strong portfolio demonstrating their creative and strategic abilities will be highly competitive.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (Based on industry standards for mid-senior level marketing roles in Austin, TX)

Benefits:

• Medical, Dental, and Vision insurance
• 401K + match
• Unlimited Vacation Time
• Pet Friendly Office
• Yearly Creative Stipend
• No Time Tracking!

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project needs

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Bakery Agency is an independent creative and culture agency specializing in igniting people's obsession with great products. They work with highly ambitious brands to infuse cultural value and drive desire at every interaction point, increasing their fandom and helping them make things people want.

Company Size: Bakery Agency is a mid-sized agency with a team of around 50-100 employees, providing a collaborative and dynamic work environment.

Founded: Bakery Agency was founded in 2015 and has since grown to become a 2022 and 2024 AdAge Small Agency of the Year.

Company Description:

• Bakery Agency is an independent creative and culture agency
• They work with highly ambitious brands to infuse cultural value and drive desire
• Their mission is to ignite people's obsession with great products

Company Specialties:

• Creative Strategy
• Cultural Marketing
• Branding
• Content Creation

Company Website: bakeryagency.com

ASSUMPTION: Bakery Agency's focus on culture and creativity makes it an attractive option for candidates interested in working on innovative, high-impact campaigns.

📊 Role Analysis

Career Level: Mid-Senior level (5+ years of experience)

Reporting Structure: This role reports directly to the Director of Social Media and works closely with Brand Strategists, Client Business teams, and other agency departments.

Work Arrangement: This is an on-site role based in Austin, Texas, with the possibility of remote work for specific projects or tasks.

Growth Opportunities:

• Potential to grow into a leadership role as the agency expands
• Opportunities to work on diverse client accounts and campaigns
• Chance to develop skills in areas such as account management, strategy, or creative direction

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in social media strategy and management.

🌍 Location & Work Environment

Office Type: Bakery Agency's office is a creative and collaborative workspace designed to foster innovation and teamwork.

Office Location(s): 1101 S Congress Ave, Austin, TX 78704, United States

Geographic Context:

• Austin is a vibrant, tech-friendly city with a strong job market and a high quality of life
• The city is known for its live music scene, outdoor activities, and diverse food culture
• Texas has no state income tax, which may be beneficial for some candidates

Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project needs and deadlines.

ASSUMPTION: Austin's dynamic and creative environment, along with Bakery Agency's collaborative work culture, makes it an attractive location for social media professionals.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-depth interview with the Director of Social Media
• Portfolio presentation and case study discussion
• Final interview with the Creative Director or other senior leadership

Key Assessment Areas:

• Candidates' understanding of social media trends and best practices
• Creativity and strategic thinking in campaign development
• Ability to analyze data and draw insights to inform strategy
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a portfolio showcasing your best social media campaigns and their results
• Be ready to discuss your approach to data-driven decision-making and strategy optimization

ATS Keywords: Social Media Management, Content Strategy, Influencer Marketing, Data Analysis, Community Management, Paid Social Strategy, Cross-Functional Collaboration, Creative Brief Writing

ASSUMPTION: Bakery Agency's interview process is designed to assess candidates' strategic thinking, creativity, and ability to work effectively with cross-functional teams.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Sprinklr, Khoros, Sprout, Later)
• Analytics tools (e.g., Meta Insights, Google Analytics, Brandwatch, NetBase)
• Microsoft Office Suite (Excel, PowerPoint, Word)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: Candidates should be comfortable using a variety of tools and platforms to manage social media campaigns and analyze data.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Collaboration
• Curiosity
• Courage
• Cultural Relevance

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and strategic
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in fast-paced, collaborative environments?
• Are you comfortable working with data to inform strategy and make decisions?
• Do you have a strong creative streak and a passion for culture?

ASSUMPTION: Bakery Agency values candidates who are creative, collaborative, and data-driven, with a strong passion for culture and a desire to make an impact.

⚠️ Potential Challenges

• Managing multiple client accounts and campaigns simultaneously
• Keeping up with the fast-paced nature of social media trends and best practices
• Balancing the need for data-driven decision-making with the desire for creative innovation
• Adapting to the unique needs and preferences of diverse client accounts

ASSUMPTION: These challenges can be overcome with strong organizational skills, a strategic mindset, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on social media strategy and execution
• Compared to in-house social media roles, this agency position offers the opportunity to work on diverse client accounts and campaigns
• Career progression in this role could lead to positions such as Senior Social Media Strategist, Social Media Director, or even Creative Director

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry.

📝 Sample Projects

• Developing a social media strategy for a new product launch, including influencer partnerships and paid advertising
• Analyzing social media data to identify trends and insights, and using those insights to inform campaign strategy
• Creating a social media playbook for a client, including voice guidelines, content calendar, and platform roadmap

ASSUMPTION: These sample projects demonstrate the strategic, creative, and data-driven nature of the role.

❓ Key Questions to Ask During Interview

• How does the agency support the professional development of its employees?
• Can you describe the team structure and how this role fits into it?
• How does the agency approach work-life balance for its employees?
• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does the agency measure the success of its social media campaigns, and how does this role contribute to that process?

ASSUMPTION: These questions can help candidates better understand the role, the team, and the agency's approach to social media strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a portfolio showcasing your best social media campaigns and their results
• Be ready to discuss your approach to data-driven decision-making and strategy optimization
• Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.