Social Media Strategist

📌 Core Information

🔹 Job Title: Social Media Strategist

🔹 Company: Justo Global

🔹 Location: Perumbakkam, Tamil Nādu, India

🔹 Job Type: Full Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 17, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive social media strategies
• Managing content across multiple platforms (YouTube, Instagram, X, Facebook, LinkedIn)
• Creating platform-specific content strategies to engage diverse audiences
• Collaborating with cross-functional teams to ensure content is informative and visually appealing
• Monitoring analytics and metrics to measure campaign success and refine strategies

ASSUMPTION: This role requires a strong understanding of social media platforms, content creation, and data analysis to drive audience engagement and brand awareness.

📋 Key Responsibilities

✅ Design and execute comprehensive social media strategies tailored to each platform

✅ Create platform-specific content strategies to engage diverse audience segments

✅ Develop quarterly and annual social media plans aligned with company objectives and industry trends

✅ Identify and segment target audiences to create personalized content approaches

✅ Create, manage, and publish original, high-quality content across all social media platforms

✅ Design language-specific content for English, Tamil, Telugu, and Hindi audiences

✅ Implement data-driven publishing strategies to engage diverse audiences

✅ Monitor analytics and metrics to measure the success of social media campaigns and individual posts

✅ Prepare weekly and monthly reports on key performance indicators

✅ Analyze audience behavior and content performance to continuously refine social media strategies

✅ Respond to audience comments, messages, and mentions in a timely and engaging manner

✅ Research and implement current social media trends and platform updates

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work independently and collaboratively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or related field

Experience: Minimum 3 years of proven experience as a Social Media Strategist or Manager

Required Skills:

• Advanced knowledge of major social media platforms
• Proficiency with social media management and analytics tools
• Strong understanding of SEO principles and social media optimization
• Experience with content creation tools, including basic graphic design, photo editing, and video production software

Preferred Skills:

• Experience managing social media for tech-focused products and services
• Fluency in English, Tamil, Telugu, and Hindi

ASSUMPTION: Candidates with a proven track record in developing and executing successful social media campaigns will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: INR 6-8 lakhs per annum (Based on experience and industry standards for mid-senior level roles in Chennai)

Benefits:

• Health insurance
• Performance-based bonuses
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level marketing roles in Chennai. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Justo Global operates in the software development industry, focusing on empowering small and medium enterprises (SMEs) through technology, data, and media.

Company Size: Justo Global has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: Justo Global was founded in 2021, making it a relatively new but rapidly growing company.

Company Description:

• Justo Global empowers SMEs through exceptional tech knowledge and customer service
• Offers IT professional services, including Cloud, Data, AI Solutions, Design, Development, and Managed IT services
• Provides creative media and content services to improve audience engagement, reach, and business growth

Company Specialties:

• IT Professional Services
• Media & Content

Company Website: www.justoglobal.com

ASSUMPTION: Justo Global's focus on empowering SMEs and its rapid growth present exciting opportunities for professionals looking to make a significant impact in a dynamic environment.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with cross-functional teams, including writers, designers, and the sales team.

Work Arrangement: This role is primarily on-site, with flexible hours and remote work options available.

Growth Opportunities:

• Potential career progression to Senior Social Media Strategist or Marketing Manager roles
• Opportunities to work on diverse projects and gain experience in various aspects of marketing
• Chances to mentor junior team members and develop leadership skills

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in social media strategy and marketing.

🌍 Location & Work Environment

Office Type: Justo Global's office in Perumbakkam, Chennai, offers a modern, collaborative work environment with state-of-the-art facilities.

Office Location(s): 18, Ganesh Nagar, Thaneerpandal Rd, Maheshwari Nagar, Coimbatore, Tamil Nadu 641004, IN

Geographic Context:

• Perumbakkam is a suburban area in Chennai, offering a mix of urban and residential environments
• Chennai is a major IT hub with a thriving tech industry and numerous opportunities for professional growth
• The office is easily accessible by public transportation and major road networks

Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options available

ASSUMPTION: The office environment at Justo Global fosters collaboration, innovation, and work-life balance, making it an attractive place to work for social media professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment and case study presentation
• Final round interview with the Marketing Manager and/or other team members

Key Assessment Areas:

• Social media strategy development and execution
• Content creation and platform-specific strategies
• Data analysis and reporting
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your social media strategy, content creation, and data analysis skills
• Include relevant metrics and success stories from previous campaigns to demonstrate your impact
• Prepare a portfolio showcasing your best work, including examples of successful social media campaigns, content, and analytics reports
• Research Justo Global's company values and be prepared to discuss how your personal values align with theirs

ATS Keywords: Social Media Strategy, Content Creation, Data Analysis, Audience Engagement, SEO Principles, Graphic Design, Video Production, Social Media Management, Analytics Tools, Campaign Development, Brand Voice, Cultural Relevance, Trend Research, Publishing Schedules, Collaboration, Performance Metrics

ASSUMPTION: Justo Global's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Hootsuite, Buffer, or Sprout Social (social media management tools)
• Canva, Adobe Creative Suite, or other graphic design software
• Video editing software (e.g., Adobe Premiere Pro, iMovie, or OpenShot)
• SEO tools (e.g., Google Search Console, SEMrush, or Ahrefs)
• Analytics tools (e.g., Google Analytics, Sprout Social, or Hootsuite Insights)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Empowerment: Justo Global is committed to empowering SMEs and its employees through exceptional tech knowledge and customer service
• Innovation: The company encourages creativity, continuous learning, and the exploration of new ideas
• Collaboration: Justo Global fosters a collaborative work environment where team members support and learn from one another

Work Style:

• Data-driven: Candidates should be comfortable using data to inform their strategies and make decisions
• Adaptable: The role requires flexibility and the ability to adapt to changing priorities and platforms
• Creative: Successful candidates will bring fresh ideas and unique perspectives to the table

Self-Assessment Questions:

• How do your personal values align with Justo Global's company values?
• Can you provide an example of a time when you used data to inform a social media strategy or campaign?
• How do you stay up-to-date with current social media trends and platform updates?

ASSUMPTION: Justo Global places a strong emphasis on cultural fit and looks for candidates who align with their company values and work style.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation deadlines
• Keeping up with the fast-paced nature of social media and industry trends
• Collaborating effectively with cross-functional teams and stakeholders
• Adapting to a dynamic work environment with changing priorities

ASSUMPTION: These challenges present opportunities for growth and learning, and successful candidates will be able to navigate them effectively.

📈 Similar Roles Comparison

• Social Media Manager vs. Social Media Strategist: While both roles focus on social media, the Social Media Strategist role places a stronger emphasis on data-driven strategies and campaign development
• Marketing Specialist vs. Social Media Strategist: The Social Media Strategist role is more specialized, focusing specifically on social media platforms and strategies, while the Marketing Specialist role may encompass a broader range of marketing activities
• Career Path: The Social Media Strategist role can serve as a stepping stone to more senior marketing roles, such as Marketing Manager or Director of Marketing

ASSUMPTION: Understanding the differences between similar roles and career paths can help candidates make informed decisions about their professional development.

📝 Sample Projects

• Developing a comprehensive social media strategy for a tech-focused product launch, including platform-specific content and publishing schedules
• Analyzing social media performance metrics to identify trends and optimize content strategies for improved engagement and reach
• Creating and managing a social media campaign to promote a company event or webinar, including targeted ads and organic content

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in the Social Media Strategist role.

❓ Key Questions to Ask During Interview

• How does Justo Global support the professional development of its social media team members?
• Can you describe a recent social media campaign that the team found particularly successful, and what made it work?
• How does the company approach collaboration and communication between marketing and other departments?
• What are the most significant challenges facing the social media team in the coming months, and how can this role help address them?
• How does Justo Global measure the success of its social media strategies, and how are these metrics used to inform future campaigns?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and commitment to understanding the company's goals and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media strategy, content creation, and data analysis skills
• Prepare a portfolio showcasing your best work, including examples of successful social media campaigns, content, and analytics reports
• Follow up with the hiring manager one week after submission to confirm receipt of your application and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.