Social Media Strategist

📌 Core Information

🔹 Job Title: Social Media Strategist

🔹 Company: Ally Medical Management LLC

🔹 Location: Austin, Texas, United States

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Mid-level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies across all mediums
• Managing and creating engaging content across multiple social media platforms
• Driving engagement, brand visibility, and community trust through strategic storytelling
• Collaborating with local organizations for co-branded content and community-focused campaigns
• Overseeing content creation and ensuring consistent messaging across platforms

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills. It also demands a deep understanding of social media platforms and digital marketing trends.

📋 Key Responsibilities

✅ Social Media Management & Strategy:

• Manage and create engaging content across multiple social media platforms
• Set and implement social media and communication campaigns
• Develop and execute viral campaigns, including content ideation, production, and editing
• Schedule content and manage posting via Sprout Social, using a detailed content calendar
• Track campaign performance and provide detailed monthly reporting
• Create and manage Meta ad campaigns, optimizing for accurate targeting, strong engagement, and ROI

✅ Community Engagement & Partnerships:

• Collaborate with local organizations to create co-branded content and community-focused campaigns
• Organize speaking engagements and outreach opportunities for Ally physicians at community events
• Build relationships with community stakeholders, potential customers, industry professionals, and businesses
• Assist Brand Ambassadors in managing and increasing contacts for giveaways during time-sensitive events

✅ Content Development:

• Produce SEO-friendly blog content highlighting health topics, community stories, and upcoming events
• Regularly update the website with news stories and blog posts
• Facilitate and execute photo and video shoots to develop original content for campaigns and digital storytelling
• Write and design monthly external email newsletters to keep the community informed
• Oversee all content creation with news channels and other platforms, ensuring consistent messaging and proper brand representation
• Manage all aspects of email marketing
• Liaise with the operations team departments to stay updated on new policies

ASSUMPTION: This role requires strong organizational skills, multitasking, and the ability to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: High School Diploma or GED. Preferred: Degree in Communications, Marketing, or a related field.

Experience: Proven work experience as a community manager (3+ years) and successful campaign development in social media, PR, or digital marketing (healthcare experience is a plus).

Required Skills:

• Expert level with all major social media platforms
• Detail-oriented with the ability to multitask
• Knowledge of support programs to help effectively perform such as Slack, Zoho CRM, Sprout Social, and Podium
• Natural problem solver and entrepreneurial spirit
• Excellent verbal and written communication skills
• Ability to interpret website traffic and online customer engagement metrics and modify based on results

Preferred Skills:

• Experience managing multi-platform social media strategies and creating viral content
• Strong writing skills for press releases, email marketing, blogs, and captions
• Proficiency in tools like Sprout Social, Canva or Adobe Creative Suite, and Meta Ads Manager
• Experience with media relations and brand partnerships
• Excellent communication, organizational, and project management skills
• Ability to travel locally to Ally Medical ER locations and community events

ASSUMPTION: Candidates should have a strong portfolio showcasing their social media management, content creation, and campaign development skills.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (Based on industry standards for a mid-level marketing role in Austin, TX)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for event attendance and content creation)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Ally Medical Management LLC operates in the healthcare industry, specifically focusing on emergency medicine. The market is competitive, with a strong emphasis on patient experience and efficient care.

Company Size: Ally Medical Management LLC has 201-500 employees, making it a mid-sized company. This size allows for a structured work environment with opportunities for growth and collaboration.

Founded: Ally Medical Management LLC was founded in 2021, making it a relatively new player in the healthcare industry. Despite its short history, the company has established a strong reputation for its innovative approach to emergency medicine.

Company Description:

• Ally Medical Management LLC is a physician-led organization focused on reinventing emergency medicine
• The company aims to eliminate wait times and provide personalized care to each patient
• Ally Medical ER offers a more comfortable and less stressful environment for patients

Company Specialties:

• Emergency medicine
• Patient-centered care
• Community engagement

Company Website: http://www.allymedical.com

ASSUMPTION: Ally Medical Management LLC is committed to providing high-quality, patient-centered care and fostering a positive work environment for its employees.

📊 Role Analysis

Career Level: This role is at the mid-level, requiring a balance of strategic thinking, creativity, and tactical execution. It offers opportunities for growth and advancement within the marketing and communications field.

Reporting Structure: The Social Media Strategist will report directly to the Marketing Director and collaborate with various teams, including Operations, Content, and Brand Ambassadors.

Work Arrangement: This is an on-site, full-time position with a standard workweek of Monday - Friday, 8:00 AM - 5:00 PM. Flexibility is required for event attendance and content creation.

Growth Opportunities:

• Advancement within the marketing and communications department
• Expanding the role's scope to include additional marketing channels or team management
• Cross-functional collaboration with other departments to gain a broader understanding of the business

ASSUMPTION: This role offers a unique opportunity to shape the company's social media presence and drive its marketing efforts, providing ample room for professional growth and development.

🌍 Location & Work Environment

Office Type: Ally Medical Management LLC operates multiple emergency rooms across Texas, with the headquarters located in Austin. The work environment is professional yet collaborative, with a strong focus on patient care and community engagement.

Office Location(s): Austin, Texas (headquarters) and other locations across Texas

Geographic Context:

• Austin, Texas, is a vibrant, growing city with a strong tech industry and a diverse population
• The city offers a mix of urban and suburban living options, with a generally mild climate
• Ally Medical ER's locations are strategically positioned to serve the local communities

Work Schedule: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for event attendance and content creation)

ASSUMPTION: The work environment at Ally Medical Management LLC is dynamic and fast-paced, with a strong emphasis on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-person or video interview with the Marketing Director
• Final interview with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Creativity and strategic thinking
• Social media and digital marketing expertise
• Communication and interpersonal skills
• Problem-solving and adaptability
• Alignment with company values and mission

Application Tips:

• Highlight your social media management experience and successful campaign examples
• Tailor your resume to emphasize skills and experiences relevant to this role
• Prepare a portfolio showcasing your content creation and design skills
• Demonstrate your understanding of Ally Medical's mission and values in your cover letter

ATS Keywords: Social Media Management, Content Creation, Community Engagement, Digital Marketing, Campaign Development, SEO, Email Marketing, Project Management, Communication, Strategic Thinking, Problem Solving, Brand Partnerships, Media Relations, Multitasking

ASSUMPTION: The interview process at Ally Medical Management LLC is designed to assess your skills, experience, and cultural fit, ensuring you are the best candidate for the role.

🛠️ Tools & Technologies

• Sprout Social (social media management platform)
• Canva or Adobe Creative Suite (graphic design)
• Meta Ads Manager (social media advertising)
• Slack (team communication)
• Zoho CRM (customer relationship management)
• Podium (online review management)

ASSUMPTION: Familiarity with these tools is preferred, but not required. Training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered care
• Community engagement
• Innovation and continuous improvement
• Collaboration and teamwork
• Accountability and integrity

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on patient care and community impact
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you share Ally Medical's commitment to patient-centered care and community engagement?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have strong communication skills and the ability to multitask effectively?
• Are you proactive, adaptable, and responsive to change?

ASSUMPTION: Ally Medical Management LLC values employees who are passionate about their work, committed to the company's mission, and eager to contribute to its growth and success.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation deadlines
• Collaborating with various teams and stakeholders to ensure consistent messaging and branding
• Adapting to the fast-paced nature of social media and digital marketing trends
• Balancing strategic thinking with tactical execution

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Social Media Manager vs. Social Media Strategist: While both roles focus on social media management, the Social Media Strategist role requires a higher level of strategic thinking, creativity, and campaign development expertise.
• Marketing Coordinator vs. Social Media Strategist: The Social Media Strategist role is more specialized, focusing specifically on social media and digital marketing, while the Marketing Coordinator role may have a broader scope, including event planning, market research, and advertising.
• Career Path: Social Media Strategist roles can lead to advancement within the marketing and communications department, potentially culminating in a Director or VP of Marketing position.

ASSUMPTION: The Social Media Strategist role at Ally Medical Management LLC offers a unique opportunity to shape the company's social media presence and drive its marketing efforts, providing ample room for professional growth and development.

📝 Sample Projects

• Developing and executing a viral social media campaign to increase brand visibility and engagement
• Collaborating with local organizations to create co-branded content and community-focused campaigns
• Overseeing content creation and ensuring consistent messaging across multiple social media platforms and news channels

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of strategic thinking required for this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the social media and marketing departments currently, and how does this role address them?
• How does this role collaborate with other departments, such as Operations and Content?
• What opportunities are there for professional growth and development within this role and the company as a whole?
• How does Ally Medical Management LLC measure the success of its social media and marketing efforts?
• What is the company's approach to work-life balance, and how does this role fit into that?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your social media management experience and relevant skills
• Prepare a portfolio showcasing your content creation and design skills, as well as any successful social media campaigns you've led
• Write a cover letter demonstrating your understanding of Ally Medical's mission and values, and your enthusiasm for the role
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.