📌 Core Information
🔹 Job Title: Social Media Strategist
🔹 Company: SWBC
🔹 Location: San Antonio, TX
🔹 Job Type: Full-Time, On-site
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and managing SWBC’s social media strategy across all networks
- Creating engaging, channel-specific content for campaigns
- Monitoring and managing social media engagement and comments
- Overseeing campaign budgets and tracking KPIs
- Staying current with social media trends and tools
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills. It involves working closely with various teams and stakeholders to ensure consistent branding and messaging across all social media platforms.
📋 Key Responsibilities
✅ Strategy & Planning: Develop and implement social media strategies that align with business objectives and target audience needs.
✅ Content Creation: Create engaging, on-brand content tailored to each social media platform and audience.
✅ Campaign Management: Oversee campaign deployment, budgeting, and performance tracking to ensure goals are met.
✅ Engagement & Monitoring: Monitor social media channels, respond to comments, and manage reputation across all platforms.
✅ Analytics & Reporting: Analyze campaign performance, identify trends, and provide data-driven insights to inform future strategies.
✅ Collaboration: Work closely with marketing leadership, public relations, and other stakeholders to ensure consistent branding and messaging.
ASSUMPTION: This role requires a proactive, data-driven approach to social media management, with a strong focus on engagement, analytics, and continuous improvement.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing, Public Relations, Advertising, Communications, or related field
Experience: Minimum of five (5) years of experience managing multi-channel social and digital media management
Required Skills:
- Proven experience in social media strategy and campaign management
- Excellent communication and creative writing skills
- Strong analytical and problem-solving skills
- Proficient in Microsoft Office Suite (Outlook, Word, Excel)
- Familiarity with social media analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics)
- Ability to manage multiple projects and meet deadlines
Preferred Skills:
- Experience managing B2B social media channels
- Fluency in Spanish (or other languages) for targeted campaigns
- Knowledge of the financial services industry
ASSUMPTION: Candidates with experience in B2B social media management and familiarity with the financial services industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for a Social Media Strategist role with 5-10 years of experience in San Antonio, TX)
Benefits:
- Competitive overall compensation package
- Work/Life balance
- Employee engagement activities and recognition awards
- Years of Service awards
- Career enhancement and growth opportunities
- Leadership Academy and Mentor Program
- Continuing education and career certifications
- Variety of healthcare coverage options
- Traditional and Roth 401(k) retirement plans
- Lucrative Wellness Program
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for remote work as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: SWBC operates in the insurance industry, offering a range of financial services and products to both businesses and consumers.
Company Size: SWBC is a small company with 11-50 employees, providing a close-knit work environment with ample opportunities for growth and impact.
Founded: Although the exact founding date is not specified, SWBC has established itself as a trusted provider of financial services.
Company Description:
- SWBC offers a range of financial services, including insurance, banking, and investment products
- The company is committed to providing exceptional customer service and building strong relationships with its clients
- SWBC fosters a collaborative work environment that encourages innovation and continuous learning
Company Specialties:
- Insurance products and services
- Banking and investment solutions
- Employee benefits and retirement plans
Company Website: SWBC
ASSUMPTION: SWBC's focus on customer service and relationship-building may influence the social media strategies and content developed for the company.
📊 Role Analysis
Career Level: This role is suitable for an experienced social media professional looking to take on a strategic and leadership role within a small company.
Reporting Structure: The Social Media Strategist will report directly to the Vice President of Public Relations and work closely with marketing leadership and other stakeholders.
Work Arrangement: This role is primarily on-site, with some flexibility for remote work as needed.
Growth Opportunities:
- Potential to expand the role and team as the company grows
- Opportunities to take on additional responsibilities and advance within the marketing department
- Access to career development programs, such as the Leadership Academy and Mentor Program
ASSUMPTION: Given SWBC's size, there may be opportunities for the Social Media Strategist to take on additional responsibilities and grow within the company.
🌍 Location & Work Environment
Office Type: SWBC's headquarters is a traditional office environment, with shared workspaces and dedicated meeting rooms.
Office Location(s): SWBC Headquarters, San Antonio, TX
Geographic Context:
- San Antonio is the seventh-most populous city in the United States, offering a diverse and vibrant culture
- The city is home to a growing tech industry, with numerous startups and established companies
- San Antonio has a relatively low cost of living compared to other major cities in Texas
Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for remote work as needed)
ASSUMPTION: The Social Media Strategist may have opportunities to work remotely, depending on the company's policies and the candidate's needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with marketing leadership
- Final interview with the Vice President of Public Relations
- Background check and drug test (as required by company policy)
Key Assessment Areas:
- Social media strategy and campaign development
- Content creation and storytelling skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your social media strategy and campaign management experience
- Include specific examples of successful social media campaigns you've managed in the past
- Demonstrate your understanding of the financial services industry and how you can apply your skills to SWBC's unique needs
- Showcase your creativity and ability to think outside the box when it comes to social media engagement and content creation
ATS Keywords: Social Media Strategy, Campaign Management, Content Creation, Analytics, B2B Marketing, B2C Marketing, Engagement Tactics, Creativity, Financial Services Industry
ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, creativity, and analytical skills throughout the application and interview process.
🛠️ Tools & Technologies
- Hootsuite or similar social media management platform
- Google Analytics or similar web analytics tool
- Microsoft Office Suite (Outlook, Word, Excel)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: The Social Media Strategist may be expected to learn and utilize new tools and technologies as needed to optimize social media performance.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Integrity
- Collaboration
- Innovation
- Accountability
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Creative and innovative
Self-Assessment Questions:
- How do you demonstrate customer focus in your social media strategies?
- Can you provide an example of a time when you used data to inform a strategic decision in a social media campaign?
- How do you stay up-to-date with the latest social media trends and tools?
ASSUMPTION: Applicants should consider how their personal values and work style align with SWBC's company values and work environment when applying for this role.
⚠️ Potential Challenges
- Managing multiple social media channels and campaigns simultaneously
- Keeping up with the fast-paced and ever-changing social media landscape
- Balancing the needs of various stakeholders, including marketing leadership, public relations, and other departments
- Adapting to the unique needs and regulations of the financial services industry
ASSUMPTION: The Social Media Strategist must be able to manage multiple priorities, adapt to change, and navigate complex stakeholder relationships to succeed in this role.
📈 Similar Roles Comparison
- Unlike larger organizations, SWBC offers the opportunity for the Social Media Strategist to have a significant impact on the company's overall marketing strategy
- This role may require more hands-on content creation and engagement management than similar roles in larger organizations
- Career growth opportunities may be more limited in a smaller company like SWBC, but the potential for impact and influence is greater
ASSUMPTION: Applicants should consider the unique opportunities and challenges of working for a small company like SWBC when evaluating this role.
📝 Sample Projects
- Developing a comprehensive social media strategy for a new product launch
- Creating and executing a targeted social media campaign to increase brand awareness among a specific demographic
- Analyzing social media performance data to identify trends and optimize campaign strategies
ASSUMPTION: The Social Media Strategist may be involved in a wide range of projects, from strategic planning to hands-on content creation and engagement management.
❓ Key Questions to Ask During Interview
- How does the Social Media Strategist role fit into the overall marketing strategy for SWBC?
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does SWBC support the professional development and growth of its marketing team members?
- What are the most important priorities for the Social Media Strategist in the first 90 days in this role?
- How does SWBC approach work-life balance for its employees?
ASSUMPTION: Applicants should use the interview process to better understand SWBC's marketing strategy, company culture, and expectations for the Social Media Strategist role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the SWBC careers page
- Tailor your resume and cover letter to highlight your social media strategy and campaign management experience
- Prepare examples of successful social media campaigns you've managed in the past
- Research SWBC's products, services, and company culture to demonstrate your understanding of the role and organization
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
