Social Media Strategist

📌 Core Information

🔹 Job Title: Social Media Strategist

🔹 Company: U.S. Soccer Foundation

🔹 Location: Remote (with flexibility for Washington, D.C.)

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing engaging content for social media channels to grow the Foundation's brand and following
• Managing day-to-day social media responsibilities, including monitoring and engagement
• Analyzing data and trends to inform content strategy and increase engagement metrics
• Collaborating with the Graphic Design Manager and other teams to create visually appealing content
• Supporting the Marketing & Communications team at events and with other marketing goals

ASSUMPTION: This role requires a self-motivated individual with a strong understanding of social media trends and a proven track record of creating compelling content. The ideal candidate will be comfortable working independently and as part of a team to achieve organizational goals.

📋 Key Responsibilities

✅ Create high-quality, compelling content for social media channels, including written stories, reels, and other engaging pieces

✅ Plan and manage the social media editorial calendar and content, ensuring alignment with organizational strategy

✅ Monitor social media accounts, including inboxes, comments, and replies, and engage with the digital community

✅ Monitor social media trends and conversations through social listening tools to inform content and campaign strategy

✅ Track and calculate content ROI, and develop reporting mechanisms to measure content performance

✅ Write scripts and record engaging direct-to-camera video content for organic social media

✅ Conduct content audits and collaborate with Foundation teams and consultants to implement strategy and adjust tactics based on data

✅ Support the Marketing & Communications team at events and with other marketing goals

✅ Stay abreast of best digital practices and work collaboratively with the Director to increase the Foundation's digital footprint

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a fast-paced environment and have a strong work ethic.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: A minimum of 2-3 years managing a brand's social media channels

Required Skills:

• Strong oral, copywriting, and research skills
• Proven experience collecting and creating high-quality, compelling content for social media
• Proven track record of identifying and leveraging social media trends to produce engaging, culturally relevant content
• Proven experience with social media platforms, including scheduling/posting daily content, social listening and monitoring, collecting/analyzing data, and increasing followers and engagement metrics
• Strong interpersonal and communication skills with the ability to professionally represent the Foundation when working with partners, program participants, families, and other stakeholders
• Enjoys and excels in a fast-paced environment
• Possesses a strong attention to detail and has leadership qualities
• Demonstrated ambition and a proactive approach to problem-solving, ideation, and strategy execution
• Ability to multi-task and prioritize multiple projects with an open, innovative, and efficient perspective; possesses a strong work ethic as well as the ability to work independently or as part of a team
• Natural self-starter with strong follow-through and a bias for action
• Committed to bettering the lives of children through sports-based youth development
• Committed to working on a diverse team and helping build a culture of inclusion internally and externally

Preferred Skills:

• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Fluency in a second language

ASSUMPTION: The ideal candidate will have a strong understanding of social media trends and a proven track record of creating compelling content. They will be comfortable working independently and as part of a team to achieve organizational goals.

💰 Compensation & Benefits

Salary Range: $60,000 - $75,000 per year (based on experience and location)

Benefits:

• Generous medical and dental insurance plans
• 401(k) retirement plan with employer match
• Professional development opportunities
• Mobile data plan reimbursement
• Flexible time off

Working Hours: Full-time (40 hours per week), with flexibility for remote work and occasional travel (up to 20% travel)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The final salary will be determined based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Non-profit Organizations

Company Size: 11-50 employees

Founded: 1994

Company Description:

• The U.S. Soccer Foundation is the major charitable arm of soccer in the United States, established to enhance, assist, and grow the sport of soccer in underserved communities
• The Foundation uses soccer as a vehicle to create positive social change and provide children in underserved communities with access to evidence-based soccer programming and safe places to play
• The Foundation's mission is to ensure that girls and boys living in underserved communities have access to physical activity, nutrition education, and mentorship through its Soccer for Success program and safe places to play through its Safe Places to Play program

Company Specialties:

• Sports-based Youth Development
• Community Engagement
• Soccer for Social Change

Company Website: http://www.ussoccerfoundation.org

ASSUMPTION: The U.S. Soccer Foundation is committed to using soccer as a vehicle to create positive social change and improve the lives of children in underserved communities. The ideal candidate will be passionate about the Foundation's mission and committed to working on a diverse team to achieve its goals.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports directly to the Director of Marketing & Communications

Work Arrangement: Remote OK, with flexibility for Washington, D.C.

Growth Opportunities:

• Potential for career growth within the Marketing & Communications department
• Opportunities to work on high-impact initiatives and make a significant impact on the organization's mission
• Professional development opportunities to enhance skills and advance career goals

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to work on high-impact initiatives and make a significant impact on the organization's mission. The ideal candidate will be ambitious and eager to take on new challenges and responsibilities.

🌍 Location & Work Environment

Office Type: Remote (with flexibility for Washington, D.C.)

Office Location(s): Washington, D.C.

Geographic Context:

• The U.S. Soccer Foundation is headquartered in Washington, D.C., with a remote-friendly work environment
• The Foundation's programs serve children in over 410 communities across the country, with a focus on underserved communities
• The ideal candidate will be comfortable working remotely and have a strong understanding of the Foundation's mission and the communities it serves

Work Schedule: Full-time (40 hours per week), with flexibility for remote work and occasional travel (up to 20% travel)

ASSUMPTION: The ideal candidate will be comfortable working remotely and have a strong understanding of the Foundation's mission and the communities it serves. They will be able to manage their time effectively and prioritize multiple projects in a fast-paced environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Director of Marketing & Communications
• In-depth interview with the Director and other members of the Marketing & Communications team
• Final interview with the Chief Marketing Officer

Key Assessment Areas:

• Candidates will be assessed on their understanding of social media trends and their ability to create compelling content
• Candidates will be evaluated on their communication skills, attention to detail, and ability to work independently and as part of a team
• Candidates will be asked to provide examples of their previous work and explain their approach to social media strategy and content creation

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your understanding of the U.S. Soccer Foundation's mission and how your skills and experience align with the organization's goals
• Showcase your creativity and ability to think outside the box when it comes to social media content and strategy

ATS Keywords: Social Media Management, Content Creation, Data Analysis, Copywriting, Social Listening, Trend Identification, Video Production, Graphic Design Collaboration, Audience Engagement, Event Support, Research Skills, Campaign Strategy, Interpersonal Skills, Attention to Detail, Problem-Solving, Team Collaboration, Self-Motivation

ASSUMPTION: The ideal candidate will have a strong understanding of social media trends and a proven track record of creating compelling content. They will be comfortable working independently and as part of a team to achieve organizational goals.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Graphic design tools (e.g., Adobe Creative Suite, Canva)
• Video editing tools (e.g., iMovie, Adobe Premiere Pro)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with social media management tools and be comfortable learning new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Inclusion: We believe that diversity makes us stronger and strive to create an inclusive environment where everyone feels valued and respected
• Integrity: We act with honesty, transparency, and accountability in all our interactions
• Excellence: We strive for excellence in all that we do and continuously seek to improve our programs and our organization

Work Style:

• Collaborative: We work together to achieve our goals and support each other's success
• Adaptable: We embrace change and are open to new ideas and approaches
• Results-driven: We focus on achieving measurable outcomes and making a positive impact on the communities we serve

Self-Assessment Questions:

• Do you share the U.S. Soccer Foundation's commitment to inclusion and creating a diverse, equitable, and inclusive environment?
• Are you comfortable working remotely and managing your time effectively in a fast-paced environment?
• Do you have a strong understanding of social media trends and a proven track record of creating compelling content?

ASSUMPTION: The ideal candidate will be a strong cultural fit for the U.S. Soccer Foundation and share the organization's commitment to inclusion, integrity, and excellence. They will be comfortable working remotely and have a strong understanding of social media trends and a proven track record of creating compelling content.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Working remotely and balancing work-life integration
• Keeping up with rapidly changing social media trends and algorithms
• Collaborating effectively with a diverse team, including program partners, corporate partners, and other external parties

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced environment and have strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. They will be comfortable working remotely and balancing work-life integration.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Digital Marketing Specialist, but with a focus on creating engaging content and growing the Foundation's brand and following
• Unlike other roles in the field, this role requires a strong understanding of the U.S. Soccer Foundation's mission and the communities it serves
• Career path for this role may include advancement to a Senior Social Media Strategist or Director of Marketing & Communications

ASSUMPTION: The ideal candidate will have a strong understanding of social media trends and a proven track record of creating compelling content. They will be comfortable working independently and as part of a team to achieve organizational goals.

📝 Sample Projects

• Developing a social media campaign to raise awareness about the Foundation's Soccer for Success program and its impact on underserved communities
• Creating engaging content for the Foundation's It's Everyone's Game campaign, which aims to inspire and empower the nation to drive the change that ensures children living in underserved communities enjoy the health and youth development outcomes of the game
• Managing the Foundation's social media accounts during a major event or initiative, such as the World Cup or a high-profile fundraising campaign

ASSUMPTION: The ideal candidate will have experience working on high-impact initiatives and be comfortable managing multiple projects simultaneously. They will be able to think creatively and develop innovative solutions to achieve organizational goals.

❓ Key Questions to Ask During Interview

• Can you describe the Foundation's target audience and how you plan to engage them through social media?
• How do you stay up-to-date with social media trends and algorithms, and how do you incorporate that knowledge into your content strategy?
• Can you provide examples of your previous work and explain your approach to social media strategy and content creation?
• How do you balance the need for engaging, on-brand content with the need for data-driven decision-making?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: The ideal candidate will be comfortable discussing their approach to social media strategy and content creation and be able to think critically about the Foundation's target audience and how to engage them through social media.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous work, including social media campaigns, content, and analytics reports
• Prepare to discuss your approach to social media strategy and content creation during the interview
• Follow up with the Director of Marketing & Communications one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.